Who Uses This Software?

Online retailers, SaaS companies, Travel websites, Media/Publishing houses, Entertainment websites, Healthcare sites and agencies serving these industries


Average Ratings

63 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    GET a Demo for our Testing, Conversion Optimization & Enterprise Plans
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Wingify
  • wingify.com/
  • Founded 2009
  • India

About VWO

VWO is the world's leading conversion optimization platform. VWO helps you create delightful digital experiences for your customers and increase conversions across the entire customer journey by providing one integrated platform to understand visitor behavior, run experiments, personalize experiences and re-engage them. Used by 6000+ businesses across 90+ countries with brands like Ubisoft, Dominos, Target & eBay who just love the VWO experience.


VWO Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

VWO Reviews Recently Reviewed!


Easy to set up tests and analyze your results

Apr 18, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick.

Cons: While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test.

Overall: Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).

The most comprehensive website testing and optimization tool on the market

Mar 27, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Cons: The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

Going on 6 years with VWO

Feb 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer.

Cons: Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference.

Overall: We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere.

Simple product and easy to use for beginners

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money
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Pros: Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Cons: After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

Fantastic for split testing landing pages

Apr 03, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Cons: Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

Overall: We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.

Capterra loader

Good for small to medium business

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in.

Cons: I especially didn't like their pricing threshold. .

Overall: I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software.

Great UX testing tool

Mar 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: There are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate.

Cons: Sometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work.

Overall: I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years.

VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool.

Capterra loader

VWO AB testing tool is good for testing multiple pages at the same time. But loading is a major issu

May 19, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: The fact that with just one variation, I can test multiple landing pages. It reduces the effort of making the same change to different pages and is really time saving. Another thing that I liked about the product is its features. There are a lot of features including custom targeting and heatmap availability that eliminates dependency on tools like Mouseflow and Hotjar.

Cons: Its testing threshold. While I do understand that a web page need to have certain number of sessions to enable fair testing but VWO threshold does not consider a monthly traffic of 2000 sessions good enough, which I think would work negative in case, small and midsize businesses go on to try it. This particular issue can restrict someone to try AB testing and make them resort to Analytics, which is definitely not a reliable tool.

Capterra loader

An amazing tool

Jul 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: I actually think, that the very best property of this item, is the client relationship. You can depend on a terrific group at any point, there is no doubt their will address you, no bug or issue you can have they will not want to assist you and brief it out.

Cons: Demands of some functions, that are basic in other platforms, however tailored to more intricate platforms, are not as rapidly focused on and carried out, as i would have preferred to.

An Excellent Product with Excellent Support

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Cons: It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Overall: Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Great tool for site variation testing

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful.

Cons: I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly.

Overall: We are using VWO to test changes to UI elements on our web, and we like it so far.

VWO Review

May 01, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: VWO has come along ways over the years. Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns. I also like the way the it handle my split test distribution to my visitors. Support was helpful when requested.

Cons: There are a couple of things that can get tricky with VMO. First, Comparing Google Analytics Data with VWO data didn't even come close to matching. When running our latest test I had to use three different sources for measuring my results. Second, Setting up scheduling can be a little difficult if your business is open on different days/hours of the week. Finally, we have a couple of accounts under our profile. Its sometimes tough to tell which account I'm in. There are no visuals outside the grey box to let me know what account I'm in.

Overall: Overall, the experience was okay. VWO did its job on switching out the pages 50/50. For the most part, customer support was was helpful when needed. My only real issue is the way Google Anlytics and VWO sync up.

Awesome tool, with a decent learning curve

Oct 04, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Lots of features, very complex and integrates with many other services.

Cons: The learning curve is a bit steep, but you'll get the hang of it.

Overall: I've been using VWO for almost 2 years and I'm pleased to see how much progress has been made so far. The learning curve is not very fast in my opinion, but once you get the hang of it nothing can stop you, you'll want to test, test and then test again.

It integrates well with many services, the most important for me are MixPanel and Google Analytics.

I haven't tried many other A/B testing tools, but I'm very pleased with VWO. Their Heatmaps are great too and give a lot of insights to help you decide on what to test next.

Recommendations to other buyers: Test it! :) *pun intended*

Great solution for startups with AB test

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Once setup it's a plug and play growth hacking tool that allows validation of theories.

Cons: Very hard to get running without a developer if you are using React.

Capterra loader

It's worth "trying"

Mar 13, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: 1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns

2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.

3. Heat maps included within AB Tests

Cons: There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Overall: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Great CRO platform

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use and its overall capabilities.

Cons: It's a bit pricy compred to Optimizely and Google Optimize.

Taking your site to the next level!

Mar 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It allows us to test call to action buttons, wording, and images against each other to evaluate how our customers respond to our site and ultimately complete our conversion goals. For the most part you can schedule tests and make edits easily.

Cons: More complex tests do need to be coded so you will need a developer to help you with certain tests.

Overall: Overall very positive it has allowed us to more accurately understand customer behavior and how they navigate our site.

Good value, expensive in overall

Aug 08, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Compared to other AB testing tools, VWO succeeds in a more reactive visual interface.

Many core features are available with some of their starter plans, which only happens with more expensive plans on other AB testing softwares, like user segmentation and geo targeting.

Cons: Still expensive for the value it can provide, many of the really useful tests you can apply require complex behaviors which can be done through VWO but need technical knowledge.

Overall: In general good, it has worked so far for what we need, running into a couple of obstacles on the way but those obstacles would have been also present in other AB testing softwares.

So easy to use!

Feb 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I'm not a web developer but a designer. I just have basically html knowledge. VWO doesn't even require that. I'm able to impress my boss by running A/B tests all on my own without her needing to involve developers. It's pretty amazing. And if I ever have a question about how to do something, they're very prompt in answering my emails.

Cons: Sometimes it would be difficult for me to do design the variation. I would click on something, and it wouldn't act how I wanted it to. Took me a bit of time so get the variation to look exactly how i wanted it to.

Overall: Great! It's an amazing tool.

Takes and Implements Feedback

Feb 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team.

Cons: It is a little pricey, but we got a lot of value, so no real complaints.

Overall: We were able to dramatically increase conversion rate, with not only the tools but their expertise.

Split testing made easy

Feb 28, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The examples of things to test is like a marketing mentorship program. Some great ideas. Split testingtext changes is easy to setup

Cons: The coolest ideas for testing require some web development time. Very cool stuff, but you need a team (designer, developer, marketer) to work together to really take advantage of what the software offers.

Great tool for testing websites.

Mar 26, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use and quickly get tests up and running. The support is good.

Cons: Running tests across multiple pages or the entire website is very time-consuming to set up.

Overall: We use VMO to test pages for conversion rates. We have inmprove our conversion rates a lot since we started using VMO. I would recommend anyone try it out.

One of first intuitive and value for money WYSIWYG AB testing editors

Mar 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - After implementation, setting up AB tests is very easy; no IT needed anymore

- Value for money is compared to Optimizely better

Cons: - For setting up more advanced AB tests, still coding skills are needed

- The contact support can be a little slow

Overall: AB testing without the hazzle of needing IT support

A good, moderately priced tool

Jan 24, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Very easy to set up

- Easy to use

- Affordable

Cons: - Inadequate support

- Page load time

Overall: VWO was easy to start testing with. To "install" it on your site, you just add a small chunk of JavaScript to your site, and then you manage everything else from within the VWO website.

I liked how easy it was to set up tests. You can do most things visually, but it's also easy to target specific HTML, paste in code, change CSS, add JavaScripts, all sorts of things. For page-level (not sitewide) optimization, it's about the best I have found. It's very comparable to the Google Optimize beta.

One of the things I didn't like about VWO was that it made my websites load slower, and sometimes there was page flicker. The support team takes quite awhile to respond and you can tell their primary language is not English. Usually I had to solve my own problems, but usually I was able to figure things out. All in all, I would use it again if Google Optimize hadn't allowed me into the beta.

Capterra loader

It´s a good A/B testing tool, but it used to be more complete

Feb 06, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It´s an easy to use A/B testing tool. You can start really easy and you can check the results easy. The customer support is also good and they are willing to help

Cons: I don´t like it that they have updated their tool and now you have to pay more to see the videos of the visitors of the website for example. Before this was free and now it´s only for the companies who are paying more.

Overall: Better insights in the visitors of our web page

Powerful optimisation with great value for money

Apr 25, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: VWO provides step by step interfaces making the implementation of A/B tests achievable to most levels of user

Cons: Occasionally alerts and warning were confusing to the user.

Overall: Very positive with seemingly friendly passionate staff

Fantastic testing platform

Apr 18, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of setup and use, targeting and segmentation of data.

Cons: I wish there was a way to override or reset variations that a user has already been cookied for.

Overall: Great way to quickly setup and deploy optimization tests.

Great way to add revenue to your business through A/B testing

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very user friendly and makes it easy to set up any kind of website test with very little code knowledge.

Cons: There is a slight "flicker" on some of the testing. This can skew your testing slightly.

Powerfull tool and great support

Feb 21, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The easy of use and speed to set-up an A/B test.

Cons: The organization of run tests and results could be better.

Overall: Understand how users navigate on our websites, so we can test hypotheses based on data gaterd by VWO.

Easy to Use and Understand

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: My tests were quick and easy for the team to set up and quick for me to jump in and see the results clearly.

Cons: It sets a high bar to choose a winner, so the test took a little bit more time than I had hoped.

Capterra loader

Tracking website visitors

Mar 23, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: the ability to use one platform to seamlessly track what's happening with visitors to my websites

Cons: could be easier to install however it's not that complicated

Solid A/B testing performance

Feb 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The software is web-based and easy to use. It only requires a small javascript tag to be added to pages. We have been using the software for around three years, the A/B testing and heatmap tools have helped us greatly to understand how our visitors are interacting with the site.

Cons: I feel the A/B test editor is a little tricky to use at times, especially the variation list pop-up. I think the design needs to be a bit more clear, as I cannot see how to delete a variation from the pop-up list.

Useful when you're just getting started

Feb 22, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: This is an affordable software which allows you to track user behavior and run some A/B testing with Wordpress sites. I like the interface and it does help us gain some useful information about the way people are interacting with the websites we design.

Cons: I think the concept of goals, especially those tied to form fills/other conversion points, are not well explained and don't seem to behave as one might expect. This software definitely has limitations, and I wouldn't recommend it to someone looking to get really in-depth data about user behavior or split testing. But it is good for those that are dabbling in it or just looking for an overview.

Overall: We were able to see some cursory user behavior data on different sites as well as set up some simple A/B tests for Wordpress.

Powerful Tracking Tool

Apr 25, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It does a great job of tracking conversions and has different options you can implement for split testing. You can test different parts of your funnel. Also, has a good heatmap option.

Cons: It can be a little challenging if you are wanting to use subdomains and still track. Customer support helped to figure it out though.

Overall: Accurately tracking steps within our funnels.

A thorough and complex A/B Testing tool yet simple to use

Apr 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The most advantageous feature for me is that you can customised traffic to different variables and have more control over segmenting the audience; you can customise a new segment yourself should you wish to. Another cool feature is that when setting the parameters for the campaign, VWP takes into account the number of visitors that would be exposed to the campaign, your current conversion rate for the original version of the page and the minimal conversion rate that you care about.

Cons: Overall I'm well impressed with VWO, but for my small business I find it to be quite pricey. I understand that they have a certain audience in mind, I wish there was a smaller package for a more affordable price.

Really helps understand behavior

Apr 18, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: VWO is simple to implement and use. It truly helps you understand your user's behaviors and usage patterns on your web pages.

Cons: My only challenge is that we haven't used all of it's capabilities yet! VWO offers a lot of features that we haven't dug into.

Overall: We wanted to know how people navigate our site and VWO heatmaps clearly show user behavior from page to page.

Very good software for A/B tests

Mar 24, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works

Some special features, like heatmaps, are great too.

Cons: The stats are sometimes hard to understand (especially the real difference between quick learning and the other options).

Overall: I use this software for at least 3 years and it's the easiest one I've found.

Great, straightforward optimization software

Apr 26, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use. Very intuitive for me. Everything I want to do is easy to find and use-even on the first try.

Cons: Some of the features on how test length is predicted doesn't work quite the way I'd expect it to work. But it's a workflow issue (or rather a mismatch in how I think about things vs how VWO is built).

Excellent

May 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is an excellent tool to perform testing of websites and optimize them, easy to use and very user friendly.

Cons: It would be important that it contains extra features based on the user's needs so that it is a more complete tool.

Overall: It is the ideal tool to optimize and test websites.

Easy to use

Apr 18, 2019
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It was super easy to use. Setting up an A/B test or a split URL test takes a very short amount of time and often needs know developer time.

Cons: We experienced some issues with the tool causing a flashing affect on our website, since it runs as javascript over the page.

Simple A/B testing tool

Apr 29, 2019
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Anyone could start a new experiment. The system is very simple to use and will allow anyone to start their own experiment (if it is a simple one).

Cons: I have never managed to use the visual editor because it doesn't work fine with responsiveness (at least for me) so I have always needed to get a developer and a designer to do javascript and css on top of it to make the experiments work.

This is not a big limitation because we actually have that skillsets in our team but then it just means that for any experiment we do we need that resources because what we can do without developers is very limited.

Overall: VWO is a good way to start to learn about experimentation and create a few simple experiments to understand their impact. However, the more advanced your experiments are the more limitations you'll start to find.

Decent software, not a great UI

Feb 21, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: A good amount of features for the price compared to competitors

Cons: It seems they got caught up in the trend of single-page javascript framework apps. Looks pretty, but clunky and not particularly easy to use.

See if your website really works!

Mar 26, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Great AB testing tool to see which design and content really resonates with your web audience.

Cons: Marketers and designers, you will probably need your website team to help set this up.

Good tool for behavior analysis

Mar 29, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The best feature is the heatmap feature which is pretty powerful and very useful.

Cons: The fact that I had to pay more for screen recording.

I love

May 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: What I like the most is that there are many functions that include personalized orientation and the availability of the heat map that eliminates the dependence on tools such as Mouseflow and Hotjar.

Cons: The only thing I could recommend is that there should be a smaller package at a more affordable price for small business owners.

Absolutely awesome!

Feb 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to fix items on the fly when items online were uploaded with mistakes.

Cons: Not able to edit items in tag, sometimes a title tag, a script or other item needs to be edited.

Overall: The ability to edit items online that need to be fixed ASAP without needing IT to upload the files for us is a huge help when mistakes are found.

Good for A/B testing, not for heatmaps

Jul 18, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: It was easy to set up and I guess if I had to, I would like using the program. I must recommend trying it out and then you will see for yourself how it is working for you and your businesses needs. Heatmaps were ok, I just personally prefer Hotjar. A/B testing was fine.

Cons: The thing is that I prefer Hotjar for heatmaps, it's much more in-depth and for me overall a better app. For A/B testing, we have tried it but then went back to using google for A/B testing directly.

Let the stats decide!

Apr 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love using VWO to test our hypothesis. No more arguing about what feature is better. We let VWO show us what feature is better.

Cons: I like VWO its great. No real complaints. Great customer service. Love testing out new features and letting the numbers decide.

A decent tool for conversion rate optimization

Jan 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I really like this product's overall ease of use and clean dashboard. They are constantly developing new releases and features. I appreciate their accessible pricing options.

Cons: The entire quality assurance process is pretty difficult. Making edits to dynamic pages is virtually impossible out of the box. The customer support tends to be pretty spotty. In my experience, the heat map functionality just doesn't work.

Apparel Website A/B Testing

Mar 20, 2019
5/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Pretty easy to set up tests and see results.

Cons: It's not an intuitive software, so it did take quite a bit of training for me to understand how to set up tests.

Overall: Gave me the data that I needed to make changes to the site that helped drive revenue. So excellent experience.