# Page 10 | Similarweb Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 10 - Is Similarweb the right Marketing Analytics solution for you? Explore 260 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews --- Similarweb 4.6 (260) [View alternatives](https://www.capterra.com/p/148472/SimilarWeb-Pro/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 30th, 2026 # Page 10 - Reviews of Similarweb ## Showing most helpful reviews Showing 226-250 of 260 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CP Ciprian P. Senior PHP Developer Real Estate Used the software for: 2+ years ### "Good tool for prospecting SEO clients" January 5, 2020 5.0 Pros I use this for each SEO/SEM/CRO client before sending a detailed analysis. It's one of the tools I always use and it returns pretty accurate results, even without linking it to any analytics platform. Cons Pricing plans are a bit high for the premium features. Review Source VR Verified Reviewer Digital Marketing Manager Computer Software Used the software for: Less than 6 months ### "Ok platform but better on the market" October 30, 2019 4.0 I like SimilarWeb for what it is but I think there are a few other products on the market that are better. Pros SimilarWeb has a lot of functionalities similar to other products on the market for SEO and competitor monitoring. The basic level package does not have a lot of the basic functionalities offered by things like Spyfu or Moz. Cons The basic package has a lot of limitations compared to information you can get from SpyFu for free. Doing a simple search on SpyFu without even logging in I can see where my competitors fall in comparison to me. Review Source Sven H. Power Engineer Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "SimilarWeb Pro is one of the best website insights software" February 15, 2021 5.0 The software helps me identify traffic and its quality from any website on the internet. It's a great tool and it's great quality. Feels fresh and new. Pros The tool has a lot of awesome features like traffic insights by many different categories like geo location and of course the amount of visitors with a given time. There is also information about the competition, average customer page visits and bounce rat. Cons Not much to dislike about the free version of the tool, understandable that some features have to be locked behind a monthly subscription. Review Source VR Verified Reviewer Digital Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "Find your rank and its competition" December 22, 2019 5.0 Really love to use this tool for benchmarking our website rank. Pros Accurately measured on which rank your website currently is among the competition. You can compare it based on its business category or even by country. It is easy to find out what competitors have and what they do through several data provided such as traffic source, keywords that drives more traffic for the website, etc. Cons For a free version, you can only have limited data, such as you cannot see where your website rank is among the competition on its product category, only based on country rank. Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 6-12 months ### "Great for competitive benchmarking against key competitors in different verticals" March 8, 2018 4.0 Easy to use and navigate, intuitive and great basic benchmarking insights. Pros The ease of use, the UX is great and simple to navigate your way around. It's a good tool to get the basics of competitive intelligence and consumer insights data. SimilarWeb has global data, which is a plus. Cons The sample size per market seems to be small, so the accuracy and reliability of their data is questionable. The data available is a month behind as well, so I'm not able to get timely insights when I need it. Review Source Myriam C. Performance Marketing Associate Market Research Used the software for: 1-2 years ### "null" November 24, 2015 5.0 Review Source WG William G. ceo Online Media Used the software for: 1-2 years ### "Untrustworthy Information" September 11, 2017 1.0 The few benefits included a great way of easily seeing how your website traffic compares to competitors Pros The feature of being able to see a competitors traffic and where you are listed per country. This info when first seen is easy to follow and understand Cons The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites. Review Source JKL Jin Kyong L. CIO Used the software for: 1-2 years ### "Useful, but expensive" May 29, 2018 4.0 Pros I find the traffic numbers are quite off from the actual numbers (when compared to Google Analytics of my own sites), however, the pattern (upwards or downwards trend) seems to be pretty accurate. Cons The most near-sighted you can go is the last 28 days. No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content. Review Source liri H. Online Media Used the software for: ### "Outstanding platform to know your competitors " November 12, 2014 5.0 With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to prepare our next ads campaign. Review Source LH Laura H. Director of Content Marketing Online Media Used the software for: 1-2 years ### "Good for competitor analysis" March 21, 2020 4.0 Overall, when trying to get a leg up on competitors in a certain vertical can provide useful data in making strategic decisions. Pros Ability to get more in depth data on competitors to build out internal content and marketing strategies Cons Is not a needed daily software, and at times does not get used much to justify the cost, largely dependent on current goals and needs. Review Source RC Ruth C. Digital marketer Used the software for: 1-2 years ### "Delivers important information instantly and with ease" March 26, 2018 4.0 Pros I love that I just click on it and it gives me a lot of information about the website I'm on (about traffic etc) so I can quickly see what kind of a website it is. Cons It doesn't provide information about all sites - I think there has to be at least 1k traffic a month Review Source VR Verified Reviewer Creator/ Owner Newspapers Used the software for: 1-2 years ### "Great Analytics Tool" April 14, 2019 5.0 Pros Great product for researching website growth opportunities, checking out competitors etc Cons I wish the free version still had more usability but i understand the need to charge for a high end product like their pro version Review Source VB Vishal B. Senior Associate Management Consulting Used the software for: I used a free trial ### "Great tool for Digital Marketing" December 14, 2019 4.0 Understand the website audience and their detailed demographics. Plus, the details of competitor websites. Pros Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights. Cons Some of the important and relevant features are available only in premium version. They don't provide pricing details directly on their website, you have to contact them to get details. Review Source VR Verified Reviewer Founder Restaurants Used the software for: 2+ years ### "Must Have Sevice" April 1, 2019 5.0 Pros Easily allows deep insight into the websites and the internet. Cons Gives information on stuff you might not want to know about. Review Source SA Sophie A. CEO & Founder of several online business ventures E-Learning Used the software for: Less than 6 months ### "Great tool to have as a web designer!" July 12, 2017 5.0 This software helps me present potential web design clients with traffic data about their current websites. I can then tell let them know exactly how a new web design can convert their traffic into subscribers or potentials buyers. Pros I was looking for a tool that would help me estimate how much traffic the websites of potential clients were getting. Similar Web Pro gives me access to that data and more. I can then use this data when I'm writing pitches to people who need their websites updated. Cons I don't have any complaints. Perhaps there could be a way to print out the website results instead of having to do a screenshot? Review Source VR Verified Reviewer Marketing Manager Real Estate Used the software for: 1-2 years ### "great tool on the market" December 13, 2018 4.0 Pros On of the great tools on the market that can help your business to track the marketing stats out there. Cons It's a basic information and not that accurate, if you also use other metrics. But free version works great for us. Review Source Rolly C. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Good tool for SEO Metrics and Performance" May 17, 2019 4.0 I use SimularWeb Pro to get some metrics faster than other SEO tools. Pros This is fast and has good reports for SEO Metrics. Cons This isn't easy to integrate with other tools of SEO. Review Source Tal L. Manager Marketing Computer Software Used the software for: 6-12 months ### "Works great for big websites and do the work" September 13, 2018 4.0 Good Pros I use similar web to understand if a website has a lot of traffic to publish articles, it brings automated dashboards to analyze important insights from my site and competitors. Cons Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark Review Source AS Alejandro S. Digital Content & Engagement Director Marketing and Advertising Used the software for: 1-2 years ### "Provides many insights on competitors" July 18, 2019 4.0 Pros The reports generated are easy to understand and provide many great insights. Cons I did not have any issues with this software, though there is a lot of competition in the SEO software industry and thus many options. Review Source VR Verified Reviewer Semi-Senior Web Developer Used the software for: 6-12 months ### "It is a easy tools to view the traffic statistics of my website." June 20, 2018 4.0 Pros With traffic sources I can know which are the main sources of desktop traffic of my web site and I can decide in which improve Cons When my site is still poor of web traffic, I need scrolling much to down to see some important information, because it have many unnecessary dog pictures Review Source AM Alina M. PPC Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Great marketing insights on different levels" January 31, 2020 5.0 Great product. I use it along with other makerting research tools. It offers great prospects, even if you only use the free version. Pros SimilarWeb is very powerful to understand the competition and how good your site is within the industry. Even more, you can compare the two side by side. It is great for getting insights on user engagement, see how much traffic you have and how is divided and as a keyword research tool. I love the visual display of metrics. I find the whole UX intuitive and pleasing. Cons It is not 100% accurate, as it happens with all traffic estimators. You need to draw your conclusions sometimes, but still, it gives good suggestions. Review Source MB Matthieu B. RM Used the software for: 2+ years ### "Great tool to keep an eye on the competition" March 11, 2018 4.0 Pros They fetch information on a large range of different metrics and it gives a good understanding of what's going on their website Cons It might lack information on some websites with less traffic, the SEO part could also be more in depth. Review Source Nikunj G. Project Manager - Marketing Publishing Used the software for: Less than 6 months ### "Good to get traffic overview" April 19, 2019 4.0 Pros Traffic insights and sources data. Browser plugins are really a great help. Cons Data update rate. I think the traffic data is updated with a delay. Review Source Amel M. Marketing Analyst Marketing and Advertising Used the software for: I used a free trial ### "Useful " August 6, 2019 3.0 Pros Pros: SIMILAR WEB is a gem when it's time to work on your competitor analyze overall inbound marketing. Cons Cons: Unfortunetly, not all website report are available Review Source EN Evan N. Analyst Computer Software Used the software for: ### "Good for competitive prospecting" July 21, 2017 3.0 We used it for prospecting and competitive analysis. Pros I like that SimilarWeb provides insight into the competitive space for our market, which is adtech. We can see other vendors' referring and referred sites and their relative volume. Cons I don't totally trust their metrics but they appear to be directionally accurate. Also, I think it could be more organized. For example, five sites might one company, so SimilarWeb should group them together. 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