# Page 2 | VWO Testing Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is VWO Testing the right AB Testing solution for you? Explore 91 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews --- VWO Testing 4.5 (91) [View alternatives](https://www.capterra.com/p/147639/Visual-Website-Optimizer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of VWO Testing ## Showing most helpful reviews Showing 26-50 of 91 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CR Christopher R. manager E-Learning Used the software for: 2+ years ### "Easy to set up tests and analyze your results" April 19, 2019 5.0 Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop). Pros It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick. Cons While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test. Review Source Response from Wingify June 18, 2020 Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at support@vwo.com if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 2+ years ### "Fantastic for split testing landing pages" April 3, 2019 5.0 We have solved the ability to find winning variations of landing pages for multiple different businesses with this software. Pros I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze. Cons Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect. Review Source Response from Wingify June 18, 2020 Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO VR Verified Reviewer Director of Product Experience Used the software for: 2+ years ### "Simple product and easy to use for beginners" March 8, 2018 4.0 Pros Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there. Cons After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own. Review Source JM Jamie M. Head Of Marketing Information Technology and Services Used the software for: 1-2 years ### "The most comprehensive website testing and optimization tool on the market" March 27, 2018 5.0 Pros VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes. Cons The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers. Review Source TF Tree F. CRO Computer Software Used the software for: 2+ years ### "Going on 6 years with VWO" February 21, 2019 5.0 We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere. Pros We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer. Cons Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference. Review Source Response from Wingify June 18, 2020 Thank you for sharing your feedback! Glad to know that you have been with us since so long. You can certainly let us know what you did not like in the interface (reach out to us at support@vwo.com). We will share it with the relevant team for consideration. - Venus from VWO BW Brittany W. Director of Digital Marketing Real Estate Used the software for: 2+ years ### "Beware of losing Data and Features with No Warning!" August 7, 2019 4.0 Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now. Pros The core functionalists of this software are valuable however read the cons. Cons We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it! Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at support@vwo.com if there is still anything that we can help you with. - Venus from VWO Ayushi S. Internet Marketing Executive Outsourcing/Offshoring Used the software for: 6-12 months ### "It's worth "trying"" March 13, 2019 3.0 Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants). Pros 1\. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests Cons There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue. Review Source LG Lakhan G. Digital Analysis Program Development Used the software for: 2+ years ### "VWO Feedback" December 17, 2019 5.0 Have a very good experience. After this tool we can do A/B testing more frequently, we can change text, image, change the size more frequently. Pros I am using this tool for last 3 years and have very good feedback on this. It's easy to use and help us to increase the conversion. Cons Conversion tracking options. It tracks only one visiter for a campaign i.e a visiter come 4 times via a campaign it tracks only one time. Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback. We are glad that you liked our platform and had a great experience with optimizing your website using the tool. Regarding your concern about tracking unique conversions, it's true that VWO primarily base itself on the concept of unique visitor tracking. However, if you have any specific requirement of tracking repeated visits, then reach out to us at support@vwo.com and we will be happy to assist. - Venus from VWO VR Verified Reviewer Software Developer Computer Software Used the software for: 1-2 years ### "Great tool for site variation testing" September 28, 2018 5.0 We are using VWO to test changes to UI elements on our web, and we like it so far. Pros I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful. Cons I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly. Review Source RC Rodrigo C. Art Director Marketing and Advertising Used the software for: 2+ years ### "Great UX testing tool" March 22, 2019 5.0 I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years. VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool. Pros There are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate. Cons Sometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work. Review Source Response from Wingify June 18, 2020 Thank you for sharing your feedback! Glad to know that VWO is helpful to a lot of teams in your organisation. Regarding your other feedback, we would advise to follow a stringent QA procedure using our Live Previews feature across devices, browsers, etc. to ensure campaigns work well. - Venus from VWO VR Verified Reviewer Sr. Product Manager Apparel & Fashion Used the software for: 1-2 years ### "A good tool for AB testing" May 5, 2022 4.0 Pros VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements. One can run simple AB tests comparing amongst two different URLs or run two variations and also execute multi variate tests wherein multiple changes and their impact can be attributed to the changes. Cons The integration and data benchmarking with analytics tool is something which can be improved. Results on VWO dashboards and on integration analytics tools may vary on occasions leading to confusion on the outcomes. Review Source JW Jacob W. Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great software with a few glitches" December 16, 2019 4.0 Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business. Pros Using VWO you're able to run more sophisticated tests than other, free software. Support is helpful. Cons Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time. Seems to have more negative affects on site speed than other platforms. Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at support@vwo.com so that we can discuss this further. - Venus from VWO VR Verified Reviewer Chief Product Officer Internet Used the software for: 2+ years ### "Great solution for startups with AB test" November 27, 2018 4.0 Pros Once setup it's a plug and play growth hacking tool that allows validation of theories. Cons Very hard to get running without a developer if you are using React. Review Source MW Marc W. Director Marketing and Advertising Used the software for: 2+ years ### "Solid testing platform" December 16, 2019 4.0 Pros Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level. Cons We want to use the platform lots but the incremental pricing options are confusing - we get alerts to big “top up packages” but these don’t seem to exist. Reason for choosing VWO Testing Interface! Switched from [AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/) Platform interface Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Marc. We are glad that you liked the product. Regarding your concern about pricing and packages, please reach out to us at support@vwo.com and we will surely assist you with it. - Venus from VWO VR Verified Reviewer CTO Luxury Goods & Jewelry Used the software for: 1-2 years ### "Good value, expensive in overall" August 8, 2018 4.0 In general good, it has worked so far for what we need, running into a couple of obstacles on the way but those obstacles would have been also present in other AB testing softwares. Pros Compared to other AB testing tools, VWO succeeds in a more reactive visual interface. Many core features are available with some of their starter plans, which only happens with more expensive plans on other AB testing softwares, like user segmentation and geo targeting. Cons Still expensive for the value it can provide, many of the really useful tests you can apply require complex behaviors which can be done through VWO but need technical knowledge. Review Source RW Rob W. CEO Computer Software Used the software for: 2+ years ### "Split testing made easy" February 28, 2019 5.0 Pros The examples of things to test is like a marketing mentorship program. Some great ideas. Split testingtext changes is easy to setup Cons The coolest ideas for testing require some web development time. Very cool stuff, but you need a team (designer, developer, marketer) to work together to really take advantage of what the software offers. Review Source Response from Wingify June 18, 2020 Thank you for sharing your feedback! Since Conversion Rate Optimization is a process to enhance the website's overall conversions, it does require analyzing the data and planning the changes accordingly. So we completely agree that the entire implementation requires resources. This in general results in campaigns which are well thought of than the ones that are created with ad hoc changes. I would like to mention here that we do have an in-house team of experts who can help you with all aspects of CRO. Reach out to them at services@vwo.com if you are looking to avail such a service. - Venus from VWO AJ Andrew J. Digital Marketing Manager Retail Used the software for: Less than 6 months ### "Great piece of kit" December 17, 2019 5.0 Changing one marketing channel to optimise will reap the benefits of that channel. Change your site with improvements and you will see an uplift across all your channels. Whether its VWO or any of the good split testing pieces of software its a no brainer to get one of these installed. Pros The set up and ease of integration was easy. The interpretation of the results is well laid out as well. Overall it is a very productive acquisition and an essential piece of software to improve performance. Cons It's not the cheapest and I know of other reputable products on the market that also do a good job for less but as this was recommended and I haven't used any other CRO / A/B testing software I can only speak of this which is very good. There has been a couple of limitations around more complex testing but that may be down to our understanding of the product to date. Reason for choosing VWO Testing Reputation and the CRO agency we use for this is their go to whic was one of the reasons why we chose them over other agencies. Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Andrew. We are really glad that you liked our platform and found it easy to integrate with your website. - Venus from VWO EK Emma K. SEO Specialist Marketing and Advertising Used the software for: 6-12 months ### "User-Friendly, Data-Oriented Tool" December 16, 2019 4.0 Increasing website form fills, understanding the user journey, understanding drop-off points. Pros This tool allows users to dive very deep into what they're trying to research or gather data on. It can do a ton and get very granular, but is still user friendly at the same time. The results it provides are very detailed and helpful. Cons It doesn't work quite as well for smaller websites that don't get a ton of traffic. Reason for choosing VWO Testing N/A Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Emma. Regarding your concern on low traffic, we have recently come up with a new testing algorithm that could help you test on low traffic. We will be happy to give you early access of this feature. Please reach out to us at support@vwo.com for this. Happy to help! - Venus from VWO KD Kelly D. Client Services Manager Consumer Goods Used the software for: 6-12 months ### "Easiest Tool Available for A/B Testing!" June 7, 2021 5.0 Testing is becoming sooo important for all websites nowadays. You need to be constantly testing to see what converts, what doesn't and what works best. VWO makes it easy to do this as you can run many tests on different domains at the same time. Pros VWO is the best software for setting up A/B tests. It has great features that make it easy to split test headlines/copy/images without needing to get a developer involved. It will also estimate how long your test will take to complete based on incoming traffic. This makes it easy to give ETAs for results. I also appreciate the fact that you can test certain things on mobile vs desktop. Their customer support is also excellent. Cons VWO can be tricky to learn at first, but has great documentation available for its many features. Their support team is very helpful as well if you have any questions. There is not much to dislike about VWO. Review Source Response from Wingify July 13, 2021 Hi Kelly, thanks for sharing your review! Glad to know that you like the tool and the support service. In case you ever get stuck with any feature, please feel free to get in touch with us at support@vwo.com and we will be happy to arrange a training session for you. ~Neha from VWO AG Akash G. Co Founder & CTO Used the software for: 1-2 years ### "Good for small to medium business" March 8, 2018 4.0 I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software. Pros Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in. Cons I especially didn't like their pricing threshold. . Review Source SR Sarah R. SEO Specialist Marketing and Advertising Used the software for: 6-12 months ### "Great tool for marketing agencies!" December 16, 2019 4.0 At our agency, we mainly use the heatmap, visitor recordings and A/B testing tools to better service our clients. I really like how the reports can easy be shared with the clients and represent the data well. Pros The program is very user friendly, specifically the visual editor in the A/B testing tool. It makes it easy for people who don't know coding and web dev to create an A/B test. Additionally, it is great that you can segment traffic very thoroughly throughout all the heatmaps, visitor recordings, and A/B tests. Cons The thing that is most frustrating is that we can't store data forever. For example, if we are running a heatmap it only will store data for the last 60-90 days. Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback. We are glad that you liked the platform and especially the Insights features. Regarding your concern about data retention for Insights, we have given the maximum duration for 90 days as it has been noticed that businesses usually get to see a trend by analyzing the data for a quarter and can take their decisions accordingly. And you can also download data and store it for future reference. However, we have surely noted your feedback for consideration. - Venus from VWO JC Jonathan C. Head of Data Real Estate Used the software for: 6-12 months ### "Value for Money but Limited functionality" December 16, 2019 4.0 It has enabled us to do a decent amount fo A/B testing on our front end and some back end projects. One has to look at the data in detail downstream to really understand what is driving user behaviour Pros It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis. It has heat maps and records sessions for a more qualitative view Cons It is slow and clunky. It is not clear how it does the allocation to variants when a user has multiple variants Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback. Regarding visitor allocation to variations, by default, traffic is equally distributed amongst all the variations. If you have any specific questions around it, then feel free to reach out to us at support@vwo.com. - Venus from VWO GC Graeme C. Growth Marketer Financial Services Used the software for: Less than 6 months ### "Optimize your website and improve conversions with VWO" January 14, 2023 5.0 Pros VWO Testing is a great tool for businesses looking to optimize their website and improve their conversion rates. With A/B and multivariate testing, heat maps, and user recordings, businesses can identify what works and what doesn't on their website. It gives businesses valuable insights into how their website is performing and make data-driven decisions to improve their online performance. It can help businesses to increase their conversion rate and revenue. Cons VWO is a must-have for any business, with no cons to weigh against its benefits. Review Source ST Shikha T. Product Manager Computer Software Used the software for: 6-12 months ### "Works well for our needs" December 17, 2019 4.0 Pros The timeline of changes done to an experiment. It is easy to find out all the changes that were done to an experiment and who did it. This is great for traceability purpose. Cons It is not easy to look at all running and paused experiments together. We run a lot of experiments and they are shown together in one view where some are running and some are paused. It takes time to easily find the right experiment in the mixed up view. Reason for choosing VWO Testing Pricing Review Source Response from Wingify June 18, 2020 Thanks for sharing the feedback, Shikha. We are glad that you liked the platform and found the timeline feature to be useful. Regarding viewing multiple experiments simultaneously, you can always sort the experiments using Status Filter for Running and Paused. Feel free to reach out to us at support@vwo.com and we will be happy to help if you have any specific requirement. - Venus from VWO Martijn V. Freelance SEA Consultant | Online Marketing Used the software for: 1-2 years ### "It´s a good A/B testing tool, but it used to be more complete" February 6, 2018 4.0 Better insights in the visitors of our web page Pros It´s an easy to use A/B testing tool. You can start really easy and you can check the results easy. The customer support is also good and they are willing to help Cons I don´t like it that they have updated their tool and now you have to pay more to see the videos of the visitors of the website for example. Before this was free and now it´s only for the companies who are paying more. 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