# Attribution Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Attribution the right Marketing Attribution solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/147753/Attribution/reviews --- Attribution 4.7 (12) [View alternatives](https://www.capterra.com/p/147753/Attribution/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Attribution Ease of use 4.5 Customer Service 4.9 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Director of Marketing Internet Used the software for: 1-2 years ### "Incredible multi-touch attribution platform with outstanding support " August 13, 2020 5.0 Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. Pros The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Cons Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Review Source JB Jeff B. Partner Used the software for: 1-2 years ### "Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels." July 23, 2017 5.0 Pros Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless. Cons It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features. Review Source AZ Alex Z. Strategy & Ops Computer Software Used the software for: Less than 6 months ### "So laggy" November 3, 2022 3.0 Pros I like the data and info that is in the software since it would be really helpful Cons It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data Review Source JH Jimmy H. Head of Product Used the software for: 1-2 years ### "Really impressive multi-attribution software. Nothing else like it exists at this price range." September 23, 2017 5.0 Pros The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. Cons For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. Review Source Bruce A. Founder Used the software for: Less than 6 months ### "Superb!" September 15, 2017 5.0 Pros Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. Cons The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. Review Source CM Catalin M. CEO Marketing and Advertising Used the software for: 6-12 months ### "Attribution is one of the best solutions to track your online efforts and see what really works!" August 13, 2017 5.0 A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall. Pros I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel. Cons I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit. Review Source TK Thomas K. Growth Director Used the software for: 1-2 years ### "Attribution App help us understand where we should (and should not) be investing our marketing " July 13, 2017 4.0 Pros I can find the first touch lead source of a new customer which helps us understand where our best customers come from. Cons There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating. Review Source RW Russ W. Head of Marketing and Business Development Marketing and Advertising Used the software for: 6-12 months ### "Deep insight into your campaign ROI" August 10, 2017 5.0 Pros \- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users Cons \- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually Review Source Allen M. Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Quick easy set ups to figure out multi-channel attribution" February 22, 2020 4.0 easiest and fast way of understanding multi-channel marketing campaign performance Pros Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price Cons Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first Review Source Response from Attribution February 25, 2020 Hi Allen, thanks for the review. Note that we do support campaign level data so would love to address your specific use case. Please ping support or email me directly. Thanks! JG Jaime G. User Acquisition Used the software for: 6-12 months ### "A must have tool to get a clear understanding of CAC for your paid advertising campaigns" July 31, 2017 5.0 Pros Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks. Cons Only campaign level data, would love ability to break out ad set level data for platforms like Facebook. Review Source GS Geoff S. CMO Information Technology and Services Used the software for: Less than 6 months ### "The best service - SO GOOD IT BLEW MY MIND." September 11, 2017 5.0 Better insights and management of traction tests. Pros Easy to use, install, and operate - even for a busy exec like me yet capable/detailed enough for growth marketer on my team to rely on daily. Review Source JR Josh R. Marketing Coordinator Information Technology and Services Used the software for: Less than 6 months ### "Great value for money compared to other multi-touch marketing attribution apps." August 17, 2017 5.0 Understanding multi-touch attribution is a must for any marketer. Especially at growth stages. Attribution allows you to do this at a better price than enterprise options. Pros Attribution had a quick set up and good support chat. The app is easy-to-use and does a lot for the price point. Cons Would like a bit more flexibility. Ex. the ability to exclude some referrer URLs, as our installs are done on an app store/dashboard. Also when viewing a users it should only show visits up to the cut off point set up in your settings. Otherwise theres tons of unnecessary data, if you want to get granular on a specific user. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.