# Qualifio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Qualifio the right Contest solution for you? Explore 42 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/147199/Qualifio/reviews --- Qualifio 4.3 (42) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Qualifio Ease of use 4.2 Customer Service 4.7 ## Pros and Cons in Reviews ED Emeline D Social media & project coordinatorCommercial Real Estate, 11 - 50 employeesUsed the software for: 6-12 months. “Qualifio is a creative tool that is easy to use, allows a lot of different styles and creative designs to reach your marketing goals.“ February 11, 2021 SN Sam N Digital EditorNewspapers, 501 - 1,000 employeesUsed the software for: More than 2 years. “It integrated with my website easily and we have never had any issues with crashing“ February 4, 2021 JW Jojanneke W B2C marketeerConsumer Services, 11 - 50 employeesUsed the software for: 1-2 years. “Great customer service, they help us with every small or big question.“ February 12, 2021 ## Showing most helpful reviews Showing 1-25 of 42 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Frédéric R. Responsable Pôle Editorial eNRJ Used the software for: 2+ years ### " We use it on a daily basis, 10-15 operations a week, it is of great help to us editors" June 18, 2018 4.0 The use of campaign templates and more for our users who find it easily and this allows us to obetenir more data qualified Pros the software is easy to use, we love the creation of custom templates and forms. The helpdesk is really responsive to handling requests Cons There are many screens to fill when creating a campaign, which is nromal because the software is rich but for simple campaign it should be faster Review Source SN Sam N. Digital Editor Newspapers Used the software for: 2+ years ### "A trusty service" February 4, 2021 5.0 For the last few years of using Qualifio, I have found their clear statistics and reliability have really helped with my day-to-day job. I trust them with thousands of users data and I have full confidence in the team . Pros My first project I used the Qualifio was to create an advent calendar marketing campaign. The team were very helpful in guiding my through all of the logistics and how to make things work. The fast service is one of the top qualities of Qualifio. It integrated with my website easily and we have never had any issues with crashing Cons I feel that the customisation could be clearer for the very basic user. We did manage to build templates for my team of reporters to use, but I fear they would not be able to create campaigns without the help of the services team. Review Source Response from Qualifio February 5, 2021 Thank you for your kind words, Sam, our teams and Helpdesk are always there to assist you! RB Robert B. UX/AD/designer Media Production Used the software for: Less than 6 months ### "Simple in both ways" February 11, 2021 3.0 I also tried to give som feedback on what to fix going forward and I do appreciate that other users could vote for new feature requests. But I find it improbable that other users will, since I have not done it my self. Pros The functionality that I find the most likable is how simple it is to use. Cons However the simpleness of the application is also its worst part. Being able to turn of certain screens sounds like an easy fix but that does not seem to be part of the plan. Review Source Response from Qualifio February 12, 2021 Thank you for your feedback, Robert. Do not hesitate to continue sharing your ideas for improvement and voting via our dedicated website, as explained in this article: http://bit.ly/3jvBFAC Maxime B. Community Manager/Web Marketeer - DH.be Used the software for: 2+ years ### "I knew Qualifio when they started. What a path since those first steps ! " June 22, 2018 5.0 Community activation, mail and contact adresses, fun, games Pros Qualifio offers you a lot of possibilities to engage your communities on the social networks and the websites. You can do different games, surveys, auctions,... and get a lot of email adresses. Cons Perhaps the direct client service was better and easier with a direct mail touch. Some new games and featurs would be great to get too :-) Review Source PV Peter V. Product Marketing Manager Newspapers Used the software for: 2+ years ### "Data collection at its best" February 11, 2021 4.0 We introduced Qualifio as a centralised tool to gather data for editorial teams, marketing and sales. It made it easier to set standards (eg forms, newsletter gathering) withing our organisation. Pros Qualifio is a powerful tool to collect and process user data and user generated content. Cons Along the way Qualifio diversified to polls, mini-games etc. There are easier to use tools in the market, for editorial teams who are pressured to publish articles. For marketing purposes though Qualifio is a solid solution which allows skinning, is proven to be secure and perfect for gathering all sorts of data. Review Source Response from Qualifio February 12, 2021 Thank you for your review, Peter! SN Suan N. Corporate CRM & Digital Marketing Manager Used the software for: 2+ years ### "A variety of contests setup by our marketeers. Collected data directly enter our CRM system." July 3, 2018 4.0 Contests are more fun, are in line with rest of the campaign and the amount of users grows in the database. Pros Qualifio is used by our marketeers in 5 countries and is directly linked to our CRM system. All the participant's data enter automatically our CRM database. The helpdesk is very very responsive. The product and IT teams always actively search for a solution together with us when we have specific needs. Cons It would be nice to offer a video contest format in Qualifio. Having 1 main identity form per country and being able to use lighter versions of the main form in wich less data fields are shown according to the need of the contest would be handy. Review Source Jérôme C. PCE (Personalized Consumer Experience) Manager Food & Beverages Used the software for: 1-2 years ### "We've been using Qualifio since 2016, and it has transformed the way we interact with our Consumers." June 29, 2018 4.0 Pros Easy to use, great service, very good support from the studio, tool in constant evolution, reporting easy to use,... Cons Very few things and probably corrected rapidly I guess. Especially for result extraction and multi branching campaigns. Review Source Youva B. Head Of Digital Products Broadcast Media Used the software for: 6-12 months ### "Qualifio is the best answer for our interactivity challenge" June 18, 2018 5.0 Pros Easy to use, easy onboarding, nice customer support, multiplicity of features and could be used in multiple languages Cons Could have better integration within CMS, Collect more data from social networks for better reposrting Review Source VR Verified Reviewer CRM Manager Consumer Goods Used the software for: Less than 6 months ### "Experiences for data collect" May 18, 2022 4.0 Pros Its really easy to create different experiences Cons Sometimes the tool to snip images doesn't work well. Review Source Géraldine V. Digital Team Lead Used the software for: 1-2 years ### "Qualifio is a real partner to put relevant actions in place and collect datas." July 16, 2018 5.0 Pros Qualifio platform allows us to make a lot of various actions (contests, personnality test, easy forms, survey,...) on an easy way and with a lot of functionalities. So we can propose always something different, interactive and user-friendly to our community / customers and on all our channels (social media, website iframe, mini-website, ...). And compatible with all the devices! Cons Sometimes, when we want to put in place a more elaborated action (advent calendar,...) we have to multiple and connect 2 or 3 plateforms. It's someting a little bit complicated to manage. But, the customer support is always super reactive and there to help us ! Review Source AL Aurélien L. Social media manager Renewables & Environment Used the software for: 1-2 years ### "Une aide précieuse pour la qualification de données" February 4, 2021 3.0 Grâce à Qualifio, nous ajoutons quelques points dans des objectifs tels que la sympathie, la durabilité, etc Pros Grâce à une utilisation simple et fexible, Qualifio nous permet de créer concours et formulaires rapidement. Cons La fonction multi-langue est un gros point manquant notamment dans un pays bilingue comme la Belgique. Elle permettrait, notamment pour les concours, de mieux gérer les exports de données mais aussi la qualité du concours d'une langue à l'autre. Review Source Response from Qualifio February 9, 2021 Thank you for your feedback, Aurelien! Do not hesitate to share your ideas with us via our dedicated website, as explained in this article: http://bit.ly/3jvBFAC FB Franck B. Digital marketing Newspapers Used the software for: 2+ years ### "Meilleur outil marketing" February 4, 2021 5.0 Lorsqu'on a eu un problème / suggestion, l'équipe a été très réactive pour nous aider Pros Qualifio est un outil intuitif qui permet de créer des campagne originale et dynamique. Facile d'utilisation Cons Pour faire de magnifique campagne, nous devons faire appel à un designer Review Source Response from Qualifio February 9, 2021 Thank you Franck, happy to hear such good feedback! LB Laurine B. Chargée de marketing Marketing and Advertising Used the software for: 6-12 months ### "Un logiciel facile d'utilisation, des campagnes diversifiées : un atout pour le marketing " February 4, 2021 4.0 Qualifio est très complet et constitue une bonne solution pour la gestion de campagnes marketing ponctuelles. Le logiciel permet de créer des landing page, enquêtes de satisfaction, formulaires... très facilement et à la charte de l'entreprise. En parallèle, la FAQ est très complète et les interlocuteurs sont disponibles, très réactifs pour nous guider en cas de besoin. Pros Le fait de créer des questionnaires/sondages rapidement, à la charte, avec des URL personnalisées. Une utilisation guidée, pas à pas, facilitant la compréhension Les reporting de résultats complets, mis en forme Cons Le fait d'avoir accès et de pouvoir modifier les campagnes des autres utilisateurs Il faudrait limiter l'accès à la consultation et la duplication seulement Review Source Response from Qualifio February 9, 2021 Thank you so much for your kind words Laurine! MC Mathieu C. Responsable de production OPS Media Production Used the software for: I used a free trial ### "Satisfait dans l'ensemble" February 4, 2021 5.0 Globalement Qualifio nous aide à mettre en place des opérations spéciales avec nos partenaires (concours, test de personnalité, formulaire, ...) et à dynamiser un contenu article. Pros Qualifio est facile à prendre en main et permet de nombreuse fonctionnalités / possibilité de template / mécaniques de jeux, quiz, formulaires, ... De plus je salue le travaille de l'équipe support qui a toujours très rapidement su répondre à mes problèmes. Cons Quelques fonctionnalités restent manquantes notamment dans la personnalisation d'un quiz ou d'un concours. Il est contraint de suivre le template ou la mécanique imposée par Qualifio. Review Source Response from Qualifio February 9, 2021 Thank you for your feedback, Mathieu! Do not hesitate to share your ideas with us via our dedicated website, as explained in this article: http://bit.ly/3jvBFAC VR Verified Reviewer Especialista en Marketing Digital Online Media Used the software for: 2+ years ### "Herramienta útil y muy práctica" February 4, 2021 5.0 En nuestro caso al ser una herramienta de fácil uso, la utilizamos mucho para interactuar con nuestro público objetivo mediante encuestas, concursos, sorteos... ¡nos encanta! y el soporte técnico responde en poco tiempo y soluciona todas las dudas. Pros Es un software muy útil a la hora de gestionar campañas de contenido interactivo. Además, destaco su apartado de estadísticas, que te ayuda a conocer las métricas y ayudar al seguimiento de objetivos. Cons Echo en falta una app para poder estar pendiente de las campañas en todo momento mediante el teléfono móvil. Sería un avance muy útil. Review Source Response from Qualifio February 9, 2021 Thank you so much for this review! TB Tim B. Digital Development Manager Online Media Used the software for: 2+ years ### "Great tool to create online campaigns the easy way!" February 4, 2021 4.0 Pros The tool is very easy to create engaging online campaigns with no knowledge of HTML or CSS. You can make your design more advanced when writing your own CSS styles. That way we don't always need developers to create contests or surveys. The support is great! 99% of the times the problem is solved within the hour! They respond really quick. Cons No really cons actually. Always looking forward to new features they add in the tool! Review Source Response from Qualifio February 9, 2021 Thank you so much, Tim! MG Marco G. Product Manager Information Services Used the software for: 2+ years ### "Un must en cualquier medio de comunicación digital" February 11, 2021 4.0 Captación de registros y cualificación de cookie anónima, además de aportar juegos y quiz relevantes para nuestra audiencia que ayudan a fidelizar. Pros Facilidad de uso y resolución de problemas. Cons Las campañas son demasiado cerradas, tienen poco flexibilidad a la hora de configurarse. Reason for choosing Qualifio Por que Qualifio permite integrarse con nuestro distintos sistemas (CRM, Krux, etc) Review Source Response from Qualifio February 12, 2021 Thanks for your review, Marco! JW Jojanneke W. B2C marketeer Consumer Services Used the software for: 1-2 years ### "Nice marketingtool" February 12, 2021 4.0 Nice range of possibilities to engage with our customers. Great customer service, they help us with every small or big question. Good quality. Pros Easy to use. Customer service helped us set up our own branded page in which questionnaires are shown. Has all sorts of possibilities to engage with your customer. And handy results dashboard. Cons It's nice if you have at least one person in your team who dives in this marketingtool, then it's easy to set up the next questionnaire, and the next prize draw etc. If you don't use it a lot, or if you don't take a bit of time to look at all the possibilities, it can feel a bit overwhelming after which someone may simply choose for a google form.. Which is not that professional towards your consumer as your own branded Qualifio-set up if you ask me. Reason for choosing Qualifio More fun/games options to engage with your customer. Review Source AO Andreas O. Digital Content Specialist Transportation/Trucking/Railroad Used the software for: 1-2 years ### "A surprising overall great experience" April 13, 2022 4.0 Pros I wasn't expecting much from Qualifio to be honest... and that's what makes my experience even more enjoyable. I was really surprised by the large scale of tools at my disposal to create gamification content. Granted, there are some which require an additional fee, but the “basic” package I'm entitled to is already GREAT. Another thing which is of paramount importance to me as a customer is the actual customer support. Often, companies hook you on their software and the customer support is really bad. I'm really happy to write that Qualifio's support team is among the bests I have interacted with. They're helpful and quick to respond. Cons What I like the least about the software were the many steps. I understand that it helps to build in a comprehensive way the contest/quizz etc. but it makes things time-consuming and I sometimes forget about sub-items in specific steps. The other thing I'm a bit disappointed is the lack of WYSIWYG editing tools on the mini website. Yes you can edit things but not as extensively as I was hoping for. Review Source Rebeca P. Project Manager Marketing and Advertising Used the software for: 6-12 months ### "Herramienta ideal para gamificación " January 2, 2023 5.0 Ayuda a mantener al lector/usuario, fidelizar y aumentar permanencia en página gracias a las gamificaciones disponibles Pros Mil posibilidades que te ofrece, su cómoda integración con el CMS Cons Necesitaría mayor granularidad en los informes de campaña Review Source RC Robin C. Head of ecommerce Internet Used the software for: 1-2 years ### "Expérience client très satisfaisante" February 4, 2021 5.0 ça nous permet de collecter des adresses emails sur notre site web et mobile en toute simplicité Pros Facilité d'implémentation, bonne expérience client sur dekstop et mobile, nombreuses fonctionnalités et très bon niveau d'accompagnement Cons ux sur certaines questions et l'obligation de remplir certains champs pour le client. ce sont des détails Alternatives considered [Spread.NET](https://www.capterra.com/p/238742/Spread/) Switched from [Spread.NET](https://www.capterra.com/p/238742/Spread/) Expérience mobile non satisfaisante Review Source Response from Qualifio February 9, 2021 Thank you so much for your review, Robin! vR valérie R. responsable animation Online Media Used the software for: 2+ years ### "Service & qualité " February 11, 2021 4.0 Pros La rapidité et le professionnalisme des équipes, helpdesk efficace et très réactif Les webinars ils sont à l'écoute et cherchent des solutions quand nous demandons des formules hors du cadre Cons Parfois des lenteurs sur la plate forme Review Source Response from Qualifio February 12, 2021 Thank you for your great review, Valerie! MP Marcos P. Redactor jefe Newspapers Used the software for: 2+ years ### "Fácil e intuitivo" February 11, 2021 4.0 Aporta una experiencia de usuario interesante y divertida para nuestros lectores y nos permite conocerles un poco mejor. Pros Creo que las principales cualidades de Qualifio son la facilidad de uso, que lo hacen una plataforma bastante intuitiva. Además, tiene una amplia variedad de formatos para usar y una gran capacidad de personalización de las encuestas y cuestionarios, con lo que es fácil ajustarla a la identidad de nuestra página web y evita que se note mucho que es un servicio externo. Cons Apenas puedo decir nada en contra, pero puestos a mejorar algo, quizás señalaría dos factores. El mayor tiempo de carga en la web que supone cualquier servicio de terceros y que puede penalizar algo los Core Keys de cara a Google. Y el precio, que aunque me parece muy asequible, siempre tendrá en contra la competencia de otros productos gratuitos aunque, eso sí, mucho peor resueltos. Reason for choosing Qualifio Por su mejor identidad visual y su gran abanico de personalización. Review Source Response from Qualifio February 12, 2021 Thank you so much for your feedback Marcos! MS Marc S. Chargé de fidélisation Gambling & Casinos Used the software for: Less than 6 months ### "Un bon rapport qualité prix et une équipe à l'écoute !" February 4, 2021 4.0 Utilisateurs relativement "jeunes" sur ce produit, il permet d'avoir une palette importante de fonctionnalités et jeux à proposer à nos utilisateurs, afin de varier les offres et la communication. Pros L'intégration a été très facile, l'équipe de Qualifio propose une démonstration de départ complète et claire. Au niveau du suivi ils sont très réactifs et disponibles pour répondre à nos questions et nous aider à lancer les premières campagnes dans de bonnes conditions. En termes de nouveautés c'est aussi très satisfaisant avec des nouvelles fonctionnalités et mini-jeux. Enfin toujours dans la catégorie nouveauté, ils prennent toujours en compte les demandes que nous avons pour les proposer dans un futur proche. Cons Seul point qui a été difficile à appréhender pour nous a été la mise en place des codes promotionnels et l'export des résultats de certains jeux. Reason for choosing Qualifio Séduit par les nombreuses fonctionnalités, le suivi par l'équipe Qualifio et nous connaissions une autre entreprise qui utilise cette solution également. Review Source Response from Qualifio February 9, 2021 Thank you Marc, happy to hear such good feedback! YD Ysabelle D. Chef de projet digital Online Media Used the software for: 2+ years ### "Facile et rapide" February 8, 2021 4.0 Qualifio permet de créer des jeux et des tests pouvant s'intégrer facilement sur nos sites. L'équipe Qualifio est très réactive en cas de petits soucis techniques ou de demandes plus spécifiques selon les projets. Pros Je trouve que les templates proposés permettent de mettre en place un jeu rapidement. Il est relativement facile de personnaliser le design d'un questionnaire Cons Certaines fonctionnalités peuvent être plus difficile à trouver pour un questionnaire plus complexe (réponses multiples avec profil différents) Review Source Response from Qualifio February 9, 2021 Thank you for the great review Ysabelle! ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.