--- title: "FirstHive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about FirstHive Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/148403/FirstHive/" page_type: "product" language: "en" --- # FirstHive Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) FirstHive ## What is FirstHive? Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product. ## What is FirstHive used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for FirstHive?[Manage this product listing](https://www.g2.com/products/firsthive/claim_requests/new?auto=true) ## FirstHive Overview Updated September 2026 AI summary FirstHive is a cloud-based marketing solution designed for businesses of all sizes, offering tools for SMS marketing, customer data management, and marketing automation. It enables users to create personalized messages, automate campaigns, manage contacts, and track performance through analytics. Notable features include customer segmentation, drip campaigns, landing pages, and support for mobile coupons and shortcodes. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### FirstHive 4.4 (13) VS. [4.3 (2,949)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $500 Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (13) Ease Of Use 4.3 (2,897) Value For Money 4.5 (8) Value For Money 4.1 (2,218) Customer Service 4.2 (12) Customer Service 4.2 (2,062) ## FirstHive alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (6,112)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars ## FAQs about FirstHive Overview ### Which roles and teams benefit most from FirstHive? FirstHive is most used by marketing teams, account and client success managers, and business leaders who need unified customer data and campaign execution. Product, project, and IT managers use it to coordinate workflows, integrate systems, and track performance, while consultants and analysts rely on it for customer insights and process optimization. Answer based on 13 reviews Overview ### What company size and specific industries is FirstHive built for? FirstHive is designed for large enterprises, including Fortune 500 companies, that need marketing support across global operations. It is aimed at organizations with complex, large-scale marketing needs, especially those active in North America and the Asia Pacific region. Features and Usability ### What are the key features of FirstHive? FirstHive offers marketing automation, CRM, and contact management, along with customer profiles, segmentation, and lead management. It also includes campaign management, reporting and analytics, conversion and ROI tracking, plus behavior tracking, website visitor tracking, landing pages and web forms, and multi-channel marketing. Getting Started and Support ### What training and onboarding options does FirstHive offer? FirstHive provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup and training, webinars offer scheduled instruction for groups, and documentation gives written reference material for self-paced learning and feature lookup. Getting Started and Support ### What customer support options does FirstHive offer? FirstHive provides chat support for customer questions and account help. No reviewer feedback is available to describe how responsive or helpful that support feels, so users can only rely on the listed chat channel. ## Features AI summary Based on 3,882 SMS Marketing reviews Capterra reviewers highlight these as the features buyers care about most when choosing SMS Marketing software: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) FirstHive includes **Mass Texting**, which helps businesses send messages to large audiences at once. However, it does not offer **SMS Messaging** or **Campaign Scheduling**. Instead, it provides **Scheduled Messaging** (**49%**), a related feature that supports planned message delivery. Together, these capabilities help businesses manage outreach timing and deliver bulk communications more efficiently, helping teams reach customers at scale. Mass Texting 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Content Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Qualification 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Marketing Automation 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions FirstHive 39 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Data Integration: Combining data from different sources and providing a unified view - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 4.2 (10) 4.2 Based on 10 reviews ## Pricing Value for money 4.5 (8) Free Trial Basic $500.00 Per Month Value for money 4.5 (8) 4.5 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (12) 4.2 Based on 12 reviews ## User reviews Overall rating 4.4 Based on 13 reviews Filter by rating 5(5) 4(8) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent VK VENU K. IT Manager Financial Services ### "CDP has new torchbearer" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 3, 2021 Pros Its Probabilistic and deterministic matches and stitching data across platforms Cons Limited end user dashboards and i think they have limited staff for large implementations as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Andrew L. Engineer Mechanical or Industrial Engineering ### "First Hive is the hive boss" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 January 27, 2019 Pros First hive to Resik way for me and my employees to collaborate on the complex projects that no one else see. Cons I am worried about the Russians getting a hold of some of the information that I post on first Hive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MF Marcos F. Key Account Manager Mechanical or Industrial Engineering ### "Real Time marketing solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 30, 2018 Pros Firsthive is a great marketing solution with data aggregation and from multiple customer touch point including Facebook, twitter and other social media. Cons The initial plan is expensive also improvement in email and chat support needs improvement and multiple language option is missing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS Supreeth S. Process Engineer Mechanical or Industrial Engineering ### "Best for Startups." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 21, 2018 Pros Its a cloud based software where some small and medium business can take help of. Also very east to use and communicate. Cons Its expensive and also some times we run into issue with slow response and some times it confuses to drive conclusion from the recommendations Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KS Kristen S. Project Manager Construction ### "User Friendly - Good for Bulk Mailers and Social Posting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 16, 2018 Pros Easy to create communication with our clients. It easily integrates with our SMS, social medias and emails. Responding to customers is easy to do using this program. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PL Pinky L. Manager Wholesale ### "User friendly campaign tool help to measure campaign performance " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2017 able to measure my campaigns performance Pros We can design communication and trigger basis customers journey with the brand during pre sales, sales & Post sales Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HN Hemanth N. Director ### "It is a great Product, able to take care of all my Bulk mailers, SMS and Social posting for me." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 26, 2017 Pros Integration of SMS, Mails and Social Media at one place. I run a Training organization and I use FirstHive forbsend mailers and SMS and Social Media Posts to clients for New Program Launch and Business Development Purpose Cons I have not faced any problem/ issue in using this application , it suits my small business perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RD Rahim D. Consultant Banking ### "It's one of best product and very unique features it allows 360 degree view of my marketing efforts " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 25, 2017 Easy way of communication lots of market insight and very flexible Pros Uniqueness of platform tracks customer journey from multiple channels it helps to respond customer in a very unique way. Social media is also part of customer journey Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KW Kevin W. Senior Consultant Apparel & Fashion ### "cost effective and efficient" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 May 25, 2017 customer traction. more engagement. analytics was a big plus and a cost effective and efficient tool to plan my marketing activities. Pros the features are great, some great not relevant to me yet, but got me thinking on those lines, which helped my business goals. the campaign creations are seamless and easy to track, the single view dashboard is a great feat in this software. they provide analytics based on unique customer behavior and pattern on different campaigns and different medium which is very insightful. has added advantage of targeting members in India and outside India. Creating duplication of campaigns is also a nice feature helps my team save a lot of time on repeated campaigns. Cons UI can be more interactive email templates options are not much, can add GIF format as well. irrelevant dashboard should not show up if we dont have data to populate the same. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NS Namrata S. Partner-Client Success ### "Its an amazing software which allows me to run email & social media campaigns at ease." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 25, 2017 Measuring effectiveness of my campaign & single user profiling. Pros The ease at which you check the analytics. The ease at which you are allowed to revisit the HTML mailer, do multiple edits before you do the actual broadcast. It also has an amazing feature of giving me indepth userwise website usage analytics. Cons It doesn't allow me to download the bounced email id list. That becomes a bit inconvenient. They should give a download option. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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