# NGP VAN Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about NGP VAN Software - reviews, pricing plans, popular comparisons to other Political Campaign products and more.

Source: https://www.capterra.com/p/148396/NGP-VAN/pricing

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# 

 NGP VAN Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

NGP VAN

## What is NGP VAN?

NGP VAN provides campaigning + organizing tools for candidates up and down the ballot, from president to dog-catcher. Kickstart your campaign with proven campaign tools from digital to organizing, starting at $45/month.

## What is NGP VAN used for?

[Political Campaign](https://www.capterra.com/political-campaign-software/)

Top alternative

Featured

Overall rating

Based on 62 user reviews

Reviews sentiment

Positive

84%

Neutral

11%

Negative

5%

Starting price

$45

Per User, Per Month

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### NGP VAN

4.2 (62)

VS.

[4.9 (78)](https://www.capterra.com/p/10002710/Good-Party/reviews/)

Starting Price

$45

Per User, Per Month

Starting Price

$10

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.6 (62)

Ease Of Use

4.6 (78)

Value For Money

4.1 (44)

Value For Money

4.8 (75)

Customer Service

3.5 (48)

Customer Service

4.7 (76)

## NGP VAN alternatives

[4.5 (29)](https://www.capterra.com/p/55438/Trail-Blazer/reviews/)

Starting price

$100.00

Per User, Per Month

[4.8 (68)](https://www.capterra.com/p/145120/Anedot/reviews/)

Starting price

Contact vendor for pricing

[CallHub](https://www.capterra.com/p/149279/CallHub/)

[4.4 (248)](https://www.capterra.com/p/149279/CallHub/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/149279/CallHub/)

[Proximity](https://www.capterra.com/p/10030203/Proximity/)

[4.8 (4)](https://www.capterra.com/p/10030203/Proximity/#reviews)

Starting price

$25.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10030203/Proximity/)

[View all alternatives](https://www.capterra.com/p/148396/NGP-VAN/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

3.7 (30)

63.33% of 30 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Contact Database

4.1 (27)

77.78% of 27 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Reporting & Statistics

3.8 (26)

57.69% of 26 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Contribution Tracking

3.9 (14)

50.00% of 14 reviewers that rated this feature as important or highly important

View donor contribution history, track how much money have been raised over time and measure progress

Campaign Management

4.1 (13)

84.62% of 13 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Donor Management

3.5 (13)

53.85% of 13 reviewers that rated this feature as important or highly important

Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach

NGP VAN 19 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

View donor contribution history, track how much money have been raised over time and measure progress

Customize data fields to support various needs and use cases

Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Schedule and manage the logistics of activities and other gatherings

Store, manage and track all forms in a centralized location

Activities related to raising money for a specific cause

View, create, and interact with maps and other geographic data

Accept and process online payment transactions

Manage political operations such as fundraising, advertising, public relations, and polling

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create and administer polls and surveys

Set up connections to third-party platforms to improve business processes

Manage volunteer information and direct volunteer resources

Get Advice

We can help you find the software with the features you need.

Features

4.1 (62)

4.1

Based on 62 reviews

## Pricing

Value for money

4.1 (44)

Basic

$45.00

Per User,Per Month

Value for money

4.1 (44)

4.1

Based on 44 reviews

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## Support, customer service and training options

Customer Service

3.5 (48)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.5 (48)

3.5

Based on 48 reviews

## User reviews

Overall rating

4.2

Based on 62 reviews

Filter by rating

5(25)

4(27)

3(7)

2(1)

1(2)

Mentioned topic

Sorted by most recent

MW

Mike W.

Campaign Manager

Political Organization

### "NPGVAN Ain’t Cracked Up To The Job"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

December 17, 2025

I spoke with four different people, and each spent more time trying to sell our campaign products and services we didn’t ask for. All the time the products and services weren’t functional.

Pros

Nothing at this point. They talk a good game and promote itself as better than sliced bread but in reality they are seriously lacking in everything.

Cons

Way too much technology that is hard to navigate just to set up the online donation product. Links are broken. All sounds great but in practical matters, they suck.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Carl H.

Precinct Oganizer

Political Organization

### "NGP Van, from Carl Hamm "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

December 5, 2024

Excellent. I am quite pleased with it. A most excellent product.

Pros

Easy to use, an abundance of information

Cons

Nothing really. It is quite helpful with my needs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Organizing Director

Civic & Social Organization

### "NGP VAN- The Only Choice for Campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

March 26, 2024

Very positive overall, it maintains all of the lists, data, call, knock, and text data as well as valuable targeting information.

Pros

The platform is a fundamental tool to every campaign whether it be fundraising or canvassing, it is the most essential software a team can have when trying to win elections.

Cons

The interface continues to be clunky and somewhat difficult to navigate for new users. It functions first as a database as opposed to an active management tool.

Reasons for choosing NGP VAN

There were no products we considered, there are not really serious competitors to the product.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MD

Marilynn D.

Vice Chair and Volnteer Coordinator

Political Organization

### "NGP VAN is an extremely helpful tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 10, 2024

I've used NGP VAN for a couple of years, and we are actively using this program now prior to the March Primary Elections. Being able to identify registered Democrats, and canvass them is a modern miracle. Just this week we used NGP VAN to perform a literature distribution (lit drop) encouraging folks to vote early if they can, or vote on Election Day. We put together door hanger bags with voting dates and times, info on President Biden's accomplishments, voting locations, and a list of candidates running for State and local offices. NGP VAN offers so many resources like names and addresses, actual maps and directions to these homes. It includes video instructions for the program's use as well. We can cover large areas of our county and are prepared to ask for residents by name, which makes the first encounter go smoothly. Thank you for giving us this very valuable tool. M Davis 2nd Vice Chair & Volunteer Coordinator

Pros

I like NGP VAN's accuracy and multiple options. There are different maps to help with locating an address. The screens switch smoothly from one to another, no lag time at all, as long as you have internet connection. Even in our small, rural mountain town we have very few problems. I can't always say that about some programs.

Cons

You need some training, and actual experience, using this program, to maximize its use. NGP VAN can do so many things that it takes using it, with some instruction, to comprehend all it can do.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

March 1, 2024

Hi Marilynn, thank you so much for your feedback! We're thrilled to hear how NGP VAN has become an integral part of your election prep - your success is our victory dance! Training is key, and we appreciate you recognizing the power of mastering our tool. Your lit drop sounds epic, and we're proud to support your hard work in making every vote count. Cheers to making those first encounters smoother, and thank you for bringing communities together. Best of luck to you this March - you've got this!

AA

Ace A.

Candidate

Political Organization

### "My first month with NGP VAN"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

February 6, 2024

The Help Desk is not helpful. As a new customer, my campaign manager and I needed a lot of reassurance and handholding, because the learning curve is steep. A natural place to start seemed to be at the Help Desk. Unfortunately, this was: (1) not live (it is via an online work order; (2) not necessarily prompt; (3) as often as not referred me and my campaign manager back to the written documentation, which too often was not helpful --and which we had typically already accessed and found it wanting. We simply stopped using the non-helpful Help Desk. My distinct impression was that my time was a lot less valuable than the Help Desk personnel time. Most of my questions could have been answered in a minute or two by an expert; instead, I was directed to online materials that took a long time to plow through, and often didn't answer the question. Now for the good news: the thrice-weekly Zoom sessions with \[sensitive content hidden\] have been CRITICAL to our going forward with NGP8. They know their subject matter cold, are patient and excellent communicators, and are able to provide quick, definitive solutions to problems. It gives me great comfort to know that they are there and accessible. I STRONGLY suggest that NGP clients be directed to them immediately in the onboarding process, and in fact recommend that it be a requirement that all newbies have an early-on get-to-know-you session with the Zoom team. This would short-circuit a lot of frustration and, frankly, anger with NGP. We shouldn't have had to suffer buyer's remorse and be on the verge of bailing on NGP. Fortunately, we got past that. A suggestion: Consider having a "Suggestion" box, perhaps right on the user splash page. I know there have been several times with \[sensitive content hidden\] that they've said, "Yes, I see what the problem is and we'll talk with our team about changing that." It would be good to know that there is an embedded process for change and improvement... ideally, with feedback so that the person who made the suggestion could be apprised of follow-up. This would yield great buy-in from clients, since they'd now be a part of the 'development team' and would see that their input is important. Moreover, there is simply no better source of improvement than feedback from end-users. NGP VAN is a great product, but is bedeviled by its rather outdated front end that is apparently layered on legacy design and nomenclature that made sense 10 or 15 years ago. It shouldn't take weeks of frustration to be at the point where you're confident that you made a good choice. And good software design shouldn't demand that a new user learn a non-intuitive front end. A suggestion: Have an alert, non-defensive site navigation team, good listeners, sit side-by-side with a few new clients and watch as they take their first baby steps with NGP8. Too often what is intuitive to engineers and experienced users is in fact counter-intuitive to new users. The integration with ActBlue is really great, and critical to the utility of NGP8.

Pros

It is comprehensive. The scope is remarkable, and I really appreciate the work that went into building it. It also appears to be pretty bomb-proof; it hasn't crashed on me yet. The best part of it has been the initial onboarding person (\[sensitive content hidden\]) with a special callout to \[sensitive content hidden\]. See my comments below about how critical they have been to successfully navigating the onboarding process.

Cons

It starts with the name. NGP vs. NGP VAN vs. NGP8...this single example pretty much sums up the nomenclature and relationship confusion. It was not at all evident the flow of information between the various entities, between VoteBuilder-MyCampaign-MiniVAN-NGP VAN...and that NGP VAN is the same as NGP8. There needs to be a wholesale review of naming conventions and definitions. (Too often the definitions don't conform to standard English or are inconsistent--e.g., "Delete" can mean 'delete from a form or from a search result,' or it can mean 'delete the record from the database.') There should never be confusion about what is going to happen when you push a "delete" button. That is just one example of dozens.

Alternatives considered

[NationBuilder](https://www.capterra.com/p/130934/NationBuilder/)

Reasons for choosing NGP VAN

NGP VAN/NGP8 is within the Democratic ecosystem. It was used by several regional campaigns, albeit not by smaller campaigns like ours (for a state House district). I must say that NationBuilder impressed me a great deal, and seemed to have a much cleaner, more generally intuitive interface (although what I know of it is simply through their marketing Zoom). The input we had about NGP8, before signing up, was that it was (for larger campaigns, anyway) necessary, a "gotta have," but difficult to master. Necessary, but not beloved. It would be great to see NGP8 become easier to learn/use and more widely used. It has very little penetration, at least in my part of the country, to down-ballot races, which is a shame.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EN

Eric N.

President

Political Organization

### "So Many Billing Issues"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

February 6, 2024

Pros

The actual features of the program are fine. I do wish that it was easier to resend emails to non-openers of previous emails.

Cons

The billing situation has been a mess for years. Sometimes invoices sent, other times not before credit card is charged. Issues with multiple billings for same account.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 8, 2024

Hi Eric, it's good to hear that you're enjoying the features of NGP VAN. Thank you for your candid feedback regarding our billing process. We'll be sure to pass this along - your experience is our top priority!

JF

Jason F.

Candidate

Government Relations

### "2022 Virginia State Senate Campaign"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 29, 2023

Pros

What I like the most about VAN is how thorough of a software database it is. Everything you need to run an effective strategy in a political campaign are there.

Cons

Nothing. A first time campaign manager with now experience was able to figure out the basics. It may seem like a daunting UI interface, but with practice and understanding of what the parameters do, it can be learned.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JT

John T.

Chair

Civic & Social Organization

### "List expiration date"

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 17, 2023

Everything is great except the expiring lists

Pros

I love being able to pull up lists of voters when I need them

Cons

A bunch of our lists expired in the middle of our campaign. Lists should not expire until after election day - I wrote software for years at giant financial firms, and in my opinion, any voter contact system that expires a voter list before election day was designed by absolute dopes! Fix this.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 1, 2023

Hi John, thank you for your feedback on our voter lists. We appreciate your positive rating, and are sorry to hear we missed the mark for your needs. I have promptly forwarded your thoughts onto the relevant team members. Please know that we take your feedback seriously and are committed to your success. Thank you for being an NGP VAN customer.

EG

Eric G.

Analyst

Computer Software

### "Just a user"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

November 17, 2023

Pros

Complete list of voters Dem Support Scores are useful

Cons

I know data is in there, but there should be better ways to get them out.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DM

Daisy M.

Director

Civic & Social Organization

### "Voter info but limited"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

5/10

November 16, 2023

Pros

Generally has good VAN has the state voter information.

Cons

VAN does not have all voter information and sometimes information is incorrect.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 10, 2024

Thank you for your review, Daisy! We are so happy to hear that NGP VAN is helping you obtain the voter information you need. We appreciate your feedback on your data accuracy and committed to your success. I'll be sure to share these with our product team. Thank you for being an NGP VAN customer.

[View all Reviews](https://www.capterra.com/p/148396/NGP-VAN/reviews/)

Popular comparisons

[GoodParty.org vs NGP VAN](https://www.capterra.com/compare/148396-10002710/NGP-VAN-vs-Good-Party)

[CallHub vs NGP VAN](https://www.capterra.com/compare/148396-149279/NGP-VAN-vs-CallHub) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

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