# Qualifio Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Qualifio Software - reviews, pricing plans, popular comparisons to other Contest products and more.

Source: https://www.capterra.com/p/147199/Qualifio/pricing

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# 

 Qualifio Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Qualifio

## What is Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

## What is Qualifio used for?

[Gamification](https://www.capterra.com/gamification-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Contest](https://www.capterra.com/contest-software/)

Overall rating

Based on 42 user reviews

Reviews sentiment

Positive

93%

Neutral

7%

Negative

0%

Starting price

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## Qualifio alternatives

Highest Rated

[Kahoot!](https://www.capterra.com/p/156399/Kahoot/)

[4.7 (2,888)](https://www.capterra.com/p/156399/Kahoot/reviews/)

Starting price

$17.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/156399/Kahoot/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/147199/Qualifio/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.2 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Email Marketing

3.8 (6)

33.33% of 6 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Campaign Management

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Data Import/Export

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Contest Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Organize and manage interactive contests or challenges

Entry Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage entry processes via custom forms

Qualifio 47 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Distribute awards to winners via prizes, coupons, giveaways, items, redemption codes, etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Provides a channel for team members to share media files, communicate, and work together

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Organize and manage interactive contests or challenges

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Create and send email blasts/campaigns

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Manage entry processes via custom forms

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

For the intention to be used by marketing teams

Caters to sales teams

Store, manage and track all forms in a centralized location

Identify and prevent suspicious activity

Establish measurable goals and objectives and track their progress over a specific period of time

Allow the audience to interact or engage with the content

Create landing pages or online forms designed to capture new leads and prospects

Manage the process of attracting and converting business prospects into leads

Boards that use custom metrics to show how leading performers compare to other individuals/teams

Access software remotely via mobile devices

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Enable custom polls/voting to facilitate decision-making or increase engagement

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Analyze and gain insights into data in real-time

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Strategize and implement rewards for returning customers, employees and other members

Automatically calculate score after the assessment

Allow users to access multiple services after entering their login credentials once

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

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Features

4.1 (42)

4.1

Based on 42 reviews

## Pricing

Value for money

4.2 (30)

### Starting price

Free trial  
not available

Value for money

4.2 (30)

4.2

Based on 30 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[

Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[

Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[

ACTITO](https://www.capterra.com/p/155349/ACTITO/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (40)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (40)

4.7

Based on 40 reviews

## User reviews

Overall rating

4.3

Based on 42 reviews

Filter by rating

5(17)

4(22)

3(3)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Rebeca P.

Project Manager

Marketing and Advertising

### "Herramienta ideal para gamificación "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 2, 2023

Ayuda a mantener al lector/usuario, fidelizar y aumentar permanencia en página gracias a las gamificaciones disponibles

Pros

Mil posibilidades que te ofrece, su cómoda integración con el CMS

Cons

Necesitaría mayor granularidad en los informes de campaña

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

CRM Manager

Consumer Goods

### "Experiences for data collect"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

8/10

May 18, 2022

Pros

Its really easy to create different experiences

Cons

Sometimes the tool to snip images doesn't work well.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AO

Andreas O.

Digital Content Specialist

Transportation/Trucking/Railroad

### "A surprising overall great experience"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 13, 2022

Pros

I wasn't expecting much from Qualifio to be honest... and that's what makes my experience even more enjoyable. I was really surprised by the large scale of tools at my disposal to create gamification content. Granted, there are some which require an additional fee, but the “basic” package I'm entitled to is already GREAT. Another thing which is of paramount importance to me as a customer is the actual customer support. Often, companies hook you on their software and the customer support is really bad. I'm really happy to write that Qualifio's support team is among the bests I have interacted with. They're helpful and quick to respond.

Cons

What I like the least about the software were the many steps. I understand that it helps to build in a comprehensive way the contest/quizz etc. but it makes things time-consuming and I sometimes forget about sub-items in specific steps. The other thing I'm a bit disappointed is the lack of WYSIWYG editing tools on the mini website. Yes you can edit things but not as extensively as I was hoping for.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AR

ADAM R.

DIRECTOR

Warehousing

### "Proactive Management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 28, 2021

Pros

I would like to thank the Management team at Qualifio for being so responsive to my feedback and doing their best to deal with the issues i encountered, there support enhances the software genuinely very good people who care immensely about their product... thank you

Cons

the team at Qualifio have been great at resolving the issue of the Unique ID. 5 star service and support

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JW

Jojanneke W.

B2C marketeer

Consumer Services

### "Nice marketingtool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 12, 2021

Nice range of possibilities to engage with our customers. Great customer service, they help us with every small or big question. Good quality.

Pros

Easy to use. Customer service helped us set up our own branded page in which questionnaires are shown. Has all sorts of possibilities to engage with your customer. And handy results dashboard.

Cons

It's nice if you have at least one person in your team who dives in this marketingtool, then it's easy to set up the next questionnaire, and the next prize draw etc. If you don't use it a lot, or if you don't take a bit of time to look at all the possibilities, it can feel a bit overwhelming after which someone may simply choose for a google form.. Which is not that professional towards your consumer as your own branded Qualifio-set up if you ask me.

Reasons for choosing Qualifio

More fun/games options to engage with your customer.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Chef de produit

Online Media

### "Qualifio : l'outil marketing idéal "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 11, 2021

Du dynamisme, de la créativité, de l'efficacité dans la réalisation de nos campagnes marketing.

Pros

Qualifio, c'est un outil qui permet de rendre son travail ludique et fun tout en atteignant ses objectifs !

Cons

La lenteur parfois mais le support est réactif donc le problème est vite solutionné.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MC

Marielle C.

Campaign integrator

Textiles

### "Un super outil pour collecter des données et pour l'engagement client"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 11, 2021

Qualifio nous a permis d'engager la cliente durant la période covid : donner un peu de fun à nos clientes durant cette période difficile. Nous l'utilisons aussi pour réactiver des clientes inactives. Il s'agit de proposer quelque chose de différent.

Pros

Le produit est très intuitif et la palette de jeux étendue. Le support est aussi génial dans la mesure où le Help desk répond parfois dans les 10 minutes.

Cons

Bien qu'on puisse customiser la plupart des jeux, dès qu'on sort de la zone par défaut, avec les spécificités du secteur, ce n'est pas possible.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ED

Emeline D.

Social media & project coordinator

Commercial Real Estate

### "Review Qualifio"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 11, 2021

Pros

Qualifio is a creative tool that is easy to use, allows a lot of different styles and creative designs to reach your marketing goals. Their customer service is always ready to help and offer great insights during brainstorming calls.

Cons

Sometimes it is difficult to create specific designs because the tool is limited. Except if you are great with code.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 12, 2021

Thank you for your review Emeline! Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help with the design of your campaigns!

MB

Marie B.

Content Manager

Food Production

### "Plateforme de génie"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 11, 2021

Pros

Ce que j'apprécie le plus, c'est l'étendue des possibles avec Qualifio. Je commence à peine à le découvrir et il me tarde de déployer des campagnes créatives. Les possibilités sont nombreuses (jeux concours, quizz...) et servent beaucoup de leviers marketing (engagement de la communauté, lead génération, ciblage client). Je recommande vraiment cette plateforme.

Cons

J'ai parfois besoin d'un accompagnement pour l'utilisation de fonctionnalités.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 12, 2021

Thank you for your kind words Marie. Don't hesitate to reach our Helpdesk (https://support.qualifio.com/hc/en-us?) if you need help to use our features!

VR

valerie r.

responsable animation

Online Media

### "Service & qualité "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 11, 2021

Pros

La rapidité et le professionnalisme des équipes, helpdesk efficace et très réactif Les webinars ils sont à l'écoute et cherchent des solutions quand nous demandons des formules hors du cadre

Cons

Parfois des lenteurs sur la plate forme

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 12, 2021

Thank you for your great review, Valerie!

[View all Reviews](https://www.capterra.com/p/147199/Qualifio/reviews/)

Popular comparisons

[Kahoot! vs Qualifio](https://www.capterra.com/compare/147199-156399/Qualifio-vs-Kahoot) 

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