---
title: "DealersLink Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about DealersLink Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more."
source_url: "https://www.capterra.com/p/148691/DealersLink/"
page_type: "product"
language: "en"
publication_date: "2026-10-19"
---

# 

 DealersLink Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 19, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

DealersLink

## What is DealersLink?

Introducing Dealerslink: Your ultimate all-in-one solution for dealers. FastBook for swift stocking, VIN Scanner for efficient inventory management, and Appraisal feature for precise valuations. Access advanced true-market data to simplify pricing, merchandising, and promotions. Revolutionize your inventory operations with smarter wholesale options, market-driven strategies for new and used cars, plus automated advertising for targeted customer engagement. Maximize profits, minimize effort.

## What is DealersLink used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

Top alternative

Featured

Overall rating

Based on 43 user reviews

Reviews sentiment

Positive

95%

Neutral

5%

Negative

0%

Starting price

$695

Per Feature, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for DealersLink?[Manage this product listing](https://www.g2.com/products/dealerslink/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### DealersLink

4.7 (43)

VS.

[4.9 (1,486)](https://www.capterra.com/p/71935/DealerCenter/reviews/)

Starting Price

$695

Per Feature, Per Month

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (43)

Ease Of Use

4.8 (2,363)

Value For Money

4.7 (39)

Value For Money

4.8 (2,206)

Customer Service

4.8 (40)

Customer Service

4.9 (2,185)

## DealersLink alternatives

[4.4 (3,341)](https://www.capterra.com/p/120109/Xero/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[4.3 (359)](https://www.capterra.com/p/232310/InventoryCloud/reviews/)

Starting price

$108.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (718)](https://www.capterra.com/p/76/Intacct/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/148691/DealersLink/alternatives/)

## FAQs about DealersLink

Overview

### Which roles and teams benefit most from DealersLink?

DealersLink is most used by dealership sales leaders, general sales managers, and inventory managers who source vehicles, manage trades, and monitor pricing. Internet sales and digital marketing teams use it to promote inventory and handle online leads, while owners, presidents, and administrators oversee dealership activity and operational results.

Answer based on 28 reviews

Overview

### What company size and specific industries is DealersLink built for?

DealersLink is designed for automotive dealerships of all sizes, including single-lot, multi-store, franchise, and independent operations. It serves both domestic and import dealerships, making it a fit for car dealers that need inventory management across small, local lots and larger dealership groups.

Features and Usability

### What are the key features of DealersLink?

DealersLink offers inventory management and inventory tracking for new car and used car dealers, plus retail inventory management and vendor managed inventory. It also includes barcode and ticket scanning, document management, real-time analytics, reporting and sales reports, search and filter, data synchronization, API access, third-party integrations, mobile access, and website integration.

Getting Started and Support

### What training and onboarding options does DealersLink offer?

DealersLink provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars cover group learning, documentation offers written reference, and videos provide on-demand walkthroughs.

Getting Started and Support

### What customer support options does DealersLink offer?

DealersLink offers Email/Help Desk, FAQ/Forum, Phone Support, and Chat. Reviewers describe the support team as helpful, organized, and quick to resolve issues, though some note that reaching staff can sometimes take time and response speed may vary.

Answer based on 9 reviews

## Features

AI summary

Based on 1,696 Auto Dealer reviews

Capterra data shows that buyers of auto dealer software rank the following features as their top priorities:

-   **Reporting & Statistics** (**71%** of reviewers rated this feature as critical)
-   **Inventory Management** (**53%**)
-   **Customer Database** (**64%**)

DealersLink includes **Inventory Management**, which helps dealerships keep vehicle listings organized and current. However, it does not offer **Reporting & Statistics** or **Customer Database**. Instead, it provides **Third-Party Integrations** (**65%**), giving teams a way to connect other systems and keep information moving across tools. These features can help businesses manage inventory more efficiently and support day-to-day dealership operations.

Inventory Management

5.0 (1)

200.00% of 1 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Third-Party Integrations

5.0 (1)

200.00% of 1 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Sales Reports

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Reports specific to sales analysis for trends and strategies

API

Application programming interface that allows for integration with other systems/databases

Barcode/Ticket Scanning

Scan barcodes to ensure accurate pricing and label tracking

Document Management

Store, manage, and track all electronic documents in a centralized location

DealersLink 12 features

### All Features
- API: Application programming interface that allows for integration with other systems/databases
- Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items
- New Car Dealer: For new car dealerships
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Sales Reports: Reports specific to sales analysis for trends and strategies
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Used Car Dealer: For used/pre-owned car dealerships
- Website Integration: Seamlessly integrates with 3rd party websites

---

Get Advice

We can help you find the software with the features you need.

Features

4.7 (41)

4.7

Based on 41 reviews

## Pricing

Value for money

4.7 (39)

Basic

$695.00

Per Feature,Per Month

Value for money

4.7 (39)

4.7

Based on 39 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (40)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (40)

4.8

Based on 40 reviews

## User reviews

Overall rating

4.7

Based on 43 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(33)

4(8)

3(2)

2(0)

1(0)

Mentioned topic

Recent reviews first, then most helpful

SM

Sales Manager

Sales Manager

Used the software for: Less than 1 year

### "You get more for your money"

5.0

March 22, 2018

Everything seems to be working fine. Customer service is top notch so if we do have an issue its fixed quickly

Pros

Great CRM tool for the entire staff to use. Most programs do not have what these guys do such as the scanner tool.

GS

General Sales Manager

General Sales Manager

Used the software for: 3-5 years

### "DealersLink Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 31, 2023

If i switched jobs or bought my own store, they would be my 1st phone call.

Pros

The people understand, and CARE.

Cons

If i didn't like something, they would fix it for me. They have made changes for me in 24 hour timeframe that Vauto wouldn't even change.

VP

VP

VP

Used the software for: Less than 1 year

### "Beware"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

April 14, 2022

Pros

Looked like it was going to be a good way to source inventory

Cons

The arbitration policy is non-existent. If there's a problem with a vehicle you bought on their platform, it's your problem unless the seller agrees to unwind or pay the outstanding items. Their mediation process is that if there is enough negative feedback, then eventually they will kick a dealer off. Read the contract carefully.

RH

Roxanne H.

Marketing Director |Internet Manager

Used the software for: 3-5 years

### "DealersLink has been good to us "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

June 21, 2023

Pros

My rep is ALWAYS available and helpful.

Cons

Haven’t had an issue to be concerned about.

SM

Sales Manager and Inventory Manager

Sales Manager and Inventory Manager

Used the software for: 3-5 years

### "Nearly 10 years with Dealerslink"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2017

I may have been one of the first dealers in the area to take on Marty and dealerslink when I was UCM for Dave Smith Motors. It helped me immensely to better manage my inventory as well as export to other platforms. It's been exciting to watch them grow over the years, add more features, more dealers, and bring all of these dealers together. Today, sourcing true front line quality inventory has never been more difficult and for those of us dealers who are using dealerslink, I think it's easy to say we would not want to lose the benefits it provides. Not sure how many hundreds of transactions the Gee Automotive Group completes through dealerslink today, but it's substantial and I really like the ease of digitally signing wholesale orders now. Keep up the good work and look forward to future innovations. Jason "Hunter" Hollibaugh, Gee Automotive Group

Pros

Sourcing inventory as well as inventory management and data exporting features

Cons

The mobile app tends to run a little slow when trying to capture a VIN

MM

Marketing/internet/shop manager

Marketing/internet/shop manager

Used the software for: 3-5 years

### "Great all the way around helpful!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2017

We have used dealerslink for some time now and I don't know how we would do what we do without it! I know when I did have problems with the App. Customer support representative was always helpful he can be hard to reach some times he is busy!!! You guys need to give him a vacation!! Lol! Anyways they have always found a fix!! And it works great keep up with the good work!

Pros

It's everything at the click of a button! Keeps us all connected with inventory that's hot and warnings when there are the right things we look for wether it's price or make and model it's nice to have more eyes out looking!

Cons

Would be nice when there are updates to have Marty come show us all the new goods and why it changed plus it's a good reason to get him out here!! Mostly for the ones less computer savvy. But we're kinda different then a dealership so no biggie!

IS

Internet Sales Manager

Internet Sales Manager

Used the software for: 3-5 years

### "A quality product with great support! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2017

I have been partnered up with Customer support representative n and the Dealerslink Team for approx. 3.5 years now. In that time we have experienced changes to the industry in Colorado such as mandatory placement of the dealerships Dealer Handling Fee into their displayed pricing. When this was instilled, none of the providers had software to handle that request. Dealerslink was fast and effective in making us one of the first dealerships in the state to be compliant with the new law. Whether you are talking about an issue with pictures, pricing, etc (which rarely happen) they are patient, knowledgeable, but most importantly fast to respond! Dean Schmidt Internet Sales Manager Morehart Murphy Regional Auto Center

Pros

Ease of use/customer support

Cons

Wish you had longer hours, could Devon bring his sleeping bag in?

DM

Digital Marketing Manager

Digital Marketing Manager

Used the software for: 3-5 years

### "DealersLink - A streamlined process for inventory management"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2017

From beginning to end, and top to bottom, the relationship with DealersLink has transcended all expectations. The initial rollout, ROI, customer service and performance has been top notch. If there is a slight problem with connectivity, uploads, or reliability; DealersLink offers a succinct and timely resolution with an explanation without tech speak. The ability to customize and organize our data feeds has given us a step above the competition. We are a dealer group with 7-rooftops and 2,000 vehicles with a number of unique demands and requirements. Avoid the high priced guerrillas in the industry and trust your data, photos, pricing tools, and overall profitability to DealersLink. They will deliver!

Pros

Reliability of photo uploads

Cons

Customization

SE

Service

Service

Used the software for: 3-5 years

### "Love!"

5.0

January 23, 2020

We use this everyday to update cars in our system!

Pros

Dealers link is so easy to use! I’ve never had any problems with it. I would recommend this to every dealership!

Cons

Sometimes the pictures for the vehicles update blurry but other than that there’s not a lot we don’t love about this software

RE

Reviewer

Used the software for: I used a free trial

### "Sælg Din Bil Nemt, Hurtigt og Sikkert!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 23, 2018

Pros

I have been partnered up with Customer support representative n and the Dealerslink Team for approx. 3.5 years now. In that time we have experienced changes to the industry in Colorado such as mandatory placement of the dealerships Dealer Handling Fee into their displayed pricing

Cons

Colorado such as mandatory placement of the dealerships Dealer Handling Fee into their displayed pricing https://skrotpriser.com/

[View all Reviews](https://www.capterra.com/p/148691/DealersLink/reviews/)

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