--- title: "Privy Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Privy Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/146537/List-growth-tools/" page_type: "product" language: "en" --- # Privy Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Privy ## What is Privy? Privy is built specifically to drive online conversions through targeted on-site displays (e.g., pop ups, banners, bars) and automated emails that enable leading ecommerce companies like Leesa, Keen Footwear, Butcherbox & thousands more to rapidly grow their email lists and dramatically reduce cart abandonment. Privy is deeply integrated with top ecommerce and email platforms including Shopify, Shopify Plus, Bigcommerce, Klaviyo, Mailchimp, Bronto, dotmailer, Magento2, Hubspot & WooCommerce. ## What is Privy used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 50 user reviews Reviews sentiment Positive 92% Neutral 4% Negative 4% Starting price $15 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Privy?[Manage this product listing](https://www.g2.com/products/privy/claim_requests/new?auto=true) ## Privy Overview Updated September 2026 AI summary Privy offers cloud-based tools for email marketing, lead capture, and marketing automation, with features such as customizable pop-ups, landing pages, list management, campaign scheduling, and reporting. Designed for small and midsize businesses in eCommerce, it also supports SMS marketing, drip campaigns, and product recommendations, helping organizations grow subscriber lists and improve online conversions. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Privy 4.4 (50) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $15 Usage Based, Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (50) Ease Of Use 4.5 (270) Value For Money 4.0 (39) Value For Money 4.3 (250) Customer Service 4.3 (33) Customer Service 4.3 (256) ## Privy alternatives [4.4 (512)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [SlickText](https://www.capterra.com/p/155430/SlickText-com/) [4.8 (270)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155430/SlickText-com/) [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145848/Ez-Texting/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) [View all alternatives](https://www.capterra.com/p/146537/List-growth-tools/alternatives/) ## FAQs about Privy Overview ### What problems does Privy solve? Privy solves low email capture and weak on-site conversion for ecommerce teams by turning store traffic into subscribers with customizable pop-ups, coupons, landing pages, and exit-intent offers. Shopify merchants, marketers, and startup teams use it to reduce missed sign-up opportunities, improve campaign targeting, and replace manual list-building with built-in testing and reporting. Answer based on 29 reviews Overview ### Which roles and teams benefit most from Privy? Privy is most used by small business owners, founders, and CEOs who need to grow online sales without a large team. Marketing teams use it to capture leads, build email campaigns, and improve conversions, while e-commerce and operations staff support promotions, customer engagement, and storefront performance. Answer based on 49 reviews Overview ### What company size and specific industries is Privy built for? Privy is designed for small and mid-size ecommerce stores and publishers that want to grow their email lists and drive online sales. It is aimed at entrepreneurs and businesses that need marketing tools suited to online retail and digital publishing, rather than large enterprise organizations. Features and Usability ### What are the key features of Privy? Privy includes core list-growth tools like email sign-up pop-ups, web forms, landing pages, and email campaigns. Differentiating features include SMS marketing, product recommendations, and marketing automation. Reviewers most often mention customizable templates, A/B testing, campaign analytics, and Shopify and Mailchimp integrations, along with easy setup and drag-and-drop editing. Answer based on 29 reviews Pricing ### How much does it cost and what fees or limitations are included? Privy offers a free plan, then paid plans start at $15/month for Starter and $45/month for Growth. Pricing scales by contacts, with text messaging add-ons from 100 textable contacts and Privy Conversion from 50,000 pageviews. Reviewers like the free trial, but note free-plan field limits and expensive upgrades. Answer based on 17 reviews Integrations ### Which third-party tools and platforms does Privy integrate with? Privy integrates with Shopify and Mailchimp most often in reviewer feedback, and its catalog shows more than 40 integrations overall. Other supported platforms include AWeber, ActiveCampaign, BigCommerce, HubSpot Marketing Hub, Brevo, and Adobe Commerce, covering ecommerce storefronts plus email marketing and CRM tools. Answer based on 33 reviews Getting Started and Support ### What training and onboarding options does Privy offer? Privy provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars can support guided learning, while documentation and videos give users written and visual reference materials for self-paced review and setup. Getting Started and Support ### What customer support options does Privy offer, and how do users rate the experience? Privy offers email/help desk, phone support, and chat. Users often describe support as helpful and sometimes almost immediate, especially for solving routine issues. Still, some report inconsistent experiences, limited dedicated guidance, and frustration when bugs or account problems were not resolved or communicated clearly. Answer based on 13 reviews Ease of use ### Is Privy easy to use for email popups and forms? Privy makes email popups and signup forms easy to launch, especially for Shopify stores and small business teams. Many users describe setup, drag-and-drop editing, and integrations as straightforward, though some mention a short learning curve, limited basic templates, and occasional frustration when plans or features change. Answer based on 23 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra reviewers highlight these features as the top priorities when choosing email marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Privy includes **Campaign Scheduling** and **Contact Management**, covering two of the top capabilities buyers look for in email marketing software. However, it does not offer **Email Campaign Management**. Instead, it provides **List Management** (**37%**), which can still help teams organize subscribers and target the right audiences more effectively, helping businesses keep outreach organized and send more relevant communications. Campaign Scheduling 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 4.2 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Management 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Event Triggered Actions 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Reporting/Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Privy 32 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Subscriber Management: Add or remove subscribers from mailing lists - Templates: Sample files or documents that could be customized as needed or used as is - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (50) 4.4 Based on 50 reviews ## Pricing Value for money 4.0 (39) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/146537/List-growth-tools/pricing/) Free $0.00 It includes: - Advanced Targeting - Free Email + Chat Support. - Unlimited Popups and Flyouts - Up to 100 Maliable Contacts Starter $15.00 Usage Based,Per Month It includes: - Free Email + Chat Support. - Unlimited Email Sends - Unlimited Popups and Flyouts - Up to 250 Maliable Contacts Growth $45.00 Usage Based,Per Month It includes: - Broadcasts Text - Free 1:1 Support. - Free Email + Chat Support - Unlimited Email Sends & Upto 3000 Text Sends/Month - Unlimited Popups and Flyouts - Up to 3000 Maliable Contacts & 500 Textable Contacts Value for money 4.0 (39) 4.0 Based on 39 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (33) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (33) 4.3 Based on 33 reviews ## User reviews Overall rating 4.4 Based on 50 reviews Filter by rating 5(30) 4(16) 3(2) 2(0) 1(2) Mentioned topic Sorted by most recent AN Anonymous User Owner Retail ### "Privy Made SMS Easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 15, 2024 Easy to use and very efficient for my SMS needs. Pros Privy seamlessly connects with my Shopify store. Cons I wish I could get more dedicated help prior to reaching 9k contacts. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) I was looking for an alternative not connected to the review platform I was using. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KN Kyle N. Operator Apparel & Fashion ### "Software was working, then had issues" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 June 19, 2024 It was poor since there was a glitch or misunderstanding and my actual customer list from Shopify was blocked by Privy, so I could no longer use the software. Pros It was better priced than Klaviyo and they had good ecommerce knowledge Cons I sent out a campaign to my customers, but somehow got marked as spam and Privy wouldn't let me send emails to that list, which was my customers, so I cancelled Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Privy It was more affordable than Klaviyo and had all the features I needed Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User E-commerce product coordinator Marketing and Advertising ### "Privy for Shopify store owners" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 9, 2022 Really good app, it works great and loads fast. Pros What I like the most about this software was the apps, it can allow create and connect your store to have more features for customers, pop-ups, campaigns, email marketing and many more. Cons You need to understand what privy does first in order to use it, some services are not know about the company providing it, you need to know how to install an app inside Shopify and configure it, in this case. Reasons for choosing Privy Because of the easiness of installation inside my e-commerce store. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Mattie S. eCommerce Manager Retail ### "Awesome Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2022 Overall, great experience. Pros Implemented Privy on a BigCommerce store and have been super happy with it. It's ease of use is incredible, and allows anyone to create effective popups to capture emails, and easily integrates with even competing software such as MailChimp. Cons The price, but it's not bad for what you get. Reasons for choosing Privy Ease of install and use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Azeem T. Founder Marketing and Advertising ### "Great Digital Customer Experience Enhancer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 15, 2022 Overall experience with Privy has been phenomenal, in fact, we continue to use it for Shopify stores due to it's deep and seamless integration allowing for relevant targeting. Pros The best part about Privy is that it allows you to tap into high intent customers over multiple touch-points through a single platform and app. Something underrated about Privy is their learning repository which is amazing. Lastly, it's super easy to use. We used it on Shopify it was an absolute breeze. Cons While customer support was largely decent, we did have a couple of instances where there was a huge scope for improvement. Secondly, setting up emails with images can, at times, become cumbersome. Reasons for choosing Privy Trusted the reviews on Shopify to take the final decision. Due to the largely favourable reviews, we took the decision. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GL Gustavo L. Manager Retail ### "Que tan privado es Privy?" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 1, 2022 En general es un producto meramente practico y sencillo, eficaz y de un uso facil, me gusto el hecho de encontrar varias opciones para visuaizar mas campo para una busqueda de algun tema o necesidad que se requiere, lo recomendaria mucho ya que es muy eficiente y compite con otros productos que son de gamma alta como lo es privy, les felicito por eso Pros La simplicidad del mismo, que puedes ampliar una gama completa de articulos, promociones o servicios sin tantanecesidad de intermediarios y hacerlo mas directo, de igual forma que su uso es sencillo y muy practico para el usuario que lo utiliza Cons Puede que hasta cierto punto tarde en ocaciones o que tantas paginas que se deben abrir para visualizar un cupon, promocion o articulo puede ser tardado o confuso hasta cierto punto, podria ser mas simple con la informacion mas directa y en base a eso acortar tiempos y poner la informacion solo necesaria y que el usuario no necesita Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Samantha S. MD Retail ### "Good software for email capture" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 11, 2021 Good experience overall. Pros We used this software to create a popup on our shopify website to gain customer email addresses and offer them a 10% discount code. It worked perfectly. Cons Price increased after a year of using quite considerably. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MF Mecca F. Owner Retail ### "Its a class above all other platforms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 16, 2021 Overall I really like Privy and what they have to offer. It is intuitive and easy to use. Pros I love Privy because it has multiple functions and it allows me to do e-mail and SMS marketing in one. Cons The price points are a little steep for small business owners but if you scale your business they are manageable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jessica R. CEO Apparel & Fashion ### "Privy is the best!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 11, 2021 Overall i love privy and i received alot of subscribers since i had it installed on my website Pros I can create different campaigns allowing customers to sign up to my email list and i've seen much success with the gamified ones which makes collecting subscribers very easy! Cons It should allow me to allow customer to enter their phone# as well and text the discount code to them afterwards and also email them Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MB MAHDI B. Marketing specialist Marketing and Advertising ### "Overall is a good Email marketing tool with lots of features " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 10, 2021 I have used it for several websites to capture the emails and worked well. Pros It has a lot of good features to help you capture the leads for your website Cons Customer support, they need to have a better customer support! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/146537/List-growth-tools/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [SlickText vs Privy](https://www.capterra.com/compare/146537-155430/List-growth-tools-vs-SlickText-com)[Omnisend vs Privy](https://www.capterra.com/compare/146537-153508/List-growth-tools-vs-Omnisend) [Klaviyo vs Privy](https://www.capterra.com/compare/146537-156699/List-growth-tools-vs-Klaviyo)