Who Uses This Software?

Marketing Teams and Agencies who wants to standardize and streamline their content operations. Trusted by over 1,000 marketing teams: VTEX, Roche, DoneByFriday, Worthix, RevenueZen, EdenRed, Top5.


Average Ratings

10 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $199.00/month
  • Pricing Details
    special prices for marketing agencies & consulting
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Contentools
  • contentools.com
  • Founded 2003
  • United States

About Contentools

For mid-sized and enterprise companies, Contentools is a powerful content marketing software equipped with everything you need to plan, organize, distribute, and measure your content production and performance. Features: Editorial Calendar, Customizable Workflows, Idea Repository, Content Assets Management, AI-Powered Content Insights, Social posts with dynamic dates, Auto-publishing, Roles with custom-tailored levels of permission, In-app editor, SEO optimization, CMS, Zapier integration.


Contentools Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Audio Content
  • Customizable Templates
  • Document Indexing
  • E-forms
  • Full Text Search
  • Image Editor
  • SEO Management
  • Text Editor
  • Version Control
  • Video Content
  • Website Management

Contentools Reviews Recently Reviewed!


The ultimate money and time saver

May 02, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Very easy to use;

Very organized;

Full of measurement features;

Fair to the hired professionals;

Cons: It ocasionally crashes, though you never lose any work on those cases;

The layout could be a little more modern;

It's hard to setup non HTTPS blogs (not the platform's fault, really)

Overall: Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could.

Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers.

In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy.

Capterra loader

Excellent support, good software.

Aug 27, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content.

Cons: There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it.

They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds! Other than that there is nothing alarming worth mentioning.

Overall: Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team!

CONTENTOOLS analysis

Mar 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: From easy and effective usability, the management of content and teams is very complete. But the flexibility and communication possible with the team (from Contentools itself, production team and customer) is very agile, with very well defined, clear and customizable records and parameters.

Cons: After all the accompaniment in the formation of the production team (which for our segment is more complex), today we are satisfied with the whole.

Overall: People make all the difference. The care, the agility in the care, the commitment of the professionals involved for sure making of our partnership Decision Systems with Contentools the success that is today. We already had intercurrences, but we were always accompanied with great care and attention. It is more than the cost x benefit of the software, it is a real partnership.

The ideal tool for managing the production of digital marketing content

May 28, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The possibility of organizing each step of the various content formats and centralize all communication and strategy in one place.

Cons: Not being able to create custom fields and measure the time dedicated in each stage of production, because today it is only possible to measure it in days.

Overall: Having been essential for scaling up the production of internal content, our agency, and our customers.

Capterra loader

Recommend for all our customers

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production.

Cons: I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like.

Overall: Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)!

Capterra loader

We offer a better service thanks to Contentools

May 29, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Thanks to Contentools we offer a better digital marketing service to our customers and we have increased productivity in our work processes.

They also have a team that listens to you and works hard to improve the application by following your advice

Cons: The improvements contemplated in its Road Map usually take time to arrive

Overall: With the same team working in the agency we are able to be more productive and offer a better service to our clients. For the agency, Contentools is a great added value!

Capterra loader

The agency savior!

Feb 16, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: With the contentools platform we improve our processes within the agency and have a team of experts ready to solve any problem in any field.

Cons: I have no negative comments to talk about the platform. Meets all my needs!

Overall: Processes, time and work optimization, content and skilled professionals increase the credibility of my digital marketing agency.

Decided against this content production platform

Jul 12, 2017
2/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light.

Cons: For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy.

Contentools - A great (and smart!) software

Aug 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use and to share with writers and other professionals involved in the content creation process.

Cons: Guess I don't have nothing bad to say. That's good!

Overall: It's really good for me, as a writer, to be able to submit and edit the content the way I prefer.

CS is everything

Mar 13, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
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Pros: The support we got from our rep in our videocall. He was really kind and supportive and shared a few tips to help us improve our digital strategy. Felt like he was a part of our team.

Cons: Occasional bugs, but the support team is always ready to help.

Overall: Even with some downsides (like the bugs), the customer service experience makes it even. It's a real time saver when it comes to content.