# Page 2 | Whatagraph Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Whatagraph the right Reporting solution for you? Explore 84 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/146220/Whatagraph/reviews

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Whatagraph

4.4 (84)

[View alternatives](https://www.capterra.com/p/146220/Whatagraph/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Whatagraph

## Showing most helpful reviews

Showing 26-50 of 84 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Roberto G.  
ITI Project manager  
Information Technology and Services  
Used the software for: 2+ years

### "Elevating Data Visualization with Whatagraph"

October 2, 2023

4.0

Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights. The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals.

Pros

I appreciate its seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication.

Cons

I found its pricing structure to be somewhat complex, especially for larger teams or agencies. More transparent and flexible pricing options would enhance the overall user experience.

Review Source

TZ

Tio Z.  
Digital Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "My favorite Reporting tool which makes my life easier."

September 1, 2022

5.0

We find the one tool which meets our major needs with reporting - professional, instant reporting with great visualization.

Pros

It's super easy to integrate different sources and create multi-channel reports. You can save everything for future use: report templates, widgets, custom metrics, filters, etc. I almost forget how to work in Google Data Studio or in PowerPoint since we started working with Whatagraph. The real-time reporting feature is so cool that we obtained one client because of this. Also, the possibility of using Google Sheets and offline data is fantastic. Export to excel is also a very useful feature. I must mention the people working there, especially our account manager and amazing online support guys - they all are soo friendly and positive, I wish I knew them in real life :D

Cons

I just wish there were some options for sections, like a section header with text and background color. Usually, I insert header text with a white background, but it does not make it clear that it is the new section. Also, there is no direct Tik Tok integration (Tiktok ads only), there must be some reason for that I guess :D so I inserted metrics in Google Sheets and then integrated them into my report.

Review Source

HM

Helga M.  
Marketing manager  
Computer Software  
Used the software for: 6-12 months

### "Tracking Marketing Campaigns Has Become Way Simpler"

February 12, 2021

5.0

I use Whatagraph to monitor the performance of my campaigns in real-time. It's very convenient that the tool automatically picks the numbers from all connected social media, SEO, email marketing, and paid advertising sources. You connect all these ones and then just have access to all necessary data in one place, which saves tons of effort and hours of time. The reports are so simple and visual that everyone having zero marketing background can easily read and understand the numbers. I like the possibility to build tailored, branded reports, change colors, add custom logos or domains. This looks very professional. Besides, the flexibility of the tool is awesome. You can create performance reports for channels individually or blend data from different sources (channels or accounts), use handy templates, or build the report from scratch.

Pros

\- The tool automatically collects data from all connected sources, so you don't have to do anything manually. - It offers seamless integrations with all possible resources you can think of including Facebook, Facebook Ads, Twitter, LinkedIn, Google Analytics, and more. - It's really easy to create reports in Whatagraph, with their pre-made templates, crafting a report had never taken me more than 10 minutes. - Turns complex numbers into a visually appealing, easy-to-read performance report (with custom brand colors, logos, etc.) + you can create reports for channels individually or mix data from multiple sources. - You can easily share the reports with colleagues by providing them a link to collaborate and work on one report at the same time.

Cons

Didn't find any significant drawbacks to mention here.

Review Source

DC

Dimitri C.  
Partner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good dashboarding solution, the best support"

August 24, 2022

5.0

Scalable reporting and monitoring when compared to GDS, and a very friendly team!

Pros

The software is excellent, it can do anything Google Data Studio can but comes with scalability and a great support team. All data connections are built-in, so no need for expensive third-party connectors.

Cons

The development cycle is aimed at pleasing the greatest number of people, which means very specific requests might never make it.

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "UNITED STATES Marketing Agencies STAY AWAY from these guys!"

February 4, 2021

1.0

This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

Pros

Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.

Cons

The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a \[SensitiveContent Hidden\] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

Review Source

JA

James A.  
Creative Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Time-saving agency reporting with fantastic customer service"

August 31, 2022

4.0

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.

Pros

Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.

Cons

Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.

Review Source

JG

Julieanne G.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Top notch customer service and functionality"

January 20, 2020

5.0

\- increase transparency with clients (high priority for my business) - decrease in time spent on reports - automatic reports emailed to me first - faster to navigate than some of the native platforms' analytics (i.e. Google Analytics, GMB)

Pros

I've been using Whatagraph for a about a year, and it's simply the best. It saves me SO much time while simultaneously making beautiful looking reports that always impress my clients. The reason I initially chose it over other programs was due to how many platforms it can connect to to create a single report and the vast metrics you could report and customize to the needs of each client. Reports that used to take hours now take me 20 min or less and look stunning. The reason I've stuck with them for so long though is their customer service is bar none. Occasionally there's a very specific stat I'd like to be able to pull that I have to research manually. Most recently, this meant pulling hashtag information in order to capture information about client events. I looked into so many programs and couldn't find 1 program that did it all, even the top programs available for Instagram stats like Iconosquare and TalkWalker. I contacted Whatagraph support and they sent me a detailed email asking questions about what I'd like to see in the feature. A month or so later, they emailed me back saying they created the feature I requested! I'm totally blown away! The developer even made a little video to show me how it works. You just don't get customer service like this anywhere else.

Cons

It's a little pricey for small businesses, but considering how much time it's saved me it's been 100% worth it. I would like to upgrade to the white label version soon, but haven't due to the price.

Review Source

VR

Verified Reviewer  
Marketing  
Machinery  
Used the software for: 1-2 years

### "Fast results due to logical concept"

November 20, 2019

5.0

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Pros

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website. Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results. Since I am the only employee working on these evaluations, this means a large work direction. Translated with www.DeepL.com/Translator

Cons

Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

Review Source

GP

Giovanna P.  
Media Buying Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Whatagraph Review"

August 10, 2022

4.0

Pros

Customer service team is always available to help out and explain things.

Cons

I would like better visualizations in graphs

Review Source

GA

Guy A.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great reporting software"

October 7, 2019

4.0

Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an alternative but it's far more complex and technical. It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!

Pros

Great list of data sources to pull from, Ability to drill down into the data, segmenting, sorting, etc. Great customer services, always been helpful and were deploying almost every suggestion we have requested.

Cons

It could take hours to built reports, even if they are templated. We could spend hours on designing reports instead of analysing the data.

Switched from

[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)

Better proposition

Review Source

Response from Whatagraph

October 9, 2019

Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.

Shannon R.  
Blogger  
Marketing and Advertising  
Used the software for: 6-12 months

### "Unique Analytics Reporting Tool With Lots of Integration Features"

February 7, 2019

4.0

Overall all, not bad. If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution. They just need to fix some bugs on the backend.

Pros

Has a very unique way of displaying data in their reports. Looks more like an infographic rather than an analytics report. many of our clients like this layout as it's easy to read and understand. They seem to add integrations on a regular basis and will fit the need of most markets who need reliable analytics reporting.

Cons

The backend UI can be clunky to use sometimes when trying to customize reports. Have had issues in the past where data was not being pulled in properly and made the mistake of deleting the integration and trying to add it again. Whatagraph currently makes you wait 7 days to add the same integration again, apparently to stop people from trying to add more integrations than the plan limits allows. So basically, if you have a data reporting issue, do not try and fix it yourself, you have to contact support and wait a few days for them to get back to you. They really need to fix this.

Review Source

DL

Daniël L.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Review from Yungo"

August 24, 2022

4.0

Quite expensive for its abilities/user friendliness

Pros

Fast and helpful customer support Live dashboarding

Cons

Not very easy to use custom formulas Data visualisation not optimals (graphs)

Review Source

AM

Adina M.  
Social Ads Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good value for your money."

October 1, 2019

3.0

Pros

\- User-friendly interface. - Easy to add accounts and various channels. - Ability to increase the number of sources for your team without the need to contact support (upgrade your membership). - Automated reports. - Email notifications in case one of the sources get disconnected.

Cons

\- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support. - Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.

Review Source

Response from Whatagraph

October 7, 2019

Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.

GP

Gael P.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "All tool every marketer should have."

July 13, 2022

5.0

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks from the customers I use it with. It’s just a really great tool.

Pros

The ease of use and deployment make whatagraph a must have in your Martech bundle. It allow you to monitor traffic and social plateform automatically and even send the report needed to your clients without you having to do the heavy lifting. Design is great and make the data easy to read for customers. Also they have an amazing customer service. Lately I had an access issue and \[SENSITIVE CONTENT\] sort me out in no time! Very professional and kind.

Cons

I did not yet find something what limit my use but I’ll update my post if I do at some point.

Review Source

MS

Marcus S.  
Senior Digital Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Excellent platform for multi-level reportings"

October 5, 2022

5.0

Whatagraph makes reporting and monitoring of multi-customer dahsboards easy and fun. We are able to identify critical campaign performance issues which allows the team to improve the campaign goals.

Pros

The data visualization is excellent. It is very easy to set up reportings and dashboards.

Cons

Sometimes the data source integration is a bit tricky but the customer support is very quick and extremely helpful and qualified to sort out any issues.

Review Source

Andrea Yarlyn Q.  
owner  
Marketing and Advertising  
Used the software for: I used a free trial

### "My transformative experience."

September 23, 2023

5.0

It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information.

Pros

I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal.

Cons

I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.

Review Source

MS

Marko S.  
Senior Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Exellent and flexible tool"

August 26, 2022

4.0

Pros

\- Extremely fast and capable customer service - Easy to customize for customer's needs - Supports almost every channel

Cons

\-Traffic sources have been dropping from time to time.

Review Source

VR

Verified Reviewer  
Director of Fraud Analytics (Director II)  
  
Used the software for: Less than 6 months

### "Great for metric and trend monitoring"

April 14, 2018

4.0

Pros

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Review Source

Paola P.  
Marketer  
Photography  
Used the software for: Less than 6 months

### "I did a trial on this product and it does seem convenient for reporting more simply. "

July 21, 2017

4.0

Like I mentioned, ease of reporting. This is golden for that.

Pros

I don't have to go fetch data from lots of sources, and then figure out a way to put it together nicely. This comes with template reports which also help because you don't even have to be thinking about what you need to look for, this is taking it automatically for you. Plus, the design is really sleek and easy to read with graphics and elements that I would have never bothered to add there if I had to do it manually.

Cons

For the trial, LOTS of branding. I'm sure once you pay a plan this is removed, but I also read that there are plans that still keep the witagraph branding for the cover of the report.

Review Source

Response from Whatagraph

September 4, 2017

Hey, thanks for the review!

FO

Fernanda O.  
PPC Analyst  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great marketing reporting software"

August 10, 2022

5.0

Pros

Easy to use, great to automate the reporting process, lots of integrations.

Cons

Bugs every once in a while, nothing too critical.

Review Source

KM

Kevin M.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "The COMPLETE Reporting Solution"

October 7, 2019

5.0

Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!

Pros

Connecting all my client systems into one, high quality report is a huge time-saver.

Cons

I would like more control over my reports - Moving into separate client folders would be appreciated.

Alternatives considered

[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)

Review Source

Response from Whatagraph

October 9, 2019

Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.

VR

Verified Reviewer  
Director of SEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Whatagraph brings better visibility for Marketing KPI's"

March 17, 2021

5.0

Whatagraph brings better visibility for metrics all around marketing department.

Pros

It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.

Cons

UI interface can be improved. It takes some time to setup first reports.

Review Source

Jyothi T.  
Social media manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Automate your reports"

February 11, 2021

5.0

Really happy about it, I just set the report and it is automatically delivered to clients. Easy breezy :D

Pros

Being social media manager I need to work a lot with creatives. Regarding that I was looking for a reporting platform which would show all of the post pictures and rank it from the best performing to worst. I did not find anywhere else this feature, but Whatagraph has it. Reports visually are very pretty, I think anyone can understand what I want to represent with it as it is so clear from the colors pallet and bars.

Cons

It took me some time to master this tool. There are a lot of functions and trying them all was a bit overwhelming.

Review Source

Rasmus Bernt K.  
External Senior Management Consultant (Time Limited Assignment)  
Management Consulting  
Used the software for: 2+ years

### "Get an executive overview fast and easy"

November 26, 2019

5.0

It is very easy to use, has a lot of integration, and let get started very fast.

Pros

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed

Cons

None that I can think of. However I suggest they look into some live dashboard features.

Review Source

Response from Whatagraph

November 27, 2019

Thanks, Rasmus! Keep up the great work

RS

Ricky S.  
Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Client Reporting Made Easy and Visually Pleasing"

November 26, 2019

5.0

Very pleasing. Easy to use, clean reports, automation at it's finest!

Pros

I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow!

Cons

All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.

Review Source

Response from Whatagraph

November 27, 2019

Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)

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