Wingify

Visual Website Optimizer

4.5 / 5 22 reviews

Who Uses This Software?

Online retailers, SaaS companies, Travel websites, Media/Publishing houses, Entertainment websites, Healthcare sites and agencies serving these industries


Average Ratings

22 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/month
  • Pricing Details
    Startup plan starts at $49 Enterprise plan starts at $999
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Wingify
  • wingify.com/
  • Founded 2009
  • India

About Visual Website Optimizer

Visual Website Optimizer (VWO) is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps.


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Visual Website Optimizer Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

Visual Website Optimizer Reviews Recently Reviewed!


I love

May 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: What I like the most is that there are many functions that include personalized orientation and the availability of the heat map that eliminates the dependence on tools such as Mouseflow and Hotjar.

Cons: The only thing I could recommend is that there should be a smaller package at a more affordable price for small business owners.

Excellent

May 29, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is an excellent tool to perform testing of websites and optimize them, easy to use and very user friendly.

Cons: It would be important that it contains extra features based on the user's needs so that it is a more complete tool.

Overall: It is the ideal tool to optimize and test websites.

Capterra-loader

Wow! Such a cool tool. More than we needed in the end.

May 26, 2018
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This thing will go crazy! And help you change almost everything about your website including recording your visitors.

Cons: It was too expensive for what we wanted to do and it was a little hard to learn how to do the editing.

Overall: I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

Capterra-loader

VWO AB testing tool is good for testing multiple pages at the same time. But loading is a major issu

May 19, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: The fact that with just one variation, I can test multiple landing pages. It reduces the effort of making the same change to different pages and is really time saving. Another thing that I liked about the product is its features. There are a lot of features including custom targeting and heatmap availability that eliminates dependency on tools like Mouseflow and Hotjar.

Cons: Its testing threshold. While I do understand that a web page need to have certain number of sessions to enable fair testing but VWO threshold does not consider a monthly traffic of 2000 sessions good enough, which I think would work negative in case, small and midsize businesses go on to try it. This particular issue can restrict someone to try AB testing and make them resort to Analytics, which is definitely not a reliable tool.

Let the stats decide!

Apr 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love using VWO to test our hypothesis. No more arguing about what feature is better. We let VWO show us what feature is better.

Cons: I like VWO its great. No real complaints. Great customer service. Love testing out new features and letting the numbers decide.

A thorough and complex A/B Testing tool yet simple to use

Apr 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The most advantageous feature for me is that you can customised traffic to different variables and have more control over segmenting the audience; you can customise a new segment yourself should you wish to. Another cool feature is that when setting the parameters for the campaign, VWP takes into account the number of visitors that would be exposed to the campaign, your current conversion rate for the original version of the page and the minimal conversion rate that you care about.

Cons: Overall I'm well impressed with VWO, but for my small business I find it to be quite pricey. I understand that they have a certain audience in mind, I wish there was a smaller package for a more affordable price.

The most comprehensive website testing and optimization tool on the market

Mar 27, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Cons: The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

One of first intuitive and value for money WYSIWYG AB testing editors

Mar 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - After implementation, setting up AB tests is very easy; no IT needed anymore
- Value for money is compared to Optimizely better

Cons: - For setting up more advanced AB tests, still coding skills are needed
- The contact support can be a little slow

Overall: AB testing without the hazzle of needing IT support

Simple product and easy to use for beginners

Mar 08, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
4 / 5
Value for Money
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Pros: Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Cons: After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

Capterra-loader

Good for small to medium business

Mar 08, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in.

Cons: I especially didn't like their pricing threshold. .

Overall: I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software.

Useful when you're just getting started

Feb 22, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: This is an affordable software which allows you to track user behavior and run some A/B testing with Wordpress sites. I like the interface and it does help us gain some useful information about the way people are interacting with the websites we design.

Cons: I think the concept of goals, especially those tied to form fills/other conversion points, are not well explained and don't seem to behave as one might expect. This software definitely has limitations, and I wouldn't recommend it to someone looking to get really in-depth data about user behavior or split testing. But it is good for those that are dabbling in it or just looking for an overview.

Overall: We were able to see some cursory user behavior data on different sites as well as set up some simple A/B tests for Wordpress.

This can be helpful if you don't know a lot about web development.

Feb 09, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: If you don't have a lot of coding experience, this software can be helpful for tracking your consumers on your website.

Cons: This product is a bit too simple for advanced uses. It has A/B testing abilities, but they are not as advanced as other programs.

Overall: You can track users on your website and the actions they take while on there.

Capterra-loader

It´s a good A/B testing tool, but it used to be more complete

Feb 06, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It´s an easy to use A/B testing tool. You can start really easy and you can check the results easy. The customer support is also good and they are willing to help

Cons: I don´t like it that they have updated their tool and now you have to pay more to see the videos of the visitors of the website for example. Before this was free and now it´s only for the companies who are paying more.

Overall: Better insights in the visitors of our web page

A decent tool for conversion rate optimization

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I really like this product's overall ease of use and clean dashboard. They are constantly developing new releases and features. I appreciate their accessible pricing options.

Cons: The entire quality assurance process is pretty difficult. Making edits to dynamic pages is virtually impossible out of the box. The customer support tends to be pretty spotty. In my experience, the heat map functionality just doesn't work.

A good, moderately priced tool

Jan 24, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Very easy to set up
- Easy to use
- Affordable

Cons: - Inadequate support
- Page load time

Overall: VWO was easy to start testing with. To "install" it on your site, you just add a small chunk of JavaScript to your site, and then you manage everything else from within the VWO website.

I liked how easy it was to set up tests. You can do most things visually, but it's also easy to target specific HTML, paste in code, change CSS, add JavaScripts, all sorts of things. For page-level (not sitewide) optimization, it's about the best I have found. It's very comparable to the Google Optimize beta.

One of the things I didn't like about VWO was that it made my websites load slower, and sometimes there was page flicker. The support team takes quite awhile to respond and you can tell their primary language is not English. Usually I had to solve my own problems, but usually I was able to figure things out. All in all, I would use it again if Google Optimize hadn't allowed me into the beta.

Great Alternative to Optimizely

Jan 11, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Value more Money and UI

Cons: Everything was fine. It does what it says it does.

Overall: Very easy tool to use and loaded with lot's of freatures. We use VWO to mosto of our clients to run nd validate A/B test. Its value for money makes VWO the one to go with.

Great Website Testing Tool

Jan 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: I have used VWO for years and love it. I am not a tech guy and even I can use it. They also give you great ideas on what to test.

Very easy to use

Dec 12, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: One of my favorite tools for personalization, segmentation and A/B testing. Fairly easy to setup and use, and many options built-in. Excited about them evolving into a Conversion Optimization Platform as they announced...

VWO has been beneficial for our team.

Oct 15, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality

Comments: We¿ve done some split and multivariate tests with VWO. With a few lines of javascript, you¿re able to get up and running quite quickly. The results of our tests helped determine which landing pages to use so that we can drive moe traffic to our site.

Awesome tool, with a decent learning curve

Oct 04, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Lots of features, very complex and integrates with many other services.

Cons: The learning curve is a bit steep, but you'll get the hang of it.

Overall: I've been using VWO for almost 2 years and I'm pleased to see how much progress has been made so far. The learning curve is not very fast in my opinion, but once you get the hang of it nothing can stop you, you'll want to test, test and then test again.
It integrates well with many services, the most important for me are MixPanel and Google Analytics.

I haven't tried many other A/B testing tools, but I'm very pleased with VWO. Their Heatmaps are great too and give a lot of insights to help you decide on what to test next.

Recommendations to other buyers: Test it! :) *pun intended*

useful

Dec 18, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Value for Money

Comments: It's very useful and user friendly . I used it one time . installations was very fast & easy . They have awesome resources . You can use they app & learn from their resources

Pros: 1- wesite has usability and easy

Cons: It is't scalable but good

Dec 14, 2015
3/5
Overall
2 / 5
Ease of Use
4 / 5
Customer Support
2 / 5
Value for Money