--- title: "Primo Dialler Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Primo Dialler Software - reviews, pricing plans, popular comparisons to other Auto Dialer products and more." source_url: "https://www.capterra.com/p/148791/PrimoDialler/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Primo Dialler Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Primo Dialler ## What is Primo Dialler? Primo Dialler is an innovative telecommunications provider which offers call centre solutions including a Predictive Dialler and a Cloud Phone System. With a wide range of features including remote access and the ability to offer custom integration, our Dialler has helped thousands of call centres increase sales and improve efficiency. To help guide you we have an in house British based support team who are highly skilled and available 24/7. Sign up and become part of the Primo family ## What is Primo Dialler used for? [Auto Dialer](https://www.capterra.com/auto-dialer-software/)[Call Center](https://www.capterra.com/call-center-software/)[Predictive Dialer](https://www.capterra.com/predictive-dialer-software/) Top alternative Featured Overall rating Based on 108 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 2% Starting price $35 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Primo Dialler?[Manage this product listing](https://www.g2.com/products/primodialler/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Primo Dialler 4.8 (108) VS. [4.8 (338)](https://www.capterra.com/p/29589/CallCenterNOW/reviews/) Starting Price $35 Usage Based, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (108) Ease Of Use 4.8 (337) Value For Money 4.8 (85) Value For Money 4.7 (264) Customer Service 4.9 (107) Customer Service 4.8 (329) ## Primo Dialler alternatives [4.7 (893)](https://www.capterra.com/p/169627/RingOver/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (467)](https://www.capterra.com/p/184709/Aircall/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.2 (572)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/148791/PrimoDialler/alternatives/) ## FAQs about Primo Dialler Overview ### What problems does Primo Dialler solve? Primo Dialler solves manual calling inefficiencies, disconnected CRM workflows, and limited visibility into campaign performance through customizable dialing, CRM integrations, contact displays, and reporting. Call centers, sales teams, campaign managers, and remote agents benefit from easier onboarding, mobile access, automated calling workflows, and support for maintaining reliable inbound and outbound operations. Answer based on 50 reviews Overview ### Which roles and teams benefit most from Primo Dialler? Primo Dialler is most used by business leaders, owners, and managing directors who oversee outbound calling activity and sales performance. Sales agents use it to manage call campaigns and prospect follow-up, while IT managers and service desk teams support dialler setup, user access, and day-to-day phone system operations. Answer based on 102 reviews Overview ### What company size and specific industries is Primo Dialler built for? Primo Dialler is designed for medium-sized call centres that need advanced calling features without the high costs often associated with larger systems. It is aimed at organisations running call centre operations, rather than small teams or broad enterprise deployments, and suits businesses focused on outbound or customer contact work. Features and Usability ### What are the key features of Primo Dialler? Primo Dialler includes CRM and Live Chat as core features, alongside inbound and outbound dialing through predictive, progressive, and manual dialers. Call center management features cover call monitoring, call recording, and call logging, while real-time dashboards and reporting/analytics help supervisors track call activity and agent performance. Answer based on 77 reviews Limitations ### Does Primo Dialler have frequent bugs or reliability issues? Primo Dialler generally provides reliable day-to-day calling, reporting, and remote access with few reported faults. Call center teams often describe issues as resolved quickly by support, although some users mention recurring problems, occasional carrier-related call flaws, and performance that can depend on a stable internet connection. Answer based on 21 reviews Pricing ### How much does it cost and what fees or limitations are included? Primo Dialler starts at $35/month with the Basic usage-based plan, plus $0.0075 per additional call and $0.04 per SMS, and a 60-day contract. The $80/month All Inclusive plan is flat rate, with $0.03 per additional SMS and a 30-day contract. A free trial is available. Answer based on 8 reviews Getting Started and Support ### How easy is Primo Dialler to set up? Primo Dialler supports a quick setup for many call center teams, with hands-on assistance and clear agent-facing tools. Some administrators find the initial configuration more demanding, especially for integrations, softphone setup, DID provisioning, and advanced settings with unclear labels. Detailed planning and responsive support help reduce implementation delays. Answer based on 17 reviews Getting Started and Support ### What training and onboarding options does Primo Dialler offer? Primo Dialler provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided setup, webinars cover product information in a group setting, and documentation gives written reference material for self-paced review. Answer based on 4 reviews Getting Started and Support ### What customer support options does Primo Dialler offer, and how do users rate the experience? Primo Dialler offers 24/7 live representative support and chat. Users frequently describe the team as helpful, professional, and quick to resolve tickets, setup questions, and technical issues. However, some users report delayed replies, unclear documentation, and prolonged setup or account-access problems that can interrupt productivity. Answer based on 77 reviews ## Features AI summary Based on 699 Auto Dialer reviews Capterra data shows that buyers of auto dialer software rank the following features as their top priorities: - **Auto-Dialer** (**61%** of reviewers rated this feature as critical) - **Lead Management** (**49%**) - **Call Logging** (**46%**) Primo Dialler supports all three of the features reviewers rate highest: **Auto-Dialer**, **Lead Management**, and **Call Logging**. Together, these capabilities help businesses place calls more efficiently, keep lead information organized, and maintain accurate records of every interaction, allowing teams to follow up faster and manage outreach with better consistency. Lead Management 3.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Call Logging 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Collects essential call data such as call origin, call destination, call length, and other transaction details Call Recording 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Automatic Call Distribution 4.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Distribute/route/connect calls Call Monitoring 4.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Listen to live phone conversations for the purpose of training and assessing agent performance Reporting/Analytics 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Primo Dialler 30 features ### All Features - Alerts/Escalation: System alerts about the need to escalate an issue or request - Auto-Dialer: System that automatically dials calls - Automatic Call Distribution: Distribute/route/connect calls - Automatic Outbound Dialer: Dials outbound calls automatically - Blended Call Center: A call center that both makes and receives calls - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details - Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Scheduling: Schedule date and time for callbacks/follow-up calls or reminders - Call Scripting: Provide agents with a typical response for common call subject matter - Call Transfer: Transfers live calls to other agents - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Specific Caller ID: Control the name and number that appears on outbound caller ID - Computer Telephony Integration: Computer-telephony integration is the use of computers to manage telephone calls - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - FCC Compliance: Federal Communications Commission (FCC) compliance - FTC Compliance: Federal Trade Commission (FCC) compliance - Inbound Call Center: A call center that primarily receives calls, typically customer service focused - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Manual Dialer: Agents choose who to call and when - Outbound Call Center: A call center that primarily makes calls, typically sales focused - Predictive Dialer: System calls multiple numbers at once and connects the agent to the first number that answers - Progressive Dialer: Type of outbound calling system that automatically dials a list of phone numbers and connects agents with answered calls - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data --- Get Advice We can help you find the software with the features you need. Features 4.7 (87) 4.7 Based on 87 reviews ## Pricing Value for money 4.8 (85) Free Trial [View pricing plan details](https://www.capterra.com/p/148791/PrimoDialler/pricing/) Basic $35.00 Usage Based,Per Month It includes: - Call Recording - CLI Localisation - Custom Integration - Facebook Chat Integration - Free 24/7 Support - Free Updates - Gameification Wallboard - Internal Chat - IVR - IVR Builder (Drag and Drop) - Live Agent Monitoring - Mobile Friendly - Ofcom Compliant - Outbound and Inbound SMS Management - Real Time Reporting - Skills Based Routing - SQL Dial - Whatsapp Chat Integration All Inclusive $80.00 Flat Rate,Per Month It includes: - Call Recording - CLI Localisation - Custom Integration - Facebook Chat Integration - Free 24/7 Support - Free Updates - Gameification Wallboard - Internal Chat - IVR - IVR Builder (Drag and Drop) - Live Agent Monitoring - Mobile Friendly - Ofcom Compliant - Outbound and Inbound SMS Management - Real Time Reporting - Skills Based Routing - SQL Dial - Whatsapp Chat Integration Value for money 4.8 (85) 4.8 Based on 85 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (107) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (107) 4.9 Based on 107 reviews ## User reviews Overall rating 4.8 Based on 108 reviews Filter by rating Counts reflect reviews available in this feed. 5(96) 4(9) 3(1) 2(1) 1(1) Mentioned topic Recent reviews first, then most helpful Ausaf S. IT Manager Used the software for: 1-3 years ### "Quality of product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 7, 2020 Pros I am user to this product for over more than a year and I found it easy in customization and the quality of calls far more better than other providers in UK. The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can also check the latest call records. Overall it user friendly, I would highly recommend people if they looking UK based provider must go for this product. Cons Till now there is nothing I didn't liked about this product because they had team with quick response and action if there are any link failures. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer IT Manager Used the software for: Less than 1 year ### "Great Value for Money" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2020 It has been awesome. it feels like I have my own support team at my finger tips. We have campaigns running 24 hours a day and it's good to know I can have a good night's sleep without being called up to assist with nitty gritty stuff. The dialler performs like a world class dialler and the support is just fantastic! Pros Very easy to use, quick to learn. It's a low resource product that delivers high value. Flexible to use anywhere. It's just fantastic! Cons The out of the box reporting is a bit limited. I get frequent requests for specific types of reports and comparing it to another dialler that we use, the other one has at least 3 times more reports that came out of the box. so that means a bit of custom report writing which is a feature available. so just a bit of work :) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Evan H. Owner Used the software for: Less than 1 year ### "Setup is nearly impossible and support is slow" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 1, 2022 The worst overall experience I have had with any saas product. They immediately get defensive if you suggest areas of improvement. They will refuse to admit there is a problem even when there are glaring weaknesses in their system (and there are plenty). Pros It seems to do just about anything you can think of in a dialer. The support team will help you get it set up for long term use even if it does take time. It probably has more functionality than most competitors. Cons Do not expect to see a positive ROI with this product quickly. It is a money pit. We have had it for a few months and still have only got it 20% set up. Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation. So many so that you will have no idea what you're doing. The documentation is laughable, probably the worst I've seen in any saas product, and if you ask support, they will tell you that if you select the wrong option, the whole thing could break. So setting up the system on the admin side is a minefield. Sometimes it takes support multiple days to get back to us with a simple question. So if your dialler breaks and no one can make calls, you're out of luck. I have asked them to provide more documentation and they essentially said they don't see the value in it, because users should reach out to their support with questions. Which again, significantly prolongs the setup period. Even if you are technically sophisticated uploading a simple list to call manually can easily take hours of your time. Overall the experience is dismal. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Manager Used the software for: 3-5 years ### "Excellent dialling system" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2020 Excellent experience overall and excellent support as well Pros This software has an excellent interface which is user friendly and I was able to implement this system into my business very easily. Cons Not much however maybe an option to add a built in Quality scorecards with recordings feature. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Primo Dialler is a great value and a great experience." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2020 I work with Hawwah oftentimes and she has been able to smooth the way for us to get the things we need. Also we like \[SENSITIVE CONTENT HIDDEN\] and some of the other guys in the Support Group are APlus Plus. Pros We have found that this dialer services all of our needs as an organization. And we appreciate the Skype Feed Support group which provides alot of training and transparency to those in the feed to learn the dialer. Cons During COVID we did experience some problems as people were dialing from home, but the support feed really helped out and made it an overall good experience despite the unique challenges Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Consultant Used the software for: 3-5 years ### "Primo Dialler " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 17, 2020 Great firm and \[SENSITIVE CONTENT HIDDEN\] are great to work with Pros Great dialler and very cost affective especially centres that work in Lead generation. The back office support is second to none. Would highly recommend Primo and have done so already to many firms who also agree the same Cons None as anything that required to be customised to assist us the back office implemented Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer MD Used the software for: Less than 1 year ### "A tech novice's dream" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 6, 2021 Pros The simplicity to get started was most impressive. I was up and running within the first day. Cons I was unable to customise the wallboard (or haven't figured out how yet). I think it would be useful to be able to see how many leads are left in the dialler (and hopper) without having to navigate to the campaign tab each time especially If someone is just monitoring the wallboard and does not have access to the admin functions to reload etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer IT Manager Used the software for: Less than 1 year ### "Best Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2020 No issue as of now. everything is working as espected. Pros The ease of use and the best down to earth customer services hands down. Cons They could work on the pricing a bit more. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Manager Used the software for: 1-3 years ### "Great Service For Money " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2020 Great at a taliored serice The team are simply the best when it comes to any request they are willing to do whatever it takes to aid us a company Pros Efficiency of the system and reporting Cons Not Much I would change with primo Dialler Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder/Managing Director Used the software for: Less than 1 year ### "Best Dialler" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 21, 2020 Primo Dialler is an amazing Dialler with superb performance on host. There is not a single glitch we have faced so far. It is really easy to understand and the reporting mechanics are pretty professional. Integrations with the CRM and ease of use for the agents with an amazing support makes it the best product so far Pros This software is giving the best experience of Smart and Intelligent reporting with very simple and easy to understand and use hands-on. There is not a single glitch. Support for the software is amazing like never had before. The price is amazing for the quality of the product. Cons So far there is nothing wrong that we have came across. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/148791/PrimoDialler/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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