# urllo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is urllo the right Link Management Tools solution for you? Explore 23 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/148546/urllo/reviews

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urllo

4.9 (23)

[View alternatives](https://www.capterra.com/p/148546/urllo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of urllo

Ease of use

4.9

Customer Service

5.0

## Pros and Cons in Reviews

Jenny M

Chief Marketing OfficerInvestment Banking, 2 - 10 employeesUsed the software for: 6-12 months.

“I also have really appreciated the learning resources and guides that urllo puts out, they're clear and in-depth“

January 20, 2026

Wesley K

Sr. DevOps EngineerBroadcast Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“My only complaint is the API not offering a full suite of endpoints for the current feature set.“

January 14, 2026

DH

David H

CTOFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years.

“The intuitive dashboard makes it easy to add redirects.“

January 20, 2023

SK

Steve K

PresidentDesign, 2 - 10 employeesUsed the software for: More than 2 years.

“It packages a lot of very useful features in a very reasonably priced package.“

January 6, 2022

## Showing most helpful reviews

Showing 1-23 of 23 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jenny M.  
Chief Marketing Officer  
Investment Banking  
Used the software for: 6-12 months

### "Reliable, easy for non-technical users, great analytics"

January 20, 2026

5.0

We use urllo for a few things: managing client-facing VDR links, shortening URLs for social media, and to manage when we move content. When I first used urllo I was surprised at how robust and affordable it is - I remember thinking "why didn't I already know about this??" I also have really appreciated the learning resources and guides that urllo puts out, they're clear and in-depth so I don't have to wade through forums to find information on best practices.

Pros

Configurable and reliable redirect tools, with crystal clear instructions and great analytics. Urllo makes it super straightforward for me to manage many redirects with multiple source hostnames, even without a technical background.

Cons

Not a single complaint - if anything I'm disappointed I don't have more use cases for it right now. I'm looking forward to doing a site rebuild because urllo will make the url management a breeze.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Bitly](https://www.capterra.com/p/172575/Bitly/)

Reason for choosing urllo

Urllo is fully featured and robust; it's a dedicated tool that meets all of our requirements. The alternatives could only partially meet requirements.

Review Source

Wesley K.  
Sr. DevOps Engineer  
Broadcast Media  
Used the software for: 2+ years

### "An original service that accomplishes a simple ask but complex job"

January 14, 2026

5.0

My experience with Urllo has been extremely positive and I've been a customer for 8 years. I've been on the ground floor with them when they were a small shop and they've always proved their value and worth to me and my employers to accomplish the job and get it done on a project plan or on an overnight request.

Pros

I've used Urllo as several companies which one of those powering one of the largest streaming services on the planet. Their price point is very appealing and their service accommodates a simple redirect scenario or a complicated one with UTM Parameters and split path redirects with defaults and additional redirects based upon the paths which is very useful for marketing campaigns. Their support is incredible for the platform and they strive to deliver a top tier service and support experience.

Cons

There isn't much to not like about Urllo, it accomplishes everything I've needed and more. My only complaint is the API not offering a full suite of endpoints for the current feature set.

Review Source

Response from Urllo

January 21, 2026

Thank you, Wesley, we really appreciate you taking the time to share such a detailed review and for trusting urllo over the past eight years. It’s great to hear that urllo has worked just as well for simple redirects as it has for more complex campaign needs, especially in high-pressure environments like large streaming platforms. We’re grateful for the opportunity to support your work and look forward to continuing to evolve the platform alongside customers like you.

HD

Hiep D.  
Head of Architecture  
  
Used the software for: Less than 6 months

### "Good experience, timely customer support and the software does exactly what is expected."

July 28, 2017

4.0

Pros

\- Timely and thoughtful customer support - Software is stable and does what it is required to do always

Cons

\- Pricing model is a little bit too expensive for companies with only 1 or 2 redirect URLs. - At first, it's not clear that the SSL i provide is not compatible

Review Source

Response from Urllo

July 28, 2017

Hey Hiep, It's great having you as a customer. Thanks for your valuable feedback! All SSL certificates are compatible with EasyRedir. There are different formats, but it is always possible to convert from one to another. If you¿re having any troubles, please feel free to contact us and we would be happy to help! Cheers, Sarah Ellis VP Business Development EasyRedir.com

BM

Ben M.  
Web Applications Manager  
Building Materials  
Used the software for: 6-12 months

### "Easy Platform, Fast Customer Service"

February 26, 2026

5.0

Working with URLLO has been a great experience. Their customer service is fast, thoughtful, and genuinely helpful. The platform is intuitive and easy to set up.

Pros

URLLO is a reliable tool backed by people who clearly care about their customers. Would highly recommend URLLO.

Cons

We honestly have no cons to share about URLLO. The platform has been reliable, and backed by responsive customer support.

Review Source

RS

Robert S.  
COO  
Marketing and Advertising  
Used the software for: 2+ years

### "Set it and Forget it (if you want)"

March 3, 2022

5.0

Pros

Easy to setup, deploy, and manage. It's one of those systems that you can configure and forget about. However, if you want to see traffic reports and other data they have that as well.

Cons

When first purchasing I thought it was a little expensive (for the SSL redirect). However when I got in and actually saw everything I could do I easily saw the value.

Review Source

Response from Urllo

March 4, 2022

Hi Robert, Thanks for your review! We are pleased that you're enjoying your experience with EasyRedir and getting so much out of it. We look forward to our continued partnership. Cheers, Shannon Young - Customer Success Manager, EasyRedir.com

DH

David H.  
CTO  
Financial Services  
Used the software for: 2+ years

### "Great service. Easy to use and good value."

January 20, 2023

5.0

I can create redirects that aren't possible with any DNS services I've used before.

Pros

The intuitive dashboard makes it easy to add redirects.

Cons

Honestly, I can't find fault with it. Our needs are pretty simple so EasyRedir has more than we need.

Reason for choosing urllo

Easier to use. Faster to set up.

Review Source

Alyssa J.  
Marketing Manager  
Renewables & Environment  
Used the software for: Less than 6 months

### "So easy to use!"

October 29, 2018

5.0

We needed to securely redirect our domain apex to our www subdomain. EasyRedir's team was great to deal with and their automatic SSL certificate provisioning and renewal is awesome! We can set it and forget it!

Pros

Once I set the software up, everything else ran automatically. We outsourced our website redesign, so having EasyRedir really helped us get the new site up and running without issue. The directions on how to set everything up were incredibly easy, and I think anyone with basic computer understanding could do it. Definitely recommend!

Cons

Nothing bad to say! Everything was easy, from implementation to management.

Review Source

Response from Urllo

March 23, 2020

Thanks Alyssa for the great recommendation! We're happy to be able to help and it's our pleasure to work with you. Sarah Ellis - VP Business Development, EasyRedir

JL

Joseph L.  
Data Processing Systems Programmer  
Government Administration  
Used the software for: 2+ years

### "Data Processing Systems Programmer"

April 21, 2023

5.0

Pros

Easy to configure and use. Great support!

Cons

Our colleagues all love this product.....

Review Source

SK

Steve K.  
President  
Design  
Used the software for: 2+ years

### "Satisfied User of EasyRedir"

January 6, 2022

5.0

Pros

From my perspective, EasyRedir is the web service equivalent of a Swiss Army knife. It packages a lot of very useful features in a very reasonably priced package. I've been using EasyRedir for a number of years and it has added features that I think I'm not even yet taking advantage of. It's a really useful service for our work.

Cons

I'm completely satisfied. There are probably other service available that could meet my needs but I don't see any point in even considering them. EasyRedir is easy to use (especially for someone like me who only dips into EasyRedir a few times a year) and it meets all my needs.

Review Source

Response from Urllo

January 7, 2022

Hey Steve, Thanks for the review! We are happy to be such a useful service for your business! We look forward to our continued partnership. Cheers, Sarah Ellis VP Business Development EasyRedir.com

MW

Michael W.  
Senior Network Systems Engineer  
Hospital & Health Care  
Used the software for: 6-12 months

### "EasyRedir enables quick solutions"

October 17, 2022

5.0

Pros

The simplicity of this software along with its wide reach is invaluable to us. Being able to quickly deploy a global redirect for an advertising campaign, legal initiatives, or M&A activities has never been easier.

Cons

Know what you really need from this service and it's hard to identify anything that is unfavorable about it.

Review Source

PB

Patrick B.  
IT Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "EasyRedirect"

March 11, 2020

5.0

Very Good.

Pros

Being able to redirect a URL is essential for our business, Easyredirect is easy to use and just does what it says on the tin.

Cons

Nothing that i can think of at the moment.

Review Source

Response from Urllo

March 23, 2020

Thanks Patrick! We're so pleased to work with you and are happy we can help manage this essential need for your business. Sarah Ellis - VP Business Development, EasyRedir

TT

Terry T.  
VP of Enterprise Security  
Building Materials  
Used the software for: 2+ years

### "Secure Redirection"

January 28, 2022

5.0

Pros

Ability to mass import redirects; HSTS redirect support!

Cons

Needs better reporting on unlinked target URL's or URL's that get very little/no traffic

Review Source

Response from Urllo

February 4, 2022

Hey Terry, Thank you very much for your review and feedback! We are pleased to partner with your team. We look forward to our continued work together. Cheers, Sarah Ellis VP Business Development EasyRedir.com

SB

Sanjay B.  
Security Architect  
Computer Networking  
Used the software for: 6-12 months

### "web Redirection"

October 6, 2022

5.0

Fantastic, awesome

Pros

Easy to use, fast and easy UI, ample redirections

Cons

Every aspect was bult for ease of use. great

Reason for choosing urllo

Great support and explanation of the product

Review Source

MP

Manoj P.  
VP of IT and Engineering  
Hospital & Health Care  
Used the software for: 6-12 months

### "Easy to redirect"

September 30, 2020

5.0

Pros

It made it easy to redirect some of our links.

Cons

We do not have any bad to say about this software.

Review Source

Response from Urllo

October 13, 2020

Thanks Manoj! We are happy to hear your feedback, and are pleased to work with you! Let us know if we can help any further. Sarah Ellis - VP Business Development, EasyRedir

AT

Angell T.  
Co-founder  
Food & Beverages  
Used the software for: 6-12 months

### "Pretty simple stuff"

July 20, 2017

5.0

Simple tool for startups in mid-development

Pros

Makes it easy to redirect a URL. Worked out great to allow me to have a placeholder for my domain while worked on developing it.

Cons

None. I had no problem finding what I needed to do and doing it on my DNS settings etc. There is no other service as simple as this for a cheap price.

Review Source

Response from Urllo

July 28, 2017

Hi Angell, Thanks so much for your feedback! We're happy that EasyRedir is a great solution for your business! Cheers, Sarah

RS

Robert S.  
Lead Developer  
Online Media  
Used the software for: Less than 6 months

### "Has made our redirect process for site mergers 10x easier"

August 30, 2022

5.0

Customer support has been very responsive. Lag times on responses are a non-issue, and the staff they have in place to answer support questions almost know too much, and easily communicate it.

Pros

It's hard to narrow it down to just one thing, but the setup, security, and analytics are all incredible. I can't imagine the amount of work that went into building out this software, but it was time well spent.

Cons

Really no qualms (so far) on my side. I'll make sure to update if that changes!

Review Source

Response from Urllo

September 12, 2022

Hi Robert, thanks so much for your review! Very happy to see that we've made your site merger operations more efficient and that you're getting tremendous value with EasyRedir. Glad to be working with you!

DO

David O.  
DevOps Manager  
Hospitality  
Used the software for: 6-12 months

### "Simple, reliable and fast"

July 25, 2017

5.0

Pros

The service is very simple, quick to set up and make changes to so far very reliable. That's all I have to say really.

Cons

I haven't yet found anything which I think is a con. Some alerting when changes made to redirects would be good, if this was implemented in the form of a Slack integration that would be ideal.

Review Source

Response from Urllo

July 28, 2017

Thanks David! It's great to work with you. We appreciate your feedback regarding the alerts and Slack integration! Cheers, Sarah Ellis VP Business Development EasyRedir.com

TG

Thomas G.  
Marketing Germany  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Easy to use handling for our needs very good."

July 25, 2017

4.0

Pros

We need to create shortlinks for our domain. Therefor easy redir is easy to handle - as the name already says. You just have to enter both URLs and here we go. I doesn't work any easier.

Cons

To keep the overview of my re-direct is not that easy. You can't filter them by URL oder save search-terms or something.

Review Source

Response from Urllo

July 28, 2017

Hey Thomas, Thanks for the review! We are happy to have you as a customer and your feedback is greatly appreciated. Cheers, Sarah Ellis VP Business Development EasyRedir.com

SB

Shane B.  
Development Manager  
Automotive  
Used the software for: 1-2 years

### "Great fix to host lots on domain name on AWS to get a A-Record issue with ELB's"

July 20, 2017

5.0

Pros

Allows us to host multiple domain name on AWS through ELB's. Great solutions and very easy to use. Would recommend to anyone with the same issue.

Cons

The product does everything we wanted it to so we really don't have any cons about it. May be the price could be lower.

Review Source

Response from Urllo

July 28, 2017

Hey Shane, Thanks for your review, and your business! We're happy that EasyRedir is working well for you! Cheers, Sarah Ellis VP Business Development EasyRedir.com

DK

Dan K.  
IT Support Specialist  
Management Consulting  
Used the software for: Less than 6 months

### "Secure Redirects"

June 24, 2019

5.0

Following a website migration, I needed to setup two secure redirects that had previously been done on-prem. The service I received from EasyRedir was first class, from the point of initial contact all the way through to successful redirects being in place. I was provided very clear instructions of how to setup the redirects and during the waiting period for the certificate to become active, I felt fully supported by their team.

Pros

I particularly like the visitor information dashboard, this is certainly an added bonus. I also like just how easy it is to setup the redirects, the admin portal is very easy to navigate.

Cons

There is nothing I do not like about EasyRedir.

Review Source

Response from Urllo

March 23, 2020

Thanks so much for the feedback Dan! It's great to work with you! Sarah Ellis - VP Business Development, EasyRedir

MB

Marc B.  
  
  
Used the software for:

### "Simplified redirects, and great support"

January 19, 2016

5.0

Until I found this service I didn't even know it could be this easy! I've had a few questions and the developer has been quick and very helpful.

Review Source

Response from Urllo

January 19, 2016

Thank you! Let us know if we can help any further.

EL

Emanuel L.  
Registration and Data Systems Manager  
Non-Profit Organization Management  
Used the software for: I used a free trial

### "Super Easy"

July 13, 2020

5.0

Pros

The install was simple and straightforward, but the support was beyond what I expected. I did not expect anyone to reply to my chat messages in the middle of the night!

Cons

There wasn't anything I didn't like about the software.

Review Source

Response from Urllo

July 22, 2020

I'm glad we could exceed your expectations Emanuel! Let us know if we can help further in the future.

KT

Kristjan T.  
Director of IT  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "This tool is easy to use and does the job very well"

July 25, 2017

5.0

Solved many problems and cutcost

Pros

It is easy to use the tool. Support for it is great. Pricing is fair. Different payment plans available.

Cons

Looking forward for integrated SSL issue (you have to bring your own SSL today) that can be used with re-directs

Review Source

Response from Urllo

July 28, 2017

Thanks for the review, Kristjan! It's a pleasure having you as a customer! Cheers, Sarah Ellis VP Business Development EasyRedir.com

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