---
title: "EmailOctopus Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is EmailOctopus the right Campaign Management solution for you? Explore 655 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/147415/EmailOctopus/reviews/"
page_type: "reviews"
language: "en"
---

EmailOctopus

4.8 (655)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of EmailOctopus

Ease of use

4.7

Customer Service

4.8

## Pros and Cons in Reviews

JG

Jessica G

RealtorReal Estate, Self-employedUsed the software for: 1-2 years.

“It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.“

April 16, 2026

Jd

Juan d

CMOMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial.

“For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.“

February 10, 2026

AJ

Amit J

ExecutiveMachinery, 2 - 10 employeesUsed the software for: 1-2 years.

“It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity.“

December 14, 2025

Olatubosun O

Marketing DirectorConsumer Goods, 2 - 10 employeesUsed the software for: 6-12 months.

“The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to platforms like Mailchimp also.“

August 5, 2025

Lauren F

Legal SecretaryLegal Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links.“

March 23, 2026

Lauren F

Legal SecretaryLegal Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.“

March 23, 2026

OD

Omar D

Owner FounderNon-Profit Organization Management, 2 - 10 employeesUsed the software for: I used a free trial.

“As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security options that allow us to communicate with confidence.“

September 16, 2025

PC

Prithvi Singh C

DirectorComputer Software, 2 - 10 employeesUsed the software for: I used a free trial.

“There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a strict pattern set by the software.“

July 17, 2025

## Showing most helpful reviews

Showing 1-25 of 655 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jaime H.  
Artist  
Arts and Crafts  
Used the software for: 1-2 years

### "Great email platform for small businesses watching their costs"

July 24, 2025

5.0

My overall experience has been great. They aren't always hounding me to upgrade, which is refreshing. Could I handle prettier emails? Sure, but I don't feel that's top priority for me right now. The priority is getting something written and out to my list. In fact, keeping it simple with their drag and drop method gets me in and out of the platform fast and allows me to get back into my studio and onto the things that drive my business... making my paintings.

Pros

To be honest, the thing I like most is that EmailOctopus is free. As a small art business, I watch costs very closely. I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't mind paying for features that I'll probably need down the line. Also, it's a simple to use platform which I appreciate. I have easy access to my data (my list). Another thing that I like is that they implement a verification process to get into my account. It's simple and fast yet gives a sense of protection that I want.

Cons

Some things I like least about EmailOctopus would be that I don't have access to my data reports for each individual campaign for very long. I think it's 2 weeks. However, they do give you the option to download them as a csv which is nice. You just need to catch it in time and download. Of course if you upgrade to a paid version you have access to your data at any time. Not having long term access is a price I'm willing to pay at the moment. The emails are fairly simple to make, however as a past graphic designer, I find myself wondering why the platform won't do a certain thing design wise but it's never been a big deal. Purely esthetics.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp was feeling clunky and not very user friendly so I was looking for an alternative. A friend recommended EmailOctopus and it's been great for giving me what I need.

Review Source

Response from Three Hearts Digital

July 28, 2025

Thanks so much for the thoughtful review, Jaime! We’re really glad to hear EmailOctopus fits well with your small business needs and helps you stay focused on what matters most – your art. Just to clarify, campaign reports are available for 30 days on the Starter plan, and we always recommend downloading them if you’d like to keep them longer. It’s great to hear you find the platform simple and secure, and we appreciate your feedback on our editor too – we’re always looking at ways to improve while keeping things easy to use. Thanks again for choosing us and for sharing your experience. 💜 Happy emailing!

JG

Jessica G.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Reliable too for business "

April 16, 2026

5.0

Overall, my experience with EmailOctopus has been positive and reliable for my real estate business. It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.

Pros

I like that EmailOctopus is simple, affordable, and easy to use for staying in touch with my real estate clients. It helps me create clean, professional email campaigns and keeps my database organized without feeling overwhelming. I also love how quickly I can send updates, listings, and market insights to my audience.

Cons

What I like least about EmailOctopus is that some of the design and automation features feel a bit limited compared to more advanced platforms. It can take extra time to customize emails exactly how I want them. I also wish there were more built-in real estate–specific templates to make things even easier.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I switched for the value and what I was using it for it was a better value with email octopus

Review Source

Response from Three Hearts Digital

June 30, 2026

Thanks for the thoughtful feedback, Jessica! We're so glad EmailOctopus keeps your real estate business running smoothly and your clients in the loop. We hear you on the customisation and templates – that's valuable input we'll keep in mind. Appreciate you choosing us for the value and simplicity. We're here if you need anything along the way.

JD

Juan D.  
CMO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Intrusion on personal content and business core workflow"

February 10, 2026

1.0

I have managed and executed a large number of email campaigns for multiple clients and businesses across different platforms. In that experience, I had never encountered this level of operational intrusion. After onboarding, importing my list, and preparing campaigns, my campaign was placed on hold for manual review. EmailOctopus later confirmed that my campaign did not violate any compliance rule. Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure. They questioned: Why some contacts did not have “first names” (even though my form only collects a single name field) Why B2B contacts used role-based emails (info@, hello@, etc.) How my internal workflows operate How leads are processed internally All contacts were first-party, permission-based, and obtained through legitimate business channels. No purchased or scraped data was used. Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests. This created delays, uncertainty, and business risk. At some point, continuing would have required disclosing sensitive internal company processes just to send lawful campaigns. Recommendation EmailOctopus may be suitable for hobby projects or very small personal lists. For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.

Pros

Simple interface Easy initial setup Suitable for very small lists Wordpress compatible plugin. Easy integration.

Cons

Excessive manual compliance reviews Intrusive inspection of private campaigns and email content. Unpredictable campaign approval process Requests for internal business workflow details Operational delays without clear violations

Review Source

Response from Three Hearts Digital

March 6, 2026

Thanks for sharing your feedback — I want to provide some brief context for anyone reading. As an ESP, we're obligated to ensure mail sent through our platform meets legal requirements. In this case, our system flagged the campaign and a manual review followed. We identified patterns in the contact list — including a high volume of role-based addresses, which commonly appear in purchased lists — that didn't align with the collection method described. We asked some routine questions to understand the gap. Reviewing campaign content and asking new senders about list acquisition is standard practice across the email industry. It's essential for maintaining strong relationships with inbox providers and protecting deliverability for all our customers. Unfortunately, you weren't willing to provide the information we needed, so we made the decision not to continue supporting the account.

CN

Charolette N.  
Author  
Publishing  
Used the software for: 6-12 months

### "Fantastic value for authors and small businesses!"

October 17, 2025

5.0

Despite that minor issue, EmailOctopus is an amazing platform that offers incredible value for the price. It’s reliable, secure, and perfect for authors who want a simple, effective way to connect with readers and grow their audience.

Pros

EmailOctopus has been a wonderful tool for managing my author newsletter. It’s secure, affordable, and incredibly user-friendly once you get the hang of it. I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data. The platform’s clean layout and customizable templates make my newsletters look polished and professional. Their customer support team is also quick to respond and genuinely helpful—something I truly appreciate as a small business owner.

Cons

On smaller laptop screens, the drag-and-drop editor can be a little tricky to use. Sometimes I have to scroll just right to position elements, and the widgets don’t always land exactly where I want them, causing the screen to bounce around a bit.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite was getting expensive for me and they seemed to offer less than EmailOctopus. Their customer service wasn't always the best either.

Review Source

Response from Three Hearts Digital

November 11, 2025

Hello, thank you for such a great review! It's so great to see that you find EmailOctopus so easy to use. Our team will be delighted with your feedback. Thanks again for recommending us and happy emailing!

DE

Diana E.  
Computer Science Tutor  
E-Learning  
Used the software for: 1-2 years

### "Helps me out of a hole every time"

September 5, 2025

5.0

Excellent, always ready to help me out of a mess, patiently and efficiently. Great response times in UK working hours. Definitely recommend!

Pros

I know nothing about marketing, I've never created an email mailing list before, but as a self-employed business owner, I needed to get going pretty fast. I chose Email Octopus because of their good reputation for responsive, UK-based customer support and I am so glad I did. So much more helpful than a huge US corporation, more approachable and wanting to understand my needs. Eleven out of ten every time!

Cons

I haven't got the hang of making templates that work for me, and it's not easy to find out where you create one. I just reuse old campaign emails and edit them as a workaround. I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

UK-based, cheaper for my situation, better suited to having multiple lists

Review Source

Response from Three Hearts Digital

September 9, 2025

Thanks so much for the glowing review, Diana! We’re glad to hear our support has been helpful. A quick tip regarding templates: you can head to the Templates tab, where you’ll be able to create and save your own designs. Then, when creating a campaign, you can pick a saved template from the "Yours" section. And if you ever get stuck, our team is always just a message away! 🐙

MH

Mirka H.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Happy Customer"

October 11, 2025

5.0

Overall I am really happy with their services and am planning on sticking with them. I also really appreciate the care for the environment that they have.

Pros

I like that it has been an easy switch from Mailchimp. It is way more affordable, and I like that there are real people behind the company. Every time I have emailed about something I have received a thoughtful reply and they have even implemented one of my requests as a new function for emails. I am happy with the automations, and the way that I can segment my subscribers. I also really enjoy their emails, and actually open and read them. Thank you for not sending them too often. Just overall a happy customer.

Cons

I'm not sure. I have sent feedback before about adding some additional functions to templates but off the top of my head I can't remember what those were anymore.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was too expensive and had limited functions.

Review Source

Response from Three Hearts Digital

October 17, 2025

Hi Mirka, thank you for such an outstanding review! It's great to see that your switch to EmailOctopus was easy. Our Customer Success team will be delighted to hear your lovely feedback. Thanks again for recommending EmailOctopus and happy emailing!

KG

Kelly G.  
Author  
Publishing  
Used the software for: 1-2 years

### "Highly Recommend EmailOctopus"

September 30, 2025

5.0

I'm beyond satisfied with the look of my newletters, tech support, and I've even been able to segment my own lists because the directions were so clear.

Pros

I found it easy to learn and use—very intuitive. Also, customer support is excellent. This was a huge factor for me because my previous service was not helpful. They spoke in tech terms. I'm an author and need to handle my website myself. EmailOctopus is phenomenal.

Cons

I don't have any complaints. EmailOctopus has everything I need for my author newsletter and book launch team communications. I get compliments on how nice my newsletters look. I'm very pleased.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

I asked questions to live support and got immediate friendly responses from Paul. I was sold.

Switched from

[Mailjet](https://www.capterra.com/p/130105/Mailjet/)

I won't recommend them. Their response to my tech support requests were slow and when they did come, I couldn't understand the "techy" language and had to get my own help from friends who were more tech savvy then me. I find all the support in the knowledge base that I've used easy to understand. I've been able to set up my own segmented lists to cull my contacts and to set up landing pages etc. on my own. It's only me here as an author trying to manage my own newsletter list. EmailOctopus is fabulous!

Review Source

Response from Three Hearts Digital

October 9, 2025

Hi Kelly, thanks so much for your excellent review! We're thrilled to hear that you find EmailOctopus intuitive and easy to use — that’s precisely what we aim for. Our Customer Success team, especially Paul, will be delighted to hear your kind words. Wishing you happy emailing, and thanks again for recommending us!

DB

Donna B.  
Owner and Therapist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Excellent free option for getting started"

October 20, 2025

5.0

A great way to get started with building your list - for free! I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking me to upgrade every time I try to do something on the portal (eg. Aweber etc), I feel that I want to upgrade and as soon as I build my list, I will do.

Pros

I can get started with my list for free, with great delivery rates, good templates, and an easy to use dashboard.

Cons

I'd like a few more options, such as rss blog option when writing my newsletter, but it could be that I am on limited options due to the free plan so I'm not complaining.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing EmailOctopus

I had tried Kit in the past and the customer support was slow and not very good.

Switched from

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Aweber's interface was pretty poor and every time I tried to click on the previous week's newsletter I got an upgrade page.

Review Source

Response from Three Hearts Digital

November 11, 2025

Hi Donna, thank you for your great review! I'm really happy to see that you find EmailOctopus so easy to use, and that our platform has become your favourite :) Feel free to reach out if there is anything at all we can help you with. Thanks again for recommending us, and happy emailing!

AC

ANGELA C.  
Hypnotherapist NLP Master Coach  
Mental Health Care  
Used the software for: 6-12 months

### "A GREAT INVESTMENT that has helped my business to grow "

October 10, 2025

5.0

a great investment to build my mailing list and also to create campaigns. I really love how the team respond on the same day when there is anything I don't know how to do and they make it super easy to understand. Love the tutorials

Pros

I find it very easy to create email campaigns that have helped my business to grow- the templates are great and if I needed any assistance the team reply to emails on the same day and give excellent support and tutorials to help you create what you need on the platform.

Cons

nothing. I really love the service and will continue to stay with Octopus as find the support incredible for someone that is not that great digitally you make it easy

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

because mailchimp was awkward to use and very slow responses from their support team and clunky use of templates

Review Source

Response from Three Hearts Digital

October 16, 2025

Hi Angela, thank you for your outstanding review! Seeing such lovely feedback for our Customer Success team is fantastic. I'll make sure to pass it on, the team will love it :) Thanks again for recommending EmailOctopus!

AH

Allison H.  
Operations Manager  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Thanks for being 8 arms to assist my 2!"

October 20, 2025

5.0

EmailOctopus has been a wonderful platform for managing our email marketing and newsletters. The interface is clean, intuitive, and easy to navigate, which makes building campaigns and automations simple even for beginners. I especially appreciate the generous pricing structure — it’s one of the most affordable options out there. Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms.

Pros

Deliverability has been excellent, and the templates are both flexible and professional. The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow.

Cons

Overall, this is an excellent service that delivers great value and reliability. If I had anything that came close to a CON, it would be that I never win at any of the email contests they send. (And how petty of a complaint is that, right?!)

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing EmailOctopus

Email Octopus could be integrated with our CMS whilst your competitor was not.

Review Source

Response from Three Hearts Digital

November 11, 2025

Hi Allison, thank you for such a great review! I'm thrilled to see that you find EmailOctopus easy to use and affordable – these are some of our goals :). Feel free to reach out to our team if there's anything we could help you with. Thanks again for recommending us, and happy emailing!

JG

Jenna G.  
Creative Design Manager  
Education Management  
Used the software for: 6-12 months

### "Simplicity at it's best"

May 21, 2025

5.0

I've been using it for a few months now, and it's brilliant! The customer service team are really helpful and responsive, and the programme itself has made sending out interactive, optimised emails a dream. It's also very reasonably priced for what you get. I'm very happy to have stumbled upon it.

Pros

It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week. I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting emails.

Cons

I would like to be able to change my default settings so that I don't have to remember to untick/tick certain options before I release a campaign. I would also like slightly more flexibility with image placement.

Alternatives considered

[beehiiv](https://www.capterra.com/p/249823/beehiiv/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

Pricing alongside the charity discount made it very affordable, and the fact that I can send tailored emails with my designs and bespoke colours was a huge tick as well. Something like MailChimp is excessive for my school's needs, and EmailOctopus is a great in-between.

Review Source

Response from Three Hearts Digital

May 27, 2025

Hi Jenna, Thanks so much for your lovely review, we’re really happy to hear you’ve been enjoying the simplicity and flexibility of EmailOctopus! It’s great to know the bespoke branding tools are helping you stay consistent with your school’s identity, and that our team has been there when you’ve needed support. We really appreciate your feedback on default settings and image placement. We’ll definitely keep this in mind as we continue improving the platform. So glad you stumbled upon us – it’s a pleasure having you on board! 🐙

MM

Malinda M.  
Owner Educator  
E-Learning  
Used the software for: Less than 6 months

### "Best email newsletter platform to date! "

June 11, 2025

5.0

Great experience have not need to reach out for assistance all my questions were answered upon their own platform>

Pros

Simple and affordable to start with for my tiny one person business. Great for scheduling emails and all of mine landed in my clients in box with the verification application on my web platform Easy to learn from on the tutorials.

Cons

Learning curve for someone with no graphic training or computer skills but good tutorials I was even able to verify my website. Would like more templates to choose from on the free plan

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

They were cost prohibitive and complicated

Switched from

[Moosend](https://www.capterra.com/p/147042/Moosend/)

Too complicated and expensive to implement as well as poor open rates. Terrible verification process and you really need to understand short codes to make it integrate on your website

Review Source

Response from Three Hearts Digital

June 20, 2025

Thank you for the 10/10 review Malinda – it's fantastic to see your experience with EmailOctopus has been so positive. Thanks for recommending us, and remember – we're here to help you if you need a hand so don't hesitate to reach out. 💜

GS

Georgia S.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Simple and User Friendly"

June 9, 2025

5.0

EmailOctupus is an extremely affordable, easy-to-use email marketing tool. I like being able to easily create and schedule email campaigns.

Pros

Extremely user friendly. Everything is very intuitive and not complicated at all. It was easy to set up and it's easy to make email campaigns.

Cons

Not much to be honest. I wish I could make the embed form for my square space site a little nicer looking, but I think that's a Squarespace thing over an Email Octopus thing.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing EmailOctopus

It was the cheapest and the easiest to use.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was getting too expensive for what it was.

Review Source

Response from Three Hearts Digital

June 20, 2025

What a lovely review, Georgia, thanks for sharing your experience! If you need anything along the way, you know where to find us ;)

AB

Amy B.  
Business Owner  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "Great for micro businesses"

July 21, 2025

5.0

Enjoying using Email Octopus so far, as a micro business I am very thankful for the service and finding it useful!

Pros

Reasons why I love Email Octopus: \*Really user friendly \*Easy to navigate \*A doddle to learn \*Effective way to communicate and present information to clients \*Great free features as well as paid features

Cons

Limits on free features could be less restrictive to really gauge it's usefulness. If these were lifted I would probably use it more and consider purchases.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I had been a customer for over 25 years and in that time the service that you get has reduced to absolute nothing. I did not feel valued at all.

Review Source

Response from Three Hearts Digital

July 28, 2025

Thanks so much for the lovely review, Amy! We’re thrilled to hear EmailOctopus has been easy to learn and helpful for your business. We appreciate your thoughts on the free plan too – it’s always a balancing act, but we'll keep your feedback in mind for possible future improvements. We’re really glad you’re finding value in the platform and really appreciate you choosing us after such a long time with another provider! 🐙

DI

David I.  
Pianist, composer, yoga teacher  
Music  
Used the software for: 1-2 years

### "A Simple, Reliable, and Cost-Effective Email Marketing Tool"

August 19, 2025

5.0

Overall, my experience with EmailOctopus has been very positive. It is reliable, user-friendly, and offers all the essential features I need for email marketing without overwhelming me with unnecessary complexity. I feel more in control of my campaigns and more connected to my audience thanks to this tool.

Pros

I really appreciate the clean and intuitive interface of EmailOctopus. It makes creating campaigns very straightforward, and the automation tools are easy to set up even for beginners. The pricing is also fair compared to other platforms, especially considering the features you get.

Cons

Some of the templates feel a bit limited in terms of design flexibility, and it would be nice to have more advanced editing options available. Also, a deeper integration with more third-party apps would make the workflow even smoother for users.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I switched from Mailchimp because EmailOctopus offers a simpler interface, better pricing, and all the essential features I actually use.

Review Source

TG

Teresa G.  
Owner  
E-Learning  
Used the software for: 2+ years

### "Hesitating to switch email clients? EmailOctopus is a superior alternative. "

June 18, 2025

5.0

I switched to EmailOctopus several years ago when Mailchimp just got too expensive. I was able to set up automated emails and used their tools to make great looking campaign emails. I've been very happy that I switched.

Pros

Email is a full value email client. They are also very very reasonable unlike most competing email clients.

Cons

There are no cons so far. I've enjoyed using EmailOctopus and haven't found a reason to contact them for any issues.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp's prices kept going up and up and up. I needed a more affordable alternative.

Review Source

Response from Three Hearts Digital

June 26, 2025

Thanks for the 10/10 review, Teresa! 💜 Give us a shout if you need anything along the way. Happy emailing!

CC

Christopher C.  
Space Science Education Communicator  
Publishing  
Used the software for: 6-12 months

### "Excellent Email Service"

August 11, 2025

5.0

I have been satisfied with no complaints. So far it has been a joy to use and at some point I will go on the paid plan.

Pros

I have used other platforms, but I wasn't satisfied with the quality and ease of use. Also, the service provided is very good and very secure. Currently I am on the free plan, but when my email list grows, I will consider a paid plan. The data and analytics are also easy to work with.

Cons

I have no cons to report. In the beginning there was some learning, but this is not a con as anything new has a learning curve.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing EmailOctopus

Again, ease of use and customer service.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

I had a difficult time maneuvering on the site and customer service wasn't easy to reach.

Review Source

Response from Three Hearts Digital

August 15, 2025

Thanks so much for your lovely review, Christopher! We’re delighted to hear you’ve found EmailOctopus easy to use, secure, and that our analytics work well for you. If you need anything along the way, just drop us a message – we're here to help! 💜

AK

Amber K.  
Author  
Writing and Editing  
Used the software for: 6-12 months

### "Awesome provider!"

June 13, 2025

5.0

It's been easy to figure out, and it's been very simple to find answers when I can't figure something out on my own. I've been happy with each NL that I sent, and usually can get them formatted in less than 20 minutes(as long as I already have the information I plan to add to it). I really love having the ability to set up templates.

Pros

Out of the providers I've tried for sending emails, this has been the most user-friendly. You don't have to get a college degree in software or whatever to figure it out. I love that because when I have had people ask me a question about it, I have been able to help them, even the ones who can barely navigate sites like facebook.

Cons

I wish I could do more with the overall background that would make things more fun. Oh, and when it looks like the sizes are set correctly with the words and images so they end at the same place, somehow it's always a little off from the way it looked on the site to how it looks in the actual email. But that might just be my personal sizing on my laptop.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Because I wanted to find something easier to use and becuse I needed something new.

Review Source

Response from Three Hearts Digital

June 26, 2025

Thanks so much for your lovely review, Amber – we’re so glad to hear you’ve found EmailOctopus easy to use and quick to get results with. 💜 That’s exactly what we’re aiming for! Really appreciate you sharing your thoughts on backgrounds too – we’d love to know what kind of changes or customisation options you’d like to see there. If there’s anything we can do to make formatting easier as well, just let us know. Happy emailing!

PB

Phoenix B.  
Community Engagement  
Architecture & Planning  
Used the software for: Less than 6 months

### "Amazing service that saved my newsletter."

May 30, 2025

5.0

Overall email octopus has been amazing ! It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our requirements. It gives far more creative ability and gives far more options for customisation as well as tracking results from your email send out.

Pros

Easy to Use, Lower paid thresholds than other competitors. More editing options and flexibility in design.

Cons

Could enhance creative function a little further, whilst it offers a lot of creative direction there are some more features that could be added such as making the elements of a design more easily moveable and customisable.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It was expensive and didn't allow for creative design at all. It had features that claimed to work but didn't whenever I wanted to use them.

Review Source

Response from Three Hearts Digital

June 5, 2025

Hi Phoenix, thank you for your 10/10 💜 Lovely to hear you find EmailOctopus easy to use and affordable – that's exactly what we're going for! We're here if you need anything along the way and feel free to reach out to our team if you have any feature requests, too – we'd love to hear from you. Happy emailing!

VP

Vicki P.  
Owner  
Retail  
Used the software for: 1-2 years

### "Love Email Octopus!"

August 2, 2025

5.0

Highly recommend... saves me lots of time each week! Very easy to learn and use. Great value for the price.

Pros

Very user friendly and intuitive. Easy to duplicate campaigns and make any adjustments. Price is fantastic.

Cons

Pasting text from outside doesn't translate with same font size and weight, so I have to change it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I had a company handling my email marketing previously and that is what they used. When I transitioned away from them, I found it hard to use.

Review Source

Response from Three Hearts Digital

August 6, 2025

Thank you for the stellar review, Vicki! If you need help with text formatting in your campaign, please reach out to our support, and we'd be happy to look into it. Thanks again for recommending us and happy emailing! 🐙

DO

Deborah O.  
Writer  
Education Management  
Used the software for: 1-2 years

### "A better email subscription program than my old one"

March 15, 2025

5.0

I like the friendly staff and their help via the chat window. They answered my questions really fast. I also like the updates they offer about new features.

Pros

The program is so easy to use. You offer tech support, and you offer email updates to us so we can learn about all the new features.

Cons

Not much. Maybe it took a bit of time to learn, but not much. This is a better program than my old one, and you support my NetZero email account.

Switched from

[MailerLite Landing Page Builder](https://www.capterra.com/p/252734/MailerLite-Landing-Page-Builder/)

they could not support my Netzero email account.

Review Source

Response from Three Hearts Digital

March 18, 2025

Thank you, Deborah! 💜 We're happy to hear you've found EmailOctopus easy to use and that our support team has been helpful. We indeed keep our customers informed with updates and new features so that they can succeed in their email marketing journey. It’s great to know you appreciate it. If you ever have more questions or need help, we’re always here. Thanks again for recommending us!

LU

Larissa U.  
Virtual Assistant  
Fine Art  
Used the software for: 1-2 years

### "Enjoying EmailOctopus"

April 12, 2025

5.0

Overall experience is great. Easy to use.

Pros

I like the cost. I also like that the environment seemed simular to others I have used so it was easy to use.

Cons

I wish I had more control over how things look. When doing columns and wanting side by side images looks one way on a computer and another way on the mobile. It takes a lot of tweeking to get things to line up in a way that makes sense on both devices.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It got really expensive over time. That is really the only reason.

Review Source

Response from Three Hearts Digital

April 23, 2025

Thanks for your thoughtful review, Larissa! We're happy to hear you find EmailOctopus easy to use and affordable. And thank you for your feedback regarding our editor – I'll make sure to pass it on to the team, and hopefully, we can add ways to better control mobile view in the future. Thanks again for recommending us. 💜

Lauren F.  
Legal Secretary  
Legal Services  
Used the software for: 1-2 years

### "Perfect for my small business weekly emails "

March 23, 2026

4.0

Contacts all in one place and easy to organise. Can keep template emails that you can save and amend at any future date. User friendly and great functions for free.

Pros

I use EmailOctopus for my small business. I use the free version and use get some great features for free. I set up weekly campaigns and send out to different groups, ie schools and nurseries. I have draft emails that are easy to amend and make copies of to keep and amend at future dates. I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links. So easy to keep your contacts all in once place and organised in groups.

Cons

I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.

Review Source

Devona G.  
CEO  
Security and Investigations  
Used the software for: Less than 6 months

### "EmailOctopus Excellence"

August 15, 2025

5.0

My experience, with EmailOctopus has been very satisfying and gratifying. The team has definitely demonstrated more than what I had expected from an emailing service. EmailOctopus has truly delivered!

Pros

What I like the most about EmailOcotpus is how knowledgeable, professional and dynamic team they are. All of their team members are highly proficient and diligent. Secondly, not only is this an excellent working team, they are a caring and understanding team that is there to ensure your overall success. Finally, this also a team that is concerned about their clients welfare because they know that real success is a little more than just following protocol. In the end, there's no doubt that I would highly recommend EmailOctopus emailing services to anyone.

Cons

I do not have any dislikes about EmailOctopus and I do not have any concerns. This is an email service that is reliable.

Review Source

Response from Three Hearts Digital

August 22, 2025

Thank you so much for such kind words, Devona! We're thrilled to hear you’ve found our team supportive and the platform reliable. It means a lot to know we’ve gone above your expectations, and we’re committed to keep helping you succeed. Happy emailing! 🐙

VR

Verified Reviewer  
Owner  
Entertainment  
Used the software for: 6-12 months

### "Really great but missing some features"

August 11, 2025

4.0

Overall, it’s been great minus the caveats previously described. If it had the other things mentioned that were missing, then it would be perfect.

Pros

I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp

Cons

Extremely limited design options and reports disappear after 30 days also the fact that there is no mobile app or way too easily at campaigns on your phone is very frustrating

Review Source

Response from Three Hearts Digital

August 15, 2025

Thanks for your feedback! We’re happy to hear you’ve enjoyed our generous free plan, and we appreciate you sharing your thoughts on design options, reporting, and mobile access. Your suggestions are valuable as we work on making EmailOctopus even better in the future.

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