EmailOctopus

EmailOctopus


4.5 / 5
34 reviews

Who Uses This Software?

An email WYSWIG editor and helpful support team makes email marketing easy for all users


Average Ratings

34 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $19.00/month
    See pricing details
  • Pricing Details
    All plans include unlimited campaigns
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online
    Business Hours

Vendor Details

  • EmailOctopus
  • emailoctopus.com/
  • United Kingdom

About EmailOctopus

EmailOctopus sends your emails through Amazon's Simple Email Service (SES) which allows them to charge you less so you can save money on your email provider without sacrificing deliverability. You wont lose out on advanced features either. EmailOctopus provides unlimited emails on every plan, high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms.


EmailOctopus Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

EmailOctopus Reviews Recently Reviewed!


Capterra loader

Best Email Service Anywhere

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times.

The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy.

The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

Cons: None Exist. Try to change my mind. This service is outstanding.

Overall: Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

The BEST Email Platform for "Large Audience" Campaigns for Starter Businesses

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The number 1 key of this software is their unique ability to plug into your Amazon Email Platform account. This allows you to send out MANY MANY more emails on a daily basis than any other platform I have come across. Not to mention the ease of ability to upload the lists from wherever you have built them before.

Cons: The biggest difficulty is that there are not comprehensive statistics set up in the back office to individually see what emails are opening and reading your emails. Or the ones that are clicking. That is a step down from where I was before.

Overall: I have had a wonderful experience, as for this pricing, there is no service I've found that can "go fast" from the get go and start sending large quantities of mail to your lists.

Capterra loader

EmailOctopus is the best value for email marketing hands down!

Sep 29, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: EmailOctopus is easy to use, has a clean and simple to use interface, and has the best price for email marketing that makes it affordable. I tried many other competitors, and EmailOctopus is the best by far.

Cons: I'd like to see the ability to segment email lists and more ready-to-use templates.

Overall: EmailOctopus lets me email by list affordably, quickly, and easily. It enabled me to reach my customers regularly with a high deliverability rate, virtually no spam complaints (EmailOctopus is integrated with Amazon SES) , and the price cannot be beat. Forget the rest and use EmailOctopus!

Amazing Newsletter Service

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I used other third web apps for my newsletter. I saw once a newsletter from emailoctopus and I decided to try. I was shocked how it was so easy the setup and the affordable price. I love the automation option. I use it for my funnels and it works very well.

Cons: I would like to redirect my subscribers to a custom page after the confirmation email.

Overall: I tried a couple of times the support. Every time they answered my questions with a solution or at least a promise to update the web in the future.

EmailOctopus - Best Value Around

Sep 28, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use

Value for money

Good support team

Cons: Basically it has Limited functionality

Overall: I switched to EmailOctopus in 2017 from another email vendor and so far I have not been disappointed. It's easy to use, fantastic value for money and the support team are very responsive.

Simple and Sweet

Oct 01, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Very reliable and always fast. I feel that I can count on this software to deliver my messages fast and secure.

Cons: Customization could improve. It would be great to have a better contact section.

Overall: Our company needed a piece of software that simply just delivered emails for us without any worry or hassle.

Capterra loader

Unfair comparison with Mailchimp

Sep 28, 2018
3/5
Overall

3 / 5
Ease of Use

1 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's great.

Cons: 1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

2. List features are limited. No way to create segments or groups based on subscriber data.

3. Regarding reports: A graphic overview of where the clicks are placed.

Overall: I like it, but that's because I found workarounds.

Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Vendor Response

by EmailOctopus on October 04, 2018

Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

It's easy so I actually use it!

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love how simple Email Octopus is to use. Because of this I actually send regular emails and stay in contact with my customers. I'm not ultra tech savvy so this is perfect for me.

Cons: I wish I could segment my lists more and have more ability to drill down and only send certain follow up emails to certain customers.

Overall: I love how easy it is to use and if I have any issues, customer service is always excellent!!

Capterra loader

Fabulous email marketing service! Easy to use with great features.

Feb 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The cost you can't beat anywhere! It's very easy to use, has loads of features and is comparable to most of the other "usual suspects" in the email marketing world. I love love love Email Octopus!

Cons: The only con that I can think of is that for a non-techie like me, it was a bit difficult to connect with Amazon SES but once the connection was made, its been all uphill.

Overall: Great email marketing.

Great software, very competitive prices and amazing support! Cannot recommend EmailOctopus enough

Mar 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Competitive prices, best email support and I love the easy to use dashboard. Sending out campaigns is a breeze and I love the detailed statistics

Cons: At first, it wasn't very clear to me how to set up the AWS (Amazon Web Services Account) but everything was described perfectly on EmailOctopus and the support team was always very helpful.

Amazing Software

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The price is probably the best advantage over competitors + the software is awesome

Cons: Could have a load more templates to choose from

Overall: Great tool that saves me a lot of money each year

Oh boy! I just love this tool

Jun 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I love this tool so much because they are the only Email service providers who are giving away 2500 subscribers for free. Correct me if I'm wrong. Anyway, I love the simple user interface and man they have a very in-depth documentation when it comes to setting up your account with Amazon SES. Trust me if you aren't a technical guy like me you'll still be able to set up your SES account with their simple to read and understand documentation like a breeze.

Cons: I didn't like the fact that I'm unable to segment my subscribers in the tool. I thought that thi, is limited to the free version and will be lifted once I upgrade. But when I contacted the support team they replied that isn't supporting this feature yet and don't have any plans in the future anytime soon which makes me a little disappointed.

A Simpler & Cheaper Newsletter Option

Sep 28, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It's minimalist and clean-just the essentials, no unnecessary decorations. And that simplicity is tethered to a very usable interface, and an incredibly competitive pricing model.

Cons: There are still some features on costlier competitors that I miss, but 95% of the time, these aren't an issue. And I suspect that over time, many of them will be added. I'm willing to wait because of the crazy amount of money I'm saving.

Decent. On the way, but waiting for upgrades

Feb 15, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: We like the fact that it works with AWS servers to help keep costs down and only pay for what you send. Although, we are still paying a decent monthly fee for the service on top.

Cons: - Can't duplicate a campaign once its been sent. This is a pain to have to recreate campaigns that you may just want to tweak a bit and resend to a new list.

- No API to send mail. Big bummer.

- More template options

Vendor Response

by EmailOctopus on February 16, 2018

Thanks for your review Brando. You can definitely duplicate campaigns, I've sent instructions on how to do this to your email address.

As for your other feedback, we take it on board and appreciate it. We have a couple of things coming later in the year which may make you very happy, namely a new version of the API and a new editor.

Fantastic product, very affordable & brilliant customer support!

Aug 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Excellent product, service & world class support. Special thanks to their CTO (you know who you are) for everything you have done for us at ImmoAfrica - you really rock!! Highly recommend this as an alternative to MailChimp. Same bells and whistles, but FAR more affordable. If there were an option to give 6 stars, I would... Keep up the great work!

Cons: There's not much we don't enjoy about this product. It's simple, intuitive, and just makes sense. I doubt there is a better alternative out there at the moment, at least not in this price range.

Overall: Top top top!

Capterra loader

A Good Email Campaign Platform

Dec 10, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Its has many of the same features and functions that the big email campaign platforms have, but at a percentage of the costs. Unless you have some particular need you're solving with MailChimp or CampaignMonitor, EmailOctopus will deliver mail reliably at a lower cost. Uses Amazon SES, which should be fairly reliable.

Cons: I haven't used every feature, but what I have used so far (simple mail lists, campaigns, etc.), I do not see any cons.

Overall: Simple to get started, integrates with many other applications/platforms, a good competitor to MailChimp.

Good for sending volume, but...

Oct 10, 2018
3/5
Overall

5 / 5
Ease of Use

2 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: It is cheap, easy to use, has surprisingly good looking templates, and not so picky on lists.

Cons: No list segmentation or ability to target subscribers on activity.

Overall: Good experience for sending bulk mail to less than ideal lists. A bit more work than most email providers but it is a fraction of the cost so no real complaint there. It would be nice, however, to be able to pull lists of everyone who had opened/clicked an email without going to each campaign individually.

So easy to use with great deliverability

Dec 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I have a large mailing list which became expensive on Mailchimp. I moved my business from Mailchimp to EmailOctopus. I haven't looked back since. It's very cheap and I get fantastic deliverability.

Capterra loader

I was using another service, and I'm getting way better deliverability now!

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I love the deliverability and the price. I'm paying way less than before and getting a lot more out of it.

Cons: I don't like the email set up. I think there should be a better email builder. Additionally, my click rate isn't as good as with my last service, even though my deliverability is better, which again, can be improved with making a better builder. I spent way too long trying to figure out the builder, and had to go into the HTML to make it work.

Overall: I can send emails for cheaper, with better deliverability.

When I went looking EO was there!

Sep 28, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the price first off. I also love the easy of set up and the quick and efficient home dashboard.

Cons: I need a link, like a landing page, or a functionality to easily copy paste HTML to make one on my website. I haven't seen that yet.

Overall: I've been using EO for over a year and I love it. They keep improving and I'll stick with them to the end.

Excellent Value.

Sep 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The Cost. It really is excellent value for the money.

Cons: Getting started was complicated, and the line spacing doesn't show in the template the way it does in the final product. I have to double space everything or it looks cramped.

Overall: Excellent. The support here is terrific. Once I figured out a template that would work for me, it became very easy. I do have trouble with the line spacing though. It does show in the final NL the way it shows in the template.

review

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Easy to use and I'm not very good with computers.

Cons: No issues so far with the software and I been using over a year.

Overall: Easy to send my monthly newsletter. Was helpful when GDPR came in. Good customer service and value.

Great Solution for business

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I used another software and when you calculate prices Email Octopus looks best.

Cons: You should do some changes in the future for easy searching tools.

Also, i discuss this with you and you reply me kindly to do it in the near future :)

Overall: I organize my emails very speedy and without spending much time.

And yes the best things is the price of all these services.

It is so economical.

Capterra loader

Excellent value for an ESP

Oct 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Very easy to use, incredibly affordable. Love how simple it is to import email templates from other services.

Cons: As an agency, I would like to be able to have sub-accounts, to help keep our reports & lists separate. But that's not a huge problem currently.

Overall: Fantastic! I recommend them to anyone who does email marketing and want's to control their own backend tool.

Good value for money

Sep 28, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Report for sent campaigns has many details.

Cons: Email builder is not powerful enough. More templates would be useful too.

Great value for tinkerers

Oct 09, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: - Very clean and easy to understand interface.

- Once you get it up and running, it's a breeze to send emails.

- There's a free plan to start with.

Cons: - Hard to start sending emails - you have to be approved by Amazon, then request an increase in sending limits. It's a bit of a hassle.

- Automation features feel very shallow.

- The forms are nothing interesting, but they do work.

Overall: From what I know, it's mostly the work of 2 people. Which is impressive. The tool however feels very half-baked, compared to Sendy for example. I've used for a few months, then quit for another system that used the same Amazon SES infrastructure.

Capterra loader

Great tool for email marketing

Sep 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Great usability and easy to set-up website widgets.

Cons: Not that easy to set-up without a technical person (with Amazon servers etc.)

Overall: Overall it's a great tool once it's set up. Fair prices, great usability and easy to implement on your own website and within marketing campaigns.

Capterra loader

Checks all the boxes

Sep 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Quick responses, ease of use, GDPR friendly

Cons: We are still using it so I am not really seeing any problems so far.

Overall: Being able to send emails without any trouble. Our last esp was terrible. They kept blocking our account and didnt have the support to help us

Powerful tool

Jan 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Tried it for free and loved it. Simple and easy to use. Very clean and much more affordable then the completion.

Overall: We are very pleased with everything so far. Everything you could ask for in an email app.

Low Cost Email Marketing

Sep 28, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Low cost, Easy of use, reports and very effective.

Cons: You need an functional AWS account to use this platform.

Overall: I see good delivery rate for my mails and the ROI is also very good.

Oct 29, 2018
4/5
Overall

An easy and powerful mailer suite

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: AWS ses is great and cost effective for this mailer

Cons: Collaboration module is missing which could have been better

Overall: Very happy with easy interface

Email Software

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use and reporting. Familiarity with mapping out emails.

Cons: Overall cost for higher subscribers. I use the service as a monthly/bi-monthly newsletter tops but can't pay premium pricing for when I use it so little of the time.

Overall: Great platform and easy to use.

Great app for emailing

Sep 29, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Cost (value for money), ease of use (after configuration)

Cons: Not enough functionalities, impossible to work with team without giving them the full account access.