--- title: "Tatango Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tatango Software - reviews, pricing plans, popular comparisons to other Political Campaign products and more." source_url: "https://www.capterra.com/p/145849/Tatango/" page_type: "product" language: "en" --- # Tatango Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Tatango ## What is Tatango? Tatango - Political SMS Marketing Software Political SMS marketing is the fastest & most reliable way to raise donations for political campaigns. With over 10 billion mass text messages sent, Tatango’s SMS marketing software powers more political campaigns than any other texting provider. A/B testing and real-time reporting available to provide comprehensive analytics on your audience. ## What is Tatango used for? [Political Campaign](https://www.capterra.com/political-campaign-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Nonprofit](https://www.capterra.com/nonprofit-software/) Top alternative Featured Overall rating Based on 69 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $500 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tatango?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.tatango.com&name=Tatango) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tatango 4.5 (69) VS. [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $500 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (69) Ease Of Use 4.0 (967) Value For Money 4.3 (49) Value For Money 4.2 (790) Customer Service 4.5 (58) Customer Service 4.0 (762) ## Tatango alternatives [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,940)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## FAQs about Tatango Overview ### What problems does Tatango solve? Tatango solves slow, fragmented customer outreach by letting teams send high-volume SMS quickly, segment audiences, track keywords, and pull straightforward reports. Marketing, fundraising, political outreach, and grassroots teams benefit most, especially when they need fast campaign execution, customer journey visibility, and responsive support for time-sensitive sends. Answer based on 51 reviews Overview ### Which roles and teams benefit most from Tatango? Tatango is most used by digital strategists, content teams, and fundraising or marketing specialists who run mobile messaging campaigns and audience outreach. Directors, presidents, and other leadership roles use it to oversee engagement performance, while data and account-focused teams support targeting, campaign execution, and message optimization. Answer based on 69 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and specific industries is Tatango built for? Tatango is designed for organizations that need large-scale SMS outreach, especially political groups, Super PACs, and non-profits. It fits teams that message millions of people and potential donors, making it most suitable for mid-market to enterprise-level campaigns with high-volume communication needs. Features and Usability ### What are the key features of Tatango? Tatango includes core SMS marketing features like mass texting, MMS, scheduled messaging, and campaign segmentation, with differentiators such as A/B testing and real-time reporting. Reviewers also highlight keyword tracking, reply handling, unsubscribe tracking, and API access, especially for fundraising and large-scale text campaigns. Answer based on 34 reviews Pricing ### How much does it cost and what fees or limitations are included? Tatango starts at $500 per month for the Non-Vanity Short Code plan, which includes mass messaging and up to 4 million messages an hour. The Vanity Short Code plan costs $1000 per month and lets users choose their own numbers. Reviewer feedback is mixed, with some citing price jumps as too expensive. Answer based on 2 reviews Integrations ### Which third-party tools and platforms does Tatango integrate with? Tatango integrates with over 20 third-party tools for email marketing, CRM, and fundraising, including AWeber, ActiveCampaign, Constant Contact, HubSpot CRM, Mailchimp, Marketo Engage, NationBuilder, Oracle Eloqua Marketing Automation, Oracle Responsys, Salesforce Marketing Cloud, and Adobe Commerce. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Tatango offer? Tatango provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual self-paced guidance. Answer based on 8 reviews Getting Started and Support ### What customer support options does Tatango offer, and how do users rate the experience? Tatango offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users generally describe support as fast, attentive, and helpful, especially for urgent sends and implementation guidance. Some mention message delays, reporting challenges, and occasional frustration with live chat interactions or unclear product guidance. Answer based on 29 reviews Text sending ### How well does Tatango handle sending text campaigns? Tatango handles large text campaigns well with quick setup, easy scheduling, and a simple interface that marketing teams can learn fast. Many users like previews, test sends, and delivery tracking, though some report bugs, limited targeting logic, occasional send issues, MMS limits, and API or scaling concerns. Answer based on 30 reviews ## Features AI summary Based on 276 Political Campaign reviews Capterra reviewers point to the following as the political campaign features buyers care about most: - **Voter Database** (**68%** of reviewers rated this feature as critical) - **Contact Database** (**54%**) - **Data Import/Export** (**48%**) Tatango includes other capabilities that reviewers also rate as important, such as **Campaign Management** (**54%**) and **Contact Management** (**43%**). Together, these features help teams coordinate outreach efforts, keep supporter information organized, and manage campaign activity more efficiently, giving teams better visibility into communications and day-to-day execution. Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Event Triggered Actions 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Multi-Campaign 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Tatango 27 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Responses: Automatic reply functionality for incoming messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Management: Manage, organize, and store contact information - Contribution Tracking: View donor contribution history, track how much money have been raised over time and measure progress - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.3 (69) 4.3 Based on 69 reviews ## Pricing Value for money 4.3 (49) [View pricing plan details](https://www.capterra.com/p/145849/Tatango/pricing/) Non-Vanity Short Code $500.00 Flat Rate,Per Month It includes: - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Vanity Short Code $1,000 Flat Rate,Per Month It includes: - Choose Your Own Number - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Value for money 4.3 (49) 4.3 Based on 49 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ iContact](https://www.capterra.com/p/221118/iContact/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (58) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (58) 4.5 Based on 58 reviews ## User reviews Overall rating 4.5 Based on 69 reviews Filter by rating 5(38) 4(28) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent JW Jackson W. Content Specialist Political Organization ### "Good Tool for Politics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 16, 2022 Pros I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out. Cons It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FL Flavia L. Prestadora de serviços Marketing and Advertising ### "Meet my needs when I need them." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 6, 2021 Pleasant, do not dive any difficulties and every time helped me in a satisfactory way. I highly recommend it. Pros I find help in it when I need it with excellence, the access is simple and the facility is also great. Cons Truly, I am completely satisfied. I have no complaints or found defects so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GB Georgienne B. Director Non-Profit Organization Management ### "No integrity" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 12, 2020 Pros Wastes the buyers time ith empty promises Cons The company makes false claims. Collects your email address under the pretense that they are chatting with you live, and then cut you off. Use your email address for SPAM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Sr. Digital Fundraising Manager Fund-Raising ### "Easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 23, 2020 Great! Pros The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful. Cons It would be great if zip codes/numbers weren't clickable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BD Bobby D. Digital Strategist Political Organization ### "for text fundraising" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2020 Pros Great customer service Great communications when bugs are expected Overall usability Cons it should be automatic ability to draft after adding funds Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF Gunnar F. Fundraising Coordinator Marketing and Advertising ### "Good Investment" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 13, 2020 Tatango allows my company to reach larger target audiences through sms/mms messaging. Pros A great product that is user friendly and very beneficial. Cons I have not had any complaints yet! This product has been a great help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HA Hanna A. CHIEF COPYWRITER Writing and Editing ### "tatango" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 10, 2020 good Pros ability to test sms to myself to see how it's going to look before mass sending Cons that there is no andriod feature which makes it tough Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Strategist Public Relations and Communications ### "Simple and fast texting for all!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2020 Pros How simple it was to use! Pretty clean design Cons scheduling feature is janky and needs a lot of work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KK Katie K. Fellow Political Organization ### "Great app!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 2, 2020 Pros This website is so easy to use. It also is very helpful when issues arise. Cons I feel like there could be more features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KA Katy A. Digital Account Manager Marketing and Advertising ### "Great company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2020 Their customer service is top notch. Great people! Pros Scheduling and mocking up messages is super easy. Cons I wish you could put more than one client under one email address Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/145849/Tatango/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.