--- title: "Qualifio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Qualifio Software - reviews, pricing plans, popular comparisons to other Contest products and more." source_url: "https://www.capterra.com/p/147199/Qualifio/" page_type: "product" language: "en" --- # Qualifio Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Qualifio ## What is Qualifio? Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG. ## What is Qualifio used for? [Gamification](https://www.capterra.com/gamification-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Contest](https://www.capterra.com/contest-software/) Overall rating Based on 42 user reviews Reviews sentiment Positive 93% Neutral 7% Negative 0% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Qualifio alternatives Highest Rated [4.8 (193)](https://www.capterra.com/p/148148/Award-Force/reviews/) Starting price $2625.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.4 (156)](https://www.capterra.com/p/154791/ShortStack/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (6,100)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/147199/Qualifio/alternatives/) ## FAQs about Qualifio Overview ### Which roles and teams benefit most from Qualifio? Qualifio is most used by marketing, CRM, and digital content teams that run interactive campaigns, capture first-party data, and increase audience engagement. Product owners, digital project managers, and team leads use it to coordinate campaign execution, while brand and communications managers support loyalty programs, lead generation, and multichannel activation. Answer based on 42 reviews Overview ### What company size and specific industries is Qualifio built for? Qualifio is designed for B2C brands of various sizes, including retail, FMCG, media, sports, and entertainment companies. It is suited to organizations such as retailers, consumer goods businesses, media groups, sports clubs, and entertainment brands that need tools built for customer-facing marketing and engagement. Features and Usability ### What are the key features of Qualifio? Qualifio offers marketing automation, campaign management, and lead generation tools, plus interactive content such as contests, polls, surveys, and sweepstakes. It also includes customizable forms and landing pages, CRM and contact management, real-time analytics and reporting, fraud detection, access controls, and third-party integrations. Integrations ### Which third-party tools and platforms does Qualifio integrate with? Qualifio integrates with over 20 third-party tools and platforms, including Google Analytics 360, HubSpot CRM, Salesforce Platform, Mailchimp, Adobe Campaign, Adobe Audience Manager, Oracle Data Management Platform, SAP Customer Data Cloud, PayPal, and OAuth. It also connects with ACTITO, Ibexa, Lotame, Permutive, Selligent, Splio, Akamai Identity Cloud, Cxense, and Raptor. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Qualifio offer? Qualifio provides in person training, live online sessions, webinars, documentation, and videos. These formats give teams options for guided instruction, scheduled group learning, written reference materials, and self-paced video support during setup and product learning. Getting Started and Support ### What customer support options does Qualifio offer, and how do users rate the experience? Qualifio offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users generally describe support as fast, responsive, and helpful, with some mentioning very quick help desk replies and useful brainstorming guidance. Support is often seen as effective when resolving setup questions or more complex campaign issues. Answer based on 12 reviews Ease of use ### Is Qualifio easy to use for marketing campaigns? Qualifio makes campaign creation easy for most marketing teams with an intuitive interface, quick onboarding, and flexible templates. Users often build contests, quizzes, surveys, and forms without much training, though some teams find advanced setups, promo code configuration, custom design work, and result exports harder to manage. Answer based on 12 reviews ## Features AI summary Based on 246 Contest reviews Capterra reviewers highlight these as the features buyers care about most when choosing contest software: - **Judging Management** (**48%** of reviewers rated this feature as critical) - **Scoring** (**56%**) - **Entry Management** (**59%**) Qualifio includes **Scoring** and **Entry Management**, giving teams a way to evaluate submissions consistently and keep participant entries organized throughout a campaign. However, it does not offer **Judging Management**. Instead, it provides other features that reviewers also consider important, such as **Customizable Forms** (**58%**) and **Data Import/Export** (**45%**), helping businesses collect the right participant information and move contest data between systems more easily, while supporting smoother campaign execution and reporting. Entry Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage entry processes via custom forms Data Import/Export 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Reporting/Analytics 4.2 (9) 66.67% of 9 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Email Marketing 3.8 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contest Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Organize and manage interactive contests or challenges Qualifio 47 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Awards Management: Distribute awards to winners via prizes, coupons, giveaways, items, redemption codes, etc. - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Contest Management: Organize and manage interactive contests or challenges - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Employee Reward Programs: Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs - Entry Management: Manage entry processes via custom forms - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Marketers: For the intention to be used by marketing teams - For Sales Teams/Organizations: Caters to sales teams - Forms Management: Store, manage and track all forms in a centralized location - Fraud Detection: Identify and prevent suspicious activity - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Interactive Content: Allow the audience to interact or engage with the content - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Generation: Manage the process of attracting and converting business prospects into leads - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Mobile Access: Access software remotely via mobile devices - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Scoring: Automatically calculate score after the assessment - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.1 (42) 4.1 Based on 42 reviews ## Pricing Value for money 4.2 (30) Contact vendor Contact vendor It includes: - 50+ interactive formats - Unlimited number of campaigns - Powerful forms and opt-ins - GDPR-compliant features - Global and participant statistics - Native integrations Value for money 4.2 (30) 4.2 Based on 30 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[ ACTITO](https://www.capterra.com/p/155349/ACTITO/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (40) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (40) 4.7 Based on 40 reviews ## User reviews Overall rating 4.3 Based on 42 reviews Filter by rating 5(17) 4(22) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent Rebeca P. Project Manager Marketing and Advertising ### "Herramienta ideal para gamificación " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 2, 2023 Ayuda a mantener al lector/usuario, fidelizar y aumentar permanencia en página gracias a las gamificaciones disponibles Pros Mil posibilidades que te ofrece, su cómoda integración con el CMS Cons Necesitaría mayor granularidad en los informes de campaña Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User CRM Manager Consumer Goods ### "Experiences for data collect" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 May 18, 2022 Pros Its really easy to create different experiences Cons Sometimes the tool to snip images doesn't work well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AO Andreas O. Digital Content Specialist Transportation/Trucking/Railroad ### "A surprising overall great experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 13, 2022 Pros I wasn't expecting much from Qualifio to be honest... and that's what makes my experience even more enjoyable. I was really surprised by the large scale of tools at my disposal to create gamification content. Granted, there are some which require an additional fee, but the “basic” package I'm entitled to is already GREAT. Another thing which is of paramount importance to me as a customer is the actual customer support. Often, companies hook you on their software and the customer support is really bad. I'm really happy to write that Qualifio's support team is among the bests I have interacted with. They're helpful and quick to respond. Cons What I like the least about the software were the many steps. I understand that it helps to build in a comprehensive way the contest/quizz etc. but it makes things time-consuming and I sometimes forget about sub-items in specific steps. The other thing I'm a bit disappointed is the lack of WYSIWYG editing tools on the mini website. Yes you can edit things but not as extensively as I was hoping for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR ADAM R. DIRECTOR Warehousing ### "Proactive Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 28, 2021 Pros I would like to thank the Management team at Qualifio for being so responsive to my feedback and doing their best to deal with the issues i encountered, there support enhances the software genuinely very good people who care immensely about their product... thank you Cons the team at Qualifio have been great at resolving the issue of the Unique ID. 5 star service and support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jojanneke W. B2C marketeer Consumer Services ### "Nice marketingtool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 12, 2021 Nice range of possibilities to engage with our customers. Great customer service, they help us with every small or big question. Good quality. Pros Easy to use. Customer service helped us set up our own branded page in which questionnaires are shown. Has all sorts of possibilities to engage with your customer. And handy results dashboard. Cons It's nice if you have at least one person in your team who dives in this marketingtool, then it's easy to set up the next questionnaire, and the next prize draw etc. If you don't use it a lot, or if you don't take a bit of time to look at all the possibilities, it can feel a bit overwhelming after which someone may simply choose for a google form.. Which is not that professional towards your consumer as your own branded Qualifio-set up if you ask me. Reasons for choosing Qualifio More fun/games options to engage with your customer. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Chef de produit Online Media ### "Qualifio : l'outil marketing idéal " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Du dynamisme, de la créativité, de l'efficacité dans la réalisation de nos campagnes marketing. Pros Qualifio, c'est un outil qui permet de rendre son travail ludique et fun tout en atteignant ses objectifs ! Cons La lenteur parfois mais le support est réactif donc le problème est vite solutionné. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MC Marielle C. Campaign integrator Textiles ### "Un super outil pour collecter des données et pour l'engagement client" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Qualifio nous a permis d'engager la cliente durant la période covid : donner un peu de fun à nos clientes durant cette période difficile. Nous l'utilisons aussi pour réactiver des clientes inactives. Il s'agit de proposer quelque chose de différent. Pros Le produit est très intuitif et la palette de jeux étendue. Le support est aussi génial dans la mesure où le Help desk répond parfois dans les 10 minutes. Cons Bien qu'on puisse customiser la plupart des jeux, dès qu'on sort de la zone par défaut, avec les spécificités du secteur, ce n'est pas possible. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ED Emeline D. Social media & project coordinator Commercial Real Estate ### "Review Qualifio" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Pros Qualifio is a creative tool that is easy to use, allows a lot of different styles and creative designs to reach your marketing goals. Their customer service is always ready to help and offer great insights during brainstorming calls. Cons Sometimes it is difficult to create specific designs because the tool is limited. Except if you are great with code. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 12, 2021 Thank you for your review Emeline! Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help with the design of your campaigns! MB Marie B. Content Manager Food Production ### "Plateforme de génie" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2021 Pros Ce que j'apprécie le plus, c'est l'étendue des possibles avec Qualifio. Je commence à peine à le découvrir et il me tarde de déployer des campagnes créatives. Les possibilités sont nombreuses (jeux concours, quizz...) et servent beaucoup de leviers marketing (engagement de la communauté, lead génération, ciblage client). Je recommande vraiment cette plateforme. Cons J'ai parfois besoin d'un accompagnement pour l'utilisation de fonctionnalités. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 12, 2021 Thank you for your kind words Marie. Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help to use our features! VR valerie R. responsable animation Online Media ### "Service & qualité " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Pros La rapidité et le professionnalisme des équipes, helpdesk efficace et très réactif Les webinars ils sont à l'écoute et cherchent des solutions quand nous demandons des formules hors du cadre Cons Parfois des lenteurs sur la plate forme Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 12, 2021 Thank you for your great review, Valerie! [View all Reviews](https://www.capterra.com/p/147199/Qualifio/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.