# Whatagraph Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Whatagraph Software - reviews, pricing plans, popular comparisons to other Reporting products and more. Source: https://www.capterra.com/p/146220/Whatagraph --- # Whatagraph Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Whatagraph ## What is Whatagraph? Whatagraph is your all-in-one marketing intelligence platform. It saves agencies time and cuts down on data errors by connecting and standardizing data from all your sources, delivering real-time, accurate reports that grow with your business. No more worrying about broken third-party connectors or lagging data—Whatagraph ensures a smooth, reliable flow of data directly from the source to your reports. That means you can focus on creating interactive, white-labeled reports in just minutes. With AI-powered insights and a clear overview of your KPIs, Whatagraph helps you cut through the noise, making it easy to spot trends and take action to drive client success. ## What is Whatagraph used for? [Reporting](https://www.capterra.com/reporting-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 84 user reviews Reviews sentiment Positive 90% Neutral 5% Negative 5% Starting price €199 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Whatagraph?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://whatagraph.com/&name=Whatagraph) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Whatagraph 4.4 (84) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price €199 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (84) Ease Of Use 4.3 (8,028) Value For Money 4.2 (77) Value For Money 4.2 (5,515) Customer Service 4.6 (77) Customer Service 4.4 (5,170) ## Whatagraph alternatives [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/146220/Whatagraph/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.2 (17) 64.71% of 17 reviewers that rated this feature as important or highly important Graphical representation of data Data Import/Export 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Connectors 4.3 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Connect to big data sources Performance Metrics 4.2 (11) 81.82% of 11 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Customizable Dashboard 4.6 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards KPI Monitoring 4.2 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Tracking the status of previously identified performance measurements Whatagraph 90 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Generate one-off reports that meet information requirements Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Alter the layout and content of dashboards Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Connect to big data sources Discover and connect variety of data sources to the application for analysis Import and export data to and from software applications Combining data from different sources and providing a unified view Track the management and flow of data throughout the organization Connect to big data sources Translate EDI formats into data suitable for use with company applications. Graphical representation of data Data vault where data is aggregated for later distribution to applications. Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Process of extracting, transforming, and loading data Predefined actions automatically performed on the occurance of specific events Public or private sharing of digital files such as documents, audio/video, images, and more Generate reports to assess the financial performance of an organization Perform various mathematical calculations using the data Information, data and reports that are being tracked over time Identify which applications need to exchange data and enable these data connections Tracking the status of previously identified performance measurements Automate workflows and trigger campaigns based on customer actions Reports specific to marketing and associated campaigns View and present dashboard on mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Share dashboard screen within private user groups Publish dashboard publicly on various platforms Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Set a time to generate routine reports automatically Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Display aggregated data points on one page for a bird's eye view assessment Allow users to access multiple services after entering their login credentials once Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the status over time for a request, process, asset, or transaction Attach digital tags to documents and assets for identification, search, or monitoring purposes Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.2 (84) 4.2 Based on 84 reviews ## Pricing Value for money 4.2 (77) [View pricing plan details](https://www.capterra.com/p/146220/Whatagraph/pricing/) Start €199.00 Flat Rate,Per Month Boost €399.00 Flat Rate,Per Month Value for money 4.2 (77) 4.2 Based on 77 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (77) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (77) 4.6 Based on 77 reviews ## User reviews Overall rating 4.4 Based on 84 reviews Filter by rating 5(46) 4(30) 3(4) 2(1) 1(3) Mentioned topic Sorted by most recent Zachary W. Enterprise Account Manager Marketing and Advertising ### "Your reporting tool should work for you. This one does!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 9, 2025 I have used Whatagraph for cross channel reporting for my book of business for almost a year now. It provides an incredibly easy to understand overview of performance and in platform reporting that the platform itself just cannot provide. Helps me present information quickly and concisely which is key! Pros Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients. Cons You have to learn their language and the way they build things. It is not overly intuitive. However, once you learn it, it's extremely powerful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FM Felix M. MD Marketing and Advertising ### "I never saw a more evil company" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 12, 2023 They are so aggresive on sales like i never saw it before Pros nothing. The price is kind of okay but Databox is way cheaper with a way better support Cons I hat a free trial over 2 years ago. Since than, the called me on a weekly basis. Demanding to speak to me or to some employees to make pushy sales call. I told them over 60 Times to never call here again. If youre going to make a free trial, your going to get coldcalled for >2 Years Reasons for choosing Whatagraph I wouldnt. Databox is way better than whatagraph Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 8, 2024 Thank you, Felix, for your review. We are terribly sorry for your negative experience with our sales rep. Honest reviews like this are of enormous value to our company, as they help us re-align our policies to always deliver the best experience to both current and future users. Sincere, unsweetened insights help us grow every day. Roberto G. ITI Project manager Information Technology and Services ### "Elevating Data Visualization with Whatagraph" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 2, 2023 Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights. The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals. Pros I appreciate its seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication. Cons I found its pricing structure to be somewhat complex, especially for larger teams or agencies. More transparent and flexible pricing options would enhance the overall user experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andrea Yarlyn Q. owner Marketing and Advertising ### "My transformative experience." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 23, 2023 It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information. Pros I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal. Cons I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EF edoardo f. Osteopata Health, Wellness and Fitness ### "programma per report digitali" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 16, 2023 Esperienza di uso generalmente positiva, se riuscissero a sistemare due o tre cosette sarebbe veramente un programma super! Pros Ottimo software che utilizzo principalmente per ricevere report digitali dalle piattaforme di social media. Il software si presenta molto intuitivo e di facile utilizzo sin da subito. Cons Purtroppo molto spesso il programma presenta dei bug anche importanti, che non ti permettono di lavorare con continuità. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kareem M. student Computer Software ### "Whatagraph review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 3, 2023 Pros I've been using Whatagraph for 2 months, it has great dashboards and amazing marketing analysis. Cons Whatagraph customer service is good but they took a while to respond to me. Switched from [NapoleonCat](https://www.capterra.com/p/153316/NapoleonCat/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Marcus S. Senior Digital Consultant Marketing and Advertising ### "Excellent platform for multi-level reportings" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 5, 2022 Whatagraph makes reporting and monitoring of multi-customer dahsboards easy and fun. We are able to identify critical campaign performance issues which allows the team to improve the campaign goals. Pros The data visualization is excellent. It is very easy to set up reportings and dashboards. Cons Sometimes the data source integration is a bit tricky but the customer support is very quick and extremely helpful and qualified to sort out any issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TZ Tio Z. Digital Director Marketing and Advertising ### "My favorite Reporting tool which makes my life easier." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 1, 2022 We find the one tool which meets our major needs with reporting - professional, instant reporting with great visualization. Pros It's super easy to integrate different sources and create multi-channel reports. You can save everything for future use: report templates, widgets, custom metrics, filters, etc. I almost forget how to work in Google Data Studio or in PowerPoint since we started working with Whatagraph. The real-time reporting feature is so cool that we obtained one client because of this. Also, the possibility of using Google Sheets and offline data is fantastic. Export to excel is also a very useful feature. I must mention the people working there, especially our account manager and amazing online support guys - they all are soo friendly and positive, I wish I knew them in real life :D Cons I just wish there were some options for sections, like a section header with text and background color. Usually, I insert header text with a white background, but it does not make it clear that it is the new section. Also, there is no direct Tik Tok integration (Tiktok ads only), there must be some reason for that I guess :D so I inserted metrics in Google Sheets and then integrated them into my report. Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA James A. Creative Director Marketing and Advertising ### "Time-saving agency reporting with fantastic customer service" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2022 Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations. Pros Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it. Cons Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Tracy S. Account Manager Marketing and Advertising ### "Beautiful Way to Display Data to Your Clients" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 26, 2022 Pros Whatagraph beautifully displays data directly from our social data sources so our clients can easily digest the information. Cons There is a frequent need to make updates to the reporting tool due to the ever-changing social media landscape. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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