# Badger Maps Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Badger Maps the right Route Planning solution for you? Explore 204 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/148607/Badger-Maps/reviews --- Badger Maps 4.6 (204) [View alternatives](https://www.capterra.com/p/148607/Badger-Maps/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Badger Maps Ease of use 4.5 Customer Service 4.7 ## Pros and Cons in Reviews CS Chelsea S SalesAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes.“ March 30, 2026 JM Jay M Regional Sales ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Lack of pipeline and lead management for multiple users.“ February 25, 2025 SU Susan U Administrative SupportConstruction, 11 - 50 employeesUsed the software for: Less than 6 months. “Having a one stop shop to pin leads, read notes and monitor their progress has been phenomenal.“ November 19, 2024 DP Daniel P Industrial Account ManagerBusiness Supplies and Equipment, 10,001+ employeesUsed the software for: Less than 6 months. “Some companies don't foot the bill for something like this and the price for an individual is a little high at $60 coming out of a personal budget compared to a corporation's budget.“ October 9, 2023 SU Susan U Administrative SupportConstruction, 11 - 50 employeesUsed the software for: Less than 6 months. “Their customer support is also very hands on and helpful.“ November 19, 2024 GS Grace S AERenewables & Environment, 10,001+ employeesUsed the software for: Less than 6 months. “Interface isn't as appealing to the eye and I wish this would be updated“ October 13, 2023 JP Jamie P Sales Order CoordinatorApparel & Fashion, 10,001+ employeesUsed the software for: 6-12 months. “It was very nice the rep took the time to hop on a video call to do a thorough walk-through and explain the filters on the heat map.“ March 8, 2024 MA Mahboob A Compliance officer Oil & Energy, 2 - 10 employeesUsed the software for: I used a free trial. “Little bit expensive.“ October 10, 2023 ## Showing most helpful reviews Showing 1-25 of 204 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sara F. Travel Nursing Hospital & Health Care Used the software for: Less than 6 months ### "This is hands down the best app I've ever used. " February 15, 2018 5.0 Pros The convenience and ease of the app. It simplifies my travel and saves me so much time. I do traveling nursing and this app keeps everything I need to document and chart correspondence all together and easy to find. What would normally take me at least an hour to track my day and document communication between patients is now only taking maybe 10-15 min. If I need to change something it's just as easy to modify on the go without having to reevaluate my entire day. Cons I love everything about it! Maybe if there were one thing I could think of and it really isn't that much of a dislike but more so something that would be handy is the ability to lock in a time of visit so that it would have to be that time and move other visits around those ones. Review Source Response from Badger Maps February 19, 2018 Hi Sara, Thanks so much for your amazing review! It's great to hear that Badger saves you so much time. About your last point, you can indeed lock in a time for a specific appointment and have Badger plan all other meetings around it. When you see your current route, just change and select a certain time for the meetings you have fixed and optimize your route from there. Feel free to give us a call at 415 592 5909 if you have any questions! SU Susan U. Administrative Support Construction Used the software for: Less than 6 months ### "Badger Maps is THE BEST! " November 19, 2024 5.0 Overall, Badger has been a wonderful tool for our sales team. Having a central location for every lead and opportunity makes it very easy to stay organized and on track. Pros Badger maps is a great way to track what my sales reps are doing across the country. Having a one stop shop to pin leads, read notes and monitor their progress has been phenomenal. Their customer support is also very hands on and helpful. Cons So far I have no complaints about Badger. Review Source CS Chelsea S. Sales Automotive Used the software for: Less than 6 months ### "Good product " March 30, 2026 5.0 Pros Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes. Cons Can be pricey, with occasional routing inaccuracies, slow loading, and limited features like CRM depth or advanced customization. Review Source JM Jay M. Regional Sales Manager Marketing and Advertising Used the software for: 6-12 months ### "Good for individual business owners" February 25, 2025 3.0 It worked well when it was just a 2 person team. Pros The route mapping feature to set the most effective route for my travel Cons Lack of pipeline and lead management for multiple users. Review Source CB Corina B. CEO Retail Used the software for: Less than 6 months ### "Good User Experience" November 17, 2024 5.0 Very positive experience. Enjoyed completely. Good user experience. Pros Easy and straight forward to use. Simple yet effective. Cons I liked everything about it. It all worked just like I thought it should. Could not be more simple to use. A real gem. Review Source Christina W. Sr. Outside Sales for Southern California and Mexico Plastics Used the software for: 6-12 months ### "Senior outside sales with a large territory" April 17, 2019 5.0 I now have mapped all 147 clients and I am able to record all calls as well as impress my Supervisor with the details on my weekly call reports Pros I was struggling to get to all my clients on a regular basis and also find new prospects. With Badger I have been able to maintain person contact as well as locate new prospects in the call area. Cons It was a bit hard to get started because of all the features. But I quickly learned that using my computer instead of trying to do everything on my cellphone definitely made learning a lot faster Review Source Robert M. Sales Consultant Printing Used the software for: Less than 6 months ### "Route Planning Simplified" January 30, 2019 5.0 I dumped an entire csv file of cold leads from sales genie into Badger and then gave them all ratings etc. then I was able to strategically plan daily and weekly routes to maximize my sales efforts in the field and minimize drive time. This software helps make sure that you leave no stone un-turned in the sales field! Pros Has one of the highest stops per route allowed in the industry, most other software companies limit you to 12-16 stops per route, Badger gives you 23. Very easy to use on desktop and mobile, this app has saved me so much time on the road from planning routes to visualizing and prioritizing stops and tracking last check-in time etc. They also send you a CSV file each week of all of your activity which is excellent for going back and making sure you followed up on all actions needed. Cons I don't really have any cons after using this software for 3 months, it's all positive! Review Source Antoinette P. Sales Consultant Apparel & Fashion Used the software for: Less than 6 months ### "Perfect for routing a successful territory!" February 2, 2019 5.0 This has saved me hours of driving by using badger! If you are in outside sales and don’t already know your territory or geographically challenged I would highly recommend this app! Pros It was very easy to upload all my accounts from an excel spreadsheet. It imported all the important information that I need to make a successful call. I’m a visual person so having the pins on the map help me tremendously. I have just moved into the state that I’m working in, so I am very unfamiliar with the territory, but this app has saved me! I needed help so I emailed customer service and they responded very quickly and very friendly! Cons I still can’t figure out the lasso. I lasso my pins and it won’t allow me to save it and route my territory on my iPad. I will reach out to customer service, I just haven’t yet. Review Source Kerby B. Hearing Healthcare Provider Hospital & Health Care Used the software for: Less than 6 months ### "Field Sales Essential" January 30, 2019 5.0 Essential and effective tool for field sales person. Virtual assistant and field sales management optimizer Pros The visual representation of my market space. The ability to canvass my market for opportunities from anywhere. The lassoing of of clients into routes automates my daily planning. The ability to capture and track key account information. The ability to track and weed out bad prospects. The ability search for specific entities and then have the visually represented by color on my map. Cons Wish I could search my catagories - specifically to identify key names within an account. Set a reminder and date for next follow up. Offline view of current route to use when out of cell coverage that also allows for saving captured data for uploading later. Review Source Steven K. Field Sales Specialist Biotechnology Used the software for: Less than 6 months ### "Field Sales Logistics - Smarter, Faster Targeting " February 1, 2019 5.0 Very positive so far as I go through the learning curve and customize the system to my needs. I think that is a crucial aspect of the system and it's value. Being able to customize and change how the system is used based on my dynamic and as sales opportunities present themselves. It makes me look like I am super organized and I am ok with taking the credit and silently praising Badger Maps. Pros The badger system provides a solution to the painful reality that plagues most field sales representatives. Planning your day/week to run your account route in a way that maximizes your results and time. No sales person enjoys spending countless hours putting together the logistics that Badger provides in a few minutes. Cons Would like to see grid lines or be able to define quadrants. Review Source AE Andrew E. Principle Owner Wholesale Used the software for: 2+ years ### "Badger is an excellent sales tool indispensable in building and maintaining my account base. " June 12, 2017 4.0 Pros I like the lasso feature to corral a certain segment of my existing customer base in order to create the most efficient routes to see my customers and this helps save gas, time, and money. In addition, I like the ability to map out a certain geographical area for potential prospects by using the "Places" feature to pick up additional prospects on the map not yet in my database of prospects or customers. By clicking on a blue pin on Google Maps, I can see potential accounts in my industry, research them on the web prior to going into the field, and weed out potential prospects that don't meet our criteria ahead of time. Likewise, This ability is a time and money saver that assists in lowering my overall cost of acquisition. Cons 1) I use Mac devices and there seem to be features that are not ubiquitous across the Mac platform and devices. While this isn't a deal breaker, it would nice to work from any of the 3 Mac devices I use and have all bells and whistles present for a seamless transition in my processes. 2) Sometimes I forget to add specific details from a check-in and it would nice to edit or copy and paste additional information into the existing check-in without having to delete and recreate the check-in. 3) Google Pins are not lasso-able unless you add the potential prospects into Badger first. It would be nice to create a route and have the "places potential prospects" data lasso-able to add with my existing customers and prospects. 4) Weekly Checkins Reports- It would useful to have the ability to create a spreadsheet template that users can create from the data in the customer profiles specific to their needs in reporting. Instead, every week, I receive the CSV file Checkins report and then have to delete data columns and information not pertinent to my needs. Review Source JP Jamie P. Sales Order Coordinator Apparel & Fashion Used the software for: 6-12 months ### "Great platform! Highly recommend " March 8, 2024 5.0 It has been a great experience! The Customer Success representative has been very responsive with answering all of my questions. It was very nice the rep took the time to hop on a video call to do a thorough walk-through and explain the filters on the heat map. Great customer service and quick email responses, highly recommend this platform. Pros It has been very useful using the heat map to track our accounts all over the U.S and to be able to filter to selected regions. Badger provides more insights for our team to better understand our business. It is great having the ability to download data reports directly from the site. The platform is very user friendly and can be customized exactly to your needs. Cons There are no cons I can think of. The Badger platform has been a great tool for our business. Review Source VR Verified Reviewer Sales Representative Food & Beverages Used the software for: 1-2 years ### "Best mobile routing app I've used. Quickly optimize sales calls by route." July 10, 2018 5.0 Makes my route planning very easy and time-effective. Pros I deal with hundreds of accounts. Badger makes it very easy to draw a \`lasso on a map around accounts to select them so that you can then create a travel route that you can optimize by the least amount of time. I swap accounts in and out of the software to update account data and this process only takes a few minutes. Cons More integrations with various sales reporting/CRM software would help so that certain fields were auto updated, rather than me having to reload the data into the software. Review Source LH Lauren H. Sales Rep Medical Devices Used the software for: 6-12 months ### "Best app I've tried" April 15, 2022 5.0 Using Badger has made me infinitely more effective in my day-to-day Pros The time I spend route planning now is cut to a fraction of what it was before. You can map basically as many points as you need to in one route, which I haven’t seen any other app do. I’ve been using the map filtering feature a lot as well, which helps me visualize everything and strategize a bit better. Overall super useful and time-saving. Cons Haven't really encountered any cons, customer service is on it if you need help Review Source WD Wes D. e-Comm National Sales Mgr - Pet Specialty Industry Consumer Goods Used the software for: Less than 6 months ### "Small Sales force test and review" September 26, 2018 4.0 So far it has been a very good experience. It would be nice to minor crm type functionality build into the data entry.. i.e. if one field was a yes or no result, then it would trigger another field based on the result of yes.. Sale - "Yes", then to field "what skus sold" - drop down with skus.. Pros I like the pictorial way it shows all my accounts and provides options to capture specific data points relevant to my business. We don't use a CRM so this is helpful for our small team and reporting. They optimization of the route is a great feature as well as the overlap of search results of industry accounts i.e. accounts not on my database but perhaps another segment of my business. So far the support has been very helpful. Cons the price is a little more than I feel it should be monthly for small teams that wouldn't utilize a crm interface. Use of the phone app is okay, however I would like to see it work on my laptop while mobile and connected to internet. When inputting data in form fields, the software doesn't technically get focus of the cursor into the fill in field. this is annoying since you use the mouse to click the form then use the mouse again to get focus of the cursor in the form then now able to type in the form field. I am thinking it should be more user friendly when entering data points for each of the accounts. When using chrome, the account location does not load.. It asks me if I own this website? g.co/streetviewerror/signature ?? Review Source ME Maurice E. Owner Automotive Used the software for: 2+ years ### "From A to Z I love it." June 24, 2017 5.0 Helps us to visit our customers on right time periods and less preperation time for it, less paperwork,shorter travel around. Pros When I look at the map while driving,I can easily see which prospect or customer around and act on spot in out of a daily plans. Cons 1-There is no toggle all on and off features for Places. 2-Visualize features are great with weekly check-in reports,but adding additional alert or alarm that applicable to each and every customer for remind you with their special occasions, would be nicer.It is hard to remember that if I have to celebrate customer' birthday after three days of the last visit or check out the bank account after two days to see if they paid their last invoice.With weekly report basically missing the point. Review Source VR Verified Reviewer Student Biotechnology Used the software for: 6-12 months ### "Use instead of maps" September 10, 2019 5.0 More convenient than google maps. Gets me from A to B. Pros I think it works better in my area than google maps or maps. It allows for ease of planning what route to take to go places. Cons I have had the software freeze a few times and completely kick me out of the app and I have to relaunch it. Review Source MM Maureen M. Area sales manager Retail Used the software for: 2+ years ### "Excellent experience but feel like some of the questions on check in need to be updated." September 12, 2017 4.0 Locations of important retailers, easy access to phone numbers and email addresses, history on last call and what was covered with the end of the week report. Help with finding new accounts in the areas I am visiting or cold calling. Pros The ease in which you can look an account up and get there phone number, email address or location. Also love being able to see area stores and gas stations when needed. Cons The questions on check in are weak and we are required in our group to do this process. They need to be more to the point and less vague. Review Source GS Grace S. AE Renewables & Environment Used the software for: Less than 6 months ### "Thank you!" October 13, 2023 4.0 Pros Optimization is a key reason why I was looking for a tool like this Cons Interface isn't as appealing to the eye and I wish this would be updated Review Source ZJ Zac J. Account Manager Medical Devices Used the software for: 2+ years ### "Good experience, but have only used the mapping function. i have not done anymore of the coloring." June 6, 2017 5.0 efficiency and productivity increased Pros love that there is an app. Map is very ease to use. i like being able to grab certain sections of a state or catgorize certain acct types Cons The app is a little difficult to use and i wish i could enter in more information about accounts that would print out when i print my route. wish it was easier to categorize accts Review Source JB James B. Senior District Service Manager Automotive Used the software for: Less than 6 months ### "Badger Maps For Service Reps" January 30, 2019 5.0 Badger helps me plan my service visits easily. The ability to optimize routes gives me a realistic plan for my work week. Overall the value is awesome and being a former user of Streets and Trips(no longer supported) this Application is light-years above!!!! Pros \-The Visualization function of seeing the contacts I've seen in the last 30 days, helps me plan my objectives. -Optimization of routes is awesome and extremely accurate for managing visits. -using the phone App to quickly add notes to an account, or "check in" is very useful. -The reporting functions make my office day paperwork so much simpler. Cons \-It would be nice to have a bit more customizable filters, and the ability to visualize in several different formats. Such as days since last visit, volume of sales, CR contacts, etc. -Phone app needs a few tweaks, it would be nice if when using the app to make a call to a client, the system would automatically log the call and time in history. -A separate tab for individual contacts for each client would be nice. General manager, Sales Manager, etc. Review Source KM Kristi M. Territory Manager Pharmaceuticals Used the software for: 2+ years ### "Data frequently lost" June 6, 2017 1.0 Pros The "places" feature. Makes it easier to locate specific places when out traveling. Also like the ability to set up routes. Cons That I lose notes/history. I have frequently contacted customer service but I am consistently made to feel like I did something wrong and that is why the history isn't there. Review Source BL Besmir L. Supervisor Oil & Energy Used the software for: 2+ years ### "Nice aplication" February 14, 2019 5.0 Pros With this aplication you can find everythink Cons Need to update the last version of maps. Review Source AM Angel M. Business Owner Used the software for: 1-2 years ### "I have to prepare a route each day for work. This program makes that a non-issue." June 15, 2017 5.0 Pros The Lasso function makes it so easy to plan my route and send straight to my calendar with the map and voice directions accessible all in one place. Works across all platforms, PC desktop to iPhone and iPad seamlessly. Customer Service is top notch. Cons I like widgets and doodads like emojis to specify different things and color codes. I would like stuff like that, but there's nothing I don't like. Review Source BK Brian K. District Manager Used the software for: 2+ years ### "Easy to use app" September 12, 2017 3.0 Pros Mapping function is easy to use and helps maximize time in the field. Also the ability to use lasso is a nice feature Cons No integration with Outlook for task reminders and follow up. It would be great to have follow up reminders Review Source Similar Products Featured ## Related categories [Field Sales](https://www.capterra.com/field-sales-software/)[Field Service Management](https://www.capterra.com/field-service-management-software/)[Route Planning](https://www.capterra.com/route-planning-software/)