# Whatagraph Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Whatagraph the right Reporting solution for you? Explore 84 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/146220/Whatagraph/reviews --- Whatagraph 4.4 (84) [View alternatives](https://www.capterra.com/p/146220/Whatagraph/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Whatagraph Ease of use 4.3 Customer Service 4.6 ## Pros and Cons in Reviews Zachary W Enterprise Account ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Helps me present information quickly and concisely which is key!“ March 9, 2025 Roberto G ITI Project managerInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “I found its pricing structure to be somewhat complex, especially for larger teams or agencies.“ October 2, 2023 Andrea Yarlyn Q ownerMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial. “I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal.“ September 23, 2023 JA James A Creative DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about.“ August 31, 2022 JA James A Creative DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.“ August 31, 2022 FM Felix M MDMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “They are so aggresive on sales like i never saw it before“ December 12, 2023 MS Marcus S Senior Digital ConsultantMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “We are able to identify critical campaign performance issues which allows the team to improve the campaign goals.“ October 5, 2022 VT Victor T PPC ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “We lost all our data connections and have more than 100 reports.“ August 10, 2022 ## Showing most helpful reviews Showing 1-25 of 84 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Your reporting tool should work for you. This one does!" March 9, 2025 4.0 I have used Whatagraph for cross channel reporting for my book of business for almost a year now. It provides an incredibly easy to understand overview of performance and in platform reporting that the platform itself just cannot provide. Helps me present information quickly and concisely which is key! Pros Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients. Cons You have to learn their language and the way they build things. It is not overly intuitive. However, once you learn it, it's extremely powerful. Review Source NT Nico T. Media Planner Marketing and Advertising Used the software for: 1-2 years ### "Great for Reporting" August 9, 2022 5.0 Pros It's very easy to use, and the support staff is very responsive and easy to work with. They typically resolve any issues within the day, sometimes within a few minutes. Cons Sometimes when APIs for the external sources are updated, it takes a little bit for the updates to be fully reflected in Whatagraph, which can lead to a short period of time where we can't show our clients their reports because of missing/incorrect data. Usually this is not an issue, but when it does come up, it's a bit of an inconvenience. Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has. Review Source JH Joseph H. President Marketing and Advertising Used the software for: Less than 6 months ### "Great idea that is full of bugs and just doesn't deliver real value" January 19, 2021 2.0 Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking. Pros I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform. Cons Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save. Reason for choosing Whatagraph This really seemed like the best product to solve our challenges. It just isn't what it claimed to be. Review Source JS John S. SEO Strategist Marketing and Advertising Used the software for: 6-12 months ### "EZMarketing and WhatAGraph" August 8, 2022 4.0 We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like WhatAGraph that can show data from virtually every source we use is hugely important. Pros Once the Next Gen version was implemented and we learned how to use it, WhatAGraph really assists us with showing how our clients are doing with their SEO, Google Ads and FB marketing. Cons Minor glitches in the software. Data sources being randomly disconnected for no apparent reason. The "Merge" and "Keep Pages" options for the reports can cause some difficulties for our clients who print reports to not only see all the data without it being cut off but seeing all the data on multiple pages instead of having to expand widgets, etc. Switched from [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/) Ease of reporting. Less problems that arise with reporting than with the previous tool. Review Source MS Mindaugas S. Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Unprecedented reporting solution for marketing specialists" February 15, 2021 5.0 A very good tool for reporting my Google Analytics and social media platform metrics to clients. I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach, however, I am located in Europe so I did notice that some reviewers weren't too happy with customer service hours but they were located in NA. Pros I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really. Cons Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly. Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Using GDS to monitor campaign performance is nice and simple - and free. However, we are running a small marketing consulting firm and the tool just wasn't cutting it when our client base expanded. We needed a more robust reporting solution and Whatagraph caught our eye. Whatagraph claimed to be simple to use and save hours on reporting - it did just that. We are able to work with more people as a result while still delivering amazing client reports in a matter of minutes. Review Source VT Victor T. PPC Manager Marketing and Advertising Used the software for: 1-2 years ### "Good software but still need some improvements" August 10, 2022 4.0 Pros User friendly Nice and good-looking overall Automated sent is a nice feature Cons A lot of bugs We lost all our data connections and have more than 100 reports. Formulas sometimes are removed Overall still glitchy Missing some integration with Waze for example Also we can't manage files and folders easily, which makes our job a lot more difficult and time consuming Also we would like to display our Performance Max results per channel and I don't think we can Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[DashThis](https://www.capterra.com/p/163170/DashThis/) Reason for choosing Whatagraph We tested it, and we liked it. Also, we felt comfortable with the Whatagraph rep. Review Source Response from Whatagraph August 17, 2022 Thank you for your review! SS Stephanie S. Digital Director Marketing and Advertising Used the software for: 6-12 months ### "Great & Easy To Use Tool That All Our Clients Love" August 11, 2022 5.0 We love WhataGraph - we would definitely recommend and our account manager \[SENSITIVE CONTENT\] is great! Pros I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients! Cons There are some feature requests that we really would like to see, these are things our clients has asked for too. Switched from [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) It was constantly breaking and we had no support when things went wrong! Review Source VR Verified Reviewer Digital Marketing Systems Manager Hospital & Health Care Used the software for: 2+ years ### "Set and forget (Whatagraph then does the rest)" November 30, 2019 5.0 I was looking for an easier way to receive regular reports in a consistent format from the various platforms I use socially. Whatagraph does that perfectly. I now get regular reports that are consistently branded and laid out from the several social networks I use. Pros The ease of receiving an email regularly to let me know the latest report is ready for viewing is priceless. The quality of the reports themselves in the platform is excellent as well. Cons The number of connections is limited, but honestly suits my personal needs. Alternatives considered [Cyfe](https://www.capterra.com/p/225437/Cyfe/) Reason for choosing Whatagraph The setup was easier, and so far the platform has had far fewer data disconnections than I'd experienced in free versions of other platforms I'd tried previously. Review Source Response from Whatagraph December 2, 2019 Thanks so much! So glad to hear Whatagraph helps you create better reports in a fraction of the time. MW Martin W. Senior Digital Campaigner Marketing and Advertising Used the software for: 1-2 years ### "Beautiful and easy to use" September 30, 2019 4.0 Pros Whatagraph is an easy to use (drag and drop) reporting tool, that helped us automate our client reportings. We have got huge time savings thanks to Whatagraph. Furthermore the styling options as well as the support are great! Cons There was actually nothing. We are completely satisfied. Alternatives considered [Adverity](https://www.capterra.com/p/162524/DataTap/)[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)[DashThis](https://www.capterra.com/p/163170/DashThis/) Reason for choosing Whatagraph Functionality, Style, Support, Drag and drop mechanic Review Source Response from Whatagraph October 4, 2019 Hey, Martin! So so so happy to hear that. Saving time and resources is our number one priority! Keep up the great work. MS Manvydas S. Social media ads manager Marketing and Advertising Used the software for: Less than 6 months ### "Whatagraph Review" October 21, 2019 5.0 I have still not yet mastered it but it seems that whatagraph is a very usefull tool Pros reporting tool and that it is cheaper than socialbakers and you can add multiple sources into one report and make automated reports Cons I don't like that not every option is available like gathering link clicks from Facebook page posts. I have to count it manually Alternatives considered [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Reason for choosing Whatagraph That we can use more accounts in whatagraph for the little bit cheaper price. Switched from [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) That we can use more accounts in whatagraph for the little bit cheaper price. Review Source Response from Whatagraph October 22, 2019 Thanks for the feedback, Manvydas! Let us know what areas you're struggling with and we'd happily help you master Whatagraph. As for the link clicks, this metric is available for Facebook Ads, whereas organic Facebook posts have post clicks. ER Ellen R. Associate Marketing and Advertising Used the software for: Less than 6 months ### "Whatagraph is fantastic." September 25, 2019 4.0 Pros I like that you can include a number of different platforms in the one report. Our clients find this very easy to read. I also like the fact that we can customise it however we want. Cons The modules can be a bit fiddly. It would be good if while you're dragging and dropping, the existing modules can shift around based on where your mouse is. Kind of like when you move apps around on your phone. Reason for choosing Whatagraph There were no other options that delivered what Whatagraph offers. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Whatagraph offered reporting for more platforms and you can fully customise your reports. Review Source Response from Whatagraph September 26, 2019 Thanks for your feedback, Ellen! Passed it on to our product development team so they could take a closer look at the drag&drop feature. SS Sarah S. Team lead for Facebook ads Marketing and Advertising Used the software for: 1-2 years ### "Maximize data potential" February 19, 2021 5.0 We started to use this tool around two years ago, and at that moment, the situation was not pleasant. My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process. We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading. Pros My favorite function is automation - you can set your reports for a specific date and time and be sure that clients will receive them on time and with the newest information. Also, there is quite a various reports library that you can use for the general reports and campaigns. This is also very helpful, as my team just adds channels and in seconds receives a report which you can send. This is a real time saver. I would not imagine my life without this tool. Cons As we are long-time users - there were many bugs on the way in the past. Of course, customer support was always here to help, I think they honestly care to solve the problems, but still, the bugs bother you at that moment. Review Source TE Theresa E. Director of Marketing Marketing and Advertising Used the software for: 6-12 months ### "They Hear Suggestions AND Implement Them!" October 8, 2019 5.0 Pros When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it. Cons There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly. Alternatives considered [TapClicks](https://www.capterra.com/p/145227/TapClicks/) Review Source Response from Whatagraph October 10, 2019 Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out. KJ KarlViktor J. Digital Media Planner Marketing and Advertising Used the software for: Less than 6 months ### "Whatagraph review" August 22, 2022 5.0 It is a very good tool for data visualization, and i like it much more than Google Data Studio or Power BI as i have used before. Pros It is very easy to navigate i Whatagraph, and design the dashboard how you want it. Cons Some of the sources can be bugging ut sometimes, and the connections are wrong. But the support are always there to help. Reason for choosing Whatagraph The visualizations and the sourcemanagment. Review Source NR Nate R. Ops director Graphic Design Used the software for: 6-12 months ### "Great if you are heavily attached to SM" September 20, 2018 5.0 Pros If you run a Social Media Agency this is THEE program to have. However, if you are not heavily attached to SM then it's true value may be lost. I love the interface and the ease of use. It has a ton of great analytics and they email you reports that would be super valuable if you were an agency that managed social media accounts Cons This is probably the gold standard social media tracking. I think it is a fantastic program. Review Source CT Coen T. CEO Education Management Used the software for: 6-12 months ### "Absolute time saver and clear adviser to crucial decisions that create real results" November 25, 2019 4.0 Just set and forget and wait on your inbox for the ​magic to happen. Pros Bundling multiple channels,​ who have there own challenges to reveal cluttered metrics, into a clear readable report​. Cons White​ labeling is restricted to just uploading an​ image. Would prefer a header with more options in design, layout, ​and content. Reason for choosing Whatagraph Clear reports to crucial decisions that​ create real results. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Clear readable reports Review Source Response from Whatagraph November 26, 2019 Thanks so much, Coen! Working on making white-label more flexible, your insights are greatly appreciated. FM Felix M. MD Marketing and Advertising Used the software for: I used a free trial ### "I never saw a more evil company" December 12, 2023 1.0 They are so aggresive on sales like i never saw it before Pros nothing. The price is kind of okay but Databox is way cheaper with a way better support Cons I hat a free trial over 2 years ago. Since than, the called me on a weekly basis. Demanding to speak to me or to some employees to make pushy sales call. I told them over 60 Times to never call here again. If youre going to make a free trial, your going to get coldcalled for >2 Years Reason for choosing Whatagraph I wouldnt. Databox is way better than whatagraph Review Source Response from Whatagraph February 8, 2024 Thank you, Felix, for your review. We are terribly sorry for your negative experience with our sales rep. Honest reviews like this are of enormous value to our company, as they help us re-align our policies to always deliver the best experience to both current and future users. Sincere, unsweetened insights help us grow every day. SL Sam L. Digital Strategist Marketing and Advertising Used the software for: 6-12 months ### "Digital Reporting Made Easy" September 25, 2019 5.0 Whatagraph has cut my monthly reporting time way down, allowing me to knock out reports in a fraction of the time it took me previously. The customer support is great — they even changed the copy/description on one of the modules based on feedback I had. It's definitely pricey, but I think completely worth the investment. Pros It looks amazing (clients love how easy it is to digest) and is very easy to set up. I love how quickly I can set up a monthly report for a client and then easily pull the same report every month. The reports are very easily customized and tailored to whatever needs you have. Cons Some of the more granular data can be hard to pull sometimes, and constructing your own modules is not the easiest or most intuitive process. Review Source Response from Whatagraph September 26, 2019 Thanks so much, Sam! We always appreciate your feedback, and hope to get even more great ideas from you in the future. MC Marvin C. Digital Marketing Farming Used the software for: 6-12 months ### "Awesome and Convenient" October 10, 2019 5.0 Pros Easily accessible when you need to check up on your digital platforms performances on-the-go. Cons For multi-source in the formula table, you can't seem to see which source is it pointing from and this often tends to bring a confusion wondering if you've/not added the source to the formula. Review Source Response from Whatagraph October 11, 2019 Thanks so much, Marvin! Working on streamlining the multi-source functionality. If you ever have any suggestions, let me know. AC Ashley C. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Whatagraph" September 20, 2019 5.0 Using Whatagraph has helped show clients the value of the marketing we are doing for them, while easily showing them all the stats they care about. I also love that whenever I have a question/issue, the whatagraph support team is quick to get back to me with an answer/solution. Pros I really like the ability to integrate all the platforms I market to, into one easy to read report for my clients. Cons Nothing stands out as a dislike, it is expensive but worth it. Review Source Response from Whatagraph September 23, 2019 Thanks for the review, Ashley! Appreciate your loyalty and kind words. Igor S. Legal Researcher Public Policy Used the software for: 6-12 months ### "One of a Kind." December 3, 2019 5.0 Pros Whatagraph has unique reports propositions that add value to any social media strategy. Cons The software limits integrations. If I could have more integrations, I would like more. Review Source Response from Whatagraph January 10, 2020 Thank you for your feedback, Igor! VR Verified Reviewer CEO Internet Used the software for: Less than 6 months ### "Great software, helped me a ton!" February 12, 2021 5.0 Pros The ability to create streamlined reporting was crucial for me. Cons I found one small bug when I started using it, but it was fixed within weeks. Other than that, nothing! Review Source DR Dada R. Facebook/Instagram Specialist Online Media Used the software for: 1-2 years ### "Reporting made easy" August 23, 2022 4.0 Pros I liked how user-friendly this software is.. Very useful and helpful for my monthly reporting I can easily pull all the data I needed for my reports. Great customer service. Cons Sources keeps disconnecting for no reasons. Review Source NW Nikola W. Founder/Creative Director Marketing and Advertising Used the software for: Less than 6 months ### "What a time saver!" October 7, 2019 5.0 From start to finish it has been an amazing experience, from the sales to the support - 100% Pros I found Whatagraph at a time when I was frustrated at how long my client reports were taking each month and cutting into my bottom line when it came to staff time allocation. Our reports were taking hours to collate all the data from the different software packages and to include in the report. Now it takes no longer than 20 minutes, as the report just automatically pulls the data in the report each month in an easy to read format. Love it! Cons Sometimes it can take a while to download a pdf copy of the report as it pulls the data. But the response from their chat help is awesome and it is always fixed promptly if need be. Review Source Response from Whatagraph October 9, 2019 So glad to hear that, Nikola! I hope Whatagraph will continue to satisfy your reporting needs. Let us know if there's anything you're missing from the platform. CL Chase L. Director of Digital Marketing Computer Software Used the software for: I used a free trial ### "LOVED using it for the Free Trial Period." April 1, 2020 5.0 Pros Being able to easily and quickly integrate our social accounts to report analytics for both the pages as well as the ads was amazing. Everything is easy to do. Branding it and making it look how you want was awesome. Cons The only thing I did not like was the price. It is the only reason we aren't going to be using Whatagraph. If there was a free version or a more affordable price point for small startups like us, that would amazing! Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.