# urllo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about urllo Software - reviews, pricing plans, popular comparisons to other Link Management Tools products and more. Source: https://www.capterra.com/p/148546/urllo --- # urllo Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) urllo ## What is urllo? urllo, formerly EasyRedir, is the unified link management platform for teams. Control every connection across your digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No code required. ## What is urllo used for? [SEO](https://www.capterra.com/seo-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/)[Link Management Tools](https://www.capterra.com/link-management-tools-software/) Top alternative Featured Overall rating Based on 23 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $9 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for urllo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.urllo.com/&name=urllo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### urllo 4.9 (23) VS. [4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $9 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (23) Ease Of Use 4.3 (2,320) Value For Money 4.7 (20) Value For Money 4.2 (1,895) Customer Service 5.0 (22) Customer Service 4.4 (1,702) ## urllo alternatives [4.8 (9)](https://www.capterra.com/p/10017220/Trotto/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [5.0 (3)](https://www.capterra.com/p/153590/CampaignTrackly/#reviews) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Bitly](https://www.capterra.com/p/172575/Bitly/) [4.8 (1,296)](https://www.capterra.com/p/172575/Bitly/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [redirect.pizza](https://www.capterra.com/p/231009/redirectpizza/) [5.0 (110)](https://www.capterra.com/p/231009/redirectpizza/reviews/) Starting price $14.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/148546/urllo/alternatives/) ## FAQs about urllo Overview ### Which roles and teams benefit most from urllo? urllo is most used by IT leaders, DevOps teams, security architects, and network engineers who need centralized visibility into infrastructure, access, and system health. Marketing leaders and executives benefit from clearer operational oversight, while technical managers use it to streamline administration, support workflows, and cross-functional coordination. Answer based on 22 reviews Overview ### What company size and industries is urllo built for? urllo is for IT and marketing departments, agencies, SEO professionals, small business owners, and startups, with most reviewers from small businesses at 48% and enterprises close behind at 43%. Reviewer concentration is highest in Building Materials and Hospital & Health Care at 10% each, with Automotive at 5%, and SEO is the most common use case. Answer based on 23 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of urllo? urllo offers link management and URL customization, plus link analytics and conversion tracking for monitoring performance. Core reporting features include activity dashboard, dashboard views, data visualization, reporting & statistics, and web traffic reporting. It also includes alerts/notifications, user management, filtering, API access, and SEO management. Pricing ### How much does it cost and what fees or limitations are included? urllo starts at $9 per month for the Essentials plan, which includes 10 source URLs, 1 team member, and basic analytics. The $49 per month Performance plan adds 12 months of analytics, bulk imports, and unlimited team members. Enterprise pricing is custom, and a free trial is available. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does urllo offer? urllo provides live online training and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation offers written reference material for self-paced learning and feature lookup. Getting Started and Support ### What customer support options does urllo offer? urllo provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. Reviewers describe support as responsive and helpful, with one noting an incredible service experience and another saying the platform is reliable and backed by responsive customer support. Answer based on 2 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Link Management 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Monitoring and organizing references from a webpage to external sites and internal pages Reporting & Statistics 4.8 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Dashboard 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Content Management 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving SEO Management 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Activity Dashboard 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities urllo 18 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Find & retrieve relevant data or documents Track, analyze and report on click-through rates from URLs Monitoring and organizing references from a webpage to external sites and internal pages A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Optimize and manage the search engine optimization efforts for a website or digital content Modifying a website's URL to enhance readability, branding, or campaign alignment Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.7 (22) 4.7 Based on 22 reviews ## Pricing Value for money 4.7 (20) Free Trial Essentials $9.00 Flat Rate,Per Month It includes: - 10 Source URLs Included - 1 Team Member - Intuitive Easy To Use Dashboard - Automatic SSL/TLS Certificate Management (Ensure HTTPS Protection With Automatic SSL/TLS Certificates And Renewals) - 1 Month Of Basic Analytics - Lost Traffic Reports (Find And Fix Broken Links And 404 Errors) - Query Parameter And Path Forwarding - AI Chat And Help Centre Support Performance $49.00 Flat Rate,Per Month It includes: - Starting From 25 Source URLs - Unlimited Team Members With Role-Based Access Controls - Bulk Redirect Imports For Faster Implementation - 12 Months Of Detailed Analytics - Management API (RESTful JSON-Based API) - Expert Support Via Chat, Email, Voice And Video - Unlock Powerful Features With Add-Ons Value for money 4.7 (20) 4.7 Based on 20 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (22) 5.0 Based on 22 reviews ## User reviews Overall rating 4.9 Based on 23 reviews Filter by rating 5(21) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BM Ben M. Web Applications Manager Building Materials ### "Easy Platform, Fast Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2026 Working with URLLO has been a great experience. Their customer service is fast, thoughtful, and genuinely helpful. The platform is intuitive and easy to set up. Pros URLLO is a reliable tool backed by people who clearly care about their customers. Would highly recommend URLLO. Cons We honestly have no cons to share about URLLO. The platform has been reliable, and backed by responsive customer support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jenny M. Chief Marketing Officer Investment Banking ### "Reliable, easy for non-technical users, great analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2026 We use urllo for a few things: managing client-facing VDR links, shortening URLs for social media, and to manage when we move content. When I first used urllo I was surprised at how robust and affordable it is - I remember thinking "why didn't I already know about this??" I also have really appreciated the learning resources and guides that urllo puts out, they're clear and in-depth so I don't have to wade through forums to find information on best practices. Pros Configurable and reliable redirect tools, with crystal clear instructions and great analytics. Urllo makes it super straightforward for me to manage many redirects with multiple source hostnames, even without a technical background. Cons Not a single complaint - if anything I'm disappointed I don't have more use cases for it right now. I'm looking forward to doing a site rebuild because urllo will make the url management a breeze. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Bitly](https://www.capterra.com/p/172575/Bitly/) Reasons for choosing urllo Urllo is fully featured and robust; it's a dedicated tool that meets all of our requirements. The alternatives could only partially meet requirements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Wesley K. Sr. DevOps Engineer Broadcast Media ### "An original service that accomplishes a simple ask but complex job" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 14, 2026 My experience with Urllo has been extremely positive and I've been a customer for 8 years. I've been on the ground floor with them when they were a small shop and they've always proved their value and worth to me and my employers to accomplish the job and get it done on a project plan or on an overnight request. Pros I've used Urllo as several companies which one of those powering one of the largest streaming services on the planet. Their price point is very appealing and their service accommodates a simple redirect scenario or a complicated one with UTM Parameters and split path redirects with defaults and additional redirects based upon the paths which is very useful for marketing campaigns. Their support is incredible for the platform and they strive to deliver a top tier service and support experience. Cons There isn't much to not like about Urllo, it accomplishes everything I've needed and more. My only complaint is the API not offering a full suite of endpoints for the current feature set. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 21, 2026 Thank you, Wesley, we really appreciate you taking the time to share such a detailed review and for trusting urllo over the past eight years. It’s great to hear that urllo has worked just as well for simple redirects as it has for more complex campaign needs, especially in high-pressure environments like large streaming platforms. We’re grateful for the opportunity to support your work and look forward to continuing to evolve the platform alongside customers like you. JL Joseph L. Data Processing Systems Programmer Government Administration ### "Data Processing Systems Programmer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 21, 2023 Pros Easy to configure and use. Great support! Cons Our colleagues all love this product..... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DH David H. CTO Financial Services ### "Great service. Easy to use and good value." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2023 I can create redirects that aren't possible with any DNS services I've used before. Pros The intuitive dashboard makes it easy to add redirects. Cons Honestly, I can't find fault with it. Our needs are pretty simple so EasyRedir has more than we need. Reasons for choosing urllo Easier to use. Faster to set up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MW Michael W. Senior Network Systems Engineer Hospital & Health Care ### "EasyRedir enables quick solutions" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 17, 2022 Pros The simplicity of this software along with its wide reach is invaluable to us. Being able to quickly deploy a global redirect for an advertising campaign, legal initiatives, or M&A activities has never been easier. Cons Know what you really need from this service and it's hard to identify anything that is unfavorable about it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sanjay B. Security Architect Computer Networking ### "web Redirection" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2022 Fantastic, awesome Pros Easy to use, fast and easy UI, ample redirections Cons Every aspect was bult for ease of use. great Reasons for choosing urllo Great support and explanation of the product Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS Robert S. Lead Developer Online Media ### "Has made our redirect process for site mergers 10x easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 30, 2022 Customer support has been very responsive. Lag times on responses are a non-issue, and the staff they have in place to answer support questions almost know too much, and easily communicate it. Pros It's hard to narrow it down to just one thing, but the setup, security, and analytics are all incredible. I can't imagine the amount of work that went into building out this software, but it was time well spent. Cons Really no qualms (so far) on my side. I'll make sure to update if that changes! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 12, 2022 Hi Robert, thanks so much for your review! Very happy to see that we've made your site merger operations more efficient and that you're getting tremendous value with EasyRedir. Glad to be working with you! RS Robert S. COO Marketing and Advertising ### "Set it and Forget it (if you want)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2022 Pros Easy to setup, deploy, and manage. It's one of those systems that you can configure and forget about. However, if you want to see traffic reports and other data they have that as well. Cons When first purchasing I thought it was a little expensive (for the SSL redirect). However when I got in and actually saw everything I could do I easily saw the value. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 4, 2022 Hi Robert, Thanks for your review! We are pleased that you're enjoying your experience with EasyRedir and getting so much out of it. We look forward to our continued partnership. Cheers, Shannon Young - Customer Success Manager, EasyRedir.com TT Terry T. VP of Enterprise Security Building Materials ### "Secure Redirection" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 28, 2022 Pros Ability to mass import redirects; HSTS redirect support! Cons Needs better reporting on unlinked target URL's or URL's that get very little/no traffic Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 4, 2022 Hey Terry, Thank you very much for your review and feedback! We are pleased to partner with your team. We look forward to our continued work together. Cheers, Sarah Ellis VP Business Development EasyRedir.com [View all Reviews](https://www.capterra.com/p/148546/urllo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.