# Workflow Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Workflow Software - reviews, pricing plans, popular comparisons to other Content Management products and more. Source: https://www.capterra.com/p/148288/Contentools --- # Workflow Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Workflow ## What is Workflow? For mid-sized and enterprise companies, Workflow is a powerful content marketing software equipped with everything you need to plan, organize, distribute, and measure your content production and performance. Features: Editorial Calendar, Customizable Workflows, Idea Repository, Content Assets Management, AI-Powered Content Insights, Social posts with dynamic dates, Auto-publishing, Roles with custom-tailored levels of permission, In-app editor, SEO optimization, CMS, Zapier integration. ## What is Workflow used for? [Content Management](https://www.capterra.com/content-management-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Workflow?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://contentools.com&name=Workflow) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Workflow 4.6 (12) VS. [4.6 (2,228)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting Price $199 Per Feature, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (12) Ease Of Use 4.4 (2,198) Value For Money 4.6 (10) Value For Money 4.5 (1,529) Customer Service 5.0 (9) Customer Service 4.4 (1,304) ## Workflow alternatives Highest Rated [4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (1,492)](https://www.capterra.com/p/268205/Adobe-Workfront/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.4 (69)](https://www.capterra.com/p/152887/Showpad/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.6 (307)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/148288/Contentools/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Document Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Multi-Channel Campaigns 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Allows for businesses to run a variety of different campaigns across different channels SEO Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Text Editing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Edit text as needed Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Workflow 22 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Organize and group data or items based on various criteria Provides a channel for team members to share media files, communicate, and work together Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Graphical representation of data Store, manage, and track all electronic documents in a centralized location Assemble applications and processes by dragging over and arranging pre-built components Create and send email blasts/campaigns Allows for businesses to run a variety of different campaigns across different channels Control and schedule the publication of content across various channels Optimize and manage the search engine optimization efforts for a website or digital content Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Edit text as needed Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.2 (12) 4.2 Based on 12 reviews ## Pricing Value for money 4.6 (10) Free Trial Free Version Basic $199.00 Per Feature,Per Month Value for money 4.6 (10) 4.6 Based on 10 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 4.6 Based on 12 reviews Filter by rating 5(9) 4(2) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent TS Tami S. asst digital merchandiser Retail ### "Workflow Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 8, 2021 Like I said above I use workflow for almost all of my site updates, from small things like re-sorting the order in which product images are on the site to big things like create manually curated links. I also use it to create landing pages and export styles from links & events to use for other reporting purposes. Pros I use workflow daily, and the scope of tasks it is vital for ranges from small changes on the PDP to updating entire C links on the live site. What I love most is how intuitive the interface is to use, I get so frustrated with programs that are not instinctive to use, and that is not the case with Workflow. All interfaces and links are laid out clearly, the SAVE button is in a convenient spot and you can easily navigate between 30+ tabs (which i do very frequently) and if you forget to save before closing a tab you are prompted to save or delete changes. This sounds like a small feature but it is a LIFESAVER when you're going through a repetitive task quickly. The updates made in WF flow through to the live site almost immediately and it's very simple to make additional updates quickly. Cons The only big con I associate with workflow is that the system glitches out when you are uploading more than 300 lines at a time. Most of the time the files still get uploaded when you receive this error message but occasionally you'l need to clear the job and start over, which literally just takes a few seconds but it's still a feature i wish they would update. I think it would be ideal wo upload at least 1000 lines at once. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Luis C. CEO Marketing and Advertising ### "Perfect Partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 24, 2020 Pros The network of professionals, the easy to manage the content creation. Cons Still none big issue, but maybe mobile app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Miguel Angel V. Consultor de Negocio & Socio Cofundador Marketing and Advertising ### "We offer a better service thanks to Contentools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 29, 2019 With the same team working in the agency we are able to be more productive and offer a better service to our clients. For the agency, Contentools is a great added value! Pros Thanks to Contentools we offer a better digital marketing service to our customers and we have increased productivity in our work processes. They also have a team that listens to you and works hard to improve the application by following your advice Cons The improvements contemplated in its Road Map usually take time to arrive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AO Anderson O. Founder Insurance ### "The ideal tool for managing the production of digital marketing content" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 28, 2019 Having been essential for scaling up the production of internal content, our agency, and our customers. Pros The possibility of organizing each step of the various content formats and centralize all communication and strategy in one place. Cons Not being able to create custom fields and measure the time dedicated in each stage of production, because today it is only possible to measure it in days. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Thiago S. Content Manager Marketing and Advertising ### "The ultimate money and time saver" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2019 Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy. Pros Very easy to use; Very organized; Full of measurement features; Fair to the hired professionals; Cons It ocasionally crashes, though you never lose any work on those cases; The layout could be a little more modern; It's hard to setup non HTTPS blogs (not the platform's fault, really) Reasons for choosing Workflow The fairness in the freelance professionals pay; The people in Contentools felt closer to us; We were happy to talk to them. They invited us to a party at their headquarters. It's a little hard to approach the other platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AP Ana Paula F. Depoimento Computer Software ### "CONTENTOOLS analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 14, 2019 People make all the difference. The care, the agility in the care, the commitment of the professionals involved for sure making of our partnership Decision Systems with Contentools the success that is today. We already had intercurrences, but we were always accompanied with great care and attention. It is more than the cost x benefit of the software, it is a real partnership. Pros From easy and effective usability, the management of content and teams is very complete. But the flexibility and communication possible with the team (from Contentools itself, production team and customer) is very agile, with very well defined, clear and customizable records and parameters. Cons After all the accompaniment in the formation of the production team (which for our segment is more complex), today we are satisfied with the whole. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing analyst Education Management ### " CS is everything" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2019 Even with some downsides (like the bugs), the customer service experience makes it even. It's a real time saver when it comes to content. Pros The support we got from our rep in our videocall. He was really kind and supportive and shared a few tips to help us improve our digital strategy. Felt like he was a part of our team. Cons Occasional bugs, but the support team is always ready to help. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andre V. CEO Marketing and Advertising ### "The agency savior!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2019 Processes, time and work optimization, content and skilled professionals increase the credibility of my digital marketing agency. Pros With the contentools platform we improve our processes within the agency and have a team of experts ready to solve any problem in any field. Cons I have no negative comments to talk about the platform. Meets all my needs! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chris M. Founder Internet ### "Recommend for all our customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2018 Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)! Pros This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production. Cons I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Petra H. Marketing Team Leader E-Learning ### "Excellent support, good software." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 27, 2018 Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team! Pros What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content. Cons There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it. They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds! Other than that there is nothing alarming worth mentioning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148288/Contentools/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)