--- title: "FirstHive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about FirstHive Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/148403/FirstHive/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # FirstHive Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) FirstHive ## What is FirstHive? Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product. ## What is FirstHive used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for FirstHive?[Manage this product listing](https://www.g2.com/products/firsthive/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### FirstHive 4.4 (13) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $500 Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (13) Ease Of Use 4.5 (2,904) Value For Money 4.5 (8) Value For Money 4.3 (2,225) Customer Service 4.2 (12) Customer Service 4.4 (2,069) ## FirstHive alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) Highest Rated [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) ## FAQs about FirstHive Overview ### Which roles and teams benefit most from FirstHive? FirstHive benefits marketing analysts, key account managers, and client success teams that need to unify customer data for audience targeting, campaign analysis, and account engagement. Product and project managers use it to coordinate customer-focused initiatives, while IT managers, engineers, consultants, and directors oversee data integration, processes, and performance reporting. Answer based on 13 reviews Overview ### What company size and specific industries is FirstHive built for? FirstHive is designed for large enterprises, including Fortune 500 companies, that need marketing support across global operations. It is aimed at organizations with complex, enterprise-scale needs, particularly those operating in North America and the Asia-Pacific region. Features and Usability ### What are the key features of FirstHive? FirstHive offers marketing automation, CRM, and contact management, along with customer segmentation and customer profiles for audience targeting. It also includes campaign management, campaign analytics, reporting/analytics, and ROI tracking, plus behavior tracking, website visitor tracking, landing pages/web forms, and multi-channel marketing. Getting Started and Support ### What training and onboarding options does FirstHive offer? FirstHive provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup, webinars offer scheduled group training, and documentation gives written reference material for self-paced learning and feature lookup. Getting Started and Support ### What customer support options does FirstHive offer? FirstHive provides chat support for customer assistance. No reviewer feedback about support experience is available, so user sentiment on response times, helpfulness, or common issues cannot be described here. ## Features AI summary Based on 3,882 SMS Marketing reviews Capterra reviewers highlight these as the features buyers care about most when choosing SMS Marketing software: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) FirstHive includes **Mass Texting**, which helps businesses send messages to large audiences at once. However, it does not offer **SMS Messaging** or **Campaign Scheduling**. Instead, it provides **Scheduled Messaging** (**49%**), a related feature that supports planned message delivery. Together, these capabilities help businesses manage outreach timing and deliver bulk communications more efficiently, helping teams reach customers at scale. Mass Texting 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Content Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Qualification 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Marketing Automation 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions FirstHive 39 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Data Integration: Combining data from different sources and providing a unified view - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 4.2 (10) 4.2 Based on 10 reviews ## Pricing Value for money 4.5 (8) Free Trial Basic $500.00 Per Month Value for money 4.5 (8) 4.5 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (12) 4.2 Based on 12 reviews ## User reviews Overall rating 4.4 Based on 13 reviews Filter by rating Counts reflect reviews available in this feed. 5(5) 4(8) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful IM IT Manager IT Manager Used the software for: 1-3 years ### "CDP has new torchbearer" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 13, 2021 Pros Its Probabilistic and deterministic matches and stitching data across platforms Cons Limited end user dashboards and i think they have limited staff for large implementations as well. CO Consultant Consultant Used the software for: 1-3 years ### "It's one of best product and very unique features it allows 360 degree view of my marketing efforts " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 15, 2017 Easy way of communication lots of market insight and very flexible Pros Uniqueness of platform tracks customer journey from multiple channels it helps to respond customer in a very unique way. Social media is also part of customer journey MA Marketing Analyst Marketing Analyst ### "Surprised by the ease-of-use and intelligence!" 4.0 May 17, 2017 I'm a marketing analyst in a medium-size company.. We were looking for a marketing software that can handle our e-mail marketing requirements as well as create intelligent customer reports.. While researching, I stumbled upon a discussion on 'FirstHive' on reddit.. I took a free trial of the product and executed couple of campaigns.. i was surprised to see how easy it was to design a cool looking email from the existing templates... trigger it and see results in real-time.. I know it has nothing to do with 'open rates' but it's true that our email open rates are better now.. Beside email-marketing, it has SMS marketing and Social Media Marketing too.. all in the same license fee.. We stopped using Hootsuite and migrated all our social media activities on FirstHive.. Now, we have customer insights from all the channels curated into one dashboard.. It made a lot of sense for us to keep using FirstHive, since similar other product was costing us four times more.. and I'll recommend to all marketers.. for $50 a month, it's worth a shot! Kristen S. Project Manager Used the software for: Less than 1 year ### "User Friendly - Good for Bulk Mailers and Social Posting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 20, 2018 Pros Easy to create communication with our clients. It easily integrates with our SMS, social medias and emails. Responding to customers is easy to do using this program. SC Senior Consultant Senior Consultant Used the software for: Less than 1 year ### "cost effective and efficient" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 15, 2017 customer traction. more engagement. analytics was a big plus and a cost effective and efficient tool to plan my marketing activities. Pros the features are great, some great not relevant to me yet, but got me thinking on those lines, which helped my business goals. the campaign creations are seamless and easy to track, the single view dashboard is a great feat in this software. they provide analytics based on unique customer behavior and pattern on different campaigns and different medium which is very insightful. has added advantage of targeting members in India and outside India. Creating duplication of campaigns is also a nice feature helps my team save a lot of time on repeated campaigns. Cons UI can be more interactive email templates options are not much, can add GIF format as well. irrelevant dashboard should not show up if we dont have data to populate the same. DI Director Director Used the software for: 1-3 years ### "It is a great Product, able to take care of all my Bulk mailers, SMS and Social posting for me." 5.0 June 15, 2017 Pros Integration of SMS, Mails and Social Media at one place. I run a Training organization and I use FirstHive forbsend mailers and SMS and Social Media Posts to clients for New Program Launch and Business Development Purpose Cons I have not faced any problem/ issue in using this application , it suits my small business perfectly. Namrata S. Partner-Client Success Used the software for: Less than 1 year ### "Its an amazing software which allows me to run email & social media campaigns at ease." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 25, 2017 Measuring effectiveness of my campaign & single user profiling. Pros The ease at which you check the analytics. The ease at which you are allowed to revisit the HTML mailer, do multiple edits before you do the actual broadcast. It also has an amazing feature of giving me indepth userwise website usage analytics. Cons It doesn't allow me to download the bounced email id list. That becomes a bit inconvenient. They should give a download option. KA Key Account Manager Key Account Manager Used the software for: Less than 1 year ### "Real Time marketing solution" 5.0 September 3, 2018 Pros Firsthive is a great marketing solution with data aggregation and from multiple customer touch point including Facebook, twitter and other social media. Cons The initial plan is expensive also improvement in email and chat support needs improvement and multiple language option is missing. OW Owner Owner ### "Using since 2 months" 5.0 April 29, 2016 Been using this software for the last couple of months for my company's marketing. Liked the fact that I can use the email marketing features along with managing my facebook page from the same application. Was using multiple applications for this till now. Also liked the customer service. Had a issue with my billing, one chat with the support rep resolved my issue. 5 stars PM Product Manager Product Manager ### "Help us do lot of stuff" 5.0 May 17, 2017 FirstHive was recommended to me by a friend. I signed-up for trial version and after couple of days bought an annual license. It works like three software in one. We use for direct emails and newsletters, sms campaigns and also social media management. What is amazing is their customer reports and insights. Helps a lot in designing campaign. People are nice too. [View all Reviews](https://www.capterra.com/p/148403/FirstHive/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.