--- title: "Attribution Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Attribution Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/147753/Attribution/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Attribution Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attribution ## What is Attribution? Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Request a free demo today! ## What is Attribution used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $499 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attribution?[Manage this product listing](https://www.g2.com/products/attribution/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attribution 4.7 (12) VS. [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $499 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (12) Ease Of Use 4.3 (56) Value For Money 5.0 (11) Value For Money 4.4 (47) Customer Service 4.9 (11) Customer Service 4.5 (55) ## Attribution alternatives Highest Rated [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/) [4.8 (56)](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/197705/Dreamdata-io/) [SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [4.8 (9)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) ## FAQs about Attribution Overview ### Which roles and teams benefit most from Attribution? Attribution is most used by marketing, growth, and user acquisition teams that need to measure campaign performance, connect spend to conversions, and guide channel allocation. Marketing leaders and executives use reporting to evaluate revenue impact, while product, analytics, and operations teams examine customer journeys and support data-informed planning. Answer based on 12 reviews Overview ### What company size and specific industries is Attribution built for? Attribution is designed for B2B and B2C marketing teams of all company sizes that need multi-touch attribution analytics. It fits businesses focused on improving conversions, revenue, and ROI, rather than a specific industry, making it suitable for general marketing use across sectors. Features and Usability ### What are the key features of Attribution? Attribution offers attribution modeling, multi-touch attribution, cross-channel attribution, and custom attribution for measuring marketing impact. It also includes campaign management, channel management, and campaign analytics, plus conversion tracking, ROI tracking, and reporting/analytics. Additional features include customer journey mapping, audience targeting, event tracking, and third-party integrations. Integrations ### Which third-party tools and platforms does Attribution integrate with? Attribution integrates with Google Ads, HubSpot Marketing Hub, HubSpot Sales Hub, Salesforce Platform, Marketo Engage, Segment, Shopify, Stripe, and Meta for Business, with additional support for AdRoll, LinkedIn for Business, Outbrain, Recurly, Twitter/X, WooCommerce, and WordPress. Getting Started and Support ### What training and onboarding options does Attribution offer? Attribution provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review. Getting Started and Support ### What customer support options does Attribution offer? Attribution provides Email/Help Desk and Chat support. No reviewer feedback about support quality is available in the catalog data, so user experience details such as response speed, helpfulness, or common issues cannot be stated here. ## Features AI summary Based on 362 Marketing Attribution reviews Not all Marketing Attribution products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) Attribution includes **Conversion Tracking** and **Campaign Analytics**, giving marketing teams a way to connect campaigns to conversions and review how each initiative is performing across channels. However, it does not include **Performance Metrics**. Instead, it offers **Reporting/Analytics** (**61%**) and **ROI Tracking** (**55%**), which help businesses measure results, understand return on spend, and make better budget decisions over time. Campaign Analytics 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Reporting/Analytics 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data ROI Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Cross Channel Attribution 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Multi-Campaign 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Attribution 27 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - B2B Attribution: Provides features for B2B marketers. - B2C Attribution: Provides features for B2C marketers. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Custom Attribution: Allows the user to create a custom attribution model. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Multi-Campaign: Manage multiple campaigns in one system - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Predictive Analytics: Predict future data based on historical data sets - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.4 (12) 4.4 Based on 12 reviews ## Pricing Value for money 5.0 (11) Basic $499.00 Per Feature,Per Month Value for money 5.0 (11) 5.0 Based on 11 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (11) 4.9 Based on 11 reviews ## User reviews Overall rating 4.7 Based on 12 reviews Filter by rating Counts reflect reviews available in this feed. 5(9) 4(2) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Verified Reviewer Director of Marketing Used the software for: 1-3 years ### "Incredible multi-touch attribution platform with outstanding support " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2020 Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. Pros The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Cons Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Partner Used the software for: 1-3 years ### "Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels." 5.0 July 24, 2017 Pros Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless. Cons It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Strategy & Ops Used the software for: Less than 1 year ### "So laggy" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 November 4, 2022 Pros I like the data and info that is in the software since it would be really helpful Cons It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Product Used the software for: 1-3 years ### "Really impressive multi-attribution software. Nothing else like it exists at this price range." 5.0 September 25, 2017 Pros The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. Cons For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Bruce A. Founder Used the software for: Less than 1 year ### "Superb!" 5.0 September 18, 2017 Pros Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. Cons The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Attribution is one of the best solutions to track your online efforts and see what really works!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 14, 2017 A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall. Pros I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel. Cons I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Growth Director Used the software for: 1-3 years ### "Attribution App help us understand where we should (and should not) be investing our marketing " 4.0 July 12, 2017 Pros I can find the first touch lead source of a new customer which helps us understand where our best customers come from. Cons There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Marketing and Business Development Used the software for: Less than 1 year ### "Deep insight into your campaign ROI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 14, 2017 Pros \- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users Cons \- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Analyst Used the software for: Less than 1 year ### "Quick easy set ups to figure out multi-channel attribution" 4.0 February 25, 2020 easiest and fast way of understanding multi-channel marketing campaign performance Pros Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price Cons Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer User Acquisition Used the software for: Less than 1 year ### "A must have tool to get a clear understanding of CAC for your paid advertising campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2017 Pros Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks. Cons Only campaign level data, would love ability to break out ad set level data for platforms like Facebook. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/147753/Attribution/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.