# OWOX BI Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is OWOX BI the right Marketing Analytics solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/148057/OWOX-BI/reviews --- OWOX BI 5 (18) [View alternatives](https://www.capterra.com/p/148057/OWOX-BI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of OWOX BI Ease of use 4.3 Customer Service 5.0 ## Showing most helpful reviews Showing 1-18 of 18 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alex K. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "A solution to reduce time on daily marketing analytics routine " April 8, 2019 5.0 First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages. Pros It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines. Cons Nothing! Great tool, great team, great results! Review Source Dmytro S. Co-Owner Information Services Used the software for: 1-2 years ### "Great instrument to analyze online and offline marketing data" October 4, 2021 5.0 There are lots of things to mention. The main points on this list are: we calculated the ROPO impact, effectively managed ad channels, reduced spending, built comprehensive reports for the sales team and management, improved our marketing strategies, found new areas of growth for the business. Pros OWOX BI has a vast scope of useful features to process marketing data. It automatically collects, processes, and merges data from many channels. But one thing that our team appreciates the most, OWOX BI helps us to process offline orders and take them into account in general reports. It’s a fantastic option since we now receive accurate data on customers’ activity and sales. The cohort analysis is something we look to explore further on. That’s to say, OWOX BI has much to offer. Cons You need to have good analytical skills as a marketer to make the most of this tool and its features. Though, they have some great user cases in their knowledge base. Review Source VR Verified Reviewer Senior Digital Marketing Consultant Used the software for: 6-12 months ### "Great software, a must-have for date-oriented marketers" October 18, 2017 5.0 It is a massive time-saver ! Pros \+ Ease of use. It is very easy to set up data pipelines and attribution models. + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data) + Reactive support : customer support questions are answered promptly and professionally Cons \- Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio. Review Source VR Verified Reviewer COO Computer Networking Used the software for: 6-12 months ### "Fantastic functionality and data analysis" August 13, 2021 5.0 OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies. Pros OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge. Cons It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning. Review Source Tetyana G. IT Business Analyst Telecommunications Used the software for: 1-2 years ### "A handy service for marketing analysis" February 18, 2019 5.0 It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending. Pros A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection. Cons I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time. Review Source Kate K. Global Partnership Manager Marketing and Advertising Used the software for: 1-2 years ### "Really great tool for every marketer" February 28, 2019 5.0 Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts. Pros OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data. Cons We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "This technology will help you discover more data" June 3, 2021 5.0 Ever since I start using OWOX BI, I realized the true power of the gathered data. The service helped me to collect more than 20 metrics I needed for an in-depth marketing analysis as well as the cohort analysis. No more struggle with datasheets and reports that usually take much time. Pros What I like is that OWOX BI has many options for data processing. Their dedicated team regularly updates the functionality to meet users demands. Just recently, they implemented a feature with forecasts. Now, you can manage all-in-one marketing analytics, import and view data from multiple channels, as well as predict whether your marketing plans will be realized. Cons Nothing of the sort. If the service is put to its intended use, no faults can be found. However, you need to be analytical savvy as a marketer to reap the benefits of OWOX BI. Review Source Maryna N. SMM Specialist Computer Software Used the software for: 1-2 years ### " A useful service for building brilliant reports" April 2, 2019 5.0 We couldn’t build comprehensive reports with data on users’ behavior in Google Analytics. So, we used OWOX BI to take into account CRM data, and gather all information in Google BigQuery. This tool helped us reflect all data needed for cohort analysis. Based on obtained reports, we re-allocated our budget on customers who are ready to purchase our products and improved our LTV. Pros OWOX BI lets us merge users’ data from the website, Google Analytics, and salesforce , create data reports that include all users’ sessions, as well as conduct cohort analysis. We now can easily export all stats in Google Sheets and clearly see our budget spends. Cons There isn’t anything we couldn’t figure out. Their blog is a helpful source of information, especially at the beginning. Review Source Yevhen Z. Growth Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Easy monitoring of all marketing KPIs" July 5, 2022 5.0 Our team re-distributed the budget to effective channels, and the ROI increased by 12%. This is an amazing result for the business, which we couldn’t obtain without OWOX BI Pros This tool combines data from different channels - you don’t have to upload anything manually. It automatically exports data from different channels, calculates required marketing metrics, and helps to visualize the actual picture of your business in figures. Cons It’s somewhat difficult for beginners since you should have a minimum knowledge of web analytics. Review Source Valeria T. PR Manager Computer Software Used the software for: 1-2 years ### "Perfect solution for retailers" April 15, 2019 5.0 OWOX BI is a perfect solution for retailers. It showed us the ROPO effect, so we now see that online ads brought us more clients than we thought, even though 70% of all purchases were made offline. Knowing this, we re-allocated the budget in a more efficient way. Pros OWOX BI lets us evaluate online and offline sales and see the value of each user session that leads them to the purchase in the physical store. Using this tool, we are able to see how online ads help us increase revenue. Cons There's nothing to complain about. As a marketer, you might require the help of analysts at first but in the long run, it's not that difficult. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Great software to improve marketing" April 8, 2019 5.0 OWOX BI tackled one of the biggest challenges for us that dealt with data collection from various systems. Basically, the software exports and brings together data on total ad costs, user behavior, and actual CRM data. So, now we get detailed reports and improve our ad costs accordingly. Pros This software is comprehensive and can improve marketing in many ways. OWOX BI showed us the real value of each session and channel so that we now see the impact of every step a user takes before purchase. Cons The merged reports can get a bit complicated but mostly because of big volumes of numbers from various sources. Review Source Yevhen S. Marketing Manager Outsourcing/Offshoring Used the software for: 1-2 years ### "We’ve defeated sampling with OWOX BI!" April 10, 2019 5.0 Our business entered a fast-growing stage of development and we met the problem of sampling in our analytical data. To stop the harm it may cause, we asked OWOX BI to help us with this issue. Now, we’re sure for 100% that our data is unsampled and we have all the situation under control. Pros That our problem was solved with the right instrument and without no “surprises”. Cons Nothing in particular. We hope there will be no problems in the future, too. Review Source NG Nika G. Marketing manager Computer Software Used the software for: 1-2 years ### "Great marketing tool" April 8, 2019 5.0 OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports. It delivers data from different sources and platforms so our marketing team doesn’t have to manually transfer it into sheets. This helped us eliminate human errors and automatic mistakes that often happen during data collection. Pros A totally fresh solution for marketing analysts. We’ve used several different tools to collect data like ad costs, user behavior, and CRM data. Now we access it all using one software, which merges the crucial KPIs and displays them on a convenient and comprehensive dashboard. Cons The trial lets you work with data during the limited time, which might not be enough to discover its full potential. So, if you want to see what this software is capable of, you’ll need to buy a subscription. Review Source AN Artur N. e-commerce coordinator Retail Used the software for: 6-12 months ### "59 / 5000 Wyniki tłumaczenia It helps to collect more analytical data in one place " August 16, 2021 5.0 It allows you to get more data from Google Analytics and thus make better decisions Pros It allows you to easily integrate marketing tools with Google Analytics. In the case of tools that do not have automatic integration, it allows for simple and effective data transfer from Google Sheet. Cons It becomes quite expensive with more connections. The free version allows you to create one data connection. Review Source DP Denis P. data analyst Telecommunications Used the software for: 1-2 years ### "One safe storage" April 15, 2019 5.0 All of our data was sketchy and impossible to process. We’ve avoided hiring a number of analysts to align the data the way we need with the single product of OWOX BI. Now, all the data flows easily, stores aligned and normalized. And our reports are no more nightmares, they’re brilliant. Thanks, OWOX BI Pros Connecting different and specified data into one safe and sound storage. OWOX BI changes the business from the inside Cons Nothing especially, everything is fine. Review Source VR Verified Reviewer Software Engineer Information Technology and Services Used the software for: 1-2 years ### "Great marketing tool!" April 24, 2019 5.0 We’ve found out that most of our hypotheses in marketing were wrong and based on guessing. Now, we can say why we’re experimenting with one or other approach considering full-fledged data about our activities. Thanks, OWOX BI! Pros It was an eyes-opening experience. We’ve solved problems we haven’t even suspected. Cons All implementation wasn’t so fast as we expected. Review Source SS Stanislav S. Digital Maketing Manager Internet Used the software for: 1-2 years ### "Great tool for collecting raw data" February 26, 2019 5.0 We have saved a lot of time by integrating data from all our channels and discovered really effective ad channels. Pros We use OWOX BI products to collect unsampled data from ad & analytics services, export data from CRM and evaluate the performance of all our ad campaigns. Cons Everything is fine. We are completely satisfied with these tools. Review Source Nefer L. Marketing Consultant Hospitality Used the software for: Less than 6 months ### "More than a SuperMetrics alternative" December 23, 2018 5.0 OWOX offers sophisticated attribution solutions. With their Pipeline product, I've been able save time by auto-importing all my client's campaign cost data. Pros This software is great for importing campaign cost data into Google Analytics. Cons The Pipeline product connection to Google Analytics broke and I wasn't notified to re-configure the connection. Review Source Similar Products Featured ## Related categories [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.