Falcon.io

Falcon.io


4.5 / 5
33 reviews

Who Uses This Software?

Medium-sized to enterprise companies across a broad array of industries. Key industries include: retail, CPGs, business services, agencies and travel and leisure.


Average Ratings

33 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Falcon.io
  • www.falcon.io
  • Founded 2010
  • Denmark

About Falcon.io

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. Marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.


Falcon.io Features

  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content
  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Falcon.io Reviews Recently Reviewed!


Overall, the best choice for your social network monitoring

Apr 01, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients' activities. We think it is one of the must-have programs.

Pros: With the help of Falcon Social, it has never been a problem to control all the company's social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Cons: Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company's database.

Very recommended social media management tool

Jul 16, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
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Pros: Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Cons: There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Recommendations to other buyers: If you have several channels and more than a handful users 'feeding' those channels, this will be the tool for you. The HOME tab gives you a comprehensive overlook over activities of all users, online status of users, recent publications and much more. The easy setup of apps is a huge advantage if you want to engage your users more and start a dialog. Also: One of our channels went up from 40K likes to 50K likes in about 1 month, while the 40K took us years to build up.

Capterra loader

Best in class software, easy to use, and feature-rich

Apr 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons: The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Overall: We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Capterra loader

Solid tool for social monitoring for both startups and enterprise-level users

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).

Their support is also A1, with quick response times, and genuinely helpful support staff.

The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons: One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.

Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Overall: We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.

It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Capterra loader

A wonderful social media tool with solid capabilities

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.

the ability to tag your posts with internal tagging is also very helpful

their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Cons: like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

A Porsche for your social media team

Jun 23, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons: Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

Overall: What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

A Solid Platform for Managing Social Media

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Cons: Want the platform to go deeper in the listening capability. But they are making progress

Overall: Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Amazing App

Feb 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Pros: The customer support/build feature/analytics

Cons: The build component is awesome but would be even better if you could create a specific URL to your brand

Recommendations to other buyers: Worth the investment!

Great overall platform, missing a few key features

Feb 12, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The collaboration and asset management tools are why we selected this platform. It is perfect for multiple users and permissions, assigning tasks and managing an extensive library of content.

Cons: There are a few features that other social scheduling platforms offer that Falcon doesn't, and they are missed. For example, setting up a feed list of Twitter users or a Twitter list so that you can engage and respond to those tweets directly in the platform. That's not possible with Falcon.

Best social media management tool I've seen

Jun 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons: There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.

Falcon.io has made my job so much easier!

Mar 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate. If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Cons: It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

Decent product

Mar 15, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Many of the features of this software can be done by a user more efficiently and productively in a more personable way.

Pros: Has improved significantly since being updated and upgraded when the name changed and is now very user friendly.

My Favorite Social Media Marketing Platform

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to easily manage hundreds of Facebook, Twitter and Instagram accounts from one place.

Cons: It's expensive. Far more expensive than I believe it should be.

You get whatyou pay for.. in a great way!

Oct 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This is not your average social media management software. This is a cut above the rest. Customer service is superb! The representatives understand this platform inside and out, but also uderstand how it impacts your clients.

Cons: I think this software can be a bit intimidating for the small-medium size agency. There are many in-depth features, but some are more complex to utilize than helpful.

Overall: Great customer service. It is one of the pricer choices, but you're paying for the overall experience, which is superb.

Great for scheduling, but needs to fix a bug.

Apr 15, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Falcon is great for daily, weekly, and monthly scheduling of social media posts. Utility for every post is great -- videos, photos, retweets, and tagging...

Cons: ...with the exception of Instagram Story. Instastory appears to have a bug whereby it will load a story on to the account page but that story will not show up in the feed on users' homepage.

Overall: Overall, Falcon is very useful and a great tool to save time and posts on social media.

one tool for your social

Jun 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: awesome customer support great fr management tool one of the best tools out there for managing social media account

Cons: integration is generally poainful need more analytics reporting and a config ui templating not all platforms are available

Best Way to Stay Organised in Multiple Countries

Jul 16, 2015
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.

Cons: Nothing that is in their control. They are awesome

Recommendations to other buyers: Shop around and see what other platforms have to offer. Weigh the pros and cons and you can see that you'll be stuck (often) using more than one platform.

Most user-friendly social media management tool available

Jul 07, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.

Pros: Very user friendly to use. Excellent Customer Support. Really AAA+. Always willing to go the extra mile.

Cons: Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically.

Great Brand Management Software

Jun 27, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This software is very easy to use and offers extremely flexible and efficient methods of use as well as a great interface.

Cons: This is a paid service, but as long as your brand has the ability to purchase it is worth the money.

Big tool for big businesses

Jul 31, 2015
5/5
Overall

4.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.

Cons: They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.

Recommendations to other buyers: Look at your own need. What is your biggest needs? Check out other tools and compare them for your needs. All products have their own speciality and way of showing the content from social media. Find the tool that meet your needs in terms of UX and functionality.

Great way to get social media active

Apr 16, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: So much easier than working with each social media platform individually and really helpful to schedule

Cons: Doesn't have a way to show who completed what task when working with teams so I need to communicate with colleagues on this

Capterra loader

Robust Social Media Platform

Mar 09, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: All the features that my company was looking for in a social media platform are present in Falcon. The platform is extremely robust, and with guidance from the implementation team and knowledgebase, ramping up to productive use of the software took less than 30 days.

Cons: The system can appear intimidating at first, but this can definitely be overcome with persistent use.

Overall: Our marketing team is much more productive with a single system for managing all of our social communications and campaigns. Reporting is much more robust than what we had with Hootsuite.

Social Listening is awesome!

Apr 11, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We went with Falcon after testing many other social management tools and what really sold us was the social listening tool

Cons: no cons to report about this software now

A great social media mangamenet tool

Jul 11, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Customer Support

4 / 5
Value for Money

Comments: I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening.

Pros: Great support, very reactive.

Cons: Not convinced by the landing page building tool.

Very informative and customer focused

Mar 27, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The information, activity and other data about posts that Falcon.io provides is very comprehensive and easy to understand. Their customer service is top notch and that shows even on their website with live chats.

Cons: My least favorite part about Falcon.io is that its the THE BEST social media management program out there. This is ofset by the price however, as its cheeper than its competitors

ideal for businesses that have multiple social media sites

Dec 17, 2013
5/5
Overall

Comments: Providing a much more robust social media dashboard than its competitors, Falcon Social is a great tool for organizing a business's social media efforts. It's ideal for businesses that have multiple social media sites managed by multiple team members.

Pros: Easy collaboration on social media campaigns

Cons: Non-standardized pricing

Capterra loader

One of the best tool in the industry

Feb 04, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: The audience and social crm are one of the best in the industry

Cons: Very high price point compared to other tools

Not the worst social media tool

Nov 03, 2016
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money

Comments: I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!

Vendor Response

by Falcon.io on November 14, 2016

Hi Natalie, thank you for your feedback! We¿d love to show you how to get the most out of Falcon and the simple workflows for smaller teams. Jesse will reach out to you and in the meantime, I hope you can tune in to our next Live Session this week on Publish & Engage: https://www.falcon.io/resources/webinars/welcome-to-falcon-live/ /Maria

Aug 01, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Feb 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Apr 18, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Feb 07, 2019
1/5
Overall

1 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Sep 28, 2017
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality