Best For

B2B and B2C marketers looking for simple, yet powerful multi-touch attribution analytics to improve their conversions, revenue, and ROI.

Product Details

Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Ranked #1 by G2 Grid for ease of setup, Attribution can be installed in minutes natively or using any CRM or ecommerce tool. Request a free demo today!

Contact Details

Attribution

https://attributionapp.com

Founded in 2014

Located in United States

See which channels work
Drill down to user data
Which channels overlap

Starting Price

  • Not provided by vendor

Free Demo

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Attribution Reviews

Overall
5/5
Ease of Use
5/5
Customer Service
5/5

Showing Most Helpful

Showing 9 of 9 reviews

Showing Most Helpful

Showing 9 of 9 reviews

Sort by:

Filter By:

Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Jeff B.
Partner
Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Source: Capterra
July 23, 2017

“Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.”

ProsAutomated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.
ConsIt is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.
Source: Capterra
July 23, 2017
Jimmy H.
Head of Product
Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
September 22, 2017

“Really impressive multi-attribution software. Nothing else like it exists at this price range.”

ProsThe ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.
ConsFor those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.
Reviewer Source 
Source: Capterra
September 22, 2017
Catalin M.
CEO
Marketing and Advertising, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 13, 2017

“Attribution is one of the best solutions to track your online efforts and see what really works!”

OverallA clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.
ProsI loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.
ConsI really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.
Reviewer Source 
Source: Capterra
August 13, 2017
Thomas K.
Growth Director
Unspecified
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Source: Capterra
July 12, 2017

“Attribution App help us understand where we should (and should not) be investing our marketing ”

ProsI can find the first touch lead source of a new customer which helps us understand where our best customers come from.
ConsThere's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.
Source: Capterra
July 12, 2017
Russ W.
Head of Marketing and Business Development
Marketing and Advertising, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 9, 2017

“Deep insight into your campaign ROI”

Pros- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users
Cons- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually
Reviewer Source 
Source: Capterra
August 9, 2017
Bruce A.
Founder
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
September 15, 2017

“Superb!”

ProsReally helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps.
ConsThe interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it.
Reviewer Source 
Source: Capterra
September 15, 2017
Jaime G.
User Acquisition
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
July 31, 2017

“A must have tool to get a clear understanding of CAC for your paid advertising campaigns”

ProsCost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks.
ConsOnly campaign level data, would love ability to break out ad set level data for platforms like Facebook.
Reviewer Source 
Source: Capterra
July 31, 2017
Geoff S.
CMO
Information Technology and Services, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
September 11, 2017

“The best service - SO GOOD IT BLEW MY MIND.”

OverallBetter insights and management of traction tests.
ProsEasy to use, install, and operate - even for a busy exec like me yet capable/detailed enough for growth marketer on my team to rely on daily.
Reviewer Source 
Source: Capterra
September 11, 2017
Josh R.
Marketing Coordinator
Information Technology and Services, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 16, 2017

“Great value for money compared to other multi-touch marketing attribution apps.”

OverallUnderstanding multi-touch attribution is a must for any marketer. Especially at growth stages. Attribution allows you to do this at a better price than enterprise options.
ProsAttribution had a quick set up and good support chat. The app is easy-to-use and does a lot for the price point.
ConsWould like a bit more flexibility. Ex. the ability to exclude some referrer URLs, as our installs are done on an app store/dashboard. Also when viewing a users it should only show visits up to the cut off point set up in your settings. Otherwise theres tons of unnecessary data, if you want to get granular on a specific user.
Reviewer Source 
Source: Capterra
August 16, 2017