# DataEQ Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about DataEQ Software - reviews, pricing plans, popular comparisons to other Customer Service products and more. Source: https://www.capterra.com/p/146919/BrandsEye --- # DataEQ Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 24, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DataEQ ## What is DataEQ? DataEQ, a leading customer service and experience solution helping organisations increase revenue, optimise expenditure, and mitigate risk by understanding customers experience. Our combination of crowd-sourcing and AI enables we turn unstructured customer feedback into actionable intelligence with unparalleled accuracy. Unlike other listening tools, DataEQ's Crowd of human contributors can identify the specific issues driving public sentiment, enabling strategic and operational actions. ## What is DataEQ used for? [Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Service](https://www.capterra.com/customer-service-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £1000 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DataEQ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://dataeq.com&name=DataEQ) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DataEQ 4.7 (18) VS. [4.4 (4,076)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting Price £1000 Per User, Per Month Starting Price $39 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (18) Ease Of Use 4.3 (3,600) Value For Money 4.8 (12) Value For Money 4.2 (2,654) Customer Service 4.8 (18) Customer Service 4.3 (2,764) ## DataEQ alternatives Highest Rated [4.7 (1,755)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (3,411)](https://www.capterra.com/p/124981/Freshdesk/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (1,132)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.5 (2,212)](https://www.capterra.com/p/169505/Zoho-Desk/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/146919/BrandsEye/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customer Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Dashboard 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Multi-Channel Data Collection 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collect information from multiple sources Negative Feedback Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify, track, and respond to negative feedback Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Sentiment Analysis 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral DataEQ 8 features Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics Collect information from multiple sources Identify, track, and respond to negative feedback View and track pertinent metrics to find patterns and gain insights from data Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.2 (13) 4.2 Based on 13 reviews ## Pricing Value for money 4.8 (12) Basic £1,000 Per User,Per Month Value for money 4.8 (12) 4.8 Based on 12 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (18) 4.8 Based on 18 reviews ## User reviews Overall rating 4.7 Based on 18 reviews Filter by rating 5(13) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Rono K. Web Developer Computer Software ### "DataEQ actually provides reliable analysis based on reviews from real customers! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 20, 2023 The more I get my analysis the more I appreciate DataEQ, so informative! Pros I love the way DataEQ has a diverse network of sources for brands and consumer information. Cons DataEQcan be a little expensive, especially for small businesses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DK Danielle K. Digital Marketing Manager Food & Beverages ### "Great customer sentiment insight with BrandsEye" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 16, 2020 The client management team is always very available and helpful. Quick turnaround, and also open to learning, growing and so on. Pros In this day and age of marketing, we cannot rely on sales information only - we need to understand how our customer felt about the product - and at what point in the purchasing journey. BrandsEye is innovative and very much aware of the full context of the customer experience, so the feedback is always on point and reliable. Cons The dashboard was initially quite difficult to work with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 22, 2020 Hi Danielle, thanks for the feedback, glad to hear you have had a positive experience with our client management team. PG Paul G. Project Director Civic & Social Organization ### "Social & Political Trends Tracking" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2020 See above Pros Brandseye customised their dashboard to our demanding and urgent needs tracking upsurges in violence and perceptions of political leadership in crisis countries. Cons It was on occasion drinking from a water hydrant. But their analysis and reporting enabled us to get insights we could not have got otherwise. Reasons for choosing DataEQ See above plus South African (ie company from an emerging economy with the insight that this would bring. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 21, 2020 Thanks so much for the positive response Paul. TG TL G. Community Manager Banking ### "Rating BrandsEye as a community management platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2020 Pros Ease of use. Not complicated at all. The colours are not harsh on the eye. Things are easy to find. The support team is amazing - always there to assist whatever time of the day it is. Any technical issues (very rare) are resolved very quickly. No manual tagging required as The Crowd takes care of that. Cons I would recommend that they consider increasing the size of the white space where we type our responses back to customers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 22, 2020 Really appreciate the feedback, great to know you have had a positive experience with us. MM Moosa M. Consumer Insights Analyst Financial Services ### "Moosa's review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 20, 2020 Overall, it has been a great experience. \[SENSITIVE CONTENT HIDDEN\] are always super quick to assist with any technical support I may need. Furthermore, the type of insights we are extracting from this platform has enabled us to make strategic and informed decisions within the business, particularly around the COVID times. It has been so easy and effortless hearing from the Absa users and their needs during these critical and unpredictable times. Pros I think being able to view the actual mentions has been the most impactful part of the software. It really allows us to extract great insights and has been helpful through my use of the platform. The ability to create a dashboard that focuses on a specific topic is also a great feature. Enables the org to zoom in on specific things and gain a better understanding of those topics on live time. Cons I think some times the AI doesn't always accurately get the sentiment. If it sees 'thank you' in a tweet it will put it in positive sentiments, even if the tweet is sarcastically using 'thank you'. I also don't appreciate that the software does not filter out keywords that are not an exact match. If a Twitter uses a "uCapitec" instead of Capitec, then we cannot trace this tweet & analyze engagement. Another thing that could be improved, if for example #AbsaPrem is generating a lot of engagement, and people are replying to that tweet, but not using #AbsaPrem in their response; it becomes hard to 'calculate' how much of the conversation is actually driven by the #AbsaPrem as the filter will not filter out those reply tweets unless they actually match the #AbsaPrem. Hope this makes sense. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jill S. Integrated digital manager Food & Beverages ### "Jill Brands eye Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2020 World class customer support Pros I mainly use the custom report and do not use the dashboard Cons Despite numerous sessions I have not managed to find the time to master the use of the tool which is rather complex. Reasons for choosing DataEQ Cost structure allowed us to buy what we need which drive cost down making it our most practical option Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SJ steve j. Owner Retail ### "Insights delivered, strategy refined" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 11, 2020 An excellent experience from presentation to sign up and beyond. Pros The software does what it says on the box, its the account management and engagement that is making the difference. I really like the human element of their vetting process... Cons In the reporting tool & feedback, there have been a couple of instances where the "insight" hasn't been contextualised and can be misinterpreted and create confusion in the presentation. Nothing major, and more a feedback, than a software issue. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Head Of Digital and Customer Care Retail ### "Keep an eye on the big picture" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 3, 2020 Pros The real human monitoring and checking - this is important in our colourful country full of slang, venac, and sense of humor. The ability to see trends. Cons I find it difficult to set up my own insights and dashboards - but the team is always son hand to assist. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [Klear](https://www.capterra.com/p/175484/Klear/) Reasons for choosing DataEQ Locally based, good support, experience with our competitors, real people checking vs AI. (A majority percentage is checked by people, percentage is AI but AI learns from the people. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS Darren S. Director Marketing and Advertising ### "We use BrandsEye to assist with marketing Rocking the Daisies music and lifestyle festival." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 24, 2017 BrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. The tool helps us to choose which platforms to switch focus between, instead of marketing everywhere all the time, which can put strain on budgets. Pros BrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. Cons Not all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EN Edith N. Social Media Manager Broadcast Media ### "BrandsEye is great for all your social media tracking needs." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 June 7, 2017 Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for the clients. Pros If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool. Cons The Advert Value Equivalent is difficult to explain to clients and the software could be easier to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/146919/BrandsEye/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)