Who Uses This Software?

Optimizely is best suited for enterprise and mid-market companies in the Retail, Travel, B2B High Tech, and Media verticals.


Average Ratings

66 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $50,000.00/year
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Optimizely
  • www.optimizely.com/
  • Founded 2010
  • United States

About Optimizely

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers.


Optimizely Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Availability Testing
  • Event Logs
  • Event-Based Notifications
  • FTP Monitoring
  • Mail Server Monitoring
  • Maintenance Scheduling
  • Performance Metrics
  • Real Time Monitoring
  • Transaction Monitoring
  • Uptime Reporting

Optimizely Reviews Recently Reviewed!


Optimizely is the easiest yet powerful A/B testing tool

Aug 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great tool

Pros: Ease of use Customer support Code edition allowed CSS changing allowed Complete traffic control Results with statistical significance

Cons: Not reporting incremental revenue per product (just total revenue) Editor loading can be hard to get with proxy activated

Recommendations to other buyers: You should give it a try, their customer support is great and they will let you know everything you need to have a successful testing program.

Optimizely is the tool taught in CRO classes

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

Capterra-loader

Excellent AB testing tool!

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: With this tool, you can check which web page or landing page is working best, thanks to the A / B tests.

This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code.

The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons: This software is very expensive, but it is really worth its initial price, everything else is wonderful

Very well marketed product, doesn't perform up to the hype

Mar 08, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: I like the WYSIWYG editor and I like the user interface. It's relatively intuitive and easy to use, and there are a lot of features that you can customize.

Cons: We had some serious issues with flickering and lag time. The Optimizely team tried to help us fix this for over 9 months. At the end of the day, we gave up, and given the amount we were paying for this service, it was a huge waste of time and money.

Easiest A/B Testing Platform Out There

Oct 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros: - Easy to use - Support - Great UI - Statistical modeling - Large optimization community

Cons: The price is higher than some tools but you get what you pay for.

Recommendations to other buyers: This is a great tool with great people behind it. There is a full community of Optimization experts that are available to answer questions. There are learning resources available and Optimizely does everything in their power to solve your challenges of creating A/B tests so you're able to focus on finding new opportunities to test and to make changes once a test has been completed.

Expensive, but does its job well

Mar 18, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Value for Money

Pros: If you've got the money to spend, I haven't found a more comprehensive solution than Optimizely for A/B testing websites. There's a decent amount you can test without being able to code, but fair warning: you're going to need a front-end coder handy for many more-than-basic tests.

Cons: Their test results are misleading; they've adopted the most generous tests of statistical significance so that it feels like you're having more successful tests more often. (I.e., results where there are actual differences between the test variances.) Just make sure you do the math yourself on the test results (using any one of many available online statistical significance calculators).

I like everything about this product. Very useful.

May 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best feature is which I liked the most is drag and drop feature of Optimizely. Also, the dashboard is so good, we do not need to code for each experiment, we can do everything on the toolbar. Integration took only a few minutes. You simply add your code to your site and are ready to begin work. We use Optimizely for all of our web-page testings across any of our main websites and any campaign landing pages. I also like Optimizely analytics and reports. They allow you to choose which indicators you are looking for and provide informative reports.

Cons: As for me, the pricing model was hard to understand and could be improved. Also downloading our site now takes more time when the Optimizely code was added, it would be great to see some improvements in this matter.

Great product for mid to large sized web businesses

Jan 10, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to set up, easy to use, good professional support services available

Cons: Hard to get to all the functionality without investing development resources

Overall: Optimizely is very easy to implement, and anyone can start experimenting with the product. To get the most value out of the product you will need to invest in managing a test backlog, test plans, and documenting the results of each experiment. It also helps to have someone with strong front-end development and JS skills to implement experiments as it opens up the capabilities of the product dramatically.

Recommendations to other buyers: You probably need a larger package than you think to get meaningful results for a number of experiments each month. Small sites will not have enough traffic to get useful data out of the product.

The easiest A/B testing app for any business size

May 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: This is by far the best way to A/B test practically everything on your site. It'll easily allow you to create a "duplicate" page of the URL you want to test and within the app you can make all the changes you can think of. Seriously, this is so easy to use that if you know just a little bit of HTML and CSS you can create almost any variation you can think of. Best of all the free plan is SUPER generous!

Pros: It's just crazy easy to setup variations and launch A/B tests. Also, the amount of things you can track like plays, button clicks, time on page, etc is endless.

Cons: The biggest con that I can think of is that the data visualization is a bit boring, and when you track more than one goal it can be annoying to see the results because you'll have to do a lot of scrolling. But even this is just me trying to find a con, I love Optimizely!

Okay A/B testing tool - there are better options

Jun 12, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Overall: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Goldmine when it comes to experimenting - but not affordable for small businesses

Apr 11, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I've witnessed clever usage of Optimizely increase the revenue through cart checkout conversion by 15% by simply testing the removal of elements on the check-out page that are not essential. The set-up for the experiment was straightforward and required only some technical assistance at hand.

Cons: I'd have liked to continue using Optimizely for my own small venture, however the pricing makes it unaffordable for a small business. But that's definitely one to keep on the radar as it has powerful and comprehensive solutions for A/B Testing.

User-friendly AB Testing Tool

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We used the standard version of Optimizely for our website and campaign landing pages. It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing

Cons: The pricing model is too high as compared to other competitor products in the market. We did not renew our subscription after a year owing to this fact

Overall: Great AB Testing platform. Easy to integrate

Valuable A/B testing functionalities that are unmatched in other services.

Feb 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Allows us to A/B test versions of our websites and landing pages that we would normally not be able to test. A lot of website builders offer integrated A/B testing, but none of them can offer the insights Optimizely can.

Cons: For an A/B split tester, it is a tad on the expensive side, but if you ask me and my team, it is well worth the expense and has paid itself off many times over in optimized conversions.

Overall: The ability to A/B test anything, and I mean ANYTHING!

Most advanced in its class

Aug 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Optimizely is definitely the most advanced and widely referred to as "industry standard" conversion optimization tool currently on the market. It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.

Pros: Robust, trustworthy, flexible, huge user base, huge knowledge base

Cons: Expensive, but only if you're not using it to its full potential.

Recommendations to other buyers: Take a good look at what is exactly you need to optimize in your strategy. If you have the resources it will be the best investment you'll make - however it might not be the best solution if you're not an organization with a larger customer base or traffic. Still, I highly recommend to give the free version a try!

Good A/B testing tool

Apr 18, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Optimizely offers a number of great features that other testing services do not. We like the ability to exclude audiences so that the test data is as pure as possible. Optimizely helped us in running quick experiments on our websites. It's simple to integrate with any website, one tag in the header and you're good to go in a few minutes. We used it for A/B testing, but for more advanced users, you also have access to the raw code, which I go infrequently to clean up things that the editor may have done.

Cons: The pricing model was hard to understand and could be improved. Also, Our website loading took longer when an additional code was added, would be great to see some improvement.

General usage of Optimizely

Oct 12, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Comments: We're using Optimizely to confirm our improvement hypothesises and our front end/design team wants to make changes to the UI. Using A/B tests with Optimizely, we measure different kinds of user engagement (search actions, registrations) and use the results to help drive design decisions. On-boarding and support from Optimizely was first-rate. I'd recommend for anybody looking to start use A/B testing for their front end.

Pros: - Test setup is fast and easy, without using lots of time and effort. - Customisable metrics allow flexibility in monitoring and reporting of experiment performance. - Constant updates ensure that experiments run cleanly on all devices and platforms. - Intuitive user interface allows users to learn the platform quickly and efficiently.

Cons: - The previews often never load - this could just be our network. - Having to routinely click the little shield in the address bar to load the editor is annoying - again I think this is just our network.

Capterra-loader

Optimizely is a great experimentation platform

Aug 20, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Optimizely makes it very easy to create the most appealing site for customers, because you can test several scenarios and determine the setup that has the highest conversion rate.

Cons: The problem with Optimizely is that it make take a long time to create the different variant for the tests.

Getting know the tool was pretty easy since the beggining,

Jun 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Is a robust and reliable application, easy to configure, easy to use, with good professional support services. I like the fact that you do not need to know how to code and allows us to concentrate on running multiple tests. Very intuitive and easy to use. For more advanced users, you can also access the raw code, which you can specify to those things that the editor may have done. I enjoy the Optimizely analyzes.

Cons: The URL does not have a bulk upload option for unrelated URL lists. It has matches of substrings and regular expressions that cover most other needs. The price is higher than some tools. It is difficult to reach all the functionalities without development resources.desarrollo.

Overall: Getting know the tool was pretty easy since the beggining, Despite of being so easy, it hold a great power allowing you to make changes.

With this tool, can check which web page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time.

Capterra-loader

Optimizely Simplifies the A/B Testing Process

May 10, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In a previous job, I used Optimizely a little bit to A/B test our content (especially on our website) and it provided great insight into how people were interacting with our website and was vital to make necessary web and text changes.

Cons: Since I didn't know as much about A/B testing when I used Optimizely, I didn't completely know how to best use Optimizely's full range of features and I felt overwhelmed (which wouldn't be the case now).

Overall: Optimizely is a great software solution to address A/B testing and to improve your website!

A great way to test page layouts

Apr 23, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: This is a great program to AB test web pages. There are some functionalities that let you tweak designs without coding. The analysis is displayed nicely and in a great format to present to other stakeholders.

Cons: To get really different pages with certain functionalities you will need development to help create this.

Capterra-loader

Very cost effective A/B testing service

Jul 19, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is a great service for A/B testing and conversion improvement.

Very easy to install and setup, just add a pice of code and you are done, no extra steps or requirements, we were able to test in about one hour after purchase.

For analyzing your results and see how your userreact toyour design changes.

Cons: Sometimes if you use for small companies with small budgets it can have an impact on your other work. It's better to use with care

Great product with great support

Dec 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I really like the fact that you don't need to know how to code, you can just install it on your site and boom! You can use it

Cons: I don't really like the price point, but then again you get what you pay for, so it could be a frugality issue!

Great for Split Testing

Jul 24, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: Optimizely makes it super easy to split test your landing pages. The WYSIWYG editor makes it easy for non-technical users to run effective tests. I also like that you can setup conversion goals easily. For example, you can simply set a goal as clicking a button without any advanced event tracking code.

Cons: I've strayed away from optimizely recently just because Google Optimize is free and offers similar features.

Capterra-loader

My first choice when it comes to A/B testing tools

Jun 28, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: With Optimizely you can create multiple tests and you can expect right directions for landing page improvement. The software is not complex to use, all features are well described.

Cons: I have more successful tests than losers, and sometimes I cannot believe that is in 80% my improvement that what I really need. The new pricing model is very hard to understand, they can be improved.

Easy to use and Powerful

Jun 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use and teach this tool to Marketing students every week. It's great for setting up A/B testing, which is incredibly useful in our work. It allows you to do this with very little to no coding and delivers clear results.

Cons: Not too much to complain about here. I haven't found any competitor that would make me consider changing.

Decent tool to optimize

Jan 28, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: I have used several ab testing software and this one is the easiest in use. Furthermore their support is very good. When I experienced an issue a solution was found very fast

Cons: Compared to other software I used this one is the most expensive and furthermore there also needs to be an investment in development resources

Great tool for tracking website optimizations and doing A/B testing in general!

Jul 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I really like how interactive the test dashboards are in terms of viewing the data differently for control vs treatment.

Cons: I dislike the learning curve required for the product - while it's great to use, it takes a long time to get there. I think it could benefit from some better tutorials or tool tips.

Easy-to-Use, Intuitive, Feature-Packed

Jan 16, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Web experimentation has never been easier. With this product, I can easily test 2 (or more) versions of the same website and get reliable results quickly.

Cons: The software is a bit feature-heavy. I don't always use all of the options available. But, that's less of a con and more of a personal need issue.

it is practical

May 30, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money

Pros: What I can say is that it offers a number of features that other test services do not offer and helped run fast experiments on our websites

Cons:

is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer

A/B testing made easy

Mar 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Makes A/B testing a breeze. You can quickly set up various tests (like changing button text) without requiring any developer assistance.

Cons: Would love to see deeper integrations with 3rd parties. You can skew some of your Google Analytics data based on the fact you ran tests.

Capterra-loader

Empowers marketers to test website changes without tasking developers

Dec 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that there is WYSIWYG editing of content that allows non-technical folks to A/B test. I also like that they expose custom Javascript fields so technical folks can make further optimizations if needed.

Cons: Wish there was a non-grandfathered free tier, and also think that they should automatically log information based on which div classes and ids are clicked on a page without having the end user manually define which elements are of interest to them.

Super empowerment to marketers

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Optimizely is so easy-to-use that even marketers with minimal coding expertise manage to carry out optimization on their own.

Cons: The pricing can be a bit steep for teams who don't have a lot of resources, I wish there would be more customized options available.

Aug 09, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Does the job

Jan 31, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: It did the job. We were looking for an A/B testing solutions that had support for campaigns and Optimizely did the job and fit the bill.

Cons: The cost is on the expensive side but if you have the budget you get what you pay for. Otherwise there are cheaper alternatives that may fit your needs.

Great AB testing platform with great results

Jun 09, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: We used Optimizely on some client projects and it seemed to work great. It was easy enough for a non-developer to understand how to use it, but also powerful enough that a front-end developer could inject custom JavaScript and CSS into your webpages in order to manipulate the DOM for testing (for example changing button colors, moving components around on the page, etc)

Cons: Not too many things to dislike. There were a few situations were the tests gave us false positives and after implementing the recommendations it actually lowered conversion, but those could have been flukes.

Good website testing solution

Mar 31, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: If ou are looking for a simple set up website testing solution allowing AB Testing, split test or multiviraiant testing - AB Testing is a good option. Still not very expensive solution and wih easy set up you can learn your audience preferences.

Cons: Preview function can be buggy, especially for complex long web pages. Optimizely is expanding business so their pricing model might be changing

Expensive But Worth it if Your Business Can Afford It

Feb 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Split-testing is essential to any online marketing success. Optimizely is one of the best tools on the market, and with good reason. It's easy to setup, use, and implement changes to make sure you're getting the results you want.

Cons: The cost is highly prohibitive for many small businesses that are just getting started. That said, those who make the investment will see it provide a good return.

Use this for a/b testing

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: I like how easy it is to test quick visual changes - anyone with basic javascript/html/css knowledge can contribute to a test very easily. The dashboards for viewing experiments is clean and it's easy to monitor tracking around how your tests are doing.

Cons: The preview feature is not the most intuitive and many people feel like it's buggy. The fullstack option is extremely expensive.

Great for setting up AB tests on your website.

Apr 10, 2018
3/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: AB setup and testing is super easy to do, even if you don't have experience coding you can get a campaign setup in no time.

Cons: Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.

Powerful Set of Tools

Sep 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Always for a much stronger framework for testing and learning.

Cons: Expensive and time consuming to implement.

Overall: A must have for tech companies.

Used this on a free basis - It's amazing!

Dec 14, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: I've used Optimizely in their free account, and I can't believe how powerful the software is. I was able to replace content on my site for half of the visitors, finding out that an old call to action was actually more effective than a new one we'd replaced it with - by 33% over a 10,000 visitors test. Having this information makes my efforts so much more useful and strategic. No one in marketing should be blindly creating content.

Extensive and intuitive AB testing tool

Mar 10, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Very intuitive; after initial implementation, you can add and change elements without any need of IT anymore. Freedom!!

Cons: - the pricing is steep, especially if your website has a large user base (when AB testing becomes more valuable)

- For more advanced AB testing, coding skills are required

Overall: Set AB testing without needing IT

As a developer letting stakeholders AB test and change content on the fly is so awesome!

Jun 06, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love that stakeholders and non-technical marketing people can go in and change what I've developer and A/B test without me having to code anything other than include the javscript snippet. I've also been the tester to watch usability by A/B testing and Optimizely is fantastic for that.

Cons: It's pricey from the get-go so it was hard to convince stakeholders to invest in it. I think it's well-worth it, but for small businesses it's hard to get started with it.

Great testing platform.

May 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The most advanced A/B testing tool so far, it has a huge knowledge base, it's solid,trustworthy. it's surprisingly easy to set up and the results are brilliant.

Cons: Optimizely can be a bit expensive for a smaller companies and/or if not used at it's full potential, however it's not an issue for a more experience users from large businesses.

Going through a data can be a bit boring, especially if the website test are extensive, but at the end it's worth it.

Sep 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Website A/B Testing

Nov 04, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you're familiar with the benefits of A/B testing emails, then you'll immediately see the similar benefits with A/B testing websites or mobile apps. We're using Optimizely mainly to A/B test our websites, and as a company that is already at the forefront of the data-driven world with our Big Data offering, Talend is finding success in taking that data-driven approach to our website.

Great for quick testing

Jan 19, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Comments: Optimizely is easy to test basic stuff, like simple image changes and type colours and sizes. It gets a bit tricky the bigger your changes become as well as visible content flashing. Experiment CSS/JS is great solution for this but it would be even better if you could limit these to only certain variations. Otherwise a good product.

Great Testing platform.

Nov 11, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy of use and ability to test before implementing site changes

Cons: Support was great during on-boarding process but account management could use some work.

Overall: Have been using Optimizely for a year and love the WYSIWYG editor (which works great 90% of the time - but can be glitchy on design details).

Attempted to use for a/b test, but didn't end up working

Mar 05, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: I liked that it provided examples of tests you could run and suggested best practices for executing those tests.

Cons: There were a few times I'd create a landing page and it looked great, but then I would come back and check on it a few days later and the copy would be in the wrong spot, or covering an image. Overall, I couldn't trust that it was doing the right test.

Great System

Dec 06, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Optimizely is great for A/B testing things on your website. I like how you are able to create different tests for customers to see which layouts work best. There are endless options on how to test things on your site with Optimizely.

Capterra-loader

This platform makes A/B testing a easy. It is easy to use on the website or inside your web app

Mar 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: It is possible quickly set up various tests without requiring any developer assistance. Also it can add and change elements without any need of IT anymore. It is to easy to setup an A/B test on the website or inside the app.

Cons: This software is very expensive. Also their test results are misleading. It requires coding skills for more advanced A/B testing.

A/B testing is a magic way to dominate my webmarketing

Jun 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A/B testing and campaign segmentation are really easy with this software. I'm very happy to use it and will use even more it now that we have a 2nd department

Cons: someway difficult to learn the settings to put an A/B test in action but very powerful once you manage how to use it!!

Overall: very nice experience. moderate price. very powerful tool

Easy to use even if you're not technical.

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: You barely need to know any code to start running experiments with Optimizely. You can literally begin collecting data in minutes.

Cons: Optimizely is incredibly powerful and feature-rich, but this creates a steep learning curve. It's quite difficult to use their app even if you're just doing basic experiments.

An excellent low-cost optimization solution

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I used Optimizely for two years for A/B testing. It did a good job of randomizing to various conditions and doing basic reporting. The code to implement was also intuitive and low profile on the page.

Capterra-loader

I used Optimizely for A/B testing of our companies Home Page

May 04, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The software allowed me to quickly setup my A/B testing on our Home Page. I was able to start getting stats in just one day.

Cons: Some of the interface at the time was hard to understand. I had to read through a lot of online help to fully understand the product.

Overall: Lot's of stats for my A/B testing were generated quickly

A really good A/B test tool.

May 16, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It delivers what it is supposed to without any hidden gems.

The workflow is smooth and easy to follow for many people of different skillsets.

Cons: The pricing should be more transparent to new users (seems to be focused more towards big companies). Also sometimes the preview mode can be buggy

Very good web optimization service, improves the user experience on the web

May 14, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: It is possible to edit the page that we want to change with the elements, change texts, images, delete or even modify JavaScript and at the end of everything check how it can be seen in different types of browsers.

Cons: Only offers its services for free for 30 days, that is to say that you have to pay certain fees for its use

I had a tough time implementing this software for what I wanted it to do.

Jun 06, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It can do the A/B testing you need for websites so the end result is a huge pro because optimization is such a big focus these days.

Cons: It was really challenging to get it to setup the way I wanted it to. I wasn't sure if I was doing it properly and they didn't have the best customer success support.

The best A/B testing tool

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: We use this tool with the majority of our clients. Possibly the best A/B testing tool out there. Awesome feature set and easy to use!

Optimized. Review

Nov 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, and optimizley x is much better platform

Cons: Pricing

Overall: Love the product, i wish they have pricing for smaller traffic websites. Right now the only packages they have is for sites with at least 50k visits per month

Mar 16, 2018
3/5
Overall

May 06, 2018
5/5
Overall

Nov 12, 2015
5/5
Overall

Amazing A/B Testing Tool

Feb 01, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Cons: Pricey.

Overall: It is really easy to use and create experiments. With easy drag and drop interface. You don't need to be an expert to create a test.

Great app to optimize website

Aug 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Optimizely is a great tool for me to optimize my website and it has helped me save a lot of time on researching and fixing the problems on my site..

This is by far the best way to A/B test practically everything on your site.It's easy to use

Nov 27, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: It's just crazy easy to setup variations and launch A/B tests.

huge knowledge base

Also, the amount of things you can track like plays, button clicks, time on page, etc is endless.

Cons: Expensive, but only if you're not using it to its full potential.

The biggest con that I can think of is that the data visualization is a bit boring