--- title: "Rubrik Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Rubrik Software - reviews, pricing plans, popular comparisons to other Server Backup products and more." source_url: "https://www.capterra.com/p/148206/Rubrik/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Rubrik Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Rubrik ## What is Rubrik? Rubrik is a cybersecurity company and our mission is to secure the world’s data. We pioneered Zero Trust Data SecurityTM to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, built with a Zero Trust design and powered by machine learning, delivers complete cyber resilience in a single platform across enterprise, cloud, and SaaS. Our platform automates data policy management and enforcement, safeguards sensitive data, delivers data threat analytics and response, and orchestrates rapid cyber and operational recovery. ## What is Rubrik used for? [Backup](https://www.capterra.com/backup-software/)[Server Backup](https://www.capterra.com/server-backup-software/)[Archiving](https://www.capterra.com/archiving-software/) Recognitions Shortlist Best ease of use Top alternative Featured Overall rating Based on 74 user reviews Reviews sentiment Positive 99% Neutral 1% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Data Management / 2026 Our "Best of" badge program showcases products with the highest ratings... - Business Continuity / 2025 - Cloud Management / 2025 - Cloud Security / 2025 - Data Management / 2025 Our "Best of" badge program showcases products with the highest ratings... Do you work for Rubrik?[Manage this product listing](https://www.g2.com/products/rubrik/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Rubrik 4.8 (74) VS. [4.6 (375)](https://www.capterra.com/p/163343/Backup-and-Recovery/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (74) Ease Of Use 4.7 (374) Value For Money 4.5 (67) Value For Money 4.4 (357) Customer Service 4.7 (70) Customer Service 4.5 (358) ## Rubrik alternatives [4.6 (1,201)](https://www.capterra.com/p/171884/IDrive/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.8 (77)](https://www.capterra.com/p/154905/Veeam-Availability-Suite/reviews/) Starting price $428.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [NAKIVO Backup & Replication](https://www.capterra.com/p/161328/NAKIVO/) [4.8 (467)](https://www.capterra.com/p/161328/NAKIVO/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161328/NAKIVO/) [Vinchin Backup & Recovery](https://www.capterra.com/p/180134/Vinchin-Backup-Recovery/) [4.7 (192)](https://www.capterra.com/p/180134/Vinchin-Backup-Recovery/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180134/Vinchin-Backup-Recovery/) [View all alternatives](https://www.capterra.com/p/148206/Rubrik/alternatives/) ## FAQs about Rubrik Overview ### What problems does Rubrik solve? Rubrik solves manual backup monitoring, fragmented multi-site data protection, and slow recovery after outages or cyberattacks. It automates SLA-based backups for virtual machines, databases, and file workloads, supports fast file and live VM recovery, and centralizes management. IT administrators, service desk teams, infrastructure engineers, and disaster recovery teams benefit most. Answer based on 58 reviews Overview ### Which roles and teams benefit most from Rubrik? Rubrik is most used by systems administrators, systems engineers, storage administrators, and network engineers managing backup, recovery, and data protection operations. Site reliability and software engineering teams use it to restore workloads and reduce downtime, while IT architects, business systems leaders, and service desk staff support recovery planning and incident response. Answer based on 74 reviews Overview ### What company size and industries is Rubrik built for? Rubrik is built for midsize to large businesses, with enterprises representing 42% of reviewers and midsize companies 32%. It supports cloud data management across data centers for Information Technology and Services organizations (13%), Higher Education institutions (11%), and Hospital & Health Care providers (8%), including search, analytics, recovery, retrieval, and compliance needs. Answer based on 74 reviews Features and Usability ### What are the key features of Rubrik? Rubrik includes core backup and recovery features such as Backup Scheduling, VM Backup, Cloud Backup, and instant recovery through live mounts. Differentiating capabilities include SLA-based policies, data immutability, encryption, cloud replication, and centralized dashboards for managing multiple sites. Its API and web interface support automated protection, search, and file-level restores. Answer based on 46 reviews Getting Started and Support ### What training and onboarding options does Rubrik offer? Rubrik provides webinars, documentation, and videos for training and onboarding. Webinars support live guidance and Q&A, documentation offers written reference material for setup and feature checks, and videos provide visual walkthroughs that users can review at their own pace. Answer based on 1 reviews Getting Started and Support ### What customer support options does Rubrik offer, and how do users rate the experience? Rubrik offers email/help desk, phone support, 24/7 live representatives, and chat. Users generally describe support as responsive, friendly, and effective at resolving technical issues and assisting with upgrades. Some report slower ticket handling in the UK, inconsistent contacts, weaker knowledge articles, and difficulties with Envoy-related support. Answer based on 28 reviews Security ### How does Rubrik handle data security and access control? Rubrik protects data with SLA-based backups, data immutability, and cloud replication, including Azure replication to help mitigate data-center outages. Users can verify protection status through the GUI and reports, while a single interface centralizes management. Some reviewers report performance, functionality, and quality-assurance issues after version upgrades. Answer based on 10 reviews Features and Usability ### How easy is Rubrik to use for backup management? Rubrik makes backup administration straightforward with an intuitive interface, SLA policies, and automated scheduling. IT administrators value managing backups, upgrades, and restores through the GUI or APIs with little daily oversight. Some long-term users note that workflows can become less straightforward when cloud platform requirements change. Answer based on 25 reviews Features and Usability ### How well does Rubrik handle data recovery and restores? Rubrik provides fast, flexible recovery for virtual machines, files, and cloud-based backups, including live mounts and file-level restores. Enterprise IT teams value searchable backup content and low downtime during incidents. Some recovery tasks need extra steps, including browser downloads, batch recovery through APIs, or third-party tools for certain application items. Answer based on 21 reviews ## Features AI summary Based on 965 Server Backup reviews Capterra data shows that buyers of server backup software rank the following features as their top priorities: - **Disaster Recovery** (**70%** of reviewers rated this feature as critical) - **VM Backup** (**73%**) - **Incremental Backup** (**48%**) Rubrik supports all three of the features reviewers value most: **Disaster Recovery**, **VM Backup**, and **Incremental Backup**. Together, these capabilities help businesses restore systems after outages, protect virtual environments more effectively, and back up only changed data to reduce storage use and backup time, allowing teams to maintain continuity and recover data with less disruption. VM Backup 4.9 (20) 90.00% of 20 reviewers that rated this feature as important or highly important Copying of data on a virtual machine (VM) in a VMware environment to prevent data loss Incremental Backup 4.9 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Copy only the new data that has been changed or created since the previous backup Backup Scheduling 4.5 (21) 80.95% of 21 reviewers that rated this feature as important or highly important Schedule automatic backups by selecting the frequency of data backup jobs Secure Data Storage 4.8 (19) 84.21% of 19 reviewers that rated this feature as important or highly important Securely stores data to prevent data loss or breaches Encryption 4.8 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Convert data into a code for security Backup and Recovery 4.8 (21) 80.95% of 21 reviewers that rated this feature as important or highly important Create backups and provide methods to recover deleted/lost data Rubrik 65 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Audit Trail: A record of all activities within the system, including user access, changes made, etc. - Automatic Backup: Data is backed up automatically to prevent data loss - Backup and Recovery: Create backups and provide methods to recover deleted/lost data - Backup Log: Records the events that occur during a backup process - Backup Scheduling: Schedule automatic backups by selecting the frequency of data backup jobs - Bare-Metal Restore: Restore a physical server or computer to its original state (i.e., rebuild from scratch) for data recovery - Business Impact Analysis: Predicts the consequences of disruption to a business function. - Capacity Management: Monitor service demand and performance to plan for adequate resources that meet business needs - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Cloud Backup: Process of backing up of files and applications to cloud-based remote servers for protection of data - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Configurable Workflow: Configure existing workflows to meet your organization's needs - Continuous Backup: Backup of computer data automatically saving a copy of every change made to that data - Continuous Monitoring: Conduct tracking and assessment of application and device behavior without breaks or interruptions - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Reports: Alter the layout and content of reports - Dashboard Creation: Creation and customization of dashboards - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Recovery: Ability to restore deleted, hidden, or lost data from an email server/system - Data Replication: Process of copying and storing data in more than one site or node - Data Retention Management: Manage/customize policies to organize data and determine where data should be stored or archived and for how long. - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Deduplication: Data compression technique for eliminating duplicate copies of repeating data - Disaster Recovery: Plan and implement business continuity measures in case of unforeseen events - Duplicate Detection: Compare new data with existing records to detect duplicate entries - Encryption: Convert data into a code for security - Incident Management: Manage and track all disruptions and incidents - Incremental Backup: Copy only the new data that has been changed or created since the previous backup - Indexing: Compile and organize data into specific metrics - Information Governance: Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. - Intrusion Detection System: Identify and alert about security breaches by third parties - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Multi-Cloud Management: Allows businesses to monitor and secure applications and workloads across multiple public clouds - Multi-User Collaboration: Two-way actions and communication between multiple users in real time - Policy Management: Create, manage, and track policies and procedures within an organization - Real-Time Analytics: Analyze and gain insights into data in real-time - Remote Monitoring & Management: Remotely monitor and manage client networks, endpoints, systems, and devices via locally installed applications - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Risk Management: Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work - Scenario Planning: Develop potential scenarios to identify risks and opportunities - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Storage Management: Store items for a designated period of time - Threat Intelligence: Information to prevent, understand and identify cyber threats - VM Backup: Copying of data on a virtual machine (VM) in a VMware environment to prevent data loss - Vulnerability Assessment: The process of identifying, quantifying, and prioritizing the vulnerabilities in a system. - Vulnerability Protection: Safeguards to protect network vulnerabilities - Web Access/Restoration: Web Access/Restoration - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (74) 4.6 Based on 74 reviews ## Pricing Value for money 4.5 (67) ### Starting price Free trial not available Value for money 4.5 (67) 4.5 Based on 67 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (70) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (70) 4.7 Based on 70 reviews ## User reviews Overall rating 4.8 Based on 74 reviews Filter by rating Counts reflect reviews available in this feed. 5(57) 4(16) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful JB Jeff B. Network Administrator Used the software for: 3-5 years ### "Great solution, but we miss our local sales team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 December 15, 2025 We have been using it for three years, and are happy with it. It is easy to manage, and fairly intuitive. Pros Easy to use, recoveries are fast, recovery options are flexible, and it has great security and ransomware protection features. Cons Our local sales team left about two years ago, and since then, our relationship with Rubrik has basically gone away. We were able to be much more engaged with the solution when we had a local team that we were constantly in contact with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Burhan A. Senior Systems Engineer Used the software for: 3-5 years ### "The Ultimate Solution for Data Management and Protection" 5.0 August 5, 2024 Pros Instant recovery of VMs using the direct mount feature of Rubrik. Ability to archive your backups to cloud storage. Ease of use Cons Pricing and complex licensing options and naming of the features. Limited integration options with opensource virtualization solutions like Proxmox/KVM etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Storage and Backup Engineer - Lead Storage Architect Used the software for: Less than 1 year ### "I am patiently awaiting the release of 4.1 which should bring massive improvements ." 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 March 22, 2018 We haven't progressed far enough with the product to see value to our overall business objectives. Pros Rubrik is used to protect 1,000+ objects in my environment with 90%+ being VMware virtual machines. It is being used across the whole organization, globally, with three clusters existing to support our global initiatives. It provides backup protection for my objects and also provides a way to migrate certain data profiles into the cloud. Searchable Content - search for file across datasets allows for quick restores. Cons I am patiently awaiting the release of 4.1 which should bring massive improvements to the functionality of the system as well as add additional features missing from the product. I feel Rubrik is well suited for customers that want to run high amount of snapshots per day and wish for a lower RPO granularity for restore. It is less appropriate for perhaps customers that want to run all their backups in one evening because of how jobs are queued and spread across the backup window. Missing functionality - allow for more granular intervals across different time segments. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer System administrator Used the software for: 1-3 years ### "Rubrik has agreat feature and potential" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 9, 2024 Even with problem or frustration, Rubrik is still one of the best backup platform Pros Support Web single pane of glass community Api first Cons Lack of GCP feature update QA seem to be not fully appropriate UI sometime not uniform Developpement still seem to be push and forget...(mean missing to include stuff when released...so need to be patience to have the whole thing) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sr. Systems Engineer Used the software for: 3-5 years ### "I trusted them with our data and never regretted it. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2024 Rubrik is the product I recommend to any business looking for backing up environments, especially virtual ones and databases. Have been using them for 6 years and have never regretted choosing them. The proof was when we survived a cyber attack thanks in large part to their recoverability and support during the experience. Pros The web management portal is fast, api-based from the start, and top notch customer service and account teams. They have recovered all systems for me in the past and work quickly to resolve any issues. Non-stop updates for the product to add features and fix bugs. Cons The reporting and filtering continues to need improvement though they have been adding features along the way. The AWS-hosted clusters are not as stable as the hosted hardware clusters but never any data loss in either case. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Technology Architect Used the software for: 3-5 years ### "Fantastic data protection product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2024 I'm using Rubrik for 8 years and I saw the evolution and the capabilities growing over the time. They are very innovative Pros Rubrik is bringing simplicity where usually complexity is the rule. It helps to secure your data, your environment and can detect data loss and damages before they are actually reported Cons I don't dislike anything about Rubrik, may be a bit too early to announce new feature before having them GA Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Specialist Used the software for: 3-5 years ### "Old man yells at cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2024 Overall everything works as described. It needs proper Postgresql support and better backwards compatability for legacy systems and the development is far too cloud focused for me. I want local access to the system and to be able to manage in the datacenter. Pros The simplicity and how things just work. Rubrik support is also excellent unless you need support with Envoys. Cons Being forced to move from on-prem management to cloud Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Brad C. Manager Used the software for: 3-5 years ### "Great performer " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 5, 2024 We really like Rubrik and ar looking to expand it to other companies. Pros Daily management was very easy and the user interface is easy to learn. Cons Some of the initial hardware setup was a little confusing but we were able to figure it out Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PK Prem K. Senior technical engineer Used the software for: 3-5 years ### "RUBRIK BACKUP SOLUTION FOR SECURE DATA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 5, 2024 Pros the immutable file system which make it stand outside the cyber attack Cons the integration with the third party sql cluster software is not compactable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Network Engineer Used the software for: 3-5 years ### "Great product that makes data backup and recovery easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2024 The experience with Rubrik has been very positive. It has taken the job of data backup and recovery and enhanced it to secure the data with the many features that Rubrik continue to add with data security features with updates. Having the single gui to manage multiple sites make managing the backup and dat recoveries painless. Pros It is very easy to setup backups and easy for anyone on the IT team to do backups Cons Nothing I can think of at the moment. Rubrik keeps adding features that are great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148206/Rubrik/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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