Average Ratings

3 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $500.00/month
  • Free Version
    Yes
  • Training
    Documentation
    Webinars
  • Support
    Online
    Business Hours

Vendor Details

  • BlueConic
  • www.blueconic.com

About BlueConic

Customer data platform designed to synchronize customer intent across the marketing ecosystem; provides intuitive personalization engine, AB testing support, a mobile SDK, data visualization, and more.


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BlueConic Features

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BlueConic Reviews Recently Reviewed!


Powerful, fairly user-friendly customer data platform with segmentation, integration and interaction

Feb 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I think the biggest pro about BlueConic is the team. I love working with them and every time I talk to them I learn something. They are extremely knowledgeable and have tons of insight. They give great recommendations for use cases. Other pros are the segmentation, progressive profiling, data aggregation through integration, and depth of possible use cases. BlueConic can help extend the functionality and capabilities of your existing ecommerce or site platform. Since it is able to inject user experiences real-time by segment, it's uses for on-site personalization are extensive. It also can help you create better target audiences for advertising on other platforms like Facebook or in AdWords. With a tremendous amount of available data points, you can create highly specific segments that you can then push to ad platforms (which you can then use to create lookalike audiences).

Cons: There are a couple cons to BlueConic. One is that while the team is always glad to help out with your projects, it is largely self-service. Meaning if you don't have a good grasp of the platform and have a solid strategy in place of how to utilize it, you won't get as much out of it. That being said, they are always willing to help you brain storm and even build out conceptual use cases for you. However, you need to immerse yourself in the platform. There's a bit of a learning curve if you have never used a CDP before. Also, the open-ended nature of the platform means you might feel lost knowing exactly what you can do with it if you don't come in with a clear goal. Also, integrations depend largely on email address, so if you haven't got a lot of email addresses in your data sets, unifying them with your site data in BlueConic is going to be tricky. Lastly, I haven't priced other CDPs lately (we've used them for about 3 years), but for a small business it can be a bit pricey. It will be best utilized if you have a complex marketing stack already and need a way to unify your data for use in personalization and advertising.

Overall: We use BlueConic to send notifications to use, create product recommendations, create smart audiences for use in advertising, get deep audience insights on our web visitors and site data, and to unify data sets.

The user experience is a breeze, now have high conversion, what more can I ask for.

Jan 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: BlueConic is super easy to use, and it¿s pretty powerful too. It lets you personalise extensively.

Cons: Although it¿s super easy to use, to get a setup ¿just right¿ it can be long winded and time consuming. But so worth it.

excellent tool for personalization

May 23, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use and flexibility and speed of companies responses. Once set-up, it provides simple and intuitive interface to achieve your personalization

Cons: Take your time to do a professional and detailed set-up. It will save you time and effort in the future.

Overall: Personalization of web presence, higher conversion, easy integration with marketing automation, flexible set-up linked to existing data model, great UI