# Primo Dialler Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Primo Dialler Software - reviews, pricing plans, popular comparisons to other Auto Dialer products and more. Source: https://www.capterra.com/p/148791/Markate/ --- # Primo Dialler Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Primo Dialler ## What is Primo Dialler? Primo Dialler is an innovative telecommunications provider which offers call centre solutions including a Predictive Dialler and a Cloud Phone System. With a wide range of features including remote access and the ability to offer custom integration, our Dialler has helped thousands of call centres increase sales and improve efficiency. To help guide you we have an in house British based support team who are highly skilled and available 24/7. Sign up and become part of the Primo family ## What is Primo Dialler used for? [Auto Dialer](https://www.capterra.com/auto-dialer-software/)[Call Center](https://www.capterra.com/call-center-software/)[Predictive Dialer](https://www.capterra.com/predictive-dialer-software/) Top alternative Featured Overall rating Based on 108 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 2% Starting price $35 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Primo Dialler?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://primodialler.com/&name=Primo Dialler) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Primo Dialler 4.8 (108) VS. [4.8 (325)](https://www.capterra.com/p/29589/CallCenterNOW/reviews/) Starting Price $35 Usage Based, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (108) Ease Of Use 4.8 (324) Value For Money 4.8 (85) Value For Money 4.7 (251) Customer Service 4.9 (107) Customer Service 4.8 (316) ## Primo Dialler alternatives [Ringover](https://www.capterra.com/p/169627/RingOver/) [4.7 (884)](https://www.capterra.com/p/169627/RingOver/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169627/RingOver/) [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152004/Call-tracking-software/) [Dialpad](https://www.capterra.com/p/190976/Dialpad-Sell/) [4.2 (569)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190976/Dialpad-Sell/) [Aircall](https://www.capterra.com/p/184709/Aircall/) [4.2 (464)](https://www.capterra.com/p/184709/Aircall/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/184709/Aircall/) [View all alternatives](https://www.capterra.com/p/148791/PrimoDialler/alternatives/) ## FAQs about Primo Dialler Overview ### What problems does Primo Dialler solve? Primo Dialler helps sales teams, call centers, recruiters, and BPOs solve remote calling setup, dropped or missed calls, weak contact rates, and slow agent onboarding. It centralizes dialing, lead uploads, call records, reporting, and CRM integrations in an easy interface, reducing technical overhead, speeding deployment, and improving productivity. Answer based on 100 reviews Overview ### Which roles and teams benefit most from Primo Dialler? Primo Dialler is most used by sales teams, call center managers, and business leaders such as directors, owners, and CEOs. Sales and customer service staff use it to increase outbound calling efficiency and contact rates, while operations and IT managers support dialing performance, workflow oversight, and system reliability. Answer based on 102 reviews Overview ### What company size and specific industries is Primo Dialler built for? Primo Dialler is designed for medium-sized call centres that need advanced calling features without the higher costs typically associated with larger systems. It is aimed at contact center operations rather than a broad range of industries, making it a fit for teams focused on outbound or high-volume calling. Features and Usability ### What are the key features of Primo Dialler? Primo Dialler includes core CRM and live chat features, plus outbound and blended call center tools like predictive dialer, auto-dialer, and call scheduling. Reviewers most often highlight easy call management, real-time dashboards and reporting, call recording and monitoring, CRM integrations, and support for remote or mobile-based teams. Answer based on 77 reviews Pricing ### How much does it cost and what fees or limitations are included? Primo Dialler starts at $35 per month on the Basic usage-based plan, with $0.0075 additional call costs, $0.04 SMS, and a 60-day contract. The All Inclusive plan is $80 per month flat rate with $0.03 extra SMS and a 30-day contract. A free trial is available. Answer based on 8 reviews Getting Started and Support ### How easy is Primo Dialler to set up? Primo Dialler gets many teams up and running quickly, but setup complexity depends on the features and integrations needed. Small business sales teams often find onboarding straightforward with helpful support, while admins handling custom configurations, softphone setup, or detailed campaign settings may face a steeper learning curve and slower progress. Answer based on 17 reviews Getting Started and Support ### What training and onboarding options does Primo Dialler offer? Primo Dialler provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided setup and instruction, webinars provide scheduled group learning, and documentation offers written reference material for self-paced review. Answer based on 4 reviews Getting Started and Support ### What customer support options does Primo Dialler offer, and how do users rate the experience? Primo Dialler offers 24/7 live rep support and chat. Users often describe support as fast, helpful, and available at all hours, with quick resolutions during setup and day-to-day issues. Some report delays, repeated follow-ups, and occasional support handoff problems, especially when setup is complex or account access breaks. Answer based on 77 reviews Bugs and issues ### Does Primo Dialler have many bugs or technical issues? Primo Dialler runs reliably for most teams and support usually fixes problems quickly when issues appear. Call centers and sales teams often describe stable day-to-day use, though some mention recurring minor faults, occasional carrier problems, or internet-dependent performance that can affect calling quality and specific functions. Answer based on 21 reviews ## Features AI summary Based on 695 Auto Dialer reviews Capterra data shows that buyers of auto dialer software rank the following features as their top priorities: - **Auto-Dialer** (**60%** of reviewers rated this feature as critical) - **Call Recording** (**52%**) - **Automatic Call Distribution** (**49%**) Primo Dialler supports all three of the features reviewers rate highest: **Auto-Dialer**, **Call Recording**, and **Automatic Call Distribution**. Together, these capabilities help businesses place calls more efficiently, keep clear records of customer conversations, and route inbound or outbound call activity to the right agents, allowing teams to improve response times, maintain service quality, and handle higher call volumes with less manual work. Call Recording 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Automatic Call Distribution 4.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Distribute/route/connect calls Call Center Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Call Monitoring 4.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Listen to live phone conversations for the purpose of training and assessing agent performance Lead Management 3.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Primo Dialler 30 features System alerts about the need to escalate an issue or request System that automatically dials calls Distribute/route/connect calls Dials outbound calls automatically A call center that both makes and receives calls Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Collects essential call data such as call origin, call destination, call length, and other transaction details Listen to live phone conversations for the purpose of training and assessing agent performance Record the audio of phone conversations for quality assurance purposes Schedule date and time for callbacks/follow-up calls or reminders Provide agents with a typical response for common call subject matter Transfers live calls to other agents Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Control the name and number that appears on outbound caller ID Computer-telephony integration is the use of computers to manage telephone calls Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Federal Communications Commission (FCC) compliance Federal Trade Commission (FCC) compliance A call center that primarily receives calls, typically customer service focused Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Store information about leads or contacts and track, manage and nurture them throughout the sales process Manage contacts across multiple mailing lists Ability to chat online in real time Agents choose who to call and when A call center that primarily makes calls, typically sales focused System calls multiple numbers at once and connects the agent to the first number that answers Type of outbound calling system that automatically dials a list of phone numbers and connects agents with answered calls Monitor wait time and abandonment for incoming requests that have not been routed View and track pertinent metrics to find patterns and gain insights from data Get Advice We can help you find the software with the features you need. Features 4.7 (87) 4.7 Based on 87 reviews ## Pricing Value for money 4.8 (85) Free Trial [View pricing plan details](https://www.capterra.com/p/148791/PrimoDialler/pricing/) Basic $35.00 Usage Based,Per Month It includes: - Call Recording - CLI Localisation - Custom Integration - Facebook Chat Integration - Free 24/7 Support - Free Updates - Gameification Wallboard - Internal Chat - IVR - IVR Builder (Drag and Drop) - Live Agent Monitoring - Mobile Friendly - Ofcom Compliant - Outbound and Inbound SMS Management - Real Time Reporting - Skills Based Routing - SQL Dial - Whatsapp Chat Integration All Inclusive $80.00 Flat Rate,Per Month It includes: - Call Recording - CLI Localisation - Custom Integration - Facebook Chat Integration - Free 24/7 Support - Free Updates - Gameification Wallboard - Internal Chat - IVR - IVR Builder (Drag and Drop) - Live Agent Monitoring - Mobile Friendly - Ofcom Compliant - Outbound and Inbound SMS Management - Real Time Reporting - Skills Based Routing - SQL Dial - Whatsapp Chat Integration Value for money 4.8 (85) 4.8 Based on 85 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (107) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (107) 4.9 Based on 107 reviews ## User reviews Overall rating 4.8 Based on 108 reviews Filter by rating 5(96) 4(9) 3(1) 2(1) 1(1) Mentioned topic Sorted by most recent FN Fawzie N. Customer service representative Consumer Services ### "Must have " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2022 Pros It is an automatic calls and can get reports and analysist Cons It cant remove the calls already received in the same date Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PS Peter S. Owner Insurance ### "Great company " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2022 Great Pros Our set up was easy and smooth. Not a single issue. Expected teething issue but had none. Support service is sublime. Cons I liked everything. There was nothing I disliked Alternatives considered [6Connex Software](https://www.capterra.com/p/176358/6Connex-Webinars-and-Webcasts/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EH Evan H. Owner Real Estate ### "Setup is nearly impossible and support is slow" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 25, 2022 The worst overall experience I have had with any saas product. They immediately get defensive if you suggest areas of improvement. They will refuse to admit there is a problem even when there are glaring weaknesses in their system (and there are plenty). Pros It seems to do just about anything you can think of in a dialer. The support team will help you get it set up for long term use even if it does take time. It probably has more functionality than most competitors. Cons Do not expect to see a positive ROI with this product quickly. It is a money pit. We have had it for a few months and still have only got it 20% set up. Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation. So many so that you will have no idea what you're doing. The documentation is laughable, probably the worst I've seen in any saas product, and if you ask support, they will tell you that if you select the wrong option, the whole thing could break. So setting up the system on the admin side is a minefield. Sometimes it takes support multiple days to get back to us with a simple question. So if your dialler breaks and no one can make calls, you're out of luck. I have asked them to provide more documentation and they essentially said they don't see the value in it, because users should reach out to their support with questions. Which again, significantly prolongs the setup period. Even if you are technically sophisticated uploading a simple list to call manually can easily take hours of your time. Overall the experience is dismal. Reasons for choosing Primo Dialler Their sales team promised us the world. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JL Joe L. Director Human Resources ### "Amazing call quality, service and installation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2022 Extremely pleased Pros Very simple to use and to set up, very cheap a flexible package, with onshore and offshore offering Cons Nothing, we have no complaints at all about the product Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RL Revel L. Director Marketing and Advertising ### "Support Staff Unhelpful and Too Time Consuming" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 9, 2021 Pros The Pros of this software wasn't experienced. Cons Upon setting up and account - I couldn't login after being able to login successfully no longer than a week ago. So naturally I thought I'd contact support thinking it would be an easy password reset - I was wrong. Several emails back and forth to find my account because "I did not exist" Which to my surprise was crazy, because I was using the software not only a few days ago.. Anyhow, a few precious hours were wasted, only to be greeted with a "You must contact your support admin" So I received an email address to contact. I emailed and got a reply that this rep was going to be 'out of office for another two weeks' So I emailed to original rep and stating the above Then was told to 'call this number on whatsapp' It was right here I decided to give up. Primo Dialler your support chain is broken, fix it for the sake of future users. I'll be going elsewhere Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DJ Devesh J. MD Financial Services ### "A tech novice's dream" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 4, 2021 Pros The simplicity to get started was most impressive. I was up and running within the first day. Cons I was unable to customise the wallboard (or haven't figured out how yet). I think it would be useful to be able to see how many leads are left in the dialler (and hopper) without having to navigate to the campaign tab each time especially If someone is just monitoring the wallboard and does not have access to the admin functions to reload etc. Alternatives considered [Genesys Cloud CX](https://www.capterra.com/p/179417/Genesys-Cloud/) [Connex One](https://www.capterra.com/p/179275/Connex-One/) Reasons for choosing Primo Dialler The initial contact with \[SENSITIVE CONTENT HIDDEN\]. Had he not made personal contact with me to discuss my situation I likely would have gone with ConnexOne. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Shawan C. Partner Director Information Technology and Services ### "Primo Review\_KwalklickLLP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 24, 2021 Pros \- ease of access - less human/user intervention - more automated - extensive reporting capability - acceptable call:minutes aggregate ratio - good support team Cons \- wallboard has too much color - expensive for small/medium startups, should consider pricing Switched from [VICIdial](https://www.capterra.com/p/135842/VICIdial/) \- Low connectivity - Very low productivity - Less ROI - Too much user intervention required,less of automation Alternatives considered [RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/) [Vonage Business Communications](https://www.capterra.com/p/159047/Vonage-Business/) Reasons for choosing Primo Dialler \- referred by close business colleagues Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Luke I. IT Executive Financial Services ### "Excellent Dialler" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2021 Pros Great dialler system works how i want it too, works very really have a problem if i do have a problem the support team at Primo Dialler are next level fix any of my problem within a few mins. Cons No cons at all the company is great and good price compared to other dialler systems i looked at. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KJ Kathryn J. Manager Hospital & Health Care ### "An excellent dialler, exactly what my call centre needed." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 26, 2020 Primo's handling of everything from initial lead, to demo, right through to after care have all been extremely professional and have helped our call centre grow. Pros The software is easy to use and my agents took to it with ease. Any questions we had were dealt with efficiently by Primo's support team. Having the ability to switch to a mobile friendly solutions puts my mind at ease during this ever changing pandemic. Cons Visually improvements could be made to make it look nicer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NB Noah B. Consultant Financial Services ### "Primo Dialler " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 12, 2020 Great firm and \[SENSITIVE CONTENT HIDDEN\] are great to work with Pros Great dialler and very cost affective especially centres that work in Lead generation. The back office support is second to none. Would highly recommend Primo and have done so already to many firms who also agree the same Cons None as anything that required to be customised to assist us the back office implemented Alternatives considered [MaxContact](https://www.capterra.com/p/156506/MaxContact/) Reasons for choosing Primo Dialler Price and performance as well as the client support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148791/PrimoDialler/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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