# VWO Testing Pricing 2026 | Capterra > Learn more about VWO Testing pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/147639/Visual-Website-Optimizer/pricing --- # Pricing for VWO Testing [4.5 (91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) Write a Review! ## [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) has **3** pricing plans - Yes, has free trial - No free version **Credit Card Required:** No **Discount:** Information not available ### Growth Contact Vendor for Pricing **Pricing Model:** Per User **Payment Frequency:** Per Month Growth plan includes: - A/B Testing - Code Editor - Email and Chat Support - Mobile Website Testing - Preview Mode ### Pro Contact Vendor for Pricing Pro plan includes: - Cookie Based Targeting - Cross Domain Testing - Custom - Everything in GROWTH - Geo Targeting ### Enterprise Contact Vendor for Pricing Enterprise plan includes: - Advanced Targeting - API Access - Custom Dimension - Customizable Widgets - Dedicated Account Manager ## Popular alternatives to [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Looking to learn more about AB Testing software similar to VWO Testing? 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Pricing Rating $ $ $ $ $ Value For Money[4.0(91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) Pros Cons [Read All 91 Reviews](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) Read Full Reviews Below Conor D. CEO Marketing and Advertising, 1-10 employees Used the software for: 1-2 years ** Overall Rating 4.0 ** Ease of Use 4.0 Customer Service 4.0 Features 4.0 Value for Money 3.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra November 7, 2024 "VWO Review from Digital Marketing Expert" **Overall:** Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. **Pros:** VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. **Cons:** The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. **Alternatives Considered:** [Optimity](https://www.capterra.com/p/158986/Optimity/) **Reasons for Choosing VWO Testing:** It was the easiest to understand and use at the time. Geoffrey J. Founder Information Technology and Services, 1-10 employees Used the software for: 1-2 years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 4.0 Value for Money 3.0 Likelihood to Recommend 60% 6/10 Reviewer Source Source: Capterra January 24, 2022 "Point and click split-testing" **Overall:** The tool is very easy to setup and deploy. Sadly, their new pricing model doesn't make it affordable for everybody. **Pros:** The WYSIWYG editor makes it super fast and simple to setup A/B split-testing. I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side. **Cons:** The tool became too expensive for people getting started. It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month. So we don't recommend it anymore to our average customers. **Switched From:** [Hotjar](https://www.capterra.com/p/163516/Hotjar/), [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/), [AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/) and [Google Optimize 360](https://www.capterra.com/p/245589/Google-Optimize-360/) **Reasons for Switching to VWO Testing:** The tool is stable, doesn't overload the website and the WYSIWYG editor is a time saver (and it works). [Read All 91 Reviews](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)