# Privy Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Privy the right Email Marketing solution for you? Explore 50 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/146537/List-growth-tools/reviews --- Privy 4.4 (50) [View alternatives](https://www.capterra.com/p/146537/List-growth-tools/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Privy Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews KN Kyle N OperatorApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It was better priced than Klaviyo and they had good ecommerce knowledge“ June 19, 2024 KN Kyle N OperatorApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It was poor since there was a glitch or misunderstanding and my actual customer list from Shopify was blocked by Privy, so I could no longer use the software.“ June 19, 2024 JR Jessica R CEOApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “I can create different campaigns allowing customers to sign up to my email list and i've seen much success with the gamified ones which makes collecting subscribers very easy!“ May 11, 2021 AT Azeem T FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Secondly, setting up emails with images can, at times, become cumbersome.“ May 15, 2022 MS Mattie S eCommerce ManagerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “Implemented Privy on a BigCommerce store and have been super happy with it.“ May 20, 2022 JR Jessica R CEOApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “Overall i love privy and i received alot of subscribers since i had it installed on my website“ May 11, 2021 ## Showing most helpful reviews Showing 1-25 of 50 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Danielle M. President/CEO Used the software for: 2+ years ### "We use privy to collect email addresses online." April 19, 2018 5.0 Pros I like the integration with Shopify and MailChimp. This makes address collection pretty easy. There is more functionality that we haven't utilized. Cons I had a bad experience recently when I tried to find out the URL that my sign-ups were coming from. Review Source Response from Privy April 20, 2018 Hey Danielle - thanks for the review! I'm sorry to hear about the bad experience you had trying to find out what URLs your signups were coming from. I'll shoot you a separate email to help you with that. Josh from Privy VR Verified Reviewer Owner Retail Used the software for: Less than 6 months ### "Privy Made SMS Easy" November 15, 2024 4.0 Easy to use and very efficient for my SMS needs. Pros Privy seamlessly connects with my Shopify store. Cons I wish I could get more dedicated help prior to reaching 9k contacts. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) I was looking for an alternative not connected to the review platform I was using. Review Source KN Kyle N. Operator Apparel & Fashion Used the software for: 6-12 months ### "Software was working, then had issues" June 19, 2024 3.0 It was poor since there was a glitch or misunderstanding and my actual customer list from Shopify was blocked by Privy, so I could no longer use the software. Pros It was better priced than Klaviyo and they had good ecommerce knowledge Cons I sent out a campaign to my customers, but somehow got marked as spam and Privy wouldn't let me send emails to that list, which was my customers, so I cancelled Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Privy It was more affordable than Klaviyo and had all the features I needed Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed better software for ecommerce and something that integrated with Shopify Review Source AT Azeem T. Founder Marketing and Advertising Used the software for: 2+ years ### "Great Digital Customer Experience Enhancer!" May 15, 2022 5.0 Overall experience with Privy has been phenomenal, in fact, we continue to use it for Shopify stores due to it's deep and seamless integration allowing for relevant targeting. Pros The best part about Privy is that it allows you to tap into high intent customers over multiple touch-points through a single platform and app. Something underrated about Privy is their learning repository which is amazing. Lastly, it's super easy to use. We used it on Shopify it was an absolute breeze. Cons While customer support was largely decent, we did have a couple of instances where there was a huge scope for improvement. Secondly, setting up emails with images can, at times, become cumbersome. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Privy Trusted the reviews on Shopify to take the final decision. Due to the largely favourable reviews, we took the decision. Review Source Varun A. CEO Performing Arts Used the software for: 1-2 years ### "Beautiful popups that comes with a price tag" November 4, 2020 4.0 It was a pleasant experience till they removed certain features from our existing plan and placed them in the higher plan. Also, their pricing and plans change too often which is a bit worrisome and uncomfortable. Pros The templates are beautiful, easy to edit and setup and publish on website. Exit intent works fabulously well on desktop and mobile. Only a few providers have this feature available. Cons It's far more expensive as compared to other providers, offering the same set of features in a higher plan which makes it pricey and unaffordable once you attain a certain level of scale in terms of visitors and page views. Alternatives considered [Poptin](https://www.capterra.com/p/165478/Poptin/)[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) Reason for choosing Privy Affordability, beautiful templates, plethora of features, its reviews and ratings on various platforms. Switched from [Popup Maker](https://www.capterra.com/p/193161/Popup-Maker/) More features, better pricing, great product and exceptional customer support. Review Source VR Verified Reviewer Business Owner Retail Used the software for: 1-2 years ### "Helped Our Company Immensely" November 16, 2019 5.0 It’s been great. They advertise list growth, and that’s what they do. Our list has grown tremendously since choosing Privy! Pros We use Privy for the pop up form that feeds to a list of contacts in Mailchimp. My favorite thing about Privy? It works. We have made so much money from the pop up coupon! Cons As your company grows, so does your bill. They bill on page views, which is fine. They’ve gotta make money somewhere. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp removed their app from Shopify so we needed a new alternative. Review Source Response from Privy November 18, 2019 Thanks for the review and love seeing your success! Brittany V. VP Sales Retail Used the software for: 1-2 years ### "Captures Attention" December 11, 2018 5.0 Great for building an email list and getting sales to go through on your site because of coupon offerings! Pros This is a great tool for capturing your customer's attention before they're about to leave your Shopify store. I've had this setup on my online store for about 2 years now. I find people are usually pretty inclined to submitting their email anywhere if it means getting a discount coupon. So obviously this tactic works well. I definitely think anyone needs this tool if they have an online store It's very customizable to your needs and design. And it's great for analytics. Very user-friendly and easy to setup with Shopify, like most add-ons. Cons I mean it's a pretty straight forward software. Maybe more catered to smaller businesses rather than large companies. Review Source Daniel S. Co Founder, Head of Marketing and Product Apparel & Fashion Used the software for: 1-2 years ### "Flexible and easy" December 10, 2018 4.0 Pros \- Like that it integrates with Shopify and Mailchimp - I like that I can set triggers for when it pops up and easily design new campaigns to test them Cons THere are no cons that I can think of. We have a pretty simple use case on our website and it does the job. Review Source CP Ciprian P. Senior PHP Developer Real Estate Used the software for: 1-2 years ### "Good user feedback tool but restricted" January 4, 2020 4.0 Pros A good user feedback tool with lots of options pertaining to user targeting, user funneling, timing events, actions and page behaviour. Cons A good user feedback tool but restricted in that all user interactions require an email field. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) Review Source Brionne G. Associate Digital Graphic Designer Financial Services Used the software for: Less than 6 months ### "Cool Tool, Way too Spendy" October 10, 2018 5.0 Pros This tool is pretty easy to learn and the sleek interface makes it easy to find the tools you are looking for, whether it's options to customize your pop-up, connecting your MailChimp account, etc. Cons It's way too expensive. Competitors offer the same features for a fraction of the price. I also like that it doesn't automatically update your email list, you have to manually export contacts from Privy to MailChimp. Maybe it does it automatically if you upgrade your account. Review Source Response from Privy October 11, 2018 Hey Brionne, Thanks for your review on Capterra! Glad to hear that for the most part you are enjoying Privy. In terms of syncing your new subscribers over to Mailchimp, you can do that automatically on any of our plans. Just go to the automation step of any of your display campaigns, select Mailchimp and then choose which list you want it to sync to in your MC account. https://help.privy.com/hc/en-us/articles/360009564293-Syncing-Your-Privy-Contacts-To-MailChimp Hope that helps! Josh SS Samantha S. MD Retail Used the software for: 1-2 years ### "Good software for email capture" November 11, 2021 4.0 Good experience overall. Pros We used this software to create a popup on our shopify website to gain customer email addresses and offer them a 10% discount code. It worked perfectly. Cons Price increased after a year of using quite considerably. Review Source KR Kelly R. Store Owner Used the software for: Less than 6 months ### "Didn't work well for me" January 10, 2018 4.0 This software did not work out well for me at all and I would not recommend it to others Pros It is easy to use like most products out there. I thought it was going to be a good idea at first and the interface is easy to use. Maybe it works better for those in industries other than mine but I found it mediocre. Cons The pop ups were starting to annoy my customers coming in to the site so I took the popup feature down. I felt it was actually hindering my small business website's growth. I gave it 1 star for Value due to the fact that it was deterring customers. Review Source Response from Privy January 11, 2018 Hey Kelly, Thanks for the feedback and for trying Privy. It appears that you're using another pop up provider now, so i hope it works better for you. In taking a quick peek at your account, it looks like in your free plan you could have adjusted down the frequency of the pop up to once or once a week and maybe made some other tweaks to make it more effective. Probably worth trying on your current set up as well to not annoy frequent visitors. Best of luck! Josh from Privy TB Tracey B. Owner Retail Used the software for: 1-2 years ### "Great addition to any website " September 17, 2018 5.0 Privvy has changed so much for our mail chimp email newsletter list. It’s so nice that customers can easily see a pop up when they visit the site and sign up right then and there. Pros Privvy was so easy to set up, add to our website and connect to mail chimp. Cons I love everything about it, it’s hard to think of a con. Review Source VR Verified Reviewer Director Retail Used the software for: I used a free trial ### "App integrates with Shopify" February 20, 2020 5.0 It's been very easy to use in the set up phase. Hopefully I will find value when I start the paid service. Pros So easy to add this app to my shopify store to start growing and harnessing the power of my email list and 1st party audience. Free trial gives you time to set up and test. Cons All these additional apps start to add up over time and you don't realize it when you're setting them up. It's easier to have one solution that covers everything but cannot afford that in the early days. Review Source CH Charles H. Owner Retail Used the software for: Less than 6 months ### "Love this app. Very useful." June 26, 2018 5.0 Pros Like to be able to alert potential customers with deals in store and sign-ups to gather customer details for customer contact and future sales. Cons To date, no real cons for us. This app is very easy to use, has what we need for the time being and works well in getting customer's attention and information we use for sales. Review Source Response from Privy June 27, 2018 Thanks for the review Charles, glad you love it so far! Tanzir R. Product Designer Consumer Services Used the software for: Less than 6 months ### "Beautiful designs." April 14, 2019 5.0 The beautiful design and easy setup makes it a desirable product. Pros The popup templates are quite beautiful and they look just as good with custom images and text. They're customizable and the Privy interface is quite user-friendly and sophisticated. Cons Privvy would be a more compelling product if it had more features, i.e. met other needs as well, beyond popups. Review Source RW Rey W. Owner Apparel & Fashion Used the software for: I used a free trial ### "Great solution for pop-ups" August 25, 2018 4.0 Pros We loved how easy it was to collect email addresses and make attractive pop ups that matched our site design. Cons It’s hard to complain about it! There’s not much to dislike. Review Source GL Gustavo L. Manager Retail Used the software for: 6-12 months ### "Que tan privado es Privy?" April 1, 2022 4.0 En general es un producto meramente practico y sencillo, eficaz y de un uso facil, me gusto el hecho de encontrar varias opciones para visuaizar mas campo para una busqueda de algun tema o necesidad que se requiere, lo recomendaria mucho ya que es muy eficiente y compite con otros productos que son de gamma alta como lo es privy, les felicito por eso Pros La simplicidad del mismo, que puedes ampliar una gama completa de articulos, promociones o servicios sin tantanecesidad de intermediarios y hacerlo mas directo, de igual forma que su uso es sencillo y muy practico para el usuario que lo utiliza Cons Puede que hasta cierto punto tarde en ocaciones o que tantas paginas que se deben abrir para visualizar un cupon, promocion o articulo puede ser tardado o confuso hasta cierto punto, podria ser mas simple con la informacion mas directa y en base a eso acortar tiempos y poner la informacion solo necesaria y que el usuario no necesita Review Source VR Verified Reviewer Director of Business Development Internet Used the software for: 2+ years ### "Can't say enough about this company and its CEO. The tool is awesome, powerful and simple to use." May 16, 2018 5.0 Pros I love that the popups are so fully customizable. I didn't get that with Hellobar and alternatives. I love that the company is transparent. I've seen the CEO on chat so many times and he is awesomely helpful! Cons The integration with my ESP has been dodgy a couple times, but that could be on the other end, not Privy's. Review Source JL John L. Associate Director of Marketing Marketing and Advertising Used the software for: 2+ years ### "Great for on-site Email Acquisition" August 29, 2019 5.0 Privy has tripled our on-site email acquisition. It is really customizable and gives a great user experience (for both the customer and store). Customer support has been great Pros Easy to use interface Drastically and quickly improves email acquisition & conversion Helpful support team Integrations with Shopify Cons Some of the web exclusions can get confusing Not as plug & play for ecomm platforms other than Shopify Occasional features don't work as expected (pop ups show up immediately versus time spent or % scrolled). Reason for choosing Privy Fit our needs and the pricing model worked for us. The value of Privy is shown within the first few days of starting campaigns. Review Source Response from Privy August 30, 2019 Thanks for the review and for bing a customer John! MS Mattie S. eCommerce Manager Retail Used the software for: 2+ years ### "Awesome Software" May 20, 2022 5.0 Overall, great experience. Pros Implemented Privy on a BigCommerce store and have been super happy with it. It's ease of use is incredible, and allows anyone to create effective popups to capture emails, and easily integrates with even competing software such as MailChimp. Cons The price, but it's not bad for what you get. Reason for choosing Privy Ease of install and use. Review Source VR Verified Reviewer Customer Development Representative Financial Services Used the software for: 6-12 months ### "Awesome Tool for Growing Your Email List" April 1, 2019 4.0 Overall, Privy has helped me grow my email list and so I am happy with this software. Pros I like the spin the wheel and gamified lead-opt in options. Privy sends me an updated email everyday on the status of my campaigns. I like the personal update. It is also easy to install on your website and to customize the forms and campaigns. Cons I wish there was a little bit more aesthetically pleasing default templates for the lead opt-in. More variety in font options would be great too. Review Source Response from Privy April 2, 2019 Thanks for the review! VR Verified Reviewer Senior Director of Ecommerce Apparel & Fashion Used the software for: 1-2 years ### "Perfect For Getting New Email Subscribers" March 20, 2019 5.0 Excellent, very happy with this software. Pros This is a simple app to install on Shopify Plus, and helped my business grow our email subscriber list. Cons There is nothing to dislike, I'm a fan of it and have installed it on all of my Shopify sites. Review Source Response from Privy March 25, 2019 Thanks for the review and choosing Privy! ME Maya E. Owner Retail Used the software for: 2+ years ### "Excellent Product!" October 31, 2019 5.0 Privy's List Growth and Email Tool is a great tool to have for e-commerce businesses. It is designed well and has allowed me to grow my customer email list! Pros I love Privy's List Growth and Email Tool. I was able to customize everything about it to make the pop-up appear matching to my website. It has allowed me to grow my email list! Cons There was nothing that I disliked about Privy's List Growth and Email Tool..It always functions well and is designed well Review Source Response from Privy November 1, 2019 Thanks for the review! VR Verified Reviewer Founder Used the software for: 1-2 years ### "After using multiple different list growth tools... Privy is finally the one I've settled on." December 19, 2017 5.0 Over 3000 emails captured in just under a month and optimized the most effective way to do this because of their reporting system and AB testing. Pros Great features cover all scenarios you want to test and use for acquring emails. The dashboard and reporting is great too. Very feature heavy, I don't even use most of the features they offer. Cons A little pricey when you don't really need to use some of the features they offer. Also would like the ability to better organize the campaigns in date order. Review Source Response from Privy December 20, 2017 Thanks for the review! Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.