Who Uses This Software?

Medium-sized to enterprise companies across a broad array of industries. Key industries include: retail, CPGs, business services, agencies and travel and leisure.


Average Ratings

27 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Falcon.io
  • www.falcon.io
  • Founded 2010
  • Denmark

About Falcon.io

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. Marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.


Falcon.io Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling
  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content
  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Falcon.io Reviews Recently Reviewed!


A perfect solution for monitoring multiple social networks around the world

Nov 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Without a doubt, Falcon is our number 1 helper concerning content planning. Visualization of content and ability to categorize it is gorgeous. Tracking what our audience is thinking over some specific topic, for instance, has never been easier. Now we are able to monitor comments they left, so our forecasting capabilities, as well as the general level of understanding needs and demands of our customers, is higher than before Falcon. For us, the most favorable thing about Falcon is their analytics ability. Without a doubt, this function simplifies our general developing work. But moreover, it is a bright vision of how influential this or that content information is on the audience. Besides, we can also hear the real voices of our customers, and their opinions presented in such a form are really precious because they show some subconscious motives of our customers.

Cons: It is clear that different products are amiss pretty often. But not in this case. Frankly speaking, the Falcon service is associated only with something so close to our perfect image of what the product should include, so we are a little bit confused even. We can just suppose that the unlimited abilities of the service may be a problem for some users sometimes. Well, we think it may be hard to learn everything about the service for them. But it's just a slight guess without any experience confirmations.

Very recommended social media management tool

Jul 16, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
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Pros: Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Cons: There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Recommendations to other buyers: If you have several channels and more than a handful users 'feeding' those channels, this will be the tool for you. The HOME tab gives you a comprehensive overlook over activities of all users, online status of users, recent publications and much more. The easy setup of apps is a huge advantage if you want to engage your users more and start a dialog. Also: One of our channels went up from 40K likes to 50K likes in about 1 month, while the 40K took us years to build up.

Minimum effort for a big result

Nov 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Falcon optimizes all the important processes that are running here. And I think that among competitors the service has the smartest way I've ever seen. I can also schedule posts on social networks and be sure that they will be published with the right content, at the right time and through the right channel. Falcon is a useful addition to monitor your business in the social. With this program, you can regularly receive valuable information from your competitors, and do conclusions based on your own product. To do this, just set up a feed or search filter with names.

Cons: To justify the costs, you need to be absolutely sure that you need to use Falcon, as this is an expensive tool. I would also like the tool have built-in control over Instagram and Facebook. The Falcon mobile app can also be better.

Capterra loader

Solid tool for social monitoring for both startups and enterprise-level users

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).

Their support is also A1, with quick response times, and genuinely helpful support staff.

The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons: One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.

Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Overall: We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.

It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Capterra loader

A wonderful social media tool with solid capabilities

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.

the ability to tag your posts with internal tagging is also very helpful

their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Cons: like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

A Porsche for your social media team

Jun 23, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons: Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

Overall: What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

A Solid Platform for Managing Social Media

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Cons: Want the platform to go deeper in the listening capability. But they are making progress

Overall: Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Amazing App

Feb 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Pros: The customer support/build feature/analytics

Cons: The build component is awesome but would be even better if you could create a specific URL to your brand

Recommendations to other buyers: Worth the investment!

Best social media management tool I've seen

Jun 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons: There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.

Falcon.io has made my job so much easier!

Mar 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate. If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Cons: It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

It has everything you need to manage a variety of social channels

May 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Falcon gives us an excellent overview of the activities of our social networks, allowing us to manage the publication, customer service and listening in one place. We can also monitor the work and activities through the reporting section. We are saving a lot of time across our market teams, especially in terms of time spent publishing content across all our channels. Also, scheduling postings on every platform (except Instagram) is very comfortable.

Cons: I understand that Instagram is a fairly new tool for all services, but I want our content to be easier to post. I would like to be able to do everything on Falcon.io and should not enter Instagram for publication, because I feel that it adds an unnecessary step.

Decent product

Mar 15, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Many of the features of this software can be done by a user more efficiently and productively in a more personable way.

Pros: Has improved significantly since being updated and upgraded when the name changed and is now very user friendly.

You get whatyou pay for.. in a great way!

Oct 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This is not your average social media management software. This is a cut above the rest. Customer service is superb! The representatives understand this platform inside and out, but also uderstand how it impacts your clients.

Cons: I think this software can be a bit intimidating for the small-medium size agency. There are many in-depth features, but some are more complex to utilize than helpful.

Overall: Great customer service. It is one of the pricer choices, but you're paying for the overall experience, which is superb.

one tool for your social

Jun 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: awesome customer support great fr management tool one of the best tools out there for managing social media account

Cons: integration is generally poainful need more analytics reporting and a config ui templating not all platforms are available

Best Way to Stay Organised in Multiple Countries

Jul 16, 2015
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.

Cons: Nothing that is in their control. They are awesome

Recommendations to other buyers: Shop around and see what other platforms have to offer. Weigh the pros and cons and you can see that you'll be stuck (often) using more than one platform.

Most user-friendly social media management tool available

Jul 07, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.

Pros: Very user friendly to use. Excellent Customer Support. Really AAA+. Always willing to go the extra mile.

Cons: Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically.

Great Brand Management Software

Jun 27, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This software is very easy to use and offers extremely flexible and efficient methods of use as well as a great interface.

Cons: This is a paid service, but as long as your brand has the ability to purchase it is worth the money.

Big tool for big businesses

Jul 31, 2015
5/5
Overall

4.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.

Cons: They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.

Recommendations to other buyers: Look at your own need. What is your biggest needs? Check out other tools and compare them for your needs. All products have their own speciality and way of showing the content from social media. Find the tool that meet your needs in terms of UX and functionality.

Aug 01, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Great way to get social media active

Apr 16, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: So much easier than working with each social media platform individually and really helpful to schedule

Cons: Doesn't have a way to show who completed what task when working with teams so I need to communicate with colleagues on this

A great social media mangamenet tool

Jul 11, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Customer Support

4 / 5
Value for Money

Comments: I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening.

Pros: Great support, very reactive.

Cons: Not convinced by the landing page building tool.

Very informative and customer focused

Mar 27, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The information, activity and other data about posts that Falcon.io provides is very comprehensive and easy to understand. Their customer service is top notch and that shows even on their website with live chats.

Cons: My least favorite part about Falcon.io is that its the THE BEST social media management program out there. This is ofset by the price however, as its cheeper than its competitors

ideal for businesses that have multiple social media sites

Dec 17, 2013
5/5
Overall

Comments: Providing a much more robust social media dashboard than its competitors, Falcon Social is a great tool for organizing a business's social media efforts. It's ideal for businesses that have multiple social media sites managed by multiple team members.

Pros: Easy collaboration on social media campaigns

Cons: Non-standardized pricing

Feb 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Not the worst social media tool

Nov 03, 2016
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money

Comments: I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!

Vendor Response

by Falcon.io on November 14, 2016

Hi Natalie, thank you for your feedback! We¿d love to show you how to get the most out of Falcon and the simple workflows for smaller teams. Jesse will reach out to you and in the meantime, I hope you can tune in to our next Live Session this week on Publish & Engage: https://www.falcon.io/resources/webinars/welcome-to-falcon-live/ /Maria

Apr 18, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Sep 28, 2017
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality