# Heap Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Heap the right Data Analysis solution for you? Explore 42 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/147216/Heap/reviews --- Heap 4.5 (42) [View alternatives](https://www.capterra.com/p/147216/Heap/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Heap Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews AT Atour T AnalystResearch, 51 - 200 employeesUsed the software for: 1-2 years. “This is a helpful feature, especially in circumstances when deliverables are constantly changing. Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.“ November 4, 2022 Rachit S SEO ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.“ December 13, 2022 KP Khushbu P SEO ExecutiveInformation Technology and Services, 201 - 500 employeesUsed the software for: 6-12 months. “The cost of the tool can be a lot higher for small businesses“ February 22, 2023 AJ Ahmed J Data AnalystPharmaceuticals, 201 - 500 employeesUsed the software for: 6-12 months. “The customer support is a little slow at responding.“ June 19, 2022 ## Showing most helpful reviews Showing 1-25 of 42 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rob H. Sr. Director, Emerging Products Internet Used the software for: 6-12 months ### "A More Intuitive GA Alternative" August 30, 2019 4.0 It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box. Pros The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time. Cons It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Heap It was more powerful in terms of user journey analytics and is easier to use for the majority of the organization. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) We did not switch entirely, we just downgraded versions of GA. Review Source VR Verified Reviewer Marketing Director Telecommunications Used the software for: 2+ years ### "Premium analytics at a premium price" June 17, 2025 4.0 Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. Pros We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., Cons I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Heap Heap just provided much better service and was a much better platform. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) We needed to see much more than just empty stats like web traffic. We needed to see the entire user journey which is what Heap provides. Review Source Charlie C. Digital Marketing Executive Leisure, Travel & Tourism Used the software for: 2+ years ### "Ok analytics software if you have developer skills. There are easier to use tools out there" November 1, 2018 3.0 Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced. Pros Easy to implement, compared to other solutions. Cons Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating Review Source PG Paulo G. CTO Marketing and Advertising Used the software for: 1-2 years ### "The no-brainer go-to when it comes to understanding your UX" September 29, 2020 5.0 Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box. Pros By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released. Cons If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) Reason for choosing Heap Low level control over defining events and defining user segments. Being able to analyse events and funnels even in the past. Review Source AT Atour T. Analyst Research Used the software for: 1-2 years ### "Every report is entirely real-time." November 4, 2022 5.0 Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. Pros I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. Cons Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Switched from [Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/) Heap performs dataset analyses to reveal hidden information within the user's digital journey. Review Source VB Vittal B. Chief Product and Strategy Officer Information Technology and Services Used the software for: 2+ years ### "Heap cut down the guesswork for following user behavior." June 26, 2025 4.0 We found some interesting user flows and friction points that had not been highlighted in session recordings or support tickets. That resulted in some minor UI changes which really helped the user flow. Pros Heap effortlessly tracked all user activity on our platform without any manual event tagging, hugely reducing setup time across the board. It allowed us to research patterns of use even posthoc. Cons Though the auto-capture is potent, it can get chaotic quickly: cleaning up and labeling events diligently is essential to avoid data overload. Review Source Francisco M. Co-Founder Used the software for: 6-12 months ### "A must/have tool to understand user behaviour" December 8, 2017 5.0 Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested. Pros Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software Cons I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training! Review Source Tomas N. PM Information Technology and Services Used the software for: 1-2 years ### "Great tool for product analysis" June 6, 2022 5.0 It was great experience so far Pros Easy of use, always keep all historic data eventhough you are not using it and haven't defined the query. But it's there waiting! Cons \- sometimes I want to combine some metrics but its not possible - I can get user identity right away only in some reports Review Source Orlando O. Co-founder Used the software for: 1-2 years ### "The best Analytics Tool for our startup!" January 13, 2018 5.0 Now I really know what are my users doing on my website. Pros I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs. Cons In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers. Review Source chandan S. Email Marketing Specialist Market Research Used the software for: 6-12 months ### "Heap Unmatched Visibility for Accelerated Decision-Making" June 19, 2021 4.0 Pros Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing. Cons It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited. Review Source VR Verified Reviewer Customer Value Manager Media Production Used the software for: 2+ years ### "Never loose your web analytics history" August 14, 2018 5.0 Pros The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome! Cons It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice. Review Source BZ Brandon Z. Web Designer Design Used the software for: 1-2 years ### "Powerful yet simple analytics" April 22, 2017 5.0 Heap makes it incredibly easy to understand what's happening on your website or app: - See each visitor's session and activity - Easily create graph reports One of the awesome things is Heap tracks everything by default, so as you define actions/events later on, it will retroactively apply to all the data you've collected in the past too. They offer a generous free plan and their support is quite responsive. You've got to try them out if you haven't yet. Pros Very easy to use, but also incredibly powerful. Cons Sometimes putting together a specific event or report is challenging. Usually theirs a solution to discover, but other times it's simply a limitation of Heap. Though they're continuing to add features and make improvements. Review Source VW Veronica W. Product Manager Computer Software Used the software for: 1-2 years ### "Easy way to monitor usage behavior" December 10, 2019 5.0 Pros I love that I can set up events at any time, without engineering involvement. Cons It can be difficult to set up the event correctly depending on how the code was written Review Source EL Erin L. Brand Marketing Manager Retail Used the software for: I used a free trial ### "User-Friendly Heat Maps + Analytics" April 10, 2021 4.0 Pros Offers really valuable insights in terms of customer behavior, virtually tracking their path from the beginning to the end of a website visit, when can be used to justify future decision making. Cons There's a learning curve when it comes to implementation and use. Review Source AJ Ahmed J. Data Analyst Pharmaceuticals Used the software for: 6-12 months ### "Excellent analytics tool " June 19, 2022 4.0 Pros It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking. Cons You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding. Review Source VR Verified Reviewer Community Specialist Information Technology and Services Used the software for: 1-2 years ### "My first tool for analytics" April 5, 2022 5.0 Pros I used Heap when I started my career. The clean interface and visually appealing dashboards made it easier for me to understand the data. The pricing is also very reasonable. Cons Not that I can think of right now. At that time, it was the best tool I used. Review Source CM Carrie M. Group Talent Acquisition Lead Retail Used the software for: 2+ years ### "It helps institutions understand market trends." January 5, 2023 5.0 Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers. Pros I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too. Cons Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it. Review Source VR Verified Reviewer Founder Used the software for: 1-2 years ### "Heap has paved the way for deeper analytics." June 13, 2018 5.0 Improved how I read user behaviour across the site and gave me a better understanding of the user flow. Pros The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did. Cons Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless. Review Source BN Brandon N. Ssi Internet Used the software for: 6-12 months ### "The app reviewer" November 22, 2021 5.0 Pros The product is to use most dedicated to using Cons I don't like the way this app is setup to.login Review Source VR Verified Reviewer Full Stack Engineer Retail Used the software for: 6-12 months ### "Great tool for user tracking and data recollection" September 27, 2019 4.0 My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need. Pros I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing. Cons Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there. Review Source VR Verified Reviewer Analyst Financial Services Used the software for: 6-12 months ### "Powerful, but limited" March 20, 2019 4.0 Pros Very easy to understand, even for people without a technical background. Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best. Cons Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date. Also, no ability to annotate the reports. Review Source DC Daouda C. webmaster Broadcast Media Used the software for: 2+ years ### "heap review" October 23, 2022 5.0 Pros heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website Cons even if it presents itself as a better alternative to google analitics, it is however not easy to use Review Source VR Verified Reviewer SEO Manager Information Technology and Services Used the software for: 6-12 months ### ""HEAP A powerful analytics tool" used for data segmentation of users visiting website." December 13, 2022 5.0 Pros Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions Cons Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.ExpensiveSlow Customer Support Review Source Naomi T. Sales Representative Banking Used the software for: 6-12 months ### "Fast implementation. " January 25, 2018 4.0 Pros Easy to implement and setup. It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy. Cons Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to. However it will be great for us to get response from support, few hours after a mail has been sent. Review Source Shae J. Human Resources Director Computer Software Used the software for: 6-12 months ### "Data Analytics Solutions that Pays for Itself" December 12, 2018 5.0 From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients! Pros I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more. Cons I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most. 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