# DataEQ Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DataEQ the right Customer Service solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/146919/BrandsEye/reviews --- DataEQ 4.7 (18) [View alternatives](https://www.capterra.com/p/146919/BrandsEye/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 24th, 2025 # Reviews of DataEQ Ease of use 3.9 Customer Service 4.8 ## Showing most helpful reviews Showing 1-18 of 18 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rono K. Web Developer Computer Software Used the software for: Less than 6 months ### "DataEQ actually provides reliable analysis based on reviews from real customers! " August 20, 2023 4.0 The more I get my analysis the more I appreciate DataEQ, so informative! Pros I love the way DataEQ has a diverse network of sources for brands and consumer information. Cons DataEQcan be a little expensive, especially for small businesses. Review Source VR Verified Reviewer Head Of Digital and Customer Care Retail Used the software for: 2+ years ### "Keep an eye on the big picture" August 3, 2020 5.0 Pros The real human monitoring and checking - this is important in our colourful country full of slang, venac, and sense of humor. The ability to see trends. Cons I find it difficult to set up my own insights and dashboards - but the team is always son hand to assist. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Klear](https://www.capterra.com/p/175484/Klear/) Reason for choosing DataEQ Locally based, good support, experience with our competitors, real people checking vs AI. (A majority percentage is checked by people, percentage is AI but AI learns from the people. Review Source MM Moosa M. Consumer Insights Analyst Financial Services Used the software for: 6-12 months ### "Moosa's review" August 20, 2020 5.0 Overall, it has been a great experience. \[SENSITIVE CONTENT HIDDEN\] are always super quick to assist with any technical support I may need. Furthermore, the type of insights we are extracting from this platform has enabled us to make strategic and informed decisions within the business, particularly around the COVID times. It has been so easy and effortless hearing from the Absa users and their needs during these critical and unpredictable times. Pros I think being able to view the actual mentions has been the most impactful part of the software. It really allows us to extract great insights and has been helpful through my use of the platform. The ability to create a dashboard that focuses on a specific topic is also a great feature. Enables the org to zoom in on specific things and gain a better understanding of those topics on live time. Cons I think some times the AI doesn't always accurately get the sentiment. If it sees 'thank you' in a tweet it will put it in positive sentiments, even if the tweet is sarcastically using 'thank you'. I also don't appreciate that the software does not filter out keywords that are not an exact match. If a Twitter uses a "uCapitec" instead of Capitec, then we cannot trace this tweet & analyze engagement. Another thing that could be improved, if for example #AbsaPrem is generating a lot of engagement, and people are replying to that tweet, but not using #AbsaPrem in their response; it becomes hard to 'calculate' how much of the conversation is actually driven by the #AbsaPrem as the filter will not filter out those reply tweets unless they actually match the #AbsaPrem. Hope this makes sense. Review Source LM Leonie M. Owner Public Relations and Communications Used the software for: 2+ years ### "Excellent client service; incredible BI at your fingertips" October 3, 2016 5.0 One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations. The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach. Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017. I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye. Pros \* Incredible client service \* Credible analytics at my fingertips \* Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners Cons n/a Review Source DS Darren S. Director Marketing and Advertising Used the software for: 2+ years ### "We use BrandsEye to assist with marketing Rocking the Daisies music and lifestyle festival." July 24, 2017 4.0 BrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. The tool helps us to choose which platforms to switch focus between, instead of marketing everywhere all the time, which can put strain on budgets. Pros BrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. Cons Not all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms. Review Source TG TL G. Community Manager Banking Used the software for: 1-2 years ### "Rating BrandsEye as a community management platform" August 21, 2020 5.0 Pros Ease of use. Not complicated at all. The colours are not harsh on the eye. Things are easy to find. The support team is amazing - always there to assist whatever time of the day it is. Any technical issues (very rare) are resolved very quickly. No manual tagging required as The Crowd takes care of that. Cons I would recommend that they consider increasing the size of the white space where we type our responses back to customers. Review Source Response from DataEQ September 22, 2020 Really appreciate the feedback, great to know you have had a positive experience with us. DK Danielle K. Digital Marketing Manager Food & Beverages Used the software for: 2+ years ### "Great customer sentiment insight with BrandsEye" September 16, 2020 5.0 The client management team is always very available and helpful. Quick turnaround, and also open to learning, growing and so on. Pros In this day and age of marketing, we cannot rely on sales information only - we need to understand how our customer felt about the product - and at what point in the purchasing journey. BrandsEye is innovative and very much aware of the full context of the customer experience, so the feedback is always on point and reliable. Cons The dashboard was initially quite difficult to work with. Review Source Response from DataEQ September 22, 2020 Hi Danielle, thanks for the feedback, glad to hear you have had a positive experience with our client management team. PG Paul G. Project Director Civic & Social Organization Used the software for: 1-2 years ### "Social & Political Trends Tracking" September 14, 2020 5.0 See above Pros Brandseye customised their dashboard to our demanding and urgent needs tracking upsurges in violence and perceptions of political leadership in crisis countries. Cons It was on occasion drinking from a water hydrant. But their analysis and reporting enabled us to get insights we could not have got otherwise. Reason for choosing DataEQ See above plus South African (ie company from an emerging economy with the insight that this would bring. Review Source Response from DataEQ September 21, 2020 Thanks so much for the positive response Paul. JD Jeffrey D. Social Media Community Manager & Analyst Telecommunications Used the software for: 6-12 months ### "Everything you could want to monitor your brand online, properly. " July 27, 2016 5.0 It's been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions. Pros The ease of use and always available support. The BrandsEye team (thanks Amy!) have always been on standby for queries we've had and have always come forward with great suggestions. Cons There really isn't much to not like. I guess from a consolidation point of view we'd like to reply from within BrandsEye - but this may or may not already be happening. Review Source EN Edith N. Social Media Manager Broadcast Media Used the software for: 1-2 years ### "BrandsEye is great for all your social media tracking needs." June 7, 2017 4.0 Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for the clients. Pros If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool. Cons The Advert Value Equivalent is difficult to explain to clients and the software could be easier to use. Review Source sJ steve J. Owner Retail Used the software for: 6-12 months ### "Insights delivered, strategy refined" August 11, 2020 4.0 An excellent experience from presentation to sign up and beyond. Pros The software does what it says on the box, its the account management and engagement that is making the difference. I really like the human element of their vetting process... Cons In the reporting tool & feedback, there have been a couple of instances where the "insight" hasn't been contextualised and can be misinterpreted and create confusion in the presentation. Nothing major, and more a feedback, than a software issue. Review Source DL Darren L. Senior Social Media Engineer Used the software for: ### "One of the very best social tools out there" March 9, 2016 5.0 The ORM aspect of the tool is fantastic and if set up correctly, no mention or sentiment, good or bad slips through the cracks. The platform also uses a crowd to validate sentiment which is fantastic. After training the system is fairly straight forward to use. It's easy to export data as well and the dashboard itself gives you great visual graphics of your stats. It's also very easy to export and adjust the criteria required when monitoring your brand. Perfect for presentations. The team are always on hand for support and are incredibly courteous. Review Source JS Jill S. Integrated digital manager Food & Beverages Used the software for: 6-12 months ### "Jill Brands eye Review" August 11, 2020 5.0 World class customer support Pros I mainly use the custom report and do not use the dashboard Cons Despite numerous sessions I have not managed to find the time to master the use of the tool which is rather complex. Reason for choosing DataEQ Cost structure allowed us to buy what we need which drive cost down making it our most practical option Review Source KJ Keith J. CEO Used the software for: ### "Excellent product and customer service" December 10, 2015 5.0 I've been using Brandseye for more than a year now and it's indispensable for my business. The sheer quantity of data allows me to conduct thorough analyses of my projects/campaigns, and offer my clients valuable insights. As there are so many functionalities, it sometimes gets a bit overwhelming but Brandseye's customer service is excellent. They're always around to help (pro-actively or on request) and service is prompt and cheerful. Review Source LB Lee-Ann B. Junior Social Media Engineer Used the software for: ### "I love how quickly you are able to pull reports from this dashboard" March 9, 2016 5.0 Cons is that it is always quite difficult for me to set up a dashboard and I always have to ask Matt to do it. They also do not have a section for scheduling as yet but I am sure they will. The pro's are EVERYTHING. They're a great company with fantastic customer service - always willing to help no matter what time of day and night. Review Source SC Shaun C. Head : Media Evaluation Used the software for: ### "I've been using BrandsEye for the past four years, we've used it across multiple client projects." December 10, 2015 5.0 BrandsEye has the most initiative user interface of all the social media analytical tools I've used, I believe this to be extremely important as the user interface makes it easy to use. They also gather data across multiple platforms which provides a comprehensive data set. Review Source CA Claire A. Marketing Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Very exciting software" October 27, 2016 5.0 I have only recently started using BrandsEye and am still becoming familiar with the software after having switched from another media monitoring company. So far the support has been 10/10 and it's very refreshing and comforting to know that you have support on the other end of an email from someone who knows what they're talking about. I am very excited to start using this tool properly and am already aware of how powerful it can be when used to its full potential. Review Source KG Kudzai G. Media Evaluation Report Writer Used the software for: ### "Helps provide the necessary insights required in our business and industry" December 11, 2015 4.0 Pros - The best social media monitoring tool I have come across. Easy to use and navigate around the dashboard. Cons- Author tab back track can only give you a certain amount of data and not the full analysis. Review Source Similar Products Featured ## Related categories [Customer Experience](https://www.capterra.com/customer-experience-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.