# Primo Dialler Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Primo Dialler Software - reviews, pricing plans, popular comparisons to other Auto Dialer products and more.

Source: https://www.capterra.com/p/148791/PrimoDialler

---

# 

 Primo Dialler Software Review 2026: Features, Integrations, Pros & Cons

Last updated on December 12, 2025

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Primo Dialler

## What is Primo Dialler?

Primo Dialler is an innovative telecommunications provider which offers call centre solutions including a Predictive Dialler and a Cloud Phone System. With a wide range of features including remote access and the ability to offer custom integration, our Dialler has helped thousands of call centres increase sales and improve efficiency. To help guide you we have an in house British based support team who are highly skilled and available 24/7. Sign up and become part of the Primo family

## What is Primo Dialler used for?

[Auto Dialer](https://www.capterra.com/auto-dialer-software/)[Call Center](https://www.capterra.com/call-center-software/)[Predictive Dialer](https://www.capterra.com/predictive-dialer-software/)

Top alternative

Featured

Overall rating

Based on 108 user reviews

Reviews sentiment

Positive

97%

Neutral

1%

Negative

2%

Starting price

$35

Usage Based, Per Month

Free trial  
available

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Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Primo Dialler?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://primodialler.com/&name=Primo Dialler)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Primo Dialler

4.8 (108)

VS.

[4.8 (319)](https://www.capterra.com/p/29589/CallCenterNOW/reviews/)

Starting Price

$35

Usage Based, Per Month

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (108)

Ease Of Use

4.8 (318)

Value For Money

4.8 (85)

Value For Money

4.7 (245)

Customer Service

4.9 (107)

Customer Service

4.8 (310)

## Primo Dialler alternatives

[4.2 (459)](https://www.capterra.com/p/184709/Aircall/reviews/)

Starting price

$40.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.2 (562)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/)

Starting price

$27.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.4 (268)](https://www.capterra.com/p/182004/CloudTalk/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[4.8 (155)](https://www.capterra.com/p/149510/Call-Center-Software/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/148791/PrimoDialler/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Automatic Call Distribution

4.0 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Distribute/route/connect calls

Call Monitoring

4.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Listen to live phone conversations for the purpose of training and assessing agent performance

Call Recording

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Record the audio of phone conversations for quality assurance purposes

Lead Management

3.7 (3)

0.00% of 3 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Reporting/Analytics

3.7 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Call Logging

3.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Collects essential call data such as call origin, call destination, call length, and other transaction details

Primo Dialler 30 features

System alerts about the need to escalate an issue or request

System that automatically dials calls

Distribute/route/connect calls

Dials outbound calls automatically

A call center that both makes and receives calls

Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.

Collects essential call data such as call origin, call destination, call length, and other transaction details

Listen to live phone conversations for the purpose of training and assessing agent performance

Record the audio of phone conversations for quality assurance purposes

Schedule date and time for callbacks/follow-up calls or reminders

Provide agents with a typical response for common call subject matter

Transfers live calls to other agents

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Control the name and number that appears on outbound caller ID

Computer-telephony integration is the use of computers to manage telephone calls

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Federal Communications Commission (FCC) compliance

Federal Trade Commission (FCC) compliance

A call center that primarily receives calls, typically customer service focused

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage contacts across multiple mailing lists

Ability to chat online in real time

Agents choose who to call and when

A call center that primarily makes calls, typically sales focused

System calls multiple numbers at once and connects the agent to the first number that answers

Type of outbound calling system that automatically dials a list of phone numbers and connects agents with answered calls

Monitor wait time and abandonment for incoming requests that have not been routed

View and track pertinent metrics to find patterns and gain insights from data

Get Advice

We can help you find the software with the features you need.

Features

4.7 (87)

4.7

Based on 87 reviews

## Pricing

Value for money

4.8 (85)

Free Trial

[View pricing plan details](https://www.capterra.com/p/148791/PrimoDialler/pricing/)

Basic

$35.00

Usage Based,Per Month

It includes:

-   Call Recording
-   CLI Localisation
-   Custom Integration
-   Facebook Chat Integration
-   Free 24/7 Support
-   Free Updates
-   Gameification Wallboard
-   Internal Chat
-   IVR
-   IVR Builder (Drag and Drop)
-   Live Agent Monitoring
-   Mobile Friendly
-   Ofcom Compliant
-   Outbound and Inbound SMS Management
-   Real Time Reporting
-   Skills Based Routing
-   SQL Dial
-   Whatsapp Chat Integration

All Inclusive

$80.00

Flat Rate,Per Month

It includes:

-   Call Recording
-   CLI Localisation
-   Custom Integration
-   Facebook Chat Integration
-   Free 24/7 Support
-   Free Updates
-   Gameification Wallboard
-   Internal Chat
-   IVR
-   IVR Builder (Drag and Drop)
-   Live Agent Monitoring
-   Mobile Friendly
-   Ofcom Compliant
-   Outbound and Inbound SMS Management
-   Real Time Reporting
-   Skills Based Routing
-   SQL Dial
-   Whatsapp Chat Integration

Value for money

4.8 (85)

4.8

Based on 85 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (107)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (107)

4.9

Based on 107 reviews

## User reviews

Overall rating

4.8

Based on 108 reviews

Filter by rating

5(96)

4(9)

3(1)

2(1)

1(1)

Mentioned topic

Sorted by most recent

FN

Fawzie N.

Customer service representative

Consumer Services

### "Must have "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 16, 2022

Pros

It is an automatic calls and can get reports and analysist

Cons

It cant remove the calls already received in the same date

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PS

Peter S.

Owner

Insurance

### "Great company "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 12, 2022

Great

Pros

Our set up was easy and smooth. Not a single issue. Expected teething issue but had none. Support service is sublime.

Cons

I liked everything. There was nothing I disliked

Alternatives considered

[6Connex Software](https://www.capterra.com/p/176358/6Connex-Webinars-and-Webcasts/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EH

Evan H.

Owner

Real Estate

### "Setup is nearly impossible and support is slow"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 25, 2022

The worst overall experience I have had with any saas product. They immediately get defensive if you suggest areas of improvement. They will refuse to admit there is a problem even when there are glaring weaknesses in their system (and there are plenty).

Pros

It seems to do just about anything you can think of in a dialer. The support team will help you get it set up for long term use even if it does take time. It probably has more functionality than most competitors.

Cons

Do not expect to see a positive ROI with this product quickly. It is a money pit. We have had it for a few months and still have only got it 20% set up. Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation. So many so that you will have no idea what you're doing. The documentation is laughable, probably the worst I've seen in any saas product, and if you ask support, they will tell you that if you select the wrong option, the whole thing could break. So setting up the system on the admin side is a minefield. Sometimes it takes support multiple days to get back to us with a simple question. So if your dialler breaks and no one can make calls, you're out of luck. I have asked them to provide more documentation and they essentially said they don't see the value in it, because users should reach out to their support with questions. Which again, significantly prolongs the setup period. Even if you are technically sophisticated uploading a simple list to call manually can easily take hours of your time. Overall the experience is dismal.

Reasons for choosing Primo Dialler

Their sales team promised us the world.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JL

Joe L.

Director

Human Resources

### "Amazing call quality, service and installation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 29, 2022

Extremely pleased

Pros

Very simple to use and to set up, very cheap a flexible package, with onshore and offshore offering

Cons

Nothing, we have no complaints at all about the product

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RL

Revel L.

Director

Marketing and Advertising

### "Support Staff Unhelpful and Too Time Consuming"

2.0

Overall Rating

2.0

2.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 9, 2021

Pros

The Pros of this software wasn't experienced.

Cons

Upon setting up and account - I couldn't login after being able to login successfully no longer than a week ago. So naturally I thought I'd contact support thinking it would be an easy password reset - I was wrong. Several emails back and forth to find my account because "I did not exist" Which to my surprise was crazy, because I was using the software not only a few days ago.. Anyhow, a few precious hours were wasted, only to be greeted with a "You must contact your support admin" So I received an email address to contact. I emailed and got a reply that this rep was going to be 'out of office for another two weeks' So I emailed to original rep and stating the above Then was told to 'call this number on whatsapp' It was right here I decided to give up. Primo Dialler your support chain is broken, fix it for the sake of future users. I'll be going elsewhere

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DJ

Devesh J.

MD

Financial Services

### "A tech novice's dream"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 4, 2021

Pros

The simplicity to get started was most impressive. I was up and running within the first day.

Cons

I was unable to customise the wallboard (or haven't figured out how yet). I think it would be useful to be able to see how many leads are left in the dialler (and hopper) without having to navigate to the campaign tab each time especially If someone is just monitoring the wallboard and does not have access to the admin functions to reload etc.

Alternatives considered

[Genesys Cloud CX](https://www.capterra.com/p/179417/Genesys-Cloud/)

[Connex One](https://www.capterra.com/p/179275/Connex-One/)

Reasons for choosing Primo Dialler

The initial contact with \[SENSITIVE CONTENT HIDDEN\]. Had he not made personal contact with me to discuss my situation I likely would have gone with ConnexOne.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SC

Shawan C.

Partner Director

Information Technology and Services

### "Primo Review\_KwalklickLLP"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 24, 2021

Pros

\- ease of access - less human/user intervention - more automated - extensive reporting capability - acceptable call:minutes aggregate ratio - good support team

Cons

\- wallboard has too much color - expensive for small/medium startups, should consider pricing

Switched from

[VICIdial](https://www.capterra.com/p/135842/VICIdial/)

\- Low connectivity - Very low productivity - Less ROI - Too much user intervention required,less of automation

Alternatives considered

[RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/)

[Vonage Business Communications](https://www.capterra.com/p/159047/Vonage-Business/)

Reasons for choosing Primo Dialler

\- referred by close business colleagues

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Luke I.

IT Executive

Financial Services

### "Excellent Dialler"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 25, 2021

Pros

Great dialler system works how i want it too, works very really have a problem if i do have a problem the support team at Primo Dialler are next level fix any of my problem within a few mins.

Cons

No cons at all the company is great and good price compared to other dialler systems i looked at.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KJ

Kathryn J.

Manager

Hospital & Health Care

### "An excellent dialler, exactly what my call centre needed."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 26, 2020

Primo's handling of everything from initial lead, to demo, right through to after care have all been extremely professional and have helped our call centre grow.

Pros

The software is easy to use and my agents took to it with ease. Any questions we had were dealt with efficiently by Primo's support team. Having the ability to switch to a mobile friendly solutions puts my mind at ease during this ever changing pandemic.

Cons

Visually improvements could be made to make it look nicer.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NB

Noah B.

Consultant

Financial Services

### "Primo Dialler "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 12, 2020

Great firm and \[SENSITIVE CONTENT HIDDEN\] are great to work with

Pros

Great dialler and very cost affective especially centres that work in Lead generation. The back office support is second to none. Would highly recommend Primo and have done so already to many firms who also agree the same

Cons

None as anything that required to be customised to assist us the back office implemented

Alternatives considered

[MaxContact](https://www.capterra.com/p/156506/MaxContact/)

Reasons for choosing Primo Dialler

Price and performance as well as the client support

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

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Popular comparisons

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[VICIdial vs Primo Dialler](https://www.capterra.com/compare/135842-148791/VICIdial-vs-PrimoDialler)[Five9 vs Primo Dialler](https://www.capterra.com/compare/132405-148791/Five9-vs-PrimoDialler)[Convoso vs Primo Dialler](https://www.capterra.com/compare/76768-148791/Cloud-Predictive-Dialer-vs-PrimoDialler)[XCALLY vs Primo Dialler](https://www.capterra.com/compare/136894-148791/XCALLY-vs-PrimoDialler)[RingCX vs Primo Dialler](https://www.capterra.com/compare/148791-242186/PrimoDialler-vs-RingCentral-Contact-Center)[Genesys Cloud CX vs Primo Dialler](https://www.capterra.com/compare/148791-179417/PrimoDialler-vs-Genesys-Cloud)[Squaretalk vs Primo Dialler](https://www.capterra.com/compare/148791-219046/PrimoDialler-vs-Squaretalk-Matrix)[NiCE CXone vs Primo Dialler](https://www.capterra.com/compare/134775-148791/inContact-Call-Center-Software-vs-PrimoDialler) 

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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