# Tatango Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Tatango Software - reviews, pricing plans, popular comparisons to other Political Campaign products and more.

Source: https://www.capterra.com/p/145849/Tatango

---

# 

 Tatango Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Tatango

## What is Tatango?

Tatango - Political SMS Marketing Software Political SMS marketing is the fastest & most reliable way to raise donations for political campaigns. With over 10 billion mass text messages sent, Tatango’s SMS marketing software powers more political campaigns than any other texting provider. A/B testing and real-time reporting available to provide comprehensive analytics on your audience.

## What is Tatango used for?

[Political Campaign](https://www.capterra.com/political-campaign-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Nonprofit](https://www.capterra.com/nonprofit-software/)

Top alternative

Featured

Overall rating

Based on 69 user reviews

Reviews sentiment

Positive

96%

Neutral

3%

Negative

1%

Starting price

$500

Flat Rate, Per Month

Free trial  
not available

Free version not included

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Tatango

4.5 (69)

VS.

[4.2 (993)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting Price

$500

Flat Rate, Per Month

Starting Price

$69

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (69)

Ease Of Use

4.0 (961)

Value For Money

4.3 (49)

Value For Money

4.2 (784)

Customer Service

4.5 (58)

Customer Service

4.0 (756)

## Tatango alternatives

[4.3 (2,925)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/)

Starting price

$1.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.6 (6,051)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

## FAQs about Tatango

Overview

### What problems does Tatango solve?

Tatango solves slow, fragmented SMS outreach by letting teams send high-volume texts quickly, manage replies, segment audiences, track keywords, and pull straightforward reports. Campaign managers, marketers, political outreach teams, fundraisers, and small businesses benefit most when they need fast customer communication, reliable deliverability support, and minimal training time.

Answer based on 51 reviews

Overview

### Which roles and teams benefit most from Tatango?

Tatango is most used by digital strategists, fundraising and marketing teams, and communications leaders who run large-scale text messaging campaigns. Directors and presidents use it to oversee outreach performance, while content specialists and copywriters manage message creation, audience segmentation, and engagement tracking for advocacy, donor, and supporter communications.

Answer based on 69 reviews

Overview

### What company size and specific industries is Tatango built for?

Tatango is designed for organizations that need political SMS marketing at scale, especially Super PACs and non-profits. It suits groups of any size that want to reach millions of users and potential donors quickly and reliably through text messaging campaigns.

Features and Usability

### What are the key features of Tatango?

Tatango includes core SMS marketing features like mass texting, MMS, scheduled messaging, and campaign segmentation, with differentiators such as A/B testing and real-time reporting. Reviewers also highlight API access, mobile keywords, text previews and test sends, plus fundraising support for donation and outreach campaigns.

Answer based on 34 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Tatango starts at $500 per month for the Non-Vanity Short Code plan, which includes mass messaging and sends up to 4 million messages an hour. The Vanity Short Code plan starts at $1000 per month and adds custom number selection. Pricing-related feedback is mixed, with some users saying the price jumped up and felt too expensive.

Answer based on 2 reviews

Integrations

### Which third-party tools and platforms does Tatango integrate with?

Tatango integrates with over 20 third-party tools for email marketing, CRM, and fundraising, including AWeber, ActBlue, ActiveCampaign, Constant Contact, HubSpot CRM, Mailchimp, Marketo Engage, NationBuilder, and Salesforce Marketing Cloud.

Answer based on 5 reviews

Getting Started and Support

### What training and onboarding options does Tatango offer?

Tatango provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation gives written reference material, and videos provide self-paced demonstrations for teams reviewing product features and setup steps.

Answer based on 8 reviews

Getting Started and Support

### What customer support options does Tatango offer, and how do users rate the experience?

Tatango offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as fast, responsive, and helpful, especially for urgent sends and setup guidance. Some reviews mention frustrations around delayed messages, reporting difficulties, and one complaint about a chat experience.

Answer based on 29 reviews

Text sending

### How well does Tatango handle sending text campaigns?

Tatango handles high-volume text campaigns well with fast sending, simple scheduling, and an interface many marketing teams learn quickly. Teams like the text preview, test sends, and tracking, but some report bugs, occasional send failures, limited targeting logic, and weaker MMS, API, and multi-account management options.

Answer based on 30 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

API

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

Campaign Management

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Segmentation

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Group campaigns by project, client, or campaign for better management.

Contact Management

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Event Triggered Actions

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

Multi-Campaign

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Manage multiple campaigns in one system

Tatango 27 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Automatic reply functionality for incoming messages

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Manage, organize, and store contact information

View donor contribution history, track how much money have been raised over time and measure progress

Process of dividing customers into groups based on common characteristics

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Send messages to multiple subscribers at the same time

Personalize text messages using templates and custom fields

Electronic coupons delivered to a mobile device that can be exchanged for a discount

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Enable custom polls/voting to facilitate decision-making or increase engagement

Active reporting of data and metrics

View and track pertinent metrics to find patterns and gain insights from data

Send individual or bulk text messages at predetermined times

Short phone numbers that used to opt-in to SMS campaigns

Send promotional campaigns or transactional messages via text messages

Messaging system designed for contests and sweepstakes

Set up connections to third-party platforms to improve business processes

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We can help you find the software with the features you need.

Features

4.3 (69)

4.3

Based on 69 reviews

## Pricing

Value for money

4.3 (49)

[View pricing plan details](https://www.capterra.com/p/145849/Tatango/pricing/)

Non-Vanity Short Code

$500.00

Flat Rate,Per Month

It includes:

-   Mass Messaging Capable
-   Send up to 4 Million Messages an Hour
-   SMS/MMS/RCS Enabled

Vanity Short Code

$1,000

Flat Rate,Per Month

It includes:

-   Choose Your Own Number
-   Mass Messaging Capable
-   Send up to 4 Million Messages an Hour
-   SMS/MMS/RCS Enabled

Value for money

4.3 (49)

4.3

Based on 49 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

iContact](https://www.capterra.com/p/221118/iContact/)

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.5 (58)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (58)

4.5

Based on 58 reviews

## User reviews

Overall rating

4.5

Based on 69 reviews

Filter by rating

5(38)

4(28)

3(2)

2(0)

1(1)

Mentioned topic

Sorted by most recent

JW

Jackson W.

Content Specialist

Political Organization

### "Good Tool for Politics"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 16, 2022

Pros

I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out.

Cons

It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FL

Flavia L.

Prestadora de serviços

Marketing and Advertising

### "Meet my needs when I need them."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

April 6, 2021

Pleasant, do not dive any difficulties and every time helped me in a satisfactory way. I highly recommend it.

Pros

I find help in it when I need it with excellence, the access is simple and the facility is also great.

Cons

Truly, I am completely satisfied. I have no complaints or found defects so far.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GB

Georgienne B.

Director

Non-Profit Organization Management

### "No integrity"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

December 12, 2020

Pros

Wastes the buyers time ith empty promises

Cons

The company makes false claims. Collects your email address under the pretense that they are chatting with you live, and then cut you off. Use your email address for SPAM

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Sr. Digital Fundraising Manager

Fund-Raising

### "Easy to use!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 23, 2020

Great!

Pros

The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful.

Cons

It would be great if zip codes/numbers weren't clickable

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BD

Bobby D.

Digital Strategist

Political Organization

### "for text fundraising"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 19, 2020

Pros

Great customer service Great communications when bugs are expected Overall usability

Cons

it should be automatic ability to draft after adding funds

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GF

Gunnar F.

Fundraising Coordinator

Marketing and Advertising

### "Good Investment"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

November 13, 2020

Tatango allows my company to reach larger target audiences through sms/mms messaging.

Pros

A great product that is user friendly and very beneficial.

Cons

I have not had any complaints yet! This product has been a great help.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HA

Hanna A.

CHIEF COPYWRITER

Writing and Editing

### "tatango"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 10, 2020

good

Pros

ability to test sms to myself to see how it's going to look before mass sending

Cons

that there is no andriod feature which makes it tough

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Strategist

Public Relations and Communications

### "Simple and fast texting for all!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 5, 2020

Pros

How simple it was to use! Pretty clean design

Cons

scheduling feature is janky and needs a lot of work

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KK

Katie K.

Fellow

Political Organization

### "Great app!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

November 2, 2020

Pros

This website is so easy to use. It also is very helpful when issues arise.

Cons

I feel like there could be more features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KA

Katy A.

Digital Account Manager

Marketing and Advertising

### "Great company"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 30, 2020

Their customer service is top notch. Great people!

Pros

Scheduling and mocking up messages is super easy.

Cons

I wish you could put more than one client under one email address

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/145849/Tatango/reviews/)

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