--- title: "VWO Testing Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is VWO Testing the right AB Testing solution for you? Explore 91 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-29" --- VWO Testing 4.5 (91) [View alternatives](https://www.capterra.com/p/147639/Visual-Website-Optimizer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 29th, 2026 # Reviews of VWO Testing Ease of use 4.3 Customer Service 4.4 ## Pros and Cons in Reviews Theresa F CRO program managerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor.“ February 27, 2025 CD Conor D CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance.“ November 7, 2024 CD Conor D CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests.“ November 7, 2024 GJ Geoffrey J FounderInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “The tool became too expensive for people getting started.“ January 24, 2022 CD Conor D CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Clear analytics and visual reporting make it easy to interpret results and draw actionable insights.“ November 7, 2024 GJ Geoffrey J FounderInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “So we don't recommend it anymore to our average customers.“ January 24, 2022 GJ Geoffrey J FounderInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side.“ January 24, 2022 AS Alessandro S CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “The deploy function doesn't work properly.“ June 7, 2021 ## Showing most helpful reviews Showing 1-25 of 91 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Theresa F. CRO program manager Used the software for: 3-5 years ### "Happy customer for 15+ years!" March 3, 2025 5.0 Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. Pros VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. Cons I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. Review Source R Reviewer CEO Used the software for: 1-3 years ### "VWO Review from Digital Marketing Expert" November 8, 2024 4.0 Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. Pros VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. Cons The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. Review Source Alessandro S. CEO Used the software for: Less than 1 year ### "Don't waste your money. It' better Google Optimize" June 9, 2021 2.0 Pros The support is kindly even if they were not able to solve the bugs Cons A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. Review Source Trevor A. Product Owner, CRO Services Used the software for: 3-5 years ### "Well worth the investment!" December 17, 2019 5.0 VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. Pros VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. Cons VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. Review Source SH Samy H. Senior UX/UI Designer Used the software for: 3-5 years ### "Exceptional detail in data and tracking research to insights" December 18, 2019 5.0 We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction. Pros I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests Cons I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running Review Source R Reviewer Founder Used the software for: 1-3 years ### "Point and click split-testing" February 2, 2022 5.0 The tool is very easy to setup and deploy. Sadly, their new pricing model doesn't make it affordable for everybody. Pros The WYSIWYG editor makes it super fast and simple to setup A/B split-testing. I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side. Cons The tool became too expensive for people getting started. It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month. So we don't recommend it anymore to our average customers. Review Source David W. COO Used the software for: 3-5 years ### "An Excellent Product with Excellent Support" March 26, 2019 5.0 Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy! Pros I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature. Cons It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did. Review Source Emma R. Graphic Design Specialist Used the software for: 1-3 years ### "An amazing tool" July 30, 2018 5.0 Pros I actually think, that the very best property of this item, is the client relationship. You can depend on a terrific group at any point, there is no doubt their will address you, no bug or issue you can have they will not want to assist you and brief it out. Cons Demands of some functions, that are basic in other platforms, however tailored to more intricate platforms, are not as rapidly focused on and carried out, as i would have preferred to. Review Source Josh R. Web Developer Used the software for: 3-5 years ### "Great tool for testing websites." March 27, 2019 5.0 We use VMO to test pages for conversion rates. We have inmprove our conversion rates a lot since we started using VMO. I would recommend anyone try it out. Pros Easy to use and quickly get tests up and running. The support is good. Cons Running tests across multiple pages or the entire website is very time-consuming to set up. Review Source Aaron W. Co-Founder Used the software for: Less than 1 year ### "Very happy that we are working with VWO" February 14, 2022 5.0 Very happy with VWO as well as the team. Have really enjoyed our experience so far. Pros I think the software is incredibly robust but at the same time very easy to use. Cons I wish the pricing was a bit more affordable for us. Review Source R Reviewer Director of Analytics Used the software for: 3-5 years ### "VWO Review" May 2, 2019 4.0 Overall, the experience was okay. VWO did its job on switching out the pages 50/50. For the most part, customer support was was helpful when needed. My only real issue is the way Google Anlytics and VWO sync up. Pros VWO has come along ways over the years. Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns. I also like the way the it handle my split test distribution to my visitors. Support was helpful when requested. Cons There are a couple of things that can get tricky with VMO. First, Comparing Google Analytics Data with VWO data didn't even come close to matching. When running our latest test I had to use three different sources for measuring my results. Second, Setting up scheduling can be a little difficult if your business is open on different days/hours of the week. Finally, we have a couple of accounts under our profile. Its sometimes tough to tell which account I'm in. There are no visuals outside the grey box to let me know what account I'm in. Review Source Dennis V. E-commerce Manager Used the software for: 3-5 years ### "Great piece of software" January 3, 2020 5.0 Pros The ease! And sometimes when we don't have time for a technical release we can use VWO for the visual changes. Cons It can make your website more slow, but not too much to worry about. Review Source R Reviewer Digital Marketing Manager Used the software for: Less than 1 year ### "Easy to use comprehensive testing tool " December 18, 2019 5.0 Pros VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing. You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level. Cons Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting Review Source KG Kyle G. Growth Marketing Manager Used the software for: 1-3 years ### "Great customer service" December 17, 2019 4.0 We use VWO to AB test key pages on our website, and have achieved strong incremental success with the tool. Pros The BEST part about VWO is how quickly their Customer Service team responds on chat. I can get really quick feedback on an experiment I was planning to launch that same day. Cons Sometimes the features are confusing. Usually the service team or help pages clarify things easily. Review Source Heath H. Project Manager Used the software for: 1-3 years ### "Great Heatmap tool and insights for your website" July 22, 2019 4.0 We use it for heatmapping client's website and then making decisions on changing items above the fold + any possible CRO opportunities. For example, what are real people clicking and why? How can we then achieve the best outcome be it traffic or sales from the best possible path. Pros Easy to gather info on clicks and then make decision on internal links and where to put clickable elements for phone numbers, support links, even products. Cons A bit pricey considering the features however its probably the best heatmap tool i've used in my career so highly recommended. It CAN be difficult for clients to use and identify fixes via A/B split testing and the insights provided, however if a website has a marketing agency or CRO expert on board then it's a great tool. Review Source Michele R. Manager Used the software for: 1-3 years ### "So easy to use! " February 22, 2019 5.0 Great! It’s an amazing tool. Pros I’m not a web developer but a designer. I just have basically html knowledge. VWO doesn’t even require that. I’m able to impress my boss by running A/B tests all on my own without her needing to involve developers. It’s pretty amazing. And if I ever have a question about how to do something, they’re very prompt in answering my emails. Cons Sometimes it would be difficult for me to do design the variation. I would click on something, and it wouldn’t act how I wanted it to. Took me a bit of time so get the variation to look exactly how i wanted it to. Review Source Verified Reviewer Marketing Consultant Used the software for: Less than 1 year ### "Best Testing Software Available" October 10, 2019 5.0 Overall, we enjoy working with VWO more than most other website testing platforms. Pros As an agency, we use a variety of website testing softwares such as VWO and Optimizely depending on what the client has. VWO is by far the best to run tests in AND the data they provide is insightful and actionable, which always makes me and the client happy. Cons The biggest pushback I've gotten on VWO is when we recommend the platform to clients who are interested in CRO but don't have any kind of software. Sometimes when we make the recommendation to move forward with VWO we hit roadblocks when it's time to implement the tests/code on the actual site. Review Source R Reviewer SEM Manager Used the software for: 3-5 years ### "Fantastic testing platform" April 23, 2019 5.0 Great way to quickly setup and deploy optimization tests. Pros Ease of setup and use, targeting and segmentation of data. Cons I wish there was a way to override or reset variations that a user has already been cookied for. Review Source R Reviewer Senior Web Developer Used the software for: 3-5 years ### "Takes and Implements Feedback" March 1, 2019 5.0 We were able to dramatically increase conversion rate, with not only the tools but their expertise. Pros We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team. Cons It is a little pricey, but we got a lot of value, so no real complaints. Review Source Verified Reviewer Senior Director of Ecommerce Used the software for: 1-3 years ### "Apparel Website A/B Testing" March 25, 2019 5.0 Gave me the data that I needed to make changes to the site that helped drive revenue. So excellent experience. Pros Pretty easy to set up tests and see results. Cons It's not an intuitive software, so it did take quite a bit of training for me to understand how to set up tests. Review Source Verified Reviewer Director of Performance Marketing Used the software for: 3-5 years ### "Easy to Use and Understand" March 12, 2019 5.0 Pros My tests were quick and easy for the team to set up and quick for me to jump in and see the results clearly. Cons It sets a high bar to choose a winner, so the test took a little bit more time than I had hoped. Review Source R Reviewer Self employed Used the software for: 3-5 years ### "Very good software for A/B tests" April 3, 2019 5.0 I use this software for at least 3 years and it's the easiest one I've found. Pros Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works Some special features, like heatmaps, are great too. Cons The stats are sometimes hard to understand (especially the real difference between quick learning and the other options). Review Source VR Verified Reviewer Owner Used the software for: 3-5 years ### "Great, straightforward optimization software" April 29, 2019 5.0 Pros Easy to use. Very intuitive for me. Everything I want to do is easy to find and use—even on the first try. Cons Some of the features on how test length is predicted doesn't work quite the way I'd expect it to work. But it's a workflow issue (or rather a mismatch in how I think about things vs how VWO is built). Review Source Richard D. W. CEO Used the software for: 3-5 years ### "Really helps understand behavior" April 23, 2019 5.0 We wanted to know how people navigate our site and VWO heatmaps clearly show user behavior from page to page. Pros VWO is simple to implement and use. It truly helps you understand your user's behaviors and usage patterns on your web pages. Cons My only challenge is that we haven't used all of it's capabilities yet! VWO offers a lot of features that we haven't dug into. Review Source R Reviewer Director Used the software for: Less than 1 year ### "A thorough and complex A/B Testing tool yet simple to use" April 13, 2018 5.0 Pros The most advantageous feature for me is that you can customised traffic to different variables and have more control over segmenting the audience; you can customise a new segment yourself should you wish to. Another cool feature is that when setting the parameters for the campaign, VWP takes into account the number of visitors that would be exposed to the campaign, your current conversion rate for the original version of the page and the minimal conversion rate that you care about. Cons Overall I'm well impressed with VWO, but for my small business I find it to be quite pricey. I understand that they have a certain audience in mind, I wish there was a smaller package for a more affordable price. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.