--- title: "VWO Testing Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about VWO Testing Software - reviews, pricing plans, popular comparisons to other AB Testing products and more." source_url: "https://www.capterra.com/p/147639/Visual-Website-Optimizer/" page_type: "product" language: "en" publication_date: "2026-10-29" --- # VWO Testing Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) VWO Testing ## What is VWO Testing? VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps. ## What is VWO Testing used for? [AB Testing](https://www.capterra.com/ab-testing-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/) Top alternative Featured Overall rating Based on 92 user reviews Reviews sentiment Positive 92% Neutral 5% Negative 2% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for VWO Testing?[Manage this product listing](https://www.g2.com/products/wingify-vwo-testing/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### VWO Testing 4.5 (91) VS. [4.0 (6)](https://www.capterra.com/p/238886/Adobe-Target/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (91) Ease Of Use 3.8 (56) Value For Money 4.0 (80) Value For Money 3.8 (44) Customer Service 4.4 (73) Customer Service 3.5 (44) ## VWO Testing alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Mida](https://www.capterra.com/p/10014532/Mida-so/) [4.6 (56)](https://www.capterra.com/p/10014532/Mida-so/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014532/Mida-so/) Highest Rated [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [4.8 (45)](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/141695/Instapage/) [View all alternatives](https://www.capterra.com/p/147639/Visual-Website-Optimizer/alternatives/) ## FAQs about VWO Testing Overview ### What problems does VWO Testing solve? VWO Testing solves slow, developer-dependent website experimentation by letting teams create A/B, split URL, and multivariate tests through a visual editor. It helps marketers, designers, CRO specialists, and agencies segment audiences, test page and form changes, interpret conversion results, and use heatmaps to identify user-behavior issues and prioritize improvements. Answer based on 61 reviews Overview ### Which roles and teams benefit most from VWO Testing? VWO Testing is most used by digital marketing, growth, SEO, and ecommerce teams that run A/B tests to improve landing pages, campaigns, and conversion paths. Product managers and project managers validate feature and website changes, while web developers and IT administrators implement experiments. CEOs, owners, and marketing leaders review results to guide website investment decisions. Answer based on 86 reviews Overview ### What company size and specific industries is VWO Testing built for? VWO Testing is designed for businesses of all sizes, from growing companies to large enterprises, that need testing tools for Marketing, Product Management, UX, Growth, and Analytics teams. It is not tied to a single industry and fits organizations focused on improving digital experiences and decision-making. Features and Usability ### What are the key features of VWO Testing? VWO Testing includes core A/B testing, split URL testing, and multivariate testing for comparing website variations. Reviewers frequently discuss its visual WYSIWYG editor, audience targeting and segmentation, heatmaps and session recordings, plus conversion tracking and statistical reporting for interpreting experiment results and visitor behavior. Answer based on 53 reviews Integrations ### Which third-party tools and platforms does VWO Testing integrate with? VWO Testing integrates with Adobe Commerce, BigCommerce, Shopify, WordPress, Drupal, and Joomla for website and ecommerce platforms, plus Google Analytics 360, Heap, Mixpanel, Kissmetrics, Comscore, Demandbase One, ClickTale, and CTM for analytics and tracking. It supports 14 third-party tools and platforms. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does VWO Testing offer? VWO Testing provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided learning, webinars cover scheduled group instruction, documentation offers written reference material, and videos provide self-paced instruction for reviewing features and setup steps. Answer based on 2 reviews Getting Started and Support ### What customer support options does VWO Testing offer, and how do users rate the experience? VWO Testing offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users commonly describe chat and email responses as prompt, helpful, and willing to resolve setup questions, supported by useful documentation. Some users report slower or inconsistent replies, spotty support, and unresolved bugs or account communication concerns. Answer based on 39 reviews Features ### What features does VWO Testing include for website experimentation? VWO Testing provides flexible website experimentation features for teams running A/B, split URL, and multivariate tests. Marketing teams can use a visual editor, targeting, personalization, heatmaps, and integrations, while developers can add custom code. Its broad feature set supports varied testing needs, though some users find advanced options confusing initially. Answer based on 22 reviews ## Features AI summary Based on 260 AB Testing reviews Capterra data shows that buyers of AB Testing software rank the following features as their top priorities: - **Conversion Rate Optimization** (**65%** of reviewers rated this feature as critical) - **A/B Testing** (**62%**) - **Split Testing** (**57%**) VWO Testing supports all three of the features reviewers identify as most important: **Conversion Rate Optimization**, **A/B Testing**, and **Split Testing**. Together, these capabilities help businesses test variations with confidence, improve website and campaign performance, and make data-based decisions that increase conversions and revenue. Conversion Rate Optimization 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Split Testing 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Visual Editor 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Program to edit text files that renders the content in accordance with embedded markup code such as HTML Multivariate Testing 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Create many versions of emails, forms, or actions and gauge which is most effective Widgets 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important An extended application or connector that enables users to perform additional services with their current set of tools VWO Testing 47 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Analytics: Tools for the systematic analysis of various types of data or statistics - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Mobile: Compatible with mobile devices - For Websites: Software is used for working on online pages - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Screen Activity Recording: Capture what is happening on a computer screen - Split Testing: Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) - Statistical Analysis: Apply statistical/mathematical models to sets of data - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Usability Testing: Process of evaluating a product or website by testing it with representative users. - User Interaction Tracking: Monitor user activity through engagement methods - User Journeys: Track user's interaction with the prototype - User Research Analysis: Analyze and gain insights into user experience - Visitor Tracking: Track visitors and purpose of visits - Visual Editor: Program to edit text files that renders the content in accordance with embedded markup code such as HTML - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.3 (89) 4.3 Based on 89 reviews ## Pricing Value for money 4.0 (80) Free Trial [View pricing plan details](https://www.capterra.com/p/147639/Visual-Website-Optimizer/pricing/) Growth Contact Vendor for Pricing It includes: - A/B Testing - Code Editor - Email and Chat Support - Mobile Website Testing - Preview Mode - Report Customization - Split URL Testing - Traffic Allocation - Visual Editor Pro Contact Vendor for Pricing It includes: - Cookie Based Targeting - Cross Domain Testing - Custom - Everything in GROWTH - Geo Targeting - Javascript - Multi-Browser QA - Multivariate Testing - Phone Support - Targeting Enterprise Contact Vendor for Pricing It includes: - Advanced Targeting - API Access - Custom Dimension - Customizable Widgets - Dedicated Account Manager - Everything in PRO and - Manual Activation - Onboarding and Training - Self Hosting Value for money 4.0 (80) 4.0 Based on 80 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Joomla](https://www.capterra.com/p/161648/Joomla/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ CTM](https://www.capterra.com/p/152004/Call-tracking-software/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (73) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (73) 4.4 Based on 73 reviews ## User reviews Overall rating 4.5 Based on 92 reviews Filter by rating Counts reflect reviews available in this feed. 5(52) 4(33) 3(5) 2(1) 1(1) Mentioned topic Recent reviews first, then most helpful Suraj S. Senior Product Manager Used the software for: 1-3 years ### "Easy-to-Use Testing Tool with Time-Saving AI Integration" 4.5 November 10, 2026 A/B and split url testing. Being into consume sector we need changes quickly to test and come up with better alternatives Pros The tool has best features in build for testing. Easy to use and best things is the AI integeration which saves too much time. Cons When you get stuck sometime it takes around 1-2 days to do complete setup Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Theresa F. CRO program manager Used the software for: 3-5 years ### "Happy customer for 15+ years!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2025 Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. Pros VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. Cons I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 1-3 years ### "VWO Review from Digital Marketing Expert" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 8, 2024 Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. Pros VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. Cons The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alessandro S. CEO Used the software for: Less than 1 year ### "Don't waste your money. It' better Google Optimize" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 1/10 June 9, 2021 Pros The support is kindly even if they were not able to solve the bugs Cons A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Trevor A. Product Owner, CRO Services Used the software for: 3-5 years ### "Well worth the investment!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 17, 2019 VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. Pros VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. Cons VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Samy H. Senior UX/UI Designer Used the software for: 3-5 years ### "Exceptional detail in data and tracking research to insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 18, 2019 We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction. Pros I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests Cons I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: 1-3 years ### "Point and click split-testing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 February 2, 2022 The tool is very easy to setup and deploy. Sadly, their new pricing model doesn't make it affordable for everybody. Pros The WYSIWYG editor makes it super fast and simple to setup A/B split-testing. I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side. Cons The tool became too expensive for people getting started. It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month. So we don't recommend it anymore to our average customers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. David W. COO Used the software for: 3-5 years ### "An Excellent Product with Excellent Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 26, 2019 Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy! Pros I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature. Cons It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Emma R. Graphic Design Specialist Used the software for: 1-3 years ### "An amazing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 30, 2018 Pros I actually think, that the very best property of this item, is the client relationship. You can depend on a terrific group at any point, there is no doubt their will address you, no bug or issue you can have they will not want to assist you and brief it out. Cons Demands of some functions, that are basic in other platforms, however tailored to more intricate platforms, are not as rapidly focused on and carried out, as i would have preferred to. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Josh R. Web Developer Used the software for: 3-5 years ### "Great tool for testing websites." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 27, 2019 We use VMO to test pages for conversion rates. We have inmprove our conversion rates a lot since we started using VMO. I would recommend anyone try it out. Pros Easy to use and quickly get tests up and running. The support is good. Cons Running tests across multiple pages or the entire website is very time-consuming to set up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Mida vs VWO Testing](https://www.capterra.com/compare/147639-10014532/Visual-Website-Optimizer-vs-Mida-so)