Best For

BrandsEye is adaptable and scalable to suit the needs of various target markets but is best suited to the large corporate.

Product Details

BrandsEye helps organisations increase revenue, optimise expenditure, and mitigate risk by understanding customers experience. Our combination of crowd-sourcing and AI enables us to turn unstructured customer feedback into actionable intelligence with unparalleled accuracy. Unlike other listening tools, BrandsEye's Crowd of human contributors can identify the specific issues driving public customer sentiment, enabling strategic and operational actions. .

Contact Details

BrandsEye

http://www.brandseye.com/

Founded in 2011

Located in South Africa

Starting Price

  • Not provided by vendor

Free Demo

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

BrandsEye Features

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

BrandsEye Reviews

Showing 5 of 10 reviews
Overall
4.7/5
Ease of Use
4.1/5
Customer Service
4.8/5
Leonie M.
Owner
Public Relations and Communications, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
October 3, 2016

“Excellent client service; incredible BI at your fingertips”

OverallOne of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations. The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach. Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017. I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye.
Pros* Incredible client service * Credible analytics at my fingertips * Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners
Consn/a
Recommendations to other buyersn/a
Source: Capterra
October 3, 2016
Darren S.
Director
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
July 24, 2017

“We use BrandsEye to assist with marketing Rocking the Daisies music and lifestyle festival.”

OverallBrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. The tool helps us to choose which platforms to switch focus between, instead of marketing everywhere all the time, which can put strain on budgets.
ProsBrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles.
ConsNot all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms.
Source: Capterra
July 24, 2017
Jeffrey D.
Social Media Community Manager & Analyst
Telecommunications, 201-500 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
July 27, 2016

“Everything you could want to monitor your brand online, properly. ”

OverallIt's been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.
ProsThe ease of use and always available support. The BrandsEye team (thanks Amy!) have always been on standby for queries we've had and have always come forward with great suggestions.
ConsThere really isn't much to not like. I guess from a consolidation point of view we'd like to reply from within BrandsEye - but this may or may not already be happening.
Source: Capterra
July 27, 2016
Edith N.
Social Media Manager
Broadcast Media, 501-1000 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
3/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Source: Capterra
June 7, 2017

“BrandsEye is great for all your social media tracking needs.”

OverallAnalytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for the clients.
ProsIf you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.
ConsThe Advert Value Equivalent is difficult to explain to clients and the software could be easier to use.
Source: Capterra
June 7, 2017
Darren L.
Senior Social Media Engineer
Unspecified
Used the software for: Unspecified
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Source: Capterra
March 9, 2016

“One of the very best social tools out there”

OverallThe ORM aspect of the tool is fantastic and if set up correctly, no mention or sentiment, good or bad slips through the cracks. The platform also uses a crowd to validate sentiment which is fantastic. After training the system is fairly straight forward to use. It's easy to export data as well and the dashboard itself gives you great visual graphics of your stats. It's also very easy to export and adjust the criteria required when monitoring your brand. Perfect for presentations. The team are always on hand for support and are incredibly courteous.
Source: Capterra
March 9, 2016