--- title: "Best Heap Alternatives 2026 | Capterra" description: "Looking for alternatives to Heap? Find out how Heap stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/147216/Heap/alternatives/" page_type: "alternatives" language: "en" --- # Heap alternatives Last updated on September 29th, 2026 The best Heap alternatives are Google Analytics 360 (best overall), Lucky Orange (best free plan), Matomo (best budget option), and Squarespace (most reviewed). Together they hold 11,861 verified Capterra reviews, with overall ratings from 4.6 to 4.7 out of 5. Heap itself holds 4.5 out of 5 across 42 reviews. ### Heap - Rating: 4.5 out of 5 (42 reviews) - Ease of use: 4.2 out of 5 - Starting price: $24000.00 /yr - Key features: 2 of 6 top category features --- ## Top alternatives Heap alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (286 reviews) | Rated the same as this product | 4.3 out of 5 | Not available | 2 of 6 top category features | | [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,329 reviews) | Rated 0.1 higher than this product | 4.3 out of 5 | $139.95 /mo | 1 of 6 top category features | | [Adverity](https://www.capterra.com/p/162524/DataTap/) — 4.5 out of 5 (26 reviews) | Rated the same as this product | 4.0 out of 5 | Not available | 4 of 6 top category features | | [Funnel](https://www.capterra.com/p/156756/Funnel/) — 4.7 out of 5 (19 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $120.00 | 0 of 6 top category features | | [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $39.00 /mo | 1 of 6 top category features | | [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) | Rated 0.2 higher than this product | 4.2 out of 5 | Not available | 2 of 6 top category features | | [Squarespace](https://www.capterra.com/p/143461/Squarespace/) — 4.6 out of 5 (3,430 reviews) | Rated 0.1 higher than this product | 4.5 out of 5 | $25.00 /mo | 0 of 6 top category features | | [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) — 4.6 out of 5 (261 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $125.00 /mo | 2 of 6 top category features | | [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) — 4.5 out of 5 (146 reviews) | Rated the same as this product | 4.1 out of 5 | $25.00 /mo | 3 of 6 top category features | | [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) — 4.7 out of 5 (62 reviews) | Rated 0.2 higher than this product | 4.5 out of 5 | $9.00 /mo | 2 of 6 top category features | --- ## Top alternatives with AI capabilities The Heap alternatives with the strongest AI features are Semrush, Similarweb, and Mixpanel, based on verified feature data and Capterra reviews. ### [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,329 reviews) - AI features: AI Accessibility Audit, AI/Machine Learning, AI Mention Tracking, AI Traffic Attribution, AI Visibility Score, Multi-Platform AI Coverage ### [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) — 4.6 out of 5 (261 reviews) - AI features: Generative AI, Machine Learning, Natural Language Processing ### [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) — 4.5 out of 5 (146 reviews) - AI features: AI Copilot, Machine Learning --- ## Top Free alternatives to Heap The best free alternatives to Heap are Looker, Semrush, and Funnel — all three offer a free plan alongside paid tiers. ### [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (286 reviews) - Free options: Free trial - Starting price: Not available ### [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,329 reviews) - Free options: Free trial, Free version - Starting price: $139.95 /mo ### [Funnel](https://www.capterra.com/p/156756/Funnel/) — 4.7 out of 5 (19 reviews) - Free options: Free trial, Free version - Starting price: $120.00 --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Heap alternatives are Google Analytics 360 (4.7), Similarweb (4.7), and Matomo (4.7). ### [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - 4,708 SMB reviewers say - Overall rating: 4.7 out of 5 across 4,708 SMB reviews - Ease of use: 4.1 out of 5 across 4,676 SMB reviews > "Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker" — Calixte B., CTO (December 9, 2025) ### [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) - 114 SMB reviewers say - Overall rating: 4.7 out of 5 across 114 SMB reviews - Ease of use: 4.6 out of 5 across 114 SMB reviews > "We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends." — Caterina V., Founder and CEO (April 27, 2026) ### [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) - 44 SMB reviewers say - Overall rating: 4.7 out of 5 across 44 SMB reviews - Ease of use: 4.5 out of 5 across 44 SMB reviews > "Some which are much harder to see now in GA4." — Charles A., Creative Director (March 3, 2025) --- ## Find software for your specific use case ### Data Analysis - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) — 4.4 out of 5 (361 reviews) - [Minitab](https://www.capterra.com/p/109731/Minitab-Statistical-Software/) — 4.5 out of 5 (391 reviews) - [Inzata](https://www.capterra.com/p/178411/Inzata/) — 4.7 out of 5 (15 reviews) ### Business Intelligence - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (286 reviews) - [SAS Viya](https://www.capterra.com/p/10004983/SAS-Viya/) — 4.4 out of 5 (12 reviews) - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) ### Web Analytics - [Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) — 4.6 out of 5 (5 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (286 reviews) - [WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) — 5.0 out of 5 (2 reviews) ### Marketing Analytics - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (286 reviews) - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (59 reviews) ### Mobile Analytics - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (59 reviews) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) — 4.6 out of 5 (1,893 reviews) ---