# Workflow Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Workflow the right Content Management solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/148288/Contentools/reviews --- Workflow 4.6 (12) [View alternatives](https://www.capterra.com/p/148288/Contentools/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Workflow Ease of use 4.5 Customer Service 5.0 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Petra H. Marketing Team Leader E-Learning Used the software for: 6-12 months ### "Excellent support, good software." August 27, 2018 4.0 Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team! Pros What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content. Cons There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it. They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds! Other than that there is nothing alarming worth mentioning. Review Source TS Tami S. asst digital merchandiser Retail Used the software for: 2+ years ### "Workflow Review" June 8, 2021 5.0 Like I said above I use workflow for almost all of my site updates, from small things like re-sorting the order in which product images are on the site to big things like create manually curated links. I also use it to create landing pages and export styles from links & events to use for other reporting purposes. Pros I use workflow daily, and the scope of tasks it is vital for ranges from small changes on the PDP to updating entire C links on the live site. What I love most is how intuitive the interface is to use, I get so frustrated with programs that are not instinctive to use, and that is not the case with Workflow. All interfaces and links are laid out clearly, the SAVE button is in a convenient spot and you can easily navigate between 30+ tabs (which i do very frequently) and if you forget to save before closing a tab you are prompted to save or delete changes. This sounds like a small feature but it is a LIFESAVER when you're going through a repetitive task quickly. The updates made in WF flow through to the live site almost immediately and it's very simple to make additional updates quickly. Cons The only big con I associate with workflow is that the system glitches out when you are uploading more than 300 lines at a time. Most of the time the files still get uploaded when you receive this error message but occasionally you'l need to clear the job and start over, which literally just takes a few seconds but it's still a feature i wish they would update. I think it would be ideal wo upload at least 1000 lines at once. Review Source SR Stephanie R. VP Content Internet Used the software for: Less than 6 months ### "Decided against this content production platform" July 12, 2017 2.0 Pros I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light. Cons For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy. Review Source TS Thiago S. Content Manager Marketing and Advertising Used the software for: 6-12 months ### "The ultimate money and time saver" May 2, 2019 5.0 Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy. Pros Very easy to use; Very organized; Full of measurement features; Fair to the hired professionals; Cons It ocasionally crashes, though you never lose any work on those cases; The layout could be a little more modern; It's hard to setup non HTTPS blogs (not the platform's fault, really) Reason for choosing Workflow The fairness in the freelance professionals pay; The people in Contentools felt closer to us; We were happy to talk to them. They invited us to a party at their headquarters. It's a little hard to approach the other platform. Review Source Chris M. Founder Internet Used the software for: 1-2 years ### "Recommend for all our customers" October 1, 2018 5.0 Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)! Pros This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production. Cons I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like. Review Source Miguel Angel V. Consultor de Negocio & Socio Cofundador Marketing and Advertising Used the software for: 1-2 years ### "We offer a better service thanks to Contentools" May 29, 2019 5.0 With the same team working in the agency we are able to be more productive and offer a better service to our clients. For the agency, Contentools is a great added value! Pros Thanks to Contentools we offer a better digital marketing service to our customers and we have increased productivity in our work processes. They also have a team that listens to you and works hard to improve the application by following your advice Cons The improvements contemplated in its Road Map usually take time to arrive Review Source André V. CEO Marketing and Advertising Used the software for: 6-12 months ### "The agency savior!" February 16, 2019 5.0 Processes, time and work optimization, content and skilled professionals increase the credibility of my digital marketing agency. Pros With the contentools platform we improve our processes within the agency and have a team of experts ready to solve any problem in any field. Cons I have no negative comments to talk about the platform. Meets all my needs! Review Source APF Ana Paula F. Depoimento Computer Software Used the software for: 2+ years ### "CONTENTOOLS analysis" March 14, 2019 5.0 People make all the difference. The care, the agility in the care, the commitment of the professionals involved for sure making of our partnership Decision Systems with Contentools the success that is today. We already had intercurrences, but we were always accompanied with great care and attention. It is more than the cost x benefit of the software, it is a real partnership. Pros From easy and effective usability, the management of content and teams is very complete. But the flexibility and communication possible with the team (from Contentools itself, production team and customer) is very agile, with very well defined, clear and customizable records and parameters. Cons After all the accompaniment in the formation of the production team (which for our segment is more complex), today we are satisfied with the whole. Review Source Luís C. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Perfect Partner" April 24, 2020 5.0 Pros The network of professionals, the easy to manage the content creation. Cons Still none big issue, but maybe mobile app. Review Source VR Verified Reviewer Marketing analyst Education Management Used the software for: Less than 6 months ### " CS is everything" March 13, 2019 4.0 Even with some downsides (like the bugs), the customer service experience makes it even. It's a real time saver when it comes to content. Pros The support we got from our rep in our videocall. He was really kind and supportive and shared a few tips to help us improve our digital strategy. Felt like he was a part of our team. Cons Occasional bugs, but the support team is always ready to help. Review Source AO Anderson O. Founder Insurance Used the software for: 2+ years ### "The ideal tool for managing the production of digital marketing content" May 28, 2019 5.0 Having been essential for scaling up the production of internal content, our agency, and our customers. Pros The possibility of organizing each step of the various content formats and centralize all communication and strategy in one place. Cons Not being able to create custom fields and measure the time dedicated in each stage of production, because today it is only possible to measure it in days. Review Source TAD Tábata Ariane D. Writer Marketing and Advertising Used the software for: 1-2 years ### "Contentools - A great (and smart!) software" August 3, 2018 5.0 It's really good for me, as a writer, to be able to submit and edit the content the way I prefer. Pros Easy to use and to share with writers and other professionals involved in the content creation process. Cons Guess I don't have nothing bad to say. That's good! 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