# Attribution Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Attribution Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/147753/Attribution --- # Attribution Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attribution ## What is Attribution? Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Request a free demo today! ## What is Attribution used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $499 Per Feature, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attribution?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://attributionapp.com&name=Attribution) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attribution 4.7 (12) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $499 Per Feature, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (12) Ease Of Use 4.6 (260) Value For Money 5.0 (11) Value For Money 4.6 (224) Customer Service 4.9 (11) Customer Service 4.7 (210) ## Attribution alternatives [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/147753/Attribution/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Analytics 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Cross Channel Attribution 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Multi-Campaign 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Multi-Touch Attribution 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion Reporting/Analytics 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Attribution 24 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage various distribution channels, build relations with channel partners, and track their performance Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Visualize and analyze customer experience across all touchpoints and channels Establish measurable goals and objectives and track their progress over a specific period of time Manage multiple campaigns in one system Evaluate the impact of each touch point that drives a conversion Predict future data based on historical data sets Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Monitor user activity through engagement methods Track visitors and purpose of visits Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.4 (12) 4.4 Based on 12 reviews ## Pricing Value for money 5.0 (11) Basic $499.00 Per Feature,Per Month Value for money 5.0 (11) 5.0 Based on 11 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (11) 4.9 Based on 11 reviews ## User reviews Overall rating 4.7 Based on 12 reviews Filter by rating 5(9) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AZ Alex Z. Strategy & Ops Computer Software ### "So laggy" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 November 3, 2022 Pros I like the data and info that is in the software since it would be really helpful Cons It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Director of Marketing Internet ### "Incredible multi-touch attribution platform with outstanding support " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2020 Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. Pros The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Cons Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Allen M. Analyst Marketing and Advertising ### "Quick easy set ups to figure out multi-channel attribution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 22, 2020 easiest and fast way of understanding multi-channel marketing campaign performance Pros Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price Cons Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 25, 2020 Hi Allen, thanks for the review. Note that we do support campaign level data so would love to address your specific use case. Please ping support or email me directly. Thanks! JH Jimmy H. Head of Product ### "Really impressive multi-attribution software. Nothing else like it exists at this price range." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 23, 2017 Pros The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. Cons For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Bruce A. Founder ### "Superb!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 15, 2017 Pros Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. Cons The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GS Geoff S. CMO Information Technology and Services ### "The best service - SO GOOD IT BLEW MY MIND." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2017 Better insights and management of traction tests. Pros Easy to use, install, and operate - even for a busy exec like me yet capable/detailed enough for growth marketer on my team to rely on daily. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR Josh R. Marketing Coordinator Information Technology and Services ### "Great value for money compared to other multi-touch marketing attribution apps." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2017 Understanding multi-touch attribution is a must for any marketer. Especially at growth stages. Attribution allows you to do this at a better price than enterprise options. Pros Attribution had a quick set up and good support chat. The app is easy-to-use and does a lot for the price point. Cons Would like a bit more flexibility. Ex. the ability to exclude some referrer URLs, as our installs are done on an app store/dashboard. Also when viewing a users it should only show visits up to the cut off point set up in your settings. Otherwise theres tons of unnecessary data, if you want to get granular on a specific user. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Catalin M. CEO Marketing and Advertising ### "Attribution is one of the best solutions to track your online efforts and see what really works!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2017 A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall. Pros I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel. Cons I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RW Russ W. Head of Marketing and Business Development Marketing and Advertising ### "Deep insight into your campaign ROI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2017 Pros \- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users Cons \- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jaime G. User Acquisition ### "A must have tool to get a clear understanding of CAC for your paid advertising campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 31, 2017 Pros Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks. Cons Only campaign level data, would love ability to break out ad set level data for platforms like Facebook. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/147753/Attribution/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)