Who Uses This Software?

Multichannel Retailers, Ecommerce Businesses, Marketing and Advertising Agencies.


Average Ratings

8 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $60.00/month
  • Pricing Details
    Basic 60$ Business 1,400$ Enterprise from 10,000$
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • OWOX
  • www.owox.com
  • Founded 2002
  • Ukraine

About OWOX BI

OWOX BI is your personal marketing analyst that helps you grow faster and achieve your marketing goals. With marketing analytics by OWOX BI, you will: - Find growth areas and identify your risks - Get an AI-powered forecast of your marketing plan performance - Receive actionable reports for every employee - Create your data-driven marketing strategy OWOX BI clients grow 22% faster than the market average.


OWOX BI Features

  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators

OWOX BI Reviews Recently Reviewed!


Capterra loader

A solution to reduce time on daily marketing analytics routine

Apr 08, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It's just so great that now we don't need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

Cons: Nothing! Great tool, great team, great results!

Overall: First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they've been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They've helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Capterra loader

A handy service for marketing analysis

Feb 18, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What's more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

Cons: I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

Overall: It's a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

Capterra loader

Really great tool for every marketer

Feb 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data.

Cons: We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

Overall: Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts.

Great software, a must-have for date-oriented marketers

Oct 18, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: + Ease of use. It is very easy to set up data pipelines and attribution models.

+ Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)

+ Reactive support : customer support questions are answered promptly and professionally

Cons: - Could have additional data sources for pipelines

- Would love to have a feature to connect to Data Studio.

Overall: It is a massive time-saver !

Great marketing tool

Apr 08, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: A totally fresh solution for marketing analysts. We've used several different tools to collect data like ad costs, user behavior, and CRM data. Now we access it all using one software, which merges the crucial KPIs and displays them on a convenient and comprehensive dashboard.

Cons: The trial lets you work with data during the limited time, which might not be enough to discover its full potential. So, if you want to see what this software is capable of, you'll need to buy a subscription.

Overall: OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports. It delivers data from different sources and platforms so our marketing team doesn't have to manually transfer it into sheets. This helped us eliminate human errors and automatic mistakes that often happen during data collection.

Capterra loader

A useful service for building brilliant reports

Apr 02, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: OWOX BI lets us merge users' data from the website, Google Analytics, and salesforce , create data reports that include all users' sessions, as well as conduct cohort analysis. We now can easily export all stats in Google Sheets and clearly see our budget spends.

Cons: There isn't anything we couldn't figure out. Their blog is a helpful source of information, especially at the beginning.

Overall: We couldn't build comprehensive reports with data on users' behavior in Google Analytics. So, we used OWOX BI to take into account CRM data, and gather all information in Google BigQuery. This tool helped us reflect all data needed for cohort analysis. Based on obtained reports, we re-allocated our budget on customers who are ready to purchase our products and improved our LTV.

Great software to improve marketing

Apr 08, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This software is comprehensive and can improve marketing in many ways. OWOX BI showed us the real value of each session and channel so that we now see the impact of every step a user takes before purchase.

Cons: The merged reports can get a bit complicated but mostly because of big volumes of numbers from various sources.

Overall: OWOX BI tackled one of the biggest challenges for us that dealt with data collection from various systems. Basically, the software exports and brings together data on total ad costs, user behavior, and actual CRM data. So, now we get detailed reports and improve our ad costs accordingly.

Great tool for collecting raw data

Feb 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: We use OWOX BI products to collect unsampled data from ad & analytics services, export data from CRM and evaluate the performance of all our ad campaigns.

Cons: Everything is fine. We are completely satisfied with these tools.

Overall: We have saved a lot of time by integrating data from all our channels and discovered really effective ad channels.

Capterra loader

More than a SuperMetrics alternative

Dec 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: This software is great for importing campaign cost data into Google Analytics.

Cons: The Pipeline product connection to Google Analytics broke and I wasn't notified to re-configure the connection.

Overall: OWOX offers sophisticated attribution solutions. With their Pipeline product, I've been able save time by auto-importing all my client's campaign cost data.