--- title: "Kameleoon Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kameleoon Software - reviews, pricing plans, popular comparisons to other AB Testing products and more." source_url: "https://www.capterra.com/p/148281/Kameleoon/" page_type: "product" language: "en" --- # Kameleoon Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Kameleoon ## What is Kameleoon? Kameleoon's A/B testing solution has been designed to be extremely easy to use. It enables you to create A/B tests and multivariate (MVT) tests within minutes, be it on client side or server side, with linear traffic allocation or multi-armed bandit (allocation of the traffic to the variant with the highest performance). This is backed by full reporting and analysis capabilities, enabling you to base your UX decisions on reliable data to offer your visitors an exceptional digital experience. ## What is Kameleoon used for? [AB Testing](https://www.capterra.com/ab-testing-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €495 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kameleoon?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.kameleoon.com/en/&name=Kameleoon) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kameleoon 4.9 (8) VS. [4.6 (17)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting Price €495 Flat Rate, Per Month Starting Price $225 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (8) Ease Of Use 4.2 (51) Value For Money 4.5 (8) Value For Money 4.5 (39) Customer Service 4.9 (8) Customer Service 4.6 (39) ## Kameleoon alternatives [Mida](https://www.capterra.com/p/10014532/Mida-so/) [4.6 (51)](https://www.capterra.com/p/10014532/Mida-so/#reviews) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014532/Mida-so/) [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [4.8 (45)](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) Highest Rated [Croct](https://www.capterra.com/p/10011615/Croct/) [4.9 (13)](https://www.capterra.com/p/10011615/Croct/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011615/Croct/) [Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/141695/Instapage/) [View all alternatives](https://www.capterra.com/p/148281/Kameleoon/alternatives/) ## FAQs about Kameleoon Overview ### What company size and specific industries is Kameleoon built for? Kameleoon is designed for enterprise companies in the healthcare, banking and finance, media, ecommerce, automotive, and travel sectors. It fits organizations with larger-scale digital operations that need a testing and optimization platform tailored to complex business needs across these industries. Features and Usability ### What are the key features of Kameleoon? Kameleoon offers A/B testing, multivariate testing, and split testing for experiment setup, plus website personalization, audience targeting, behavioral targeting, and geotargeting for content delivery. It also includes real-time analytics, heatmaps, funnel analysis, visitor tracking, surveys and feedback, API access, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Kameleoon starts at €495 per month with the PBX Starter plan, a flat-rate option for prompt-based experimentation. It includes up to 10 experiments and 50,000 tested visitors monthly, plus a free version and free trial. No additional fees or limitations are listed in the provided plan data. Integrations ### Which third-party tools and platforms does Kameleoon integrate with? Kameleoon connects to more than 20 integrations across analytics, customer data, email, and support tools. Key integrations include Adobe Analytics, Google Analytics 360, Segment, Tealium Customer Data Hub, Salesforce Marketing Cloud, Mailchimp, Mailjet, LiveRamp, and Zendesk Chat. Getting Started and Support ### What training and onboarding options does Kameleoon offer? Kameleoon provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, live remote learning, self-paced reference, and recorded walkthroughs that teams can review when getting started. Getting Started and Support ### What customer support options does Kameleoon offer? Kameleoon provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels give users multiple ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 257 AB Testing reviews Capterra data shows that buyers of AB Testing software rank the following features as their top priorities: - **Conversion Rate Optimization** (**65%** of reviewers rated this feature as critical) - **A/B Testing** (**61%**) - **Split Testing** (**56%**) Kameleoon supports all three of the features reviewers value most: **Conversion Rate Optimization**, **A/B Testing**, and **Split Testing**. Together, these capabilities help businesses test variations with confidence, improve website and campaign performance, and make data-based decisions that increase conversions, providing teams with clearer insight into what drives better customer outcomes. Conversion Rate Optimization 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Split Testing 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Audience Targeting 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Segmentation 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Content Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Kameleoon 36 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Geotargeting: Geographic location of visitors determines behavior of the software - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Mobile App: Access the system via a mobile application - Multi-Campaign: Manage multiple campaigns in one system - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Split Testing: Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) - Statistical Analysis: Apply statistical/mathematical models to sets of data - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Visual Editor: Program to edit text files that renders the content in accordance with embedded markup code such as HTML - Website Personalization: Customize website features --- Features 4.8 (8) 4.8 Based on 8 reviews ## Pricing Value for money 4.5 (8) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/148281/Kameleoon/pricing/) PBX Starter €495.00 Flat Rate,Per Month It includes: - Prompt-Based Experimentation - Sequential tests - 40+ segmentation criteria - Audience exclusion and holdouts - Multiple testing correction - SRM detection - Unlimited metrics and audiences - Academy, Slack and developer documentation - Figma integration Enterprise Contact us for pricing It includes: - Feature Management - Feature Experimentation - Personalization - Mobile App Testing - JS/CSS editor - Contextual and Multi-Armed Bandit - CUPED - Unlimited number of teams - Dedicated support team Value for money 4.5 (8) 4.5 Based on 8 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ Mailjet](https://www.capterra.com/p/130105/Mailjet/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Conversational Cloud](https://www.capterra.com/p/225424/Conversational-Cloud/) ## Support, customer service and training options Customer Service 4.9 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (8) 4.9 Based on 8 reviews ## User reviews Overall rating 4.9 Based on 8 reviews Filter by rating 5(7) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent CM Claire M. Responsable pôle web Higher Education ### "Un outil de test AB pensé pour tous les utilisateurs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 5, 2025 L'outil est complet, pratique, simple à utiliser et a un très bon rapport qualité / prix. Je l'utilise aussi pour afficher des popin, bannière et bandeaux d'infos sur le site. Les possibilités sont considérables. Pros Ce que j'apprécie le plus sont : - l'éditeur graphique, très facile à utiliser avec la possibilité de créer une expérience sur plusieurs pages - l'éditeur de widgets, avec de nombreux gabarits simples à modifier - les statistiques très complètes pour chaque expérience - la roadmap d'améliorations à venir pour que l'outil soit toujours au plus près des besoins des utilisateurs Cons La géolocalisation des utilisateurs qui n'est pas très performante. Switched from [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) Google Optimize n'était pas facile à utiliser et pas assez complet à l'époque où je l'ai utilisé. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mbiuki E. Procurement Officer Transportation/Trucking/Railroad ### "Kameleoon: A Sensational Personalization Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 9, 2024 Pros Kameleoon is a great personalization tool that has been giving us value for money. Kameleoon is so reliable. Cons I have zero reasons to dislike Kameleoon. Kameleoon is the best. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jeremy C. Responsable E-Commerce Retail ### "Une solution d'AB Test / Personnalisation complète" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 7, 2022 Pros \- Facilité d'utilisation et de lancement des campagnes d'AB Test / Personnalisation- Outil de reporting complet et user friendly- Support disponible et réactif Cons \- Le niveau d'autonomie pourrait être plus développé pour rendre les équipes métier (marketing...) toujours plus autonomes Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EB Evaa B. E-Commerce Manager Retail ### "Evaluate your actions" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2021 Pros We are working with Kameleoon to find out more about how to improve the customer experience on our website and what should be done to leverage our CR. We are very happy with the way Kameleoon is guiding and supporting us. Cons As our website isn't based on any standard software (like Shopware for example) it is not so easy for us to implement tests on our website ourselves. But the we can always count on the development team to implement our test ideas successfully. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Aurel B. Digital Marketing Manager Automotive ### "Gerade die Kombination zwischen Beratungsleistung und Software-Einsatz führt richtig zum Erfolg" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 9, 2021 Haben mit kompetenter Unterstützung des Kameleoon-Teams einige Konvertierungs-Strecken optimiert und weitere potenzielle Test-Case gesammelt. Denn vor dem Test ist nach dem Test. Pros \- Datensicherheit: Hosting im EU-Raum. Daten bleiben in eigener Hoheit, ohne dass man sie aus der Hand gibt und ein anderer Konzern die eigenen Nutzerdaten mit anderen aggregiert - Schnelles Aufsetzen der A/B-Tests - Auch komplexe Testings lassen sich feingranular abbilden - Spart Zeit & Geld, da wir Website-Änderungen erst mit Kameleoon auf Herz & Nieren durchtesten können, bis wir sie final unserer Typo3-Agentur zur Entwicklung bringen. Cons \- Diagramm-Darstellung (z.B. User-Flow) könnte noch besser visualisiert werden - Gewisse Einarbeitung ist notwendig, um selbst eigene Cases aufsetzen zu können, da wirklich die kleinsten Details getracked werden können (>>> hier unterstützt Kameleoon, es lassen sich auch Services hinzubuchen) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CTO Apparel & Fashion ### "Good and powerful tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 17, 2020 Pros Kameleoons A/B testing suite offers a good option to test across our eCommerce site to improve various KPIs. Setup is easy and support is great. Cons Nothing notable except for our own demise in which we need to figure out whether the tool will make sense for us on the long term financially. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Marie P. Chef de projet digital Professional Training & Coaching ### "A complete solution to scale personalization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 13, 2020 Kameleoon is able to identify visitors who are about to leave in order to trigger an action that could retain them on your website Moreover, you can perform tests on a specific device and segment, thanks to their 30 targeting criteria. So thanks to this platform, you can run a wide range of AB tests and provide the best experience to all of our visitors. Pros Kameleoon is a powerfull solution that allows us to run a lot of AB Tests & personalization campaigns. With this tool we are able to launch customizations intended for a very specific audience ; and it allows us to increase conversions and retention of our visitors on the site. Cons None for the moment. Kameleoon is user-friendly and their IT team is totally supportive. Reasons for choosing Kameleoon We have choosen to use this platform because it allows us to improves conversion rate and increases the average basket by offering our visitors personalized experiences. Moreover, thanks to this tool, wa can segment our audience and adapt the content of our site according to the visitor data collected. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Charlotte L. Coordinatrice Merchandising / Production Cosmetics ### "Une solution simple d'utilisation et complète avec ses multiples fonctionnalités " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 18, 2020 Très bon accompagnement On-boarding complet sur la prise en main de l'outil Des équipes dédiées nous accompagnent dans l'élaboration de la roadmap d'AB test, et de personnalisation. Pros Plus de 50 critères de ciblage Les tests MVT, l'allocation de trafic Un outil de reporting complet La possibilité de lancer des personnalisations pour une audience bien spécifique, me permettant ainsi d'augmenter les conversions et la rétention des visiteurs sur le site Cons Aucun pour le moment, la solution répond parfaitement à nos attentes et nous permet d'augmenter nos KPIs de conversion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148281/Kameleoon/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.