--- title: "OWOX Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about OWOX Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/148057/OWOX-BI/" page_type: "product" language: "en" --- # OWOX Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OWOX ## What is OWOX? OWOX Data Marts is a free-forever, open-source self-service analytics platform that lets data teams define metrics once with SQL, tables, or via API connectors – and reuse them across BI tools. (1) Consistent, governed metric definitions (2) JavaScript-based connectors (Facebook Ads, TikTok Ads, LinkedIn Ads, and more) (3) Works with BigQuery, Athena, Snowflake, Databricks (4) Push data to Sheets or pull from Looker Studio (5) coming soon - Power BI, Excel, Tableau Change the definition in one place, and it updates everywhere automatically. No license limits, no fees & no vendor lock-in. ## What is OWOX used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $24 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for OWOX?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.owox.com&name=OWOX) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OWOX 5.0 (18) VS. [4.5 (6,255)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $24 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (18) Ease Of Use 4.3 (8,040) Value For Money 4.9 (17) Value For Money 4.2 (5,525) Customer Service 5.0 (16) Customer Service 4.4 (5,180) ## OWOX alternatives [4.5 (285)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,326)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [View all alternatives](https://www.capterra.com/p/148057/OWOX-BI/alternatives/) ## FAQs about OWOX Overview ### Which roles and teams benefit most from OWOX? OWOX is most used by marketing teams, digital growth specialists, and analytics professionals who need accurate attribution, campaign reporting, and cross-channel performance insights. E-commerce coordinators and consultants use it to connect advertising and sales data, while executives and business analysts rely on dashboards to guide budgeting, forecasting, and strategic decisions. Answer based on 18 reviews Overview ### What company size and specific industries is OWOX built for? OWOX is designed for SMB and enterprise companies across a wide range of industries, making it suitable for organizations that need analytics and data management tools regardless of scale. It is positioned for businesses that range from smaller teams to large, complex enterprises. Features and Usability ### What are the key features of OWOX? OWOX offers reporting and analytics features such as dashboards, customizable reports, scorecards, and activity dashboards. It also includes website analytics, campaign tracking, multi-channel attribution, cohort analysis, and customer journey mapping, plus KPI tracking, ROI tracking, predictive analytics, A/B testing, and ad hoc analysis and reporting. Pricing ### How much does it cost and what fees or limitations are included? OWOX starts with a free plan and then the $24 per month Starter plan, the $29 per month Team plan, and a Corporate plan with custom pricing. The Free tier includes 5 monthly credits and 1 seat; Starter includes 15 credits, while Team credits scale by user count. Integrations ### Which third-party tools and platforms does OWOX integrate with? OWOX integrates with Google Analytics 360, LinkedIn for Business, Meta for Business, Ringostat, and Twitter/X. These integrations cover analytics, advertising, and call tracking platforms, giving OWOX connections to the main marketing and measurement tools listed in its catalog. Getting Started and Support ### What training and onboarding options does OWOX offer? OWOX provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review and setup. Getting Started and Support ### What customer support options does OWOX offer? OWOX offers email/help desk, a knowledge base, phone support, and chat. Customer support feedback is not available in the catalog data, so no user experience patterns about response times, helpfulness, or common frustrations can be stated. ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra reviewers highlight these features as the top priorities when choosing marketing analytics software: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) OWOX BI supports **Performance Metrics**, giving teams a way to monitor campaign results and track marketing outcomes over time. However, it does not include **Reporting & Statistics** or **Conversion Tracking**. Instead, it offers **ROI Tracking** (**44%**), which helps connect marketing spend to business results. Together, these capabilities help businesses measure effectiveness, compare channel performance, and make better budget decisions. Performance Metrics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Campaign Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Multi-Channel Attribution 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities OWOX 22 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.9 (18) 4.9 Based on 18 reviews ## Pricing Value for money 4.9 (17) Free Version [View pricing plan details](https://www.capterra.com/p/148057/OWOX-BI/pricing/) Free $0.00 It includes: - Select from 12 data sources - 1 pipeline - 1 seat - Automated daily data refreshes - 7-day data actualization - Data monitoring - Connect Google Sheets - Add up to 8 more pipelines for $40 per month each Starter $24.00 Flat Rate,Per Month It includes: - Select from 15 data sources - 10 pipelines - 5 seats - Automated daily data refreshes - 21-day data actualization - Cookie-less privacy complaint tracker - Merge data from different sources with easy-to use transformations - Real-time user behavior data streaming data streaming - Historical data import - Visualize data in Google Sheets or Looker Studio - 18-pre-built customizable Looker Studio templates - Add up to 50 pipelines - Everything in starter+ Team $29.00 Flat Rate,Per Month It includes: - Everything in Growth+ - Select from 33 data sources - 10 pipelines - Unlimited seats - Automated dailty data refreshes - 21-day data actualization - Smart marketing dashboard tailored to your business model - Custom attributions modeling - Visualize data in Tableau, Qlik and Power BI - Data region choice (US, EU, Other) - Data advisory program - Add unlimited pipelines Corporate Special offers for teams It includes: - Everything in Professional+ - Select from 150+ data sources - Custom data modeling - Advanced transformations done for you - Dedicated Customer Success Manager - Enterprise SLA Value for money 4.9 (17) 4.9 Based on 17 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (16) 5.0 Based on 16 reviews ## User reviews Overall rating 5.0 Based on 18 reviews Filter by rating 5(18) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Yevhen Z. Growth Marketing Manager Marketing and Advertising ### "Easy monitoring of all marketing KPIs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2022 Our team re-distributed the budget to effective channels, and the ROI increased by 12%. This is an amazing result for the business, which we couldn’t obtain without OWOX BI Pros This tool combines data from different channels - you don’t have to upload anything manually. It automatically exports data from different channels, calculates required marketing metrics, and helps to visualize the actual picture of your business in figures. Cons It’s somewhat difficult for beginners since you should have a minimum knowledge of web analytics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dmytro S. Co-Owner Information Services ### "Great instrument to analyze online and offline marketing data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2021 There are lots of things to mention. The main points on this list are: we calculated the ROPO impact, effectively managed ad channels, reduced spending, built comprehensive reports for the sales team and management, improved our marketing strategies, found new areas of growth for the business. Pros OWOX BI has a vast scope of useful features to process marketing data. It automatically collects, processes, and merges data from many channels. But one thing that our team appreciates the most, OWOX BI helps us to process offline orders and take them into account in general reports. It’s a fantastic option since we now receive accurate data on customers’ activity and sales. The cohort analysis is something we look to explore further on. That’s to say, OWOX BI has much to offer. Cons You need to have good analytical skills as a marketer to make the most of this tool and its features. Though, they have some great user cases in their knowledge base. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Artur N. e-commerce coordinator Retail ### "59 / 5000 Wyniki tłumaczenia It helps to collect more analytical data in one place " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 16, 2021 It allows you to get more data from Google Analytics and thus make better decisions Pros It allows you to easily integrate marketing tools with Google Analytics. In the case of tools that do not have automatic integration, it allows for simple and effective data transfer from Google Sheet. Cons It becomes quite expensive with more connections. The free version allows you to create one data connection. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User COO Computer Networking ### "Fantastic functionality and data analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2021 OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies. Pros OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge. Cons It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Computer Software ### "This technology will help you discover more data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 3, 2021 Ever since I start using OWOX BI, I realized the true power of the gathered data. The service helped me to collect more than 20 metrics I needed for an in-depth marketing analysis as well as the cohort analysis. No more struggle with datasheets and reports that usually take much time. Pros What I like is that OWOX BI has many options for data processing. Their dedicated team regularly updates the functionality to meet users demands. Just recently, they implemented a feature with forecasts. Now, you can manage all-in-one marketing analytics, import and view data from multiple channels, as well as predict whether your marketing plans will be realized. Cons Nothing of the sort. If the service is put to its intended use, no faults can be found. However, you need to be analytical savvy as a marketer to reap the benefits of OWOX BI. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Software Engineer Information Technology and Services ### "Great marketing tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2019 We’ve found out that most of our hypotheses in marketing were wrong and based on guessing. Now, we can say why we’re experimenting with one or other approach considering full-fledged data about our activities. Thanks, OWOX BI! Pros It was an eyes-opening experience. We’ve solved problems we haven’t even suspected. Cons All implementation wasn’t so fast as we expected. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DP Denis P. data analyst Telecommunications ### "One safe storage" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 15, 2019 All of our data was sketchy and impossible to process. We’ve avoided hiring a number of analysts to align the data the way we need with the single product of OWOX BI. Now, all the data flows easily, stores aligned and normalized. And our reports are no more nightmares, they’re brilliant. Thanks, OWOX BI Pros Connecting different and specified data into one safe and sound storage. OWOX BI changes the business from the inside Cons Nothing especially, everything is fine. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Valeria T. PR Manager Computer Software ### "Perfect solution for retailers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 15, 2019 OWOX BI is a perfect solution for retailers. It showed us the ROPO effect, so we now see that online ads brought us more clients than we thought, even though 70% of all purchases were made offline. Knowing this, we re-allocated the budget in a more efficient way. Pros OWOX BI lets us evaluate online and offline sales and see the value of each user session that leads them to the purchase in the physical store. Using this tool, we are able to see how online ads help us increase revenue. Cons There's nothing to complain about. As a marketer, you might require the help of analysts at first but in the long run, it's not that difficult. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Yevhen S. Marketing Manager Outsourcing/Offshoring ### "We’ve defeated sampling with OWOX BI!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2019 Our business entered a fast-growing stage of development and we met the problem of sampling in our analytical data. To stop the harm it may cause, we asked OWOX BI to help us with this issue. Now, we’re sure for 100% that our data is unsampled and we have all the situation under control. Pros That our problem was solved with the right instrument and without no “surprises”. Cons Nothing in particular. We hope there will be no problems in the future, too. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NG Nika G. Marketing manager Computer Software ### "Great marketing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2019 OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports. It delivers data from different sources and platforms so our marketing team doesn’t have to manually transfer it into sheets. This helped us eliminate human errors and automatic mistakes that often happen during data collection. Pros A totally fresh solution for marketing analysts. We’ve used several different tools to collect data like ad costs, user behavior, and CRM data. Now we access it all using one software, which merges the crucial KPIs and displays them on a convenient and comprehensive dashboard. Cons The trial lets you work with data during the limited time, which might not be enough to discover its full potential. So, if you want to see what this software is capable of, you’ll need to buy a subscription. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148057/OWOX-BI/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.