# Page 17 | EmailOctopus Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 17 - Is EmailOctopus the right Email Marketing solution for you? Explore 655 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/147415/EmailOctopus/reviews

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EmailOctopus

4.8 (655)

[View alternatives](https://www.capterra.com/p/147415/EmailOctopus/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Page 17 - Reviews of EmailOctopus

## Showing most helpful reviews

Showing 401-425 of 655 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

IB

Iain B.  
Content Designer  
Design  
Used the software for: 1-2 years

### "Easy email marketing"

October 24, 2022

4.0

Overall, I always recommend EmailOctopus for email marketing as it has everything most people will need to get going and it is relatively inexpensive.

Pros

I've used EmailOctopus for my own projects and recommended it to clients too. It's very easy to get a template set up and you can import subscribers and start sending pretty quickly. It's got most of the features that most people need and does away with the often surplus bells and whistles you get with some other products.

Cons

While I had no problem, less technical members of the team I worked with didn't always find it easy to use the email builder interface. I think a little more help for beginner's wouldn't be a bad thing.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review Source

Tes S.  
Designer/Sewist  
Arts and Crafts  
Used the software for: 6-12 months

### "Does exactly what we need!"

August 26, 2023

5.0

Pros

We are a small but growing family business. We needed something that we could start with for free, and graduate up to a paid plan as needed. This does everything we need, including the ability to create scheduled email sequences. When you reach the threshold for a paid plan, the prices are very reasonable. Also we have noticed that our emails are landing in the spam box much less than with our previous provider. We're very pleased.

Cons

We haven't found any cons. It was easy to transfer our existing list over, and easy to get started.

Review Source

JG

Juan G.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "Best email marketing software for creators and small teams."

February 27, 2023

5.0

Pros

It does everything that the big players do and then some. It has a quite intuitive dashboard. It's easy to integrate in already established workflows. It has a good knowledge base and self-service materials. It has great customer service. It has a good branding with delightful user interface. And I haven't even talked about how affordable and how much of an "obvious" choice it is for individuals and small teams.

Cons

I wish there were some more options for building lead capture landing pages that don't look that generic and "marketingy" like.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp can't compare with the features and the pricing EO has. Plus, is clunky, not intuitive, and the customer service is not as friendly.

Review Source

JD

Jargon D.  
Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "This is the one!"

February 17, 2021

5.0

10/10

Pros

EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons

The only thing I didn't like is that I didn't find it sooner.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp was too difficult to use

Review Source

AO

Ann O.  
CEO  
Food & Beverages  
Used the software for: I used a free trial

### "Review from new user"

July 13, 2023

5.0

Good support.Only starting off so I appreciate it

Pros

They emailed to watch the video and offered help before I even asked

Cons

I'm just starting so not seeing anything yet

Reason for choosing EmailOctopus

It was recommended on a course with subbly for Sub box business's

Review Source

KV

Kristian V.  
Founder & MD  
Internet  
Used the software for: 1-2 years

### "Simple & Effective"

April 28, 2021

5.0

Incredible. In the time & age where platform are becoming extremely bulky, EmailOctopous keeps it simple, clean, automated. Customer support is on point every time.

Pros

\- Simple yet powerful - Not overwhelming - Incredible customer support - Fantastic automation

Cons

\- Segmentation features - Advanced automation & workflows

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp has become too complex & overwhelming over time.

Review Source

KC

Kelly C.  
Administrative Assistant  
Music  
Used the software for: 1-2 years

### "Very Sleek"

October 25, 2022

5.0

Love EmailOctopus; gave us space to grow reasonably from the free version to a paid one with more emails.

Pros

Easy to duplicate old templates and change details, ideal for our weekly events newsletter. Looks sleek and professional on all devices

Cons

Some file limits on photos, can be tedious to drag and drop but I think that's more my computer than EmailOctopus.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

Emails looked more professional, easier to use

Review Source

JK

Jesse K.  
Manager  
Construction  
Used the software for: 6-12 months

### "Email Octopus Review"

October 19, 2020

4.0

Pros

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature! Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school! Great costumer service as well. This is the first time our company has ever used an email platform software and it has made my job so much more efficient and the communication between our entire membership and school has never been stronger before! On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job!

Cons

I would of loved more flexibility in creating my own templates, some features as far as how the emails look but other than that nothing!

Reason for choosing EmailOctopus

I did research on emailing platforms and figured I would give this a try, fell in love with the ease of use and ability to quickly create an email.

Review Source

HG

Harshit G.  
Sr. Digital Marketing Manager  
Education Management  
Used the software for: 1-2 years

### "Cost Effective Email Marketing Tools"

March 11, 2023

3.0

Pros

Used email octopus for more than two year. It is a cost effective email marketing tool which allows basic functionality of contact management along with email marketing setup.

Cons

Not much of the customization is possible in email octopus when it comes to email templates.

Review Source

AB

Amit B.  
Community Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "EmailOctopus Review - A Community Manager at an Impact NGO"

October 24, 2022

5.0

I think EmailOctopus is a simplified version of something like Mailchimp; really impressed by the way it simplifies the entire process.

Pros

The ease of use (any day). Really easy to import/export the contacts; the analytics are accurate and easily digestable.

Cons

Certain glitches when it comes to drafting the email (like changing the image size or highlighting some text as bold). Rest all is great!

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

EmailOctopus is a) fairly easy to use, b) relatively cheaper

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was a) expensive; b) a touch hard to use for a relatively fresh marketing team

Review Source

Pete S.  
District Associate  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "EmailOctopus is a Great Inexpensive Option Among a Field of Competitors Pricing Out Small Nonprofits"

September 10, 2020

4.0

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

Pros

It is the price and simplicity that drew me to EmailOctopus and make it the right solution for our organization. While it lacks some of the advanced features of competitors like MailChimp and Constant Contact, it has the features that we need to manage our email campaigns. List management, simple segmentation, basic email campaigns, and a simple editor that makes it easy to create good looking emails is exactly what we needed.

Cons

I wish that we could do a little more with the custom fields in the member lists. For example, you can't include dynamic content based on a field on a subscriber's profile except for the contents of the field itself.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

EmailOctopus had the right price.

Review Source

SR

Sheila R.  
Owner  
Graphic Design  
Used the software for: 2+ years

### "Email Octopus makes it designing and sending emails easy and affordable"

March 1, 2021

5.0

I'm getting more emails out and having more interaction with my customers. With the algorithms on social media changing daily, being able to consistently connect with my customers through email marketing is so important.

Pros

Email Octopus is so much easier to use that other email marketing products. The templates are simple and impactful, making sending new email campaigns an absolute breeze instead of a full-time job.

Cons

The only thing I would suggest is that email octopus develop an app for mobile users. That would make it even easier to use!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost, ease of use, support

Review Source

KM

Kelli M.  
Entrepreneur  
Online Media  
Used the software for: 6-12 months

### "Best Auto-Responder"

October 16, 2022

5.0

Everything I have experienced has been great!

Pros

I really enjoy the ease and comfort of knowing this software is doing what it says it will after I have shut down.

Cons

I haven't found any things I don't like about this software

Review Source

VR

Verified Reviewer  
Software Engineer  
Computer Software  
Used the software for: 1-2 years

### "Awsome service"

October 31, 2020

5.0

It's been great. I use it to manage email subscriptions in apps that I develop and to send automated emails.

Pros

It's lightweight, cost-effective, and easy to work with.

Cons

I'd like a more robust developer API, so that I can take more control over how I'm utilizing the service in my apps.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing EmailOctopus

Price and ease of use.

Review Source

VR

Verified Reviewer  
CEO  
Information Services  
Used the software for: 2+ years

### "Great MailChimp alternative"

May 4, 2019

5.0

It works :) and it's cheap. Emails go out, people open them and click. That's it.

Pros

It's not bloated - features they have are those that 98% of us need.

Cons

Being used to numerous bells & whistles from other providers I sometimes miss advanced tagging and similar stuff. But, realistically - it's not needed and this is NOT a problem in Octopus.

Review Source

Brian S.  
CEO  
Writing and Editing  
Used the software for: 2+ years

### "KISS for email marketing"

September 1, 2020

5.0

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons

I would love it if they supported markdown.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp does not seem to have the high deliverability that email octopus does. Also, the email builder is bloated and complicated.

Review Source

MC

Morgan C.  
Owner  
Environmental Services  
Used the software for: I used a free trial

### "A great service"

July 28, 2023

5.0

I am able to effortlessly keep my contacts together and to get in touch with them whenever needed.

Pros

EmailOctopus seems more intuitive than some of their big competition and they send friendly reminders of essential steps to take. So far I am really enjoying my experience of working with them.

Cons

I haven't found anything lacking yet though that may change over time.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

For the amount I was using the service, Mailchimp priced me out of the ability to use them.

Review Source

DE

David E.  
Chapter Leader  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Everyone should start with EmailOctopus"

September 25, 2023

4.0

Pros

Email sending scheduling is included in the free tier.

Cons

The more features they can add to the free tier the better.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Free tier has too limited features

Review Source

KH

Karina H.  
Teaching Consultant  
Education Management  
Used the software for: 6-12 months

### "As good as the Chimp, but cheaper!"

September 12, 2023

5.0

This has allowed us to do advanced email campaigns at a much better price than others.

Pros

It does everything that the more well known chimp based brand does, but cheaper! Segmentation of lists and scheduled campaigns along with drip campaigns when someone joins a list.

Cons

Sometimes, they have deliverability issues when you look at a campaign report. usually short lived, but not the best when you have a crucial campaign.

Reason for choosing EmailOctopus

cost

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

cost

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Insurance  
Used the software for: 6-12 months

### "Amazing!"

November 2, 2022

5.0

Pros

It's easy to set up and work with! What I loved the most is that it's modern and offers a friendly-user drag and drop editor.

Cons

I'd love to have there a "manage preferences" option for lists.

Review Source

DM

David M.  
President  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Just diving in"

December 14, 2022

5.0

I love that it's a small team, dedicated to helping us succeed. The experience has been great so far.

Pros

The support I've received has been amazing.

Cons

It would be nice to be able to have a "brand kit" or something so that when we create a new template, branding, colors, fonts etc. are already preselected. It takes a lot of effort to change things on every new template.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost, mostly. But I also felt the UX was clunky.

Review Source

CC

Collis C.  
Marketer  
Internet  
Used the software for: 6-12 months

### "My experience using Email Octopus"

September 6, 2023

4.0

My overall experience was good, but I am not using Email Octopus at this time. This issue is no fault of theirs.

Pros

The features were very easy to use, especially in terms of deploying campaigns and doing upgrades.

Cons

I felt that the cost to send was limited by not having an unlimited send option.

Review Source

VR

Verified Reviewer  
Full Time Translator  
Publishing  
Used the software for: Less than 6 months

### "Not-so-bad Alt to MailChimp"

February 11, 2021

4.0

Pros

The fact that the free version comes with 2500 subscribers. 200 more than MailChimp.

Cons

For me there's no serious cons of this software. they did good job in improving their drag and drop editor. But i don't feel they keep up with enough updates. The sector of email marketing providers is crowded and if you don't keep up like what MailChimp did with launching Inbox and Surveys features plus their brand new editor: We as customers and therefore our clients will choose the most advanced solution.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

Client requests and project requirements

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Client requests

Review Source

FT

Frank T.  
CEO  
Religious Institutions  
Used the software for: Less than 6 months

### "A Great Option for Cost Effective Email Marketing"

October 24, 2022

5.0

A great transiton experience from my previous email provider. Great customer support received during the onboarding process.

Pros

I love the campaign analytics portion of being able to see when and how often a user interacted with a campaign. Being able to schedule and create automated campaigns is a critical piece of interacting with our subscriber base.

Cons

Some of the WYSIWYG features could be improved. Sometimes the cut and paste of text completely removes all of the line breaks which can make it tedious when dealing with multiple lines of text.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost and benefits.

Review Source

JS

John S.  
Community manager  
Capital Markets  
Used the software for: 1-2 years

### "Simple and cheap email lists"

March 15, 2023

5.0

Pros

I like that the user interface is simple and not overly complicated

Cons

I have gotten some complaints that emails go into the spam folder sometimes. I am not sure if this is a problem on your end or mine

Review Source

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