# Heap Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Heap Software - reviews, pricing plans, popular comparisons to other Data Analysis products and more. Source: https://www.capterra.com/p/147216/Heap --- # Heap Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Heap ## What is Heap? Quickly improve conversion, retention, and customer delight with Heap, the only digital insights platform that gives you complete understanding of your customers’ full digital journeys. See every action by every user on your product or site, then receive direction on the improvements that will most impact your business. Unlock the full potential of your data with over 100 integrations to advance analysis. Don't rely on gut instinct—enable your team to become data-driven with Heap. ## What is Heap used for? [Data Analysis](https://www.capterra.com/data-analysis-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 42 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Starting price $24000 Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Heap?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.contentsquare.com/&name=Heap) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Heap 4.5 (42) VS. [4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting Price $24000 Per Year Starting Price $30 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (42) Ease Of Use 4.2 (349) Value For Money 4.5 (30) Value For Money 4.3 (302) Customer Service 4.3 (25) Customer Service 4.1 (308) ## Heap alternatives [4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,872)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [View all alternatives](https://www.capterra.com/p/147216/Heap/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.4 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Graphical representation of data Reporting/Analytics 4.6 (7) 85.71% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Conversion Tracking 4.6 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Data Connectors 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Connect to big data sources Dashboard 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Campaign Tracking 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Heap 86 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Compare key metrics for the business against prominent players in the industry Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Analytics that breaks the data in a data set into related groups/categories. Provides a channel for team members to share media files, communicate, and work together Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Alter the layout and content of dashboards Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import, collect, and capture data from multiple sources Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Track the management and flow of data throughout the organization Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Method of analysis that visualizes the series of events that lead towards a defined goal. Track user activities and events within an application. Edit and personalize data view as needed Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Reports specific to marketing and associated campaigns A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Share dashboard screen within private user groups Capture, organize and track product-specific data and information in a centralized location Estimate or forecast of a future scenario based on the study of present trends Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database Analyze and gain insights into data in real-time Receive data and information in real time Receive system updates as soon as any changes are made Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Set & manage permission levels based on user roles and restrict access to only authorized individuals Reports specific to sales analysis for trends and strategies Set a time to generate routine reports automatically Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Generate reports on your own without IT involvement Record active support and chat sessions for auditing and training Allow users to access multiple services after entering their login credentials once Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Track and interpret metrics on the usage of company resources Monitor user activity through engagement methods Track user's interaction with the prototype Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.5 (42) 4.5 Based on 42 reviews ## Pricing Value for money 4.5 (30) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/147216/Heap/pricing/) Basic $24,000 Per Year Value for money 4.5 (30) 4.5 Based on 30 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Intercom](https://www.capterra.com/p/134347/Intercom/)[ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (25) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (25) 4.3 Based on 25 reviews ## User reviews Overall rating 4.5 Based on 42 reviews Filter by rating 5(24) 4(16) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent VB Vittal B. Chief Product and Strategy Officer Information Technology and Services ### "Heap cut down the guesswork for following user behavior." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 26, 2025 We found some interesting user flows and friction points that had not been highlighted in session recordings or support tickets. That resulted in some minor UI changes which really helped the user flow. Pros Heap effortlessly tracked all user activity on our platform without any manual event tagging, hugely reducing setup time across the board. It allowed us to research patterns of use even posthoc. Cons Though the auto-capture is potent, it can get chaotic quickly: cleaning up and labeling events diligently is essential to avoid data overload. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Director Telecommunications ### "Premium analytics at a premium price" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 17, 2025 Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. Pros We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., Cons I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) We needed to see much more than just empty stats like web traffic. We needed to see the entire user journey which is what Heap provides. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Heap Heap just provided much better service and was a much better platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User tech lead Outsourcing/Offshoring ### "Software that I disliked initially, but started liking it more and more" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 23, 2023 Pros The fact that it registers events even without you tagging them(!). The fact that it’s very easy to do statistics directly in the software. It has support and the people are VERY HELPFUL. Cons Don’t have anything to say in a negative aspect about heap. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KP Khushbu P. SEO Executive Information Technology and Services ### "Great alternative to Google Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 22, 2023 Pros Heap is really powerful web analytics platform that creates custom dashboards for retrieving the data. The thing I love about this platform is its extensive visualization capabilities. It tracks the user behavior at each step of the journey and helps in CRO. Cons The cost of the tool can be a lot higher for small businesses Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Carrie M. Group Talent Acquisition Lead Retail ### "It helps institutions understand market trends." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 5, 2023 Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers. Pros I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too. Cons Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User SEO Manager Information Technology and Services ### ""HEAP A powerful analytics tool" used for data segmentation of users visiting website." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 13, 2022 Pros Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions Cons Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.ExpensiveSlow Customer Support Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Atour T. Analyst Research ### "Every report is entirely real-time." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2022 Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. Pros I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. Cons Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. Switched from [Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/) Heap performs dataset analyses to reveal hidden information within the user's digital journey. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JL Jason L. Customer Success Manager Banking ### "Okay platform for basic analytics" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 October 31, 2022 Pros Easy to use once initial set-up is complete. Cons Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DC Daouda C. webmaster Broadcast Media ### "heap review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 23, 2022 Pros heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website Cons even if it presents itself as a better alternative to google analitics, it is however not easy to use Switched from [mangools](https://www.capterra.com/p/168644/Mangools/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AJ Ahmed J. Data Analyst Pharmaceuticals ### "Excellent analytics tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 19, 2022 Pros It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking. Cons You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Pendo](https://www.capterra.com/p/166510/Pendo/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/147216/Heap/reviews/) Popular comparisons [Google Analytics 360 vs Heap](https://www.capterra.com/compare/147216-177042/Heap-vs-Google-Analytics)[Microsoft Power BI vs Heap](https://www.capterra.com/compare/147216-176586/Heap-vs-Power-BI)[Mixpanel vs Heap](https://www.capterra.com/compare/147216-158740/Heap-vs-Mixpanel) [Fullstory vs Heap](https://www.capterra.com/compare/147216-153721/Heap-vs-FullStory)[Adobe Analytics vs Heap](https://www.capterra.com/compare/147216-202871/Heap-vs-Adobe-Analytics)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)