# Airtable Software 2026: Features, Integrations, Pros & Cons | Capterra

> Capterra's in-depth exploration of Airtable Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Airtable Software pricing, features, integrations, and potential alternatives.

Source: https://www.capterra.com/p/146652/airtable

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# 

 Airtable Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 28, 2025

Written byBarkha Bali

Barkha Bali

Content Writer

Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra so...

[See bio & all articles](https://www.capterra.com/resources/author/bbali/)

Content Writer

Edited byParul Sharma

Parul Sharma

Parul is an editor at Capterra with over half a decade of experience curating news, IT, software, finance, lifestyle, and health content. She excels at simplifying complex terms into engaging content for SMBs. Parul has worked as a feature wri...

[See bio & all articles](https://www.capterra.com/resources/author/parul-sharma/)

Written by [Barkha Bali](https://www.capterra.com/resources/author/bbali/)

Content Writer

Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers.

Edited by [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/)

Parul is an editor at Capterra with over half a decade of experience curating news, IT, software, finance, lifestyle, and health content. She excels at simplifying complex terms into engaging content for SMBs. Parul has worked as a feature writer for DNA India, India’s premier media portal. She was also the highest scorer in her English literature graduation and post-graduation class.

[Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Airtable

Airtable Overview:

### Key takeaways

Insights from verified Capterra reviews

Airtable helps small teams organize tasks, projects, and databases with flexible views and integrations. It’s most used by marketing, IT, and admin roles for daily workflows. Reviewers say its customization and task editing tools are effective, though reporting and mobile access are common drawbacks. Recent updates like AI agents and conditional logic improve automation and personalization.

### Our verdict

Airtable is a practical choice for teams seeking flexibility without heavy setup. It’s especially useful for managing varied workflows across content, tasks, and data. While customization is strong, reporting depth and mobile usability may fall short for analytics-heavy or remote-first teams. Airtable’s evolving feature set, including AI agents and conditional logic, adds value for teams investing in tailored automation.

Overall rating

Based on 2,222 user reviews

Reviews sentiment

Positive

96%

Neutral

4%

Negative

1%

Pros & cons

Comprehensive organization for workflows

Extensive customization capabilities

Basic and restrictive form features

Inconsistent mobile and desktop experience

Starting price

$20

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## Airtable alternatives

While Airtable supports flexible workflows and customization, you might explore other options if your team needs deeper reporting, stronger mobile performance, or a more structured interface for managing complex data at scale.

Highest Rated

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.4 (15,309)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/146652/Airtable/alternatives/)

## Who uses Airtable?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Comprehensive organization for workflows

99% positive reviews out of 145

Most reviewers find organization in Airtable supports diverse tasks, streamlines workflows, and enhances team collaboration.

Vanessa P

CEO, 1 employee.

"Airtable is easy to navigate and helps keep lots of information organized and together for large or small groups of people."

Basic and restrictive form features

41% negative reviews out of 180

Some reviewers indicate form options lack advanced formatting, customization, and ease of use for complex data entry.

Extensive customization capabilities

95% positive reviews out of 129

Most reviewers appreciate customization options, allowing tailored solutions and personalized workflows for specific requirements.

Chris M

Program Director , 11 - 50 employees.

"The customization options are endless, and we've created the perfect interface for every project."

Inconsistent mobile and desktop experience

44% negative reviews out of 100

Some users report the mobile app lacks features, reliability, and usability compared to the desktop or web version.

Ryan H

Social Media Manager, 51 - 200 employees.

"Compared to using a computer, checking something quickly on my phone can be a little painful sometimes."

Versatile platform for varied needs

98% positive reviews out of 99

Most reviewers describe flexibility as enabling adaptation to many use cases and accommodating different work styles.

Mammaye T

Student in industrial maintenance, 51 - 200 employees.

"What I liked most about Airtable was its flexibility and ability to adapt to a wide variety of management needs."

Scalability and feature restrictions

64% negative reviews out of 90

Most users report limitations in record capacity, advanced features, and pricing as barriers for larger projects.

Tichaona R

Chief information officer, 2 - 10 employees.

"Scalability: Airtable has some limits on the number of records, fields, views, and attachments per base, which can affect the performance and functionality of large and complex projects."

## Airtable's interface

Airtable’s interface resembles a spreadsheet but offers database-style flexibility. Reviewers say it’s visually clear and easy to navigate once set up. However, some mention a learning curve and usability challenges when managing large datasets or switching views.

2+

Barkha Bali

Content Writer

If you’ve used spreadsheets, Airtable’s layout will feel familiar. Its layered views and drag-and-drop editing add depth. Reviewers say setup takes effort, yet once configured, your team can navigate tasks, link records, and manage data with minimal clicks.

Ease of Use

4.4 (2,192)

4.4

Based on 2,192 reviews

## Key features

View by:

These features have been rated as most important by users based on their reviews.

View by:

Get Advice

We can help you find the software with the features you need.

Barkha Bali

Content Writer

Airtable’s top-rated features show its strength in flexibility, collaboration, and visibility. For SMBs, tools like customizable fields, real-time task editing, and centralized file access reduce friction in planning and tracking, helping teams manage cross-functional projects with clarity.

Features

4.5 (2,191)

4.5

Based on 2,191 reviews

The Airtable features below were rated the highest by reviewers. Our commentary is based on reviewer sentiment and feedback from reviews published in the past two years.

Content management

4.5 (47)

47 reviewers rated this feature

Plan and organize digital content across blogs, social media, and campaigns using structured templates and visual views. Reviewers value the reusable templates and color-coded layouts for clarity. Easy file sharing and cross-device access support collaboration and keep content aligned.

Data storage management

4.4 (135)

135 reviewers rated this feature

Organize and secure data with custom fields, multiple views, and AES-256 encryption. Users value the flexibility to structure data, with cloud access, automatic backups, and schema control supporting reliability and scalability.

Task editing

4.4 (163)

163 reviewers rated this feature

Update and track tasks using drag-and-drop, inline editing, and real-time collaboration. Reviewers appreciate the autonomy to assign tasks, leave comments, and attach files. These features help teams stay aligned and responsive, especially in fast-paced environments.

Customizable fields

4.4 (96)

96 reviewers rated this feature

Tailor tables with dropdowns, dates, notes, and color coding to match team workflows. Reviewers use this flexibility to align terminology, adapt templates, and import data from various sources.

File sharing

4.4 (54)

54 reviewers rated this feature

Centralize document access with upload options, permission controls, and read-only links. Reviewers highlight the speed and security of sharing files across teams. This feature supports collaboration and helps maintain version control across projects.

Project planning/scheduling

4.4 (252)

252 reviewers rated this feature

Track timelines and deadlines using calendar and Gantt views. Reviewers value the ability to assign tasks, monitor progress, and collaborate in real time. These tools help teams stay on schedule and maintain visibility across complex projects.

Advanced sync and data scale

0 reviewers rated this feature

Sync data across multiple bases and workspaces while managing higher record and attachment limits. This feature supports large-scale operations by enabling consistent updates and visibility across distributed teams and projects.

Admin panel and user management

0 reviewers rated this feature

Control user roles, permissions, and workspace access from a centralized dashboard. Admins can manage collaborators, enforce security policies, and streamline onboarding with granular access settings.

Enterprise API access

0 reviewers rated this feature

Extend Airtable’s functionality with custom integrations and automation using its enterprise-grade API. Developers can build tailored workflows, connect external systems, and scale operations with precision.

Service-level agreements (SLAs) and dedicated support

0 reviewers rated this feature

Ensure reliability with guaranteed uptime, onboarding assistance, and priority support. These services help teams maintain continuity and resolve issues quickly, especially in mission-critical environments.

Omni AI agents

0 reviewers rated this feature

Deploy AI-powered agents directly into Airtable apps to automate tasks, generate content, and assist with decision-making. These agents reduce manual effort and improve responsiveness across workflows.

Conditional logic in forms and record layouts

0 reviewers rated this feature

Create dynamic forms and record views by showing or hiding fields based on conditions. This helps tailor user experiences and streamline data entry across complex workflows.

Dashboard builder for interfaces

0 reviewers rated this feature

Build dashboards faster with a refreshed layout that supports detailed views and mobile responsiveness. This update improves reporting clarity and stakeholder visibility.

Mobile interface upgrades

0 reviewers rated this feature

Enhanced mobile experience with new Kanban views, better navigation, and performance improvements across iOS and Android. These updates support on-the-go task management and data access.

All key features (218)

An @mention is a way to tag or notify a specific person about a message/post

100.00% of 4 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

49.74% of 193 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

84.38% of 64 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

90.00% of 10 reviewers that rated this feature as important or highly important

Control user roles, permissions, and workspace access from a centralized dashboard. Admins can manage collaborators, enforce security policies, and streamline onboarding with granular access settings.

0 reviewers rated this feature

Sync data across multiple bases and workspaces while managing higher record and attachment limits. This feature supports large-scale operations by enabling consistent updates and visibility across distributed teams and projects.

0 reviewers rated this feature

Manage advertising space and its sales within your network or publication

33.33% of 3 reviewers that rated this feature as important or highly important

Iterative project Management approach that involves technologies such as Kanban, Scrum, XP, APF, XPM and more

22.22% of 9 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

33.33% of 81 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

80.95% of 42 reviewers that rated this feature as important or highly important

Track, manage and store the applications of potential future members, customers or candidates

0% of 0 reviewers...

Identify and respond to security threats to developed applications

0% of 0 reviewers...

Manage the process of evaluating documents or requests submitted for approval

22.22% of 9 reviewers that rated this feature as important or highly important

Organize assets into folders and subfolders or tag assets based on a custom file hierarchy

81.82% of 22 reviewers that rated this feature as important or highly important

Collection of all assets in the system

58.06% of 31 reviewers that rated this feature as important or highly important

Share access to files and assets with individuals

40.91% of 22 reviewers that rated this feature as important or highly important

Manage attendance for classes, shifts, meetings, or events

0% of 0 reviewers...

A record of all activities within the system, including user access, changes made, etc.

0% of 0 reviewers...

Data is backed up automatically to prevent data loss

0% of 0 reviewers...

Create backups and provide methods to recover deleted/lost data

52.00% of 75 reviewers that rated this feature as important or highly important

Scan barcodes to ensure accurate pricing and label tracking

50.00% of 4 reviewers that rated this feature as important or highly important

Material list of manufacturing parts and associated costs

0% of 0 reviewers...

Group collaboration to solve ideas in a productive and concentrated manner.

54.17% of 24 reviewers that rated this feature as important or highly important

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

50.00% of 4 reviewers that rated this feature as important or highly important

Monitor social media posts or web that mention a particular brand

100.00% of 3 reviewers that rated this feature as important or highly important

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

50.00% of 14 reviewers that rated this feature as important or highly important

Create budgets based on historical data and future projections

60.00% of 10 reviewers that rated this feature as important or highly important

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

54.29% of 35 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

65.12% of 86 reviewers that rated this feature as important or highly important

Notifications/alerts for upcoming events or tasks

57.14% of 14 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

0% of 0 reviewers...

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

63.64% of 11 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

80.00% of 5 reviewers that rated this feature as important or highly important

Set campaign schedules by selecting start, pause, and end dates

77.78% of 9 reviewers that rated this feature as important or highly important

Organize and group data or items based on various criteria

0% of 0 reviewers...

Track and monitor efficient handling of all changes/transitions

0% of 0 reviewers...

Manage various distribution channels, build relations with channel partners, and track their performance

0% of 0 reviewers...

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

0% of 0 reviewers...

Communicate using direct chat or messages within the system

40.00% of 5 reviewers that rated this feature as important or highly important

Manage contact details and communication with clients

66.67% of 3 reviewers that rated this feature as important or highly important

Private online space that lets businesses securely share documents and provide information access to clients

41.18% of 17 reviewers that rated this feature as important or highly important

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

100.00% of 1 reviewers that rated this feature as important or highly important

It helps you collaborate in real time, assign tasks, and share updates across teams. Reviewers indicate the live editing, comments, notifications, and integrations with tools like Google products and Salesforce make teamwork smooth, though some note added user costs.

63.39% of 254 reviewers that rated this feature as important or highly important

Leave comments and notes on documents for others to view

64.56% of 79 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

41.67% of 12 reviewers that rated this feature as important or highly important

Track and report regulatory data to either internal management or external stakeholders

57.14% of 14 reviewers that rated this feature as important or highly important

Create dynamic forms and record views by showing or hiding fields based on conditions. This helps tailor user experiences and streamline data entry across complex workflows.

0 reviewers rated this feature

Configure existing workflows to meet your organization's needs

100.00% of 2 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

50.62% of 81 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

43.41% of 129 reviewers that rated this feature as important or highly important

The ability to create unique content

0% of 0 reviewers...

Plan and organize digital content across blogs, social media, and campaigns using structured templates and visual views. Reviewers value the reusable templates and color-coded layouts for clarity. Easy file sharing and cross-device access support collaboration and keep content aligned.

47 reviewers rated this feature

Facilitates online authoring and publishing of the content

50.00% of 4 reviewers that rated this feature as important or highly important

Plan to upload and publish specific content on social media platforms, screens etc.

0% of 0 reviewers...

Process to track, record, and analyze expenses that occurred over the entire duration of a given project

0% of 0 reviewers...

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

0% of 0 reviewers...

Development of custom software, web apps, mobile apps, etc.

0.00% of 1 reviewers that rated this feature as important or highly important

A collection of customer information such as contact details, demographics, previous interactions, etc.

51.72% of 29 reviewers that rated this feature as important or highly important

Tool to send questionnaires to customers to gauge feedback

77.78% of 9 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

53.57% of 28 reviewers that rated this feature as important or highly important

Alter the layout and content of dashboards

58.33% of 12 reviewers that rated this feature as important or highly important

Tailor tables with dropdowns, dates, notes, and color coding to match team workflows. Reviewers use this flexibility to align terminology, adapt templates, and import data from various sources.

96 reviewers rated this feature

Customize contracts and forms to collect specific information

52.63% of 19 reviewers that rated this feature as important or highly important

Alter the layout and content of reports

100.00% of 7 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

57.89% of 57 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

83.33% of 6 reviewers that rated this feature as important or highly important

Build dashboards faster with a refreshed layout that supports detailed views and mobile responsiveness. This update improves reporting clarity and stakeholder visibility.

0 reviewers rated this feature

Creation and customization of dashboards

50.00% of 8 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

66.67% of 30 reviewers that rated this feature as important or highly important

Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user

26.32% of 38 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

59.68% of 62 reviewers that rated this feature as important or highly important

Track the management and flow of data throughout the organization

33.33% of 3 reviewers that rated this feature as important or highly important

Move from one database to another, or upgrade the version of database software being used

39.39% of 33 reviewers that rated this feature as important or highly important

Conceptual model of how data items relate to each other

50.00% of 2 reviewers that rated this feature as important or highly important

Process of copying and storing data in more than one site or node

47.50% of 40 reviewers that rated this feature as important or highly important

Protect sensitive data for digital privacy

100.00% of 4 reviewers that rated this feature as important or highly important

Organize and secure data with custom fields, multiple views, and AES-256 encryption. Users value the flexibility to structure data, with cloud access, automatic backups, and schema control supporting reliability and scalability.

135 reviewers rated this feature

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

71.43% of 35 reviewers that rated this feature as important or highly important

Graphical representation of data

50.00% of 10 reviewers that rated this feature as important or highly important

Transformation of data from one format to another

36.00% of 25 reviewers that rated this feature as important or highly important

Supports common databases such as MySQL and Oracle

0.00% of 1 reviewers that rated this feature as important or highly important

Specify or track the date/time a project, task, etc., is due for completion

0% of 0 reviewers...

Manage the processes involved when making the application ready for use

50.00% of 4 reviewers that rated this feature as important or highly important

Manage digital assets

50.00% of 2 reviewers that rated this feature as important or highly important

Online forums/groups where users can ask questions, share ideas, best practices, etc.

50.00% of 4 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

51.32% of 76 reviewers that rated this feature as important or highly important

Review and analyze existing information across documents

0% of 0 reviewers...

Store and organize documents in a centralized system

51.72% of 87 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

70.49% of 61 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

0% of 0 reviewers...

Manage, store and organize emails within the system or via third-party apps

33.33% of 6 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

100.00% of 1 reviewers that rated this feature as important or highly important

Extend Airtable’s functionality with custom integrations and automation using its enterprise-grade API. Developers can build tailored workflows, connect external systems, and scale operations with precision.

0 reviewers rated this feature

Schedule and manage the logistics of activities and other gatherings

0.00% of 2 reviewers that rated this feature as important or highly important

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

0.00% of 1 reviewers that rated this feature as important or highly important

Create, save, and store files

69.23% of 39 reviewers that rated this feature as important or highly important

Centralize document access with upload options, permission controls, and read-only links. Reviewers highlight the speed and security of sharing files across teams. This feature supports collaboration and helps maintain version control across projects.

54 reviewers rated this feature

Find & retrieve relevant data or documents

100.00% of 2 reviewers that rated this feature as important or highly important

For creative teams and agencies

0% of 0 reviewers...

Development environment used to create application software through a graphical user interface

0% of 0 reviewers...

Build applications without the use of code

100.00% of 1 reviewers that rated this feature as important or highly important

For realtors, real estate investors, property managers, and other real estate professionals.

0% of 0 reviewers...

Designed for small businesses

0% of 0 reviewers...

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

0% of 0 reviewers...

Store, manage and track all forms in a centralized location

33.33% of 6 reviewers that rated this feature as important or highly important

Search for specific words or phrases within a document or database

38.10% of 21 reviewers that rated this feature as important or highly important

Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies

73.33% of 15 reviewers that rated this feature as important or highly important

Use AI to generate content in the form of text, images, videos, etc.

75.00% of 4 reviewers that rated this feature as important or highly important

Establish measurable goals and objectives and track their progress over a specific period of time

83.33% of 6 reviewers that rated this feature as important or highly important

A visual way of interacting with an application or operating system using items such as windows, icons, and menus

0% of 0 reviewers...

Allow guests to view the software and interact with users

0% of 0 reviewers...

Create, collect, discuss, improve, and evaluate insights or alternative thinking before starting projects

53.85% of 13 reviewers that rated this feature as important or highly important

Edit, touch up, and convert images for publishing

0% of 0 reviewers...

An application for source code editing, compiling, and debugging

0% of 0 reviewers...

Identify which applications need to exchange data and enable these data connections

100.00% of 2 reviewers that rated this feature as important or highly important

Track interaction history by documenting conversations for contacts

57.89% of 19 reviewers that rated this feature as important or highly important

Identify and respond to unexpected problems or failures (ie. "negative events")

25.00% of 4 reviewers that rated this feature as important or highly important

Visualization tool to organize and optimize tasks and track their status at every stage of workflow

71.43% of 7 reviewers that rated this feature as important or highly important

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

0% of 0 reviewers...

Tracking the status of previously identified performance measurements

100.00% of 4 reviewers that rated this feature as important or highly important

Route and distribute your leads to third party buyers

0% of 0 reviewers...

Manage the process of attracting and converting business prospects into leads

0.00% of 1 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

44.68% of 47 reviewers that rated this feature as important or highly important

Engage with a lead throughout the sales process by actively providing information

0% of 0 reviewers...

Score a lead on their quality or likelihood to buy based on certain behaviors

83.33% of 6 reviewers that rated this feature as important or highly important

Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance

0% of 0 reviewers...

Manage contacts across multiple mailing lists

0% of 0 reviewers...

See past and upcoming campaigns and communications in a calendar view

100.00% of 4 reviewers that rated this feature as important or highly important

Collect and maintain structured information that describes data or content

46.15% of 13 reviewers that rated this feature as important or highly important

Monitor task progress and planned accomplishments to better manage project status

30.00% of 10 reviewers that rated this feature as important or highly important

Access software remotely via mobile devices

40.79% of 76 reviewers that rated this feature as important or highly important

Access the system via a mobile application

44.44% of 9 reviewers that rated this feature as important or highly important

Enhanced mobile experience with new Kanban views, better navigation, and performance improvements across iOS and Android. These updates support on-the-go task management and data access.

0 reviewers rated this feature

Manage multiple campaigns in one system

0% of 0 reviewers...

Allows for businesses to run a variety of different campaigns across different channels

0.00% of 2 reviewers that rated this feature as important or highly important

Ability to handle several projects simultaneously

55.75% of 174 reviewers that rated this feature as important or highly important

Drag and drop/visual interfaces that allow non-tech users to build without writing code

0% of 0 reviewers...

Deploy AI-powered agents directly into Airtable apps to automate tasks, generate content, and assist with decision-making. These agents reduce manual effort and improve responsiveness across workflows.

0 reviewers rated this feature

Level of completion within a task

33.33% of 6 reviewers that rated this feature as important or highly important

Organize and manage the accomplishments and development of employees or performance of applications or systems

0% of 0 reviewers...

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

0% of 0 reviewers...

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

11.11% of 9 reviewers that rated this feature as important or highly important

Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk

50.00% of 6 reviewers that rated this feature as important or highly important

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

0% of 0 reviewers...

Arrange tasks based on the level of priority or urgency

42.86% of 63 reviewers that rated this feature as important or highly important

Capture, organize and track product-specific data and information in a centralized location

50.00% of 2 reviewers that rated this feature as important or highly important

Manage and track all stages of a product lifecycle, from its conception, design, development, and deployment

0% of 0 reviewers...

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

80.00% of 5 reviewers that rated this feature as important or highly important

Document and report the progress of ongoing projects

0% of 0 reviewers...

Reporting on how each user, task or process has advanced since its initiation

55.17% of 58 reviewers that rated this feature as important or highly important

Manage and track financials on a project-to-project basis

0% of 0 reviewers...

Plan and coordinate all the resources, costs and time needed to execute assignments

63.64% of 22 reviewers that rated this feature as important or highly important

Organize and schedule projects

49.58% of 119 reviewers that rated this feature as important or highly important

Track timelines and deadlines using calendar and Gantt views. Reviewers value the ability to assign tasks, monitor progress, and collaborate in real time. These tools help teams stay on schedule and maintain visibility across complex projects.

252 reviewers rated this feature

Pre-designed project plans that can be customized

0% of 0 reviewers...

Measure time to completion or hours worked for projects

0% of 0 reviewers...

Monitor the progress of projects from start to finish

63.64% of 22 reviewers that rated this feature as important or highly important

Create, manage, or update project workflows.

33.33% of 6 reviewers that rated this feature as important or highly important

Estimate or forecast of a future scenario based on the study of present trends

0% of 0 reviewers...

Control and schedule the publication of content across various channels

60.00% of 5 reviewers that rated this feature as important or highly important

Preview and make real-time changes in the web content

83.33% of 12 reviewers that rated this feature as important or highly important

Analyze and gain insights into data in real-time

0.00% of 1 reviewers that rated this feature as important or highly important

Receive data and information in real time

61.90% of 21 reviewers that rated this feature as important or highly important

Active reporting of data and metrics

75.00% of 4 reviewers that rated this feature as important or highly important

Receive system updates as soon as any changes are made

0% of 0 reviewers...

Set the frequency of a task's occurrence

27.27% of 11 reviewers that rated this feature as important or highly important

Log and store the source of contacts/leads

100.00% of 2 reviewers that rated this feature as important or highly important

Database management based on relationships between data

33.33% of 3 reviewers that rated this feature as important or highly important

A timeline for taking a project live that outlines what features should be operational at the go-live date

50.00% of 4 reviewers that rated this feature as important or highly important

Timed notification for any upcoming task, deadline, appointment, or activity

100.00% of 1 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

55.56% of 9 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

53.75% of 80 reviewers that rated this feature as important or highly important

Track task progress, milestones, delays, or other key information and generate reports on them for evaluation

54.76% of 84 reviewers that rated this feature as important or highly important

Enables creation, management, and tracking of product requirements & features during product production/development

60.00% of 5 reviewers that rated this feature as important or highly important

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

62.50% of 24 reviewers that rated this feature as important or highly important

Set & manage permission levels based on user roles and restrict access to only authorized individuals

0% of 0 reviewers...

Pipeline view and tracking lead status

30.23% of 43 reviewers that rated this feature as important or highly important

Search and filter data across systems to locate required information by entering keywords or certain criteria

64.96% of 117 reviewers that rated this feature as important or highly important

Group leads or contacts based on their specific characteristics

100.00% of 1 reviewers that rated this feature as important or highly important

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

0% of 0 reviewers...

Optimize and manage the search engine optimization efforts for a website or digital content

50.00% of 4 reviewers that rated this feature as important or highly important

Ensure reliability with guaranteed uptime, onboarding assistance, and priority support. These services help teams maintain continuity and resolve issues quickly, especially in mission-critical environments.

0 reviewers rated this feature

Allow users to access multiple services after entering their login credentials once

100.00% of 1 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

28.57% of 7 reviewers that rated this feature as important or highly important

Track the status over time for a request, process, asset, or transaction

75.00% of 12 reviewers that rated this feature as important or highly important

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

54.55% of 11 reviewers that rated this feature as important or highly important

Split and manage tasks into individual components

33.33% of 9 reviewers that rated this feature as important or highly important

Manage all supplier data and operations

0% of 0 reviewers...

Gauge satisfaction and receive information for improvement and success

28.57% of 7 reviewers that rated this feature as important or highly important

Attach digital tags to documents and assets for identification, search, or monitoring purposes

33.33% of 3 reviewers that rated this feature as important or highly important

Update and track tasks using drag-and-drop, inline editing, and real-time collaboration. Reviewers appreciate the autonomy to assign tasks, leave comments, and attach files. These features help teams stay aligned and responsive, especially in fast-paced environments.

163 reviewers rated this feature

Airtable gives you flexible tools to assign, organize, and track tasks using customizable views like Kanban and Calendar. Reviewers appreciate the real-time updates, easy assignment, and color-coded tracking, though some mention setup and customization can be time-consuming.

60.90% of 399 reviewers that rated this feature as important or highly important

Airtable offers customizable fields and visual tools to monitor task progress. Reviewers appreciate the ease of updating statuses, color coding, and real-time tracking, though some say managing large numbers of tasks or overdue items can feel overwhelming.

55.73% of 262 reviewers that rated this feature as important or highly important

You can schedule tasks, set reminders, and adjust timelines using calendar and Gantt views. Some reviewers find the scheduling intuitive and customizable, but others mention challenges with date formulas, time zones, and less user-friendly calendar functionality.

49.21% of 254 reviewers that rated this feature as important or highly important

Add labels or tags to tasks

37.50% of 8 reviewers that rated this feature as important or highly important

Allow multiple team members to edit and work on the same document

0% of 0 reviewers...

Organizing a group of people to accomplish a task

0% of 0 reviewers...

Create, save, and re-purpose templates for emails, forms, etc.

55.56% of 9 reviewers that rated this feature as important or highly important

Sample files or documents that could be customized as needed or used as is

100.00% of 1 reviewers that rated this feature as important or highly important

Organize customer data and accounts by user or geography

62.50% of 8 reviewers that rated this feature as important or highly important

Checking for errors to prevent quality issues and maintain the integrity of the product/service as per set standards

75.00% of 4 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

63.64% of 44 reviewers that rated this feature as important or highly important

Customize, sell, and distribute tickets

0% of 0 reviewers...

Log and record hours worked and costs spent to assist in billing and invoicing

53.33% of 15 reviewers that rated this feature as important or highly important

Measure and track time including hours worked and paid time off (PTO)

0.00% of 5 reviewers that rated this feature as important or highly important

Manage a detailed schedule of a product plan

100.00% of 1 reviewers that rated this feature as important or highly important

A digital list of items that need to be completed

57.14% of 7 reviewers that rated this feature as important or highly important

Sequential approach (i.e. Waterfall) in which users break down and plan an entire project before the launch

75.00% of 4 reviewers that rated this feature as important or highly important

Track revisions and updates made to files and navigate between different versions

34.62% of 26 reviewers that rated this feature as important or highly important

Store and manage online video content

0% of 0 reviewers...

Interact with data visualization elements, such as charts and graphs, to drill down into data

0% of 0 reviewers...

Use visual elements such as pre-built blocks and/or shapes to assemble a model or design

0% of 0 reviewers...

Graphical representation of data or processes

0% of 0 reviewers...

Web form that allows users to enter data that is sent and processed for different reasons

0% of 0 reviewers...

SaaS, web-based, online deployment

0% of 0 reviewers...

Create/edit commerce applications for mobile devices and/or web

0% of 0 reviewers...

Alter the default workflow to meet your organization's needs

55.38% of 65 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

61.34% of 194 reviewers that rated this feature as important or highly important

Get Advice

We can help you find the software with the features you need.

Barkha Bali

Content Writer

Airtable’s top-rated features show its strength in flexibility, collaboration, and visibility. For SMBs, tools like customizable fields, real-time task editing, and centralized file access reduce friction in planning and tracking, helping teams manage cross-functional projects with clarity.

Features

4.5 (2,191)

4.5

Based on 2,191 reviews

## Pricing

Value for money

4.5 (1523)

Airtable’s entry plan starts at $20 per user, per month or $240 billed annually, which is lower than the SMB average of $40 per user, per month. Pricing scales by feature access and team size. Advanced plans offer admin controls, higher data limits, and support tiers. You can test the tool using its free trial or free plan.

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/146652/Airtable/pricing/)

Free

$0.00

It includes:

-   Unlimited bases
-   1,000 records per base
-   1 GB of attachments per base
-   100 automation runs
-   Interface Designer
-   Up to 5 Editors
-   For individuals or Very Small Teams

Team

$20.00

Per User,Per Month

It includes:

-   50,000 records per base
-   25,000 automation runs
-   20 GB of attachments per base
-   Standard sync integrations
-   Extensions
-   Gantt and timeline view
-   Expanded color, formatting, and calendar options

Business

$45.00

Per User,Per Month

It includes:

-   125,000 records per base
-   100,000 automation runs
-   100 GB of attachments per base
-   Premium sync integrations
-   Verified data
-   Two-way sync
-   Enterprise-Wide Admin Panel
-   SAML-Based Single Sign-on

Value for money

4.5 (1,523)

4.5

Based on 1,523 reviews

## Integrations

Airtable integrates with various tools across collaboration, productivity, and automation. These include spreadsheet editors, cloud storage platforms, messaging apps, and task managers, offered through native and third-party connectors.

Popular integrations

[

Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)

Barkha Bali

Content Writer

Connecting Airtable with tools for messaging, file storage, and task tracking helps your team reduce manual updates, sync project data, and automate repetitive actions, especially when working across shared calendars, spreadsheets, and content libraries.

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (1298)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (1,298)

4.4

Based on 1,298 reviews

## User reviews

Overall rating

4.6

Based on 2,222 reviews

Filter by rating

5(1555)

4(568)

3(87)

2(9)

1(3)

Mentioned topic

Sorted by most recent

AL

Alexa L.

Founder

Entertainment

### "Complicated and useful"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

March 30, 2026

It grows with you nicely, however it’s pretty complicated at the start and I’m not sure that I’d invest the time if I was starting over.

Pros

I love the way it can be customised in so many ways. It really helps to keep track of the big picture.

Cons

It’s still very complicated and, for me, randomly stops working. I haven’t figured out why but it’s annoying.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SB

Sabre B.

Systems Strategist

Internet

### "So many possibilities with Airtable "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2026

I love using it and the data capabilities. It’s very powerful and I use it to help track my clients etc

Pros

The automation capabilities inside site and and how it reduces the need for Zaiper and it cuts down costs for me

Cons

The UI and the learning curve and not knowing how it all connects together. Once you get the hang out of, it’s easier

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Dan J.

Digital Designer

Management Consulting

### "Fun to use, pretty to look at, functional and feature-rich tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 19, 2026

Airtable makes managing data pretty and functional in ways simple spreadsheets simply cannot. With their multiple views, integrated data, and smart capabilities (not to mention the AI features!), it's a solid tool worth playing with.

Pros

I love the way the views of data are customizable to serve the specific needs you have at the time. Different teams required different components of the same dataset to be visible while accessing, and Airtable made it easy to create filtered views for each.

Cons

For those less tech-savvy, Airtable felt a little complex (rightfully so). It can do a lot and requires proper thought and planning for long-term use and configuration.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CC

Cloe C.

Directrice magasin

Cosmetics

### "Bon produit pour l’inventaire"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 17, 2026

J’utilise Airtable pour simplifier la gestion de stock. Sur Excel c’est possible, mais sur Airtable c’est plus visuel et agréable.

Pros

J’ai beaucoup aimé le fait d’importer en une seule fois nos fichiers Excel là où j’hésitais vu le fait de tout refaire à la main. Airtable est plus visuel, plus ergonomique et plus facile à utiliser qu'un tableur.

Cons

Le prix de l’abonnement : Airtable offre plein de fonctions intelligentes, mais le coût selon l’offre est selon moi très élevé.

Switched from

[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

Dans le but de faciliter nos méthodes de gestion de stocks et Airtable est utilisable sans frais.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FJ

Francesca J.

Manager

Music

### "Helpful for Keeping Things Organized"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

March 16, 2026

Overall, my experience with Airtable has been positive. It’s a great tool for organizing and tracking information, and the flexibility makes it useful for a wide range of tasks. Once you get familiar with how it works, it becomes a really helpful way to keep things structured and easy to manage.

Pros

What I like most about Airtable is how flexible and easy it is to organize information. It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place. I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with.

Cons

What I like least about Airtable is that some of the more advanced features can take time to learn. While the basics are easy to use, setting up more complex workflows or automations can feel a bit confusing at first. It can take some trial and error to fully understand how to use all of the features effectively.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CR

Carlie R.

Owner

Arts and Crafts

### "Airtable is my go to. Would highly recommend!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 10, 2026

Pros

Airtables interface was very user friendly. Had no real issues. Customer service was helpful. Would recommend

Cons

There were some bugs and glitches. I found that the technical support team was helpful with that but the problems persisted

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KG

Katherine G.

Development Manager

Non-Profit Organization Management

### "Highly customizable management software with a learning curve "

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

March 6, 2026

Pros

Airtable is incredibly customizable. It can be used for a variety of tasks, from project management, contact libraries, inventory tracking, grant-tracking, to-do lists, comms planning, etc. It is really a jack-of-all-trades product.

Cons

There is a steep user-curve with Airtable. The more tech-savvy members of my team love it, but others have disliked it, even just navigating an already-created Airtable. You have to set aside dedicated time to bring people on board to use Airtable, even as viewers. Some people may find it too complicated to learn to create their own tables.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Sales and Marketing

Internet

### "Easy to Integrate- Powerful on the Backend"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 1, 2026

Pros

Airtable is highly integratable and allows our team to enhance our product for our users. They don't see Airtable but it's doing a ton of things in the background- making it easier for our developers and users.

Cons

I don't have any negative feedback to share at this moment. Everything has been really great and the integration was easy.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Andy B.

Marketing Consultant

Marketing and Advertising

### "A Very Powerful Tool with Many Applications"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 25, 2026

Overall I'm very satisfied with Airtable. My team and I all use it on a daily basis. It allows us to integrate all of our types of data and functions into one place, making it much more powerful. We also integrate Airtable with Zapier, Documint, and other platforms when needed.

Pros

We use Airtable for a huge variety of functions, like data management, project management, content management, CRM, and more. Airtable is extremely customizable.

Cons

I don't have many cons. Occasionally we bump into an advanced function that we would like to achieve that Airtable doesn't support. That said, there are usually ways to work around it and they are continually adding new features.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

We used a variety of tools, none of which were easy to customize for our specific needs. Airtable allowed us to unite everything on one platform and create powerful applications without extensive coding knowledge.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WK

Winnie K.

Manager

Design

### "Upgrade your spreadsheet with AirTable"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

February 17, 2026

Pros

AirTables really allows me to upgrade my spreadsheets. It's easy to manage my input formats, link columns, set up filters and views. I also use it to collaborate with other team members and it has been seamless.

Cons

Setting up the AirTable takes planning and need some encourage to get people to come onto the tool and learn how to use it as there is a significant learning curve.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/146652/Airtable/reviews/)

## FAQs

Yes. Airtable offers a free plan with essential features, including unlimited bases, up to five creators or editors, and 1,200 records per base. It’s suitable for individuals or small teams starting out with basic workflows.

Yes. Airtable includes built-in automation tools that trigger actions like sending notifications, updating records, or integrating with other apps. These tools help streamline repetitive tasks and are available across paid plans.

Partially. Airtable’s mobile apps allow limited offline access for viewing and editing records. However, full functionality, including syncing and automation, requires an internet connection.

Yes. Airtable provides mobile apps for iOS and Android, allowing users to view, edit, and collaborate on bases. Recent updates have improved navigation and added Kanban views for better task management.

Yes. Airtable uses AES-256 encryption for data storage and offers role-based access controls. Enterprise plans include advanced admin tools and audit logs to support compliance and data governance.

Yes. Airtable supports both native and third-party integrations with tools for spreadsheets, messaging, calendars, and cloud storage. These help unify workflows and reduce manual data entry.

Yes. Airtable provides various templates for use cases like content calendars, product roadmaps, and inventory tracking. Templates help teams get started quickly and customize workflows.

### Have more questions?

Connect with one of our advisors for a free consultation and save time in your software search.

## Sources

-   **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/).
    
-   **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
-   This product information came from Airtable’s own online content in August 2025, including the product's website and its social media channels.
    

## Related reading

### [5 Top-Rated Workflow Management Software for Small Businesses](https://www.capterra.com/resources/workflow-management-software-for-small-business/)

Published September 6, 2023 by [Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/)

### [5 Top-Rated IT Workflow Management Software](https://www.capterra.com/resources/top-it-workflow-management-software/)

Published December 18, 2023 by [Barkha Bali](https://www.capterra.com/resources/author/bbali/)

### [6 Top-Rated AI-Enabled Tools for Workflow Management](https://www.capterra.com/resources/top-ai-workflow-tools/)

Published January 16, 2026 by

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