SimilarWeb

SimilarWeb Pro


4.5 / 5
39 reviews

Who Uses This Software?

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide to discover, decide and deploy their digital strategy.


Average Ratings

39 Reviews

  • 4.5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    24/7 (Live Rep)

Vendor Details

  • SimilarWeb
  • www.similarweb.com/
  • Founded 2007
  • United Kingdom

About SimilarWeb Pro

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.


SimilarWeb Pro Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking
  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

SimilarWeb Pro Reviews Recently Reviewed!


Capterra loader

One of the best tools for digital marketing

Mar 29, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Initially I found similar web searching for a tool that would allow me to visualize insights and segment my audience. But then I realized how powerful it is. With Similarweb you not only get analytics from your website, but you can observe the behavior of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business. The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.

Cons: Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version there are also very useful functions.

Overall: With Similarweb I have been able to analyze and segment my audience and that way I have been able to generate digital content on my blog that is more attractive to them. It has allowed me to improve engagement with my readers. In addition to saving time to generate the most appropriate and specialized content.

One of the most accurate tools for measuring site traffic

Mar 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When it comes to estimating site traffic of your competitors, it's so difficult to find a halfway decent tool that will give you something accurate. I've consistently worked with clients and my own company and checked the actual analytics data besides their estimated traffic. I don't know how they do it, but it's extremely helpful in getting a better perspective on the competition.

Cons: At some point it would be fantastic to get a social media analysis section and see what is happening on competitors Social Media.

Must have Competitive analysis

Jun 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Competitive analysis is really helpful - Chrome extension is helpful to understand the basic nature and traffic of the website - The information is structured in a very easy to understand manner

Cons: - The data is not as correct as GA - The data for website only with good traffic are shown, new websites are not shown at all

Great platform for comprehensive analysis of any website or app!

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: My favorite feature is that I can see the exact traffic sources that generate traffic to any website. Marketing mix reports are great for export. App analysis feature is awesome, you can see lots of useful data. Google Play keywords analysis is also very comprehensive.

Cons: I don't like when you sort the results by some columns there's no data and they ask you to upgrade. Also the data range is 12 months only and splitting data by countries is locked as you need to upgrade to a more expensive plan. There are also some freezes in Firefox when using the website.

Overall: Lots of useful data for competitors analysis which SEMrush doesn't have!

Capterra loader

Great product for salespeople!

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great insights into the target accounts web traffic/advertising data

Cons: Nothing at the moment. Does all i expect it to.

Must-have if you want to achieve success

Feb 17, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SimilarWeb PRO delivers a lot of useful data you can use to analyse your competitors' performance or even verify some site you would use for promotion. SimilarWeb PRO helped us save money - otherwise we could have burnt it on campaigns which are far away from being effective.

Cons: Pricing, pricing, pricing. However, take it as an investment (as it unlocks a lot of data for you) or try the free, limited version.

Great help for Prospecting

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I used this tool at my positions at SaaS companies to see the potential traffic that a website receives as well as the referral traffic sources and geography of a sites user base. This tool has been invaluable to me with prospecting new business!

Cons: The only downfall is that some of the numbers posted by SimilarWeb are wildly inaccurate if you ask the website to verify with their own sources. This can then make forecasting for certain sites difficult

Find the Worthy Websites

Dec 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: SimilarWeb is one of my personal beloved tools to work with, especially the extension. The tool allows you to find out everything you need - starting from the website estimated traffic and ending with the in-depth review of the sources they are getting their traffic from.

The keyword research is also important to note, as it is very useful for out-competing the market.

Cons: The issue I have noticed is that the small websites do not get the traffic analysis due to the low amount of traffic, and some websites are not registered in the system so you do not get enough information about them.

Capterra loader

Very useful

Sep 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Similar Web comes in handy when I need to know the traffic of specific websites that we want to partner with. i also use the Similar site section to find similar websites for me to use for prospecting.

Cons: Overall I haven't had any issues with it. It's easy to use.

Overall: I use it a lot for prospecting and finding new sites to work with. I've found it very useful.

Great tool for Website Analysis

Mar 14, 2019
4/5
Overall

5 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: SimilarWeb Pro is really nice grow hack tool for measuring the site traffic, you can view the traffic sources that generate traffic to any website.

What i like?

- Easy to use

- Competitive analysis

- Accurate data

- traffic sources

- SEO and PPC Keywords

- Popular Pages

Cons: The Pricing, is really expensive.

Have a bug on the registration if you use a geo domain cannot register (.com.ar) that is really anoying

Overall: We use it for Competitive analysis on how much traffic and how is generate on other website

Most effective service

Mar 17, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SimilarWeb is the most effective service to get an overview of the sites traffic, performance, links and other similar data. Very easy-to-use.

Cons: Some minor data, like Referrals isn't very accurate, but that's not always the case. Everything else isn't an issue.

Capterra loader

Similar Sites lets me target businesses who should know about my software

Nov 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the fact that I can go to a typical customer's website and use Similar Sites to show me a list of companies that fit the same profile.

Overall: Similar Sites makes my life a lot easier and saves me so much time. I know I would miss opportunities if I wasn't using this too.

Powerful online marketing intelligence tool

Sep 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SimilarWeb is my go-to tool for evaluating industry and competitors. It provides fantastic insights regarding traffic sources and website affiliations.

Cons: Pro version is too expensive for small companies or freelancers, although you can always negotiate a cheaper price.

SimilarWeb Review

Jan 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Different levels of reporting for a number of 3rd party sites that we aim to partner with. The free version was solid enough to upgrade to Pro. Love the different channel reporting they offer!

Cons: Some of the metrics included do not seem too accurate, but they are good enough to provide a ballpark range.

Overall: Overall, we use SimilarWeb to try and gain a sense of what other partner sites do in terms of qualified traffic that can be sent our way for sales.

Great tool to have as a web designer!

Jul 12, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was looking for a tool that would help me estimate how much traffic the websites of potential clients were getting. Similar Web Pro gives me access to that data and more. I can then use this data when I'm writing pitches to people who need their websites updated.

Cons: I don't have any complaints. Perhaps there could be a way to print out the website results instead of having to do a screenshot?

Overall: This software helps me present potential web design clients with traffic data about their current websites. I can then tell let them know exactly how a new web design can convert their traffic into subscribers or potentials buyers.

Easy for beginners and experienced users alike!

Oct 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It has a very easy to use and user friendly UI when compared to it's competitors

The free version was a good gateway to sway me to get a pro version and it wasn't disappointing.

Cons: Not as much data as provided by other analysis tool when it comes to SEO

Overall: Overall I'd still recommend this product and prefer this over other tools in the market. It is great for beginners too with it's easy-to-use UI

Useful, but expensive

May 29, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I find the traffic numbers are quite off from the actual numbers (when compared to Google Analytics of my own sites), however, the pattern (upwards or downwards trend) seems to be pretty accurate.

Cons: The most near-sighted you can go is the last 28 days. No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content.

Capterra loader

expensive tool but priceless insights

Jan 29, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: the sheer quantity of data available and the overall accuracy of link sources and traffic sources

Cons: have to pay more for country-level traffic, gloabal is default.

its rather expensive.

Overall: I like the platform, for something with so much data its quite easy to learn and navigate,

their customer success team is very good

Delivers important information instantly and with ease

Mar 26, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I just click on it and it gives me a lot of information about the website I'm on (about traffic etc) so I can quickly see what kind of a website it is.

Cons: It doesn't provide information about all sites - I think there has to be at least 1k traffic a month

Must Have Sevice

Mar 31, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily allows deep insight into the websites and the internet.

Cons: Gives information on stuff you might not want to know about.

great tool on the market

Dec 13, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: On of the great tools on the market that can help your business to track the marketing stats out there.

Cons: It's a basic information and not that accurate, if you also use other metrics. But free version works great for us.

It's a nice app with mediocre data quality.

Jul 26, 2017
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

Cons: The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

Overall: It was helpful for assessing the size of different revenue opportunities.

Untrustworthy Information

Sep 11, 2017
1/5
Overall

4 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: The feature of being able to see a competitors traffic and where you are listed per country.

This info when first seen is easy to follow and understand

Cons: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts.

Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites.

Overall: The few benefits included a great way of easily seeing how your website traffic compares to competitors

Great tool to keep an eye on the competition

Mar 11, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: They fetch information on a large range of different metrics and it gives a good understanding of what's going on their website

Cons: It might lack information on some websites with less traffic, the SEO part could also be more in depth.

Useful

Oct 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Helps with prospecting; insightful for learning about companies

Cons: could be more user friendly. i can see older users getting confused

Great for competitive benchmarking against key competitors in different verticals

Mar 07, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The ease of use, the UX is great and simple to navigate your way around. It's a good tool to get the basics of competitive intelligence and consumer insights data. SimilarWeb has global data, which is a plus.

Cons: The sample size per market seems to be small, so the accuracy and reliability of their data is questionable. The data available is a month behind as well, so I'm not able to get timely insights when I need it.

Overall: Easy to use and navigate, intuitive and great basic benchmarking insights.

Great Analytics Tool

Apr 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Great product for researching website growth opportunities, checking out competitors etc

Cons: I wish the free version still had more usability but i understand the need to charge for a high end product like their pro version

Outstanding platform to know your competitors

Nov 12, 2014
5/5
Overall

Comments: With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to prepare our next ads campaign.

Capterra loader

Must have for all the digital marketers.

Mar 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Easy tool when we are in a competitive world. Helps in finding out what makes our competitors so good and we can strategize our digital presence accordingly.

Good for competitive prospecting

Jul 21, 2017
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: I like that SimilarWeb provides insight into the competitive space for our market, which is adtech. We can see other vendors' referring and referred sites and their relative volume.

Cons: I don't totally trust their metrics but they appear to be directionally accurate. Also, I think it could be more organized. For example, five sites might one company, so SimilarWeb should group them together.

Overall: We used it for prospecting and competitive analysis.

Capterra loader

Works great for big websites and do the work

Sep 13, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use similar web to understand if a website has a lot of traffic to publish articles, it brings automated dashboards to analyze important insights from my site and competitors.

Cons: Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark

Overall: Good

It is a easy tools to view the traffic statistics of my website.

Jun 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With traffic sources I can know which are the main sources of desktop traffic of my web site and I can decide in which improve

Cons: When my site is still poor of web traffic, I need scrolling much to down to see some important information, because it have many unnecessary dog pictures

Great instrument for web-traffic analytics

Feb 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Detailed Website Stats and traffic overview features. We use it in sales-cycle and in meetings with new customers.

Cons: An app would be really useful for daily usage.

Overall: We use it in sales-cycle and in meetings with new customers.

Capterra loader

Review of SimilarWeb

Dec 19, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: REally cool and useful tool. Gives a better understanding of visits and traffc to websites, along with other helpful information.

Cons: Sometimes the information they give can be slightly innacurate.

Capterra loader

Best way to analyze your business from your competitors

Apr 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It gives data and idea about your business where you are lacking for. Study your business competitors and learn new strategies.

Cons: As far as I don't feel any cons by using this software. I wish if the features are available on free version too.

Nov 18, 2016
4/5
Overall

5 / 5
Value for Money

Nov 24, 2015
5/5
Overall

Dec 11, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Oct 07, 2016
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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