# Qualifio Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Qualifio Software - reviews, pricing plans, popular comparisons to other Contest products and more. Source: https://www.capterra.com/p/147199/Qualifio --- # Qualifio Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Qualifio ## What is Qualifio? Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG. ## What is Qualifio used for? [Gamification](https://www.capterra.com/gamification-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Contest](https://www.capterra.com/contest-software/) Overall rating Based on 42 user reviews Reviews sentiment Positive 93% Neutral 7% Negative 0% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Qualifio alternatives Highest Rated [Kahoot!](https://www.capterra.com/p/156399/Kahoot/) [4.7 (2,888)](https://www.capterra.com/p/156399/Kahoot/reviews/) Starting price $17.00 Per User, Per Month [Learn More](https://www.capterra.com/p/156399/Kahoot/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.6 (5,721)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/147199/Qualifio/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 4.2 (9) 66.67% of 9 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Email Marketing 3.8 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Import/Export 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Contest Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Organize and manage interactive contests or challenges Entry Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage entry processes via custom forms Qualifio 47 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Distribute awards to winners via prizes, coupons, giveaways, items, redemption codes, etc. Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share media files, communicate, and work together Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Organize and manage interactive contests or challenges Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Create and send email blasts/campaigns Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs Manage entry processes via custom forms Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service For the intention to be used by marketing teams Caters to sales teams Store, manage and track all forms in a centralized location Identify and prevent suspicious activity Establish measurable goals and objectives and track their progress over a specific period of time Allow the audience to interact or engage with the content Create landing pages or online forms designed to capture new leads and prospects Manage the process of attracting and converting business prospects into leads Boards that use custom metrics to show how leading performers compare to other individuals/teams Access software remotely via mobile devices Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Enable custom polls/voting to facilitate decision-making or increase engagement Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Automatically calculate score after the assessment Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.1 (42) 4.1 Based on 42 reviews ## Pricing Value for money 4.2 (30) ### Starting price Free trial not available Value for money 4.2 (30) 4.2 Based on 30 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[ ACTITO](https://www.capterra.com/p/155349/ACTITO/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (40) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (40) 4.7 Based on 40 reviews ## User reviews Overall rating 4.3 Based on 42 reviews Filter by rating 5(17) 4(22) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent Rebeca P. Project Manager Marketing and Advertising ### "Herramienta ideal para gamificación " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 2, 2023 Ayuda a mantener al lector/usuario, fidelizar y aumentar permanencia en página gracias a las gamificaciones disponibles Pros Mil posibilidades que te ofrece, su cómoda integración con el CMS Cons Necesitaría mayor granularidad en los informes de campaña Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User CRM Manager Consumer Goods ### "Experiences for data collect" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 May 18, 2022 Pros Its really easy to create different experiences Cons Sometimes the tool to snip images doesn't work well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AO Andreas O. Digital Content Specialist Transportation/Trucking/Railroad ### "A surprising overall great experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 13, 2022 Pros I wasn't expecting much from Qualifio to be honest... and that's what makes my experience even more enjoyable. I was really surprised by the large scale of tools at my disposal to create gamification content. Granted, there are some which require an additional fee, but the “basic” package I'm entitled to is already GREAT. Another thing which is of paramount importance to me as a customer is the actual customer support. Often, companies hook you on their software and the customer support is really bad. I'm really happy to write that Qualifio's support team is among the bests I have interacted with. They're helpful and quick to respond. Cons What I like the least about the software were the many steps. I understand that it helps to build in a comprehensive way the contest/quizz etc. but it makes things time-consuming and I sometimes forget about sub-items in specific steps. The other thing I'm a bit disappointed is the lack of WYSIWYG editing tools on the mini website. Yes you can edit things but not as extensively as I was hoping for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR ADAM R. DIRECTOR Warehousing ### "Proactive Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 28, 2021 Pros I would like to thank the Management team at Qualifio for being so responsive to my feedback and doing their best to deal with the issues i encountered, there support enhances the software genuinely very good people who care immensely about their product... thank you Cons the team at Qualifio have been great at resolving the issue of the Unique ID. 5 star service and support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jojanneke W. B2C marketeer Consumer Services ### "Nice marketingtool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 12, 2021 Nice range of possibilities to engage with our customers. Great customer service, they help us with every small or big question. Good quality. Pros Easy to use. Customer service helped us set up our own branded page in which questionnaires are shown. Has all sorts of possibilities to engage with your customer. And handy results dashboard. Cons It's nice if you have at least one person in your team who dives in this marketingtool, then it's easy to set up the next questionnaire, and the next prize draw etc. If you don't use it a lot, or if you don't take a bit of time to look at all the possibilities, it can feel a bit overwhelming after which someone may simply choose for a google form.. Which is not that professional towards your consumer as your own branded Qualifio-set up if you ask me. Reasons for choosing Qualifio More fun/games options to engage with your customer. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Chef de produit Online Media ### "Qualifio : l'outil marketing idéal " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Du dynamisme, de la créativité, de l'efficacité dans la réalisation de nos campagnes marketing. Pros Qualifio, c'est un outil qui permet de rendre son travail ludique et fun tout en atteignant ses objectifs ! Cons La lenteur parfois mais le support est réactif donc le problème est vite solutionné. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Marielle C. Campaign integrator Textiles ### "Un super outil pour collecter des données et pour l'engagement client" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Qualifio nous a permis d'engager la cliente durant la période covid : donner un peu de fun à nos clientes durant cette période difficile. Nous l'utilisons aussi pour réactiver des clientes inactives. Il s'agit de proposer quelque chose de différent. Pros Le produit est très intuitif et la palette de jeux étendue. Le support est aussi génial dans la mesure où le Help desk répond parfois dans les 10 minutes. Cons Bien qu'on puisse customiser la plupart des jeux, dès qu'on sort de la zone par défaut, avec les spécificités du secteur, ce n'est pas possible. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ED Emeline D. Social media & project coordinator Commercial Real Estate ### "Review Qualifio" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Pros Qualifio is a creative tool that is easy to use, allows a lot of different styles and creative designs to reach your marketing goals. Their customer service is always ready to help and offer great insights during brainstorming calls. Cons Sometimes it is difficult to create specific designs because the tool is limited. Except if you are great with code. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 12, 2021 Thank you for your review Emeline! Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help with the design of your campaigns! MB Marie B. Content Manager Food Production ### "Plateforme de génie" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2021 Pros Ce que j'apprécie le plus, c'est l'étendue des possibles avec Qualifio. Je commence à peine à le découvrir et il me tarde de déployer des campagnes créatives. Les possibilités sont nombreuses (jeux concours, quizz...) et servent beaucoup de leviers marketing (engagement de la communauté, lead génération, ciblage client). Je recommande vraiment cette plateforme. Cons J'ai parfois besoin d'un accompagnement pour l'utilisation de fonctionnalités. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 12, 2021 Thank you for your kind words Marie. Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help to use our features! VR valerie r. responsable animation Online Media ### "Service & qualité " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Pros La rapidité et le professionnalisme des équipes, helpdesk efficace et très réactif Les webinars ils sont à l'écoute et cherchent des solutions quand nous demandons des formules hors du cadre Cons Parfois des lenteurs sur la plate forme Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 12, 2021 Thank you for your great review, Valerie! 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