# Akero Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Akero Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more. Source: https://www.capterra.com/p/147072/Akero --- # Akero Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Akero ## What is Akero? We blend expertise with AI to guarantee student advertising performance that plugs straight into over 750 popular platforms including Slate, Hubspot and Salesforce, meaning you can attribute true ROI on your campaigns. Giving you back your time to be more creative and strategic. Akero is trusted by over 300+ global institutions to reach, engage, and convert more students to your institution. Supercharge your advertising spend. Track everything. Convert more. Let's do this. ## What is Akero used for? [Knowledge Base](https://www.capterra.com/knowledge-base-software/)[Student Engagement Platform](https://www.capterra.com/student-engagement-platform-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1500 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Akero?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://akerolabs.com/&name=Akero) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Akero 4.8 (10) VS. [4.6 (6,028)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $1500 Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (10) Ease Of Use 4.5 (5,979) Value For Money 4.3 (8) Value For Money 4.3 (4,602) Customer Service 4.8 (10) Customer Service 4.4 (4,399) ## Akero alternatives [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [4.7 (133)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (1,304)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Akero 93 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Centralized repository to store content and assets Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Store, manage, and track all electronic documents in a centralized location Editing tool that allows users to drag and drop images, icons, widgets, or other components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Receive and/or send email notifications for urgent updates, requests, or other information Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Public or private sharing of digital files such as documents, audio/video, images, and more Software designed for higher education organizations Store, manage and track all forms in a centralized location Search for specific words or phrases within a document or database Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Plan and coordinate all the resources, costs and time needed to execute assignments Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Ads that target individuals who have previously interacted with a brand or visited a specific website Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Pipeline view and tracking lead status Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Online portal through which end users can access the system, manage tasks, or obtain information Manage campaigns and track engagement for marketing efforts across social media channels Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An informational database that allows users to add, delete, or revise content Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.3 (9) 4.3 Based on 9 reviews ## Pricing Value for money 4.3 (8) Basic $1,500 Per Month Value for money 4.3 (8) 4.3 Based on 8 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Ellucian](https://www.capterra.com/p/135932/Ellucian/)[ Slate](https://www.capterra.com/p/140281/Slate/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (10) 4.8 Based on 10 reviews ## User reviews Overall rating 4.8 Based on 10 reviews Filter by rating 5(8) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AB Alessa B. Online communications Education Management ### "Review UvA" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 6, 2020 Overall it is a user friendly system. Only on some occasions the automatic mail didn't seem to work for like 15 minutes. Usually that is not a problem, but sometimes we have a mailing with a sign up deadline and when people are late and don't receive the email right away, they cannot sign up. It is difficult to show when this happens, because the system shows the email is sent and it just takes some time to receive it. Once we reported it and customer service checked, it all worked again. Pros That you can use it as a CRM system as well as a mailing system Cons That the mailing part of it is very limited. Or you will have to pay a lot more. Designing mailings is very basic, so we do this in another system and import it in Akero. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 17, 2020 Hi there, Thank you very much for your review. I have caught up with our customer support team and they have assured me that the delay on the emails has been resolved and fixed for future usage, as always they are on hand to help! It's great to see you using both our CRM and automated email functionality. To expand your usage and platform profitability, you can utilise our Customer Success team to branch your usage out even further. One of our specialists will reach out to you shortly. Thank you once again for your customer and we look forward to working with you further in the future! PR Peter R. Web Developer Education Management ### "4 years of using Akero" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 14, 2020 We use Akero daily for a variety of tasks, from displaying lead data 'at a glance' to setting up lead capture forms, we use it for general automation (sending leads emails, adding notes to their profiles, etc), sending out mass emails with mail.akerolabs.com - Overall we use a wide range of features in Akero, and I'd like to think that we use them to the full extent. One of the most recent and biggest projects we've used Akero for is our 2020 Clearing campaign, in that alone we have multiple forms, different automation set up depending on what the lead enters in the capture form. I'm very happy with the feature set available in Akero and I'm very impressed with the number of updates you get as a customer. Pros Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success. Akero's UI is well thought out and really easy to figure out for both technical and non-technical users. The constant development of the package is also very commendable. I feel like year to year there are new features that both make Akero more versatile and easier to use at the same time. In terms of specific features, by far my favorites are in the Forms section. Akero is incredibly versatile when it comes to creating and customizing lead capture forms. One of my favorite features is allowing you to choose a 'slim' embed where it comes with just the form fields and necessary JS and it's up to you to style it and really make it look like a native part of the website. Akero is filled with little features like that that just make it great for just about any use case. Cons For the most part, Akero is very adaptable and covers all basis of our business needs. One feature that I would love to see is better integration between Akero Labs and the Mailer from Akero. Currently, you can connect the two but the process isn't very intuitive and takes quite a bit of setup. There are also additional improvements I'd love to see, for example, more features in workflow creation, currently, after you set up filters you have two branch splits - if the condition is true and if the condition is false. I would LOVE to see multiple filters that all trigger a different action in the system. I think that would cut down the number of workflows we'd have to create. There are also some very small features missing from Akero that would be really useful for example a "confirm email" field that just checks that whatever is in that box matches what's in the email field. Luckily recently a new Akero roadmap has been launched where I can submit ideas and that in itself has been huge. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) I don't actually know the initial reason we moved from Infusionsoft, when I joined the team we were in this early transition stage where most of our activity was done in Infusionsoft but we had some Akero forms, and I was a part of the team that moved everything over and set Akero up as our primary system within the marketing team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 24, 2020 Thank you so much for your review and four years of custom with us here at Akero! It's great to hear the pros of the system align directly with what we're looking to achieve with the platform, including our intuitive UI and regular updates keeping our offering fresh and up to date with the needs of the sector. The features you've mentioned are all things now being considered by our product team, thanks to your submissions through the product board feature request function. We will keep you updated with the progress of these. Once again, thank you for your excellent use of the system and we look forward to working with you for many years to come! GJ Grace J. Student Ambassador Coordinator ### "Akero has been essential to the large task we have of managing our student helper cohort." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 June 7, 2017 Pros The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for! The platform is well designed and easy to work with. Cons As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PN Paul N. ### "Good, stable product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 November 23, 2016 Been using Akero for the last year. It's a good, easy to use tool to build campaign landing pages and capture campaign leads. Recommended. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ST Sue T. Head of Marketing & Social Media Education Management ### "Essential part of our event planning" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 22, 2016 We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign. At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future. Pros Reports Cons The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LW Laura W. ### "Great CRM and marketing suite" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 November 19, 2016 Akero is a great CRM at a good price point. Crucially it helps bridge the gap between sales and marketing, allowing us to link them together and more accurately track campaigns and ROI and also maximise sales on the leads we generate. The guys at Akero have been fantastic in helping us get set up and helping us with implementing more complex workflows to take full advantage of the softwares capabilities. Would highly recommend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB Denise B. ### "Great tool and my little helper!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 November 18, 2016 Akero is easy to use we are able to manage our personalised customer journeys, which we think has increased the some conversion. We like the personalisation, and the one click Facebook publishing. The capture, tracking and analysing tools are great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Carl B. ### "Very good CRM system" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 November 17, 2016 A very good CRM system that gives the user an overview of running campaigns and leads management. One function that is especially good is the very extensive landing page tool. Good looking, easy to use and allows you to get creative. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MH Megan H. Events and Marketing Executive Education Management ### "Review of Akero for BCA" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 17, 2016 Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time. It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly. Pros Ease of use Works very well for our Open Events Easy to download information onto a spreadsheet Time saving software for us Cons The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 18, 2016 Hi Megan! Leads get the To Review status if they have an invalid email and an invalid phone number. If the email is invalid, but the mobile is valid and vice versa, they get the New status. This way it's easier to differentiate which leads are potentially not valid leads. The user can then decide if it's a valid lead and change the status to new and manually create a contact. This is like a first and automatic filter to improve lead quality. Hope this helps :) Gemma, Akero HD Hannah D. hannah.dempster@netnatives.com ### "Akero is crucial to our marketing activity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 February 11, 2016 It's essential we are able to track how many leads our marketing campaigns are generating and which where the leads are coming from. Akero allows us to create custom landing pages easily and quickly as well as providing a highly personalised experience for our contacts which is completely trackable, so we know we are spending our money in the right places. The new automation features are great to and the platform is constantly evolving, I'd definitely recommend! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/147072/Akero/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. 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