SimilarWeb

SimilarWeb Pro

4.5 / 5 25 reviews

Who Uses This Software?

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide to discover, decide and deploy their digital strategy.


Average Ratings

25 Reviews
  • 4.5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    24/7 (Live Rep)

Vendor Details

  • SimilarWeb
  • www.similarweb.com/
  • Founded 2007
  • United Kingdom

About SimilarWeb Pro

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.


SimilarWeb Pro Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

SimilarWeb Pro Reviews Recently Reviewed!


One of the most accurate tools for measuring site traffic

Mar 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When it comes to estimating site traffic of your competitors, it's so difficult to find a halfway decent tool that will give you something accurate. I've consistently worked with clients and my own company and checked the actual analytics data besides their estimated traffic. I don't know how they do it, but it's extremely helpful in getting a better perspective on the competition.

Cons: At some point it would be fantastic to get a social media analysis section and see what is happening on competitors Social Media.

Must have Competitive analysis

Jun 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: - Competitive analysis is really helpful - Chrome extension is helpful to understand the basic nature and traffic of the website - The information is structured in a very easy to understand manner

Cons: - The data is not as correct as GA - The data for website only with good traffic are shown, new websites are not shown at all

Great platform for comprehensive analysis of any website or app!

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: My favorite feature is that I can see the exact traffic sources that generate traffic to any website. Marketing mix reports are great for export. App analysis feature is awesome, you can see lots of useful data. Google Play keywords analysis is also very comprehensive.

Cons: I don't like when you sort the results by some columns there's no data and they ask you to upgrade. Also the data range is 12 months only and splitting data by countries is locked as you need to upgrade to a more expensive plan. There are also some freezes in Firefox when using the website.

Overall: Lots of useful data for competitors analysis which SEMrush doesn't have!

It's a nice app with mediocre data quality.

Jul 26, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

Cons: The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

Overall: It was helpful for assessing the size of different revenue opportunities.

Learn valuable information about the sites of competitors.

May 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the function in which you can compare the results of your website with the results of your competitors and see them in comparison on one screen - it's very convenient and gives a lot of ideas. The platform has many useful functions that help to learn more about our industry and key players in the market.

Cons: It would be useful if the platform offered an additional context for different subsets of data. It seems to me that the data can be a bit more accurate. I also want you to view more mobile data. The frequency of the data is often unclear or changes when you click on a website profile.

Untrustworthy Information

Sep 11, 2017
1/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: The feature of being able to see a competitors traffic and where you are listed per country.

This info when first seen is easy to follow and understand

Cons: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts.

Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites.

Overall: The few benefits included a great way of easily seeing how your website traffic compares to competitors

Capterra-loader

Very useful

Sep 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
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Pros: Similar Web comes in handy when I need to know the traffic of specific websites that we want to partner with. i also use the Similar site section to find similar websites for me to use for prospecting.

Cons: Overall I haven't had any issues with it. It's easy to use.

Overall: I use it a lot for prospecting and finding new sites to work with. I've found it very useful.

Most effective service

Mar 17, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
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Pros: SimilarWeb is the most effective service to get an overview of the sites traffic, performance, links and other similar data. Very easy-to-use.

Cons: Some minor data, like Referrals isn't very accurate, but that's not always the case. Everything else isn't an issue.

Capterra-loader

Similar Sites lets me target businesses who should know about my software

Nov 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I like the fact that I can go to a typical customer's website and use Similar Sites to show me a list of companies that fit the same profile.

Overall: Similar Sites makes my life a lot easier and saves me so much time. I know I would miss opportunities if I wasn't using this too.

Powerful online marketing intelligence tool

Sep 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SimilarWeb is my go-to tool for evaluating industry and competitors. It provides fantastic insights regarding traffic sources and website affiliations.

Cons: Pro version is too expensive for small companies or freelancers, although you can always negotiate a cheaper price.

Great tool to have as a web designer!

Jul 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I was looking for a tool that would help me estimate how much traffic the websites of potential clients were getting. Similar Web Pro gives me access to that data and more. I can then use this data when I'm writing pitches to people who need their websites updated.

Cons: I don't have any complaints. Perhaps there could be a way to print out the website results instead of having to do a screenshot?

Overall: This software helps me present potential web design clients with traffic data about their current websites. I can then tell let them know exactly how a new web design can convert their traffic into subscribers or potentials buyers.

Useful, but expensive

May 29, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I find the traffic numbers are quite off from the actual numbers (when compared to Google Analytics of my own sites), however, the pattern (upwards or downwards trend) seems to be pretty accurate.

Cons: The most near-sighted you can go is the last 28 days. No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content.

Delivers important information instantly and with ease

Mar 26, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I love that I just click on it and it gives me a lot of information about the website I'm on (about traffic etc) so I can quickly see what kind of a website it is.

Cons: It doesn't provide information about all sites - I think there has to be at least 1k traffic a month

Good for competitive prospecting

Jul 21, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: I like that SimilarWeb provides insight into the competitive space for our market, which is adtech. We can see other vendors' referring and referred sites and their relative volume.

Cons: I don't totally trust their metrics but they appear to be directionally accurate. Also, I think it could be more organized. For example, five sites might one company, so SimilarWeb should group them together.

Overall: We used it for prospecting and competitive analysis.

Nov 18, 2016
4/5
Overall
5 / 5
Value for Money

Great tool to keep an eye on the competition

Mar 11, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: They fetch information on a large range of different metrics and it gives a good understanding of what's going on their website

Cons: It might lack information on some websites with less traffic, the SEO part could also be more in depth.

Great for competitive benchmarking against key competitors in different verticals

Mar 07, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The ease of use, the UX is great and simple to navigate your way around. It's a good tool to get the basics of competitive intelligence and consumer insights data. SimilarWeb has global data, which is a plus.

Cons: The sample size per market seems to be small, so the accuracy and reliability of their data is questionable. The data available is a month behind as well, so I'm not able to get timely insights when I need it.

Overall: Easy to use and navigate, intuitive and great basic benchmarking insights.

Capterra-loader

Must have for all the digital marketers.

Mar 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Easy tool when we are in a competitive world. Helps in finding out what makes our competitors so good and we can strategize our digital presence accordingly.

Nov 24, 2015
5/5
Overall

Outstanding platform to know your competitors

Nov 12, 2014
5/5
Overall

Comments: With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to prepare our next ads campaign.

Capterra-loader

Works great for big websites and do the work

Sep 13, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use similar web to understand if a website has a lot of traffic to publish articles, it brings automated dashboards to analyze important insights from my site and competitors.

Cons: Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark

Overall: Good

It is a easy tools to view the traffic statistics of my website.

Jun 20, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With traffic sources I can know which are the main sources of desktop traffic of my web site and I can decide in which improve

Cons: When my site is still poor of web traffic, I need scrolling much to down to see some important information, because it have many unnecessary dog pictures

Dec 11, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Oct 07, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Capterra-loader

Best way to analyze your business from your competitors

Apr 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It gives data and idea about your business where you are lacking for. Study your business competitors and learn new strategies.

Cons: As far as I don't feel any cons by using this software. I wish if the features are available on free version too.