# Primo Dialler Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Primo Dialler the right Auto Dialer solution for you? Explore 108 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/148791/PrimoDialler/reviews --- Primo Dialler 4.8 (108) [View alternatives](https://www.capterra.com/p/148791/PrimoDialler/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated December 12th, 2025 # Reviews of Primo Dialler Ease of use 4.8 Customer Service 4.9 ## Pros and Cons in Reviews EH Evan H OwnerReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It probably has more functionality than most competitors.“ August 25, 2022 EH Evan H OwnerReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation.“ August 25, 2022 Ausaf S IT ManagerTelecommunications, 11 - 50 employeesUsed the software for: 1-2 years. “The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can also check the latest call records.“ September 16, 2020 EH Evan H OwnerReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It is a money pit.“ August 25, 2022 TN Tshepo N Sales AgentFinancial Services, 201 - 500 employeesUsed the software for: Less than 6 months. “PrimoDialler is a satisfactory dialler for inbound and outbound calls, with helpful additional features such as the SMS function which help maximize contact efficiency.“ July 16, 2020 RL Revel L DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “Primo Dialler your support chain is broken, fix it for the sake of future users.“ August 9, 2021 RK Rach K Business ManagerTelecommunications, 2 - 10 employeesUsed the software for: 6-12 months. “We have clients who need to integrate with several different CRM's and this is the only dialler that allows us to do that with ease.“ September 9, 2020 RL Revel L DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “Anyhow, a few precious hours were wasted, only to be greeted with a "You must contact your support admin"“ August 9, 2021 ## Showing most helpful reviews Showing 1-25 of 108 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ausaf S. IT Manager Telecommunications Used the software for: 1-2 years ### "Quality of product" September 16, 2020 5.0 Pros I am user to this product for over more than a year and I found it easy in customization and the quality of calls far more better than other providers in UK. The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can also check the latest call records. Overall it user friendly, I would highly recommend people if they looking UK based provider must go for this product. Cons Till now there is nothing I didn't liked about this product because they had team with quick response and action if there are any link failures. Review Source BB Bronwen B. IT Manager Financial Services Used the software for: Less than 6 months ### "Great Value for Money" October 21, 2020 5.0 It has been awesome. it feels like I have my own support team at my finger tips. We have campaigns running 24 hours a day and it's good to know I can have a good night's sleep without being called up to assist with nitty gritty stuff. The dialler performs like a world class dialler and the support is just fantastic! Pros Very easy to use, quick to learn. It's a low resource product that delivers high value. Flexible to use anywhere. It's just fantastic! Cons The out of the box reporting is a bit limited. I get frequent requests for specific types of reports and comparing it to another dialler that we use, the other one has at least 3 times more reports that came out of the box. so that means a bit of custom report writing which is a feature available. so just a bit of work :) Alternatives considered [Connex One](https://www.capterra.com/p/179275/Connex-One/) Reason for choosing Primo Dialler Again, price and simplicity. There are features in Connex One that is more attractive, ie the built in gamification, however when you are dealing with campaigns that dont require the fancy extras, then it makes no sense to spend the extra money on the things that you dont need. Switched from [Nixxis Contact Suite](https://www.capterra.com/p/131585/Nixxis-Contact-Suite/) Mainly cost saving and simplicity of the current campaigns. We do still use Nixxis for a specific campaign where there has been deep integration into a web developed platform, however for the most part, I cant justify spending double the price on a dialler license when Primo Dialler can deliver the same value. Review Source EH Evan H. Owner Real Estate Used the software for: Less than 6 months ### "Setup is nearly impossible and support is slow" August 25, 2022 1.0 The worst overall experience I have had with any saas product. They immediately get defensive if you suggest areas of improvement. They will refuse to admit there is a problem even when there are glaring weaknesses in their system (and there are plenty). Pros It seems to do just about anything you can think of in a dialer. The support team will help you get it set up for long term use even if it does take time. It probably has more functionality than most competitors. Cons Do not expect to see a positive ROI with this product quickly. It is a money pit. We have had it for a few months and still have only got it 20% set up. Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation. So many so that you will have no idea what you're doing. The documentation is laughable, probably the worst I've seen in any saas product, and if you ask support, they will tell you that if you select the wrong option, the whole thing could break. So setting up the system on the admin side is a minefield. Sometimes it takes support multiple days to get back to us with a simple question. So if your dialler breaks and no one can make calls, you're out of luck. I have asked them to provide more documentation and they essentially said they don't see the value in it, because users should reach out to their support with questions. Which again, significantly prolongs the setup period. Even if you are technically sophisticated uploading a simple list to call manually can easily take hours of your time. Overall the experience is dismal. Reason for choosing Primo Dialler Their sales team promised us the world. Review Source KR Kalay R. Manager Insurance Used the software for: 2+ years ### "Excellent dialling system" October 21, 2020 5.0 Excellent experience overall and excellent support as well Pros This software has an excellent interface which is user friendly and I was able to implement this system into my business very easily. Cons Not much however maybe an option to add a built in Quality scorecards with recordings feature. Alternatives considered [Connex One](https://www.capterra.com/p/179275/Connex-One/) Reason for choosing Primo Dialler User friendly...easy reporting access....easy access to call recordings....Also the sales agent Fiema Gaffur presented the Primo Dialler in a excellent light and assured us we were making the correct decision. Switched from [VICIdial](https://www.capterra.com/p/135842/VICIdial/) System errors and issues Review Source KF Kate F. CEO Staffing and Recruiting Used the software for: 6-12 months ### "Primo Dialler is a great value and a great experience." September 14, 2020 5.0 I work with Hawwah oftentimes and she has been able to smooth the way for us to get the things we need. Also we like \[SENSITIVE CONTENT HIDDEN\] and some of the other guys in the Support Group are APlus Plus. Pros We have found that this dialer services all of our needs as an organization. And we appreciate the Skype Feed Support group which provides alot of training and transparency to those in the feed to learn the dialer. Cons During COVID we did experience some problems as people were dialing from home, but the support feed really helped out and made it an overall good experience despite the unique challenges Alternatives considered [Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/) Reason for choosing Primo Dialler We liked the product and the people. Switched from [VICIdial](https://www.capterra.com/p/135842/VICIdial/) We were looking for a real partner to grow our business. Review Source NB Noah B. Consultant Financial Services Used the software for: 2+ years ### "Primo Dialler " November 12, 2020 5.0 Great firm and \[SENSITIVE CONTENT HIDDEN\] are great to work with Pros Great dialler and very cost affective especially centres that work in Lead generation. The back office support is second to none. Would highly recommend Primo and have done so already to many firms who also agree the same Cons None as anything that required to be customised to assist us the back office implemented Alternatives considered [MaxContact](https://www.capterra.com/p/156506/MaxContact/) Reason for choosing Primo Dialler Price and performance as well as the client support Review Source DJ Devesh J. MD Financial Services Used the software for: 6-12 months ### "A tech novice's dream" May 4, 2021 4.0 Pros The simplicity to get started was most impressive. I was up and running within the first day. Cons I was unable to customise the wallboard (or haven't figured out how yet). I think it would be useful to be able to see how many leads are left in the dialler (and hopper) without having to navigate to the campaign tab each time especially If someone is just monitoring the wallboard and does not have access to the admin functions to reload etc. Alternatives considered [Genesys Cloud CX](https://www.capterra.com/p/179417/Genesys-Cloud/)[Connex One](https://www.capterra.com/p/179275/Connex-One/) Reason for choosing Primo Dialler The initial contact with \[SENSITIVE CONTENT HIDDEN\]. Had he not made personal contact with me to discuss my situation I likely would have gone with ConnexOne. Review Source GH Guillermo H. IT Manager Telecommunications Used the software for: 6-12 months ### "Best Customer Service" October 7, 2020 5.0 No issue as of now. everything is working as espected. Pros The ease of use and the best down to earth customer services hands down. Cons They could work on the pricing a bit more. Alternatives considered [Five9](https://www.capterra.com/p/132405/Five9/) Reason for choosing Primo Dialler The price Switched from [Five9](https://www.capterra.com/p/132405/Five9/) how easy primo made me feel about the switch and movinf everything over Review Source SS Shannon S. Sales Manager Management Consulting Used the software for: 1-2 years ### "Great Service For Money " September 9, 2020 5.0 Great at a taliored serice The team are simply the best when it comes to any request they are willing to do whatever it takes to aid us a company Pros Efficiency of the system and reporting Cons Not Much I would change with primo Dialler Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Primo Dialler Best Value for Money with great service expected. Review Source AS Ali S. Founder/Managing Director Telecommunications Used the software for: Less than 6 months ### "Best Dialler" October 13, 2020 5.0 Primo Dialler is an amazing Dialler with superb performance on host. There is not a single glitch we have faced so far. It is really easy to understand and the reporting mechanics are pretty professional. Integrations with the CRM and ease of use for the agents with an amazing support makes it the best product so far Pros This software is giving the best experience of Smart and Intelligent reporting with very simple and easy to understand and use hands-on. There is not a single glitch. Support for the software is amazing like never had before. The price is amazing for the quality of the product. Cons So far there is nothing wrong that we have came across. Switched from [VICIdial](https://www.capterra.com/p/135842/VICIdial/) Because of the many reason and there is no mtach for Primo an VICI Review Source NB Nancy B. Director Insurance Used the software for: 1-2 years ### "Brilliant Company - 5\* service " September 30, 2020 5.0 Since I joined just over a year ago I have to say Primo Dialler are such a good company to deal with, everyone I have ever spoken to is so friendly and professional and always willing to help as much as possible – it really is a pleasure to deal with them! I have recently changed my dialler system and as usual the help and service I have received has been brilliant – \[SENSITIVE CONTENT HIDDEN\] especially really went out of his way to help me. They really are great company to work with, I highly recommend them. Pros All the software I have and use through Primo is easy to set up and use and very efficient. Cons Nothing the software is excellent and easy to use. Review Source PS Peter S. Owner Insurance Used the software for: Less than 6 months ### "Great company " September 12, 2022 5.0 Great Pros Our set up was easy and smooth. Not a single issue. Expected teething issue but had none. Support service is sublime. Cons I liked everything. There was nothing I disliked Alternatives considered [6Connex Software](https://www.capterra.com/p/176358/6Connex-Webinars-and-Webcasts/) Review Source MT Muhammad T. IT Computer Software Used the software for: 2+ years ### "Tremendous support" September 28, 2020 5.0 Great I must say I have never seen such quick and effective support response in my VoIP industry group. Pros We just purchased DIDs atm but the support is top on the line Cons Using our proprietary designed setup atm. Review Source SL Selena L. Call Center Manager Utilities Used the software for: Less than 6 months ### "Honest and upfront pricing with a great updated vicidial interface!" September 25, 2019 5.0 From my inquiry on a Sunday afternoon, to our free trial with great support, to our implementation to go live, these guys have been on top of our inquiries, more than willing to help. Our account manager checks in often to see how we are and I believe he sincerely cares. I've already referred them to two other companies, and will continue to do so. Their pricing is great and upfront. No tricks, just treats :) Pros The simplicity of the interface and pricing is more than fair for the quality. Cons \-Some integrations are a little time consuming, but it's to be expected. -Support has to order your DID's and ACCID's, which takes 24 hours to be applied to your account. (Overall, that's not a huge issue if you plan ahead.) Reason for choosing Primo Dialler 1\. Pricing 2. Availability of support and account manager 3. Updated Vicidial interface 4. Ease of product. 5. They truly take care of their clients. Review Source SW Shafique W. CEO Telecommunications Used the software for: 6-12 months ### "Perfect" August 30, 2019 5.0 Excellent Dialer Solutions Excellent 24/7 Skype/Web Support Redundant Voice over IP Services Market Competitive Rates Flexible Solutions to meet YOUR Needs Pros It is a cost-effective, stable, efficient and well-supported product I have come across so far, It saves you time and money and all extra effort to manage an in-house solution and you can focus on your Sales. Cons Nothing so far all seems fine and have not encountered any issues. Review Source KG Kiolen G. Chief Business Officer Telecommunications Used the software for: Less than 6 months ### "Efficient, affordable and reliable system" April 17, 2019 5.0 I was previously using another dialer system and had many issues with reporting and viewing so I planned on change, other dialer systems had too long time frames to set up after my VOIP went down and this was going to cause a drop in production. I got on a call with the support team from primo and I was shocked with the Response, they had me set up in 11 Hours! With a new VOIP provider and new CLI! EXCELLENT SERVICE!!! Would recommend primo to everyone. Pros Navigation is very simple, self explanatory. Quick and easy to adapt to. Reporting is phenomenal, full detail and excellent breakdown. Real-time dashboard feature keeps you updated all the time. Remote support is so quick and helpful. Set up was amazingly quick. Cons No cons, recommend primo to everyone, no hassle and quick setup Review Source WP Wasim P. Director Insurance Used the software for: 6-12 months ### "Protects life " June 21, 2019 5.0 My sales have gone up the connect rate isn’t a lot better Pros Simple and easy to work with the best dialler I have used and my sales have gone up the team try their best to make sure everything goes well the support team are brilliant thanks again guys Cons Waiting 24 hrs for number to change on the system but not a lot you can do Review Source MW Mohammad W. Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great Product!" October 8, 2020 5.0 Pros This is a great producy, very easy to implement and use. Cons To be 100% honest I cannot fault this product at all. Review Source SP Shane P. Operations Director Outsourcing/Offshoring Used the software for: Less than 6 months ### "Excellent Service - Friendly Staff" September 17, 2020 5.0 Pros Setup was a breeze, after the initial discussions, we were able to have our system configured and running in no time. Customer Service was Excellent, the staff were quick to address any concerns and answer all questions and render support. No downtime has been experience yet! Love it! Cons No cons at this moment. I really cannot think of anything to say. Switched from [RingCX](https://www.capterra.com/p/242186/RingCentral-Contact-Center/) Cost. Review Source SS Shilleah S. Marketing Manager Construction Used the software for: Less than 6 months ### "Excellent Dialer System!" February 5, 2019 5.0 The Primo Dialler team is excellent. We had so many connectivity issues with our previous dialer, and with Primo Dialler, the issues are now non-existent. We have an all-inclusive plan, with unlimited minutes, and any support ticket is resolved and closed within a matter of hours. Primo Dialler is definitely on the top of their game. 10/10 - will stay with them as long as we have a need for a dialer! Pros The ease of use, the fabulous support team available to me 24/7, and the PRICE! Cons Still a lot of features that I do not know how to use. Love love love all the options though. :) Review Source WY Waqas Y. Director Operations Hospital & Health Care Used the software for: Less than 6 months ### "One Of Best Dialer" October 2, 2020 4.0 Amazing Experience . Enjoyed being on this dialler. Would recommend any one to switch it over if you are looking a complete dialer solution with reasonable prices Pros Very Easy to use and Very helping customer support staff Cons Reporting feature could have been betterr Switched from [CallShaper](https://www.capterra.com/p/157494/CallShaper/) Ease of use Review Source NS Nouman S. Owner Telecommunications Used the software for: Less than 6 months ### "Awesome Dialer" September 9, 2020 5.0 overall its very good dialer Pros Software and recording feature are very good Cons its slightly difficult to setup softphone on desktop Reason for choosing Primo Dialler My friend recommend this Review Source FA Fiema A. CEO Telecommunications Used the software for: Less than 6 months ### "Excellent service " August 13, 2020 5.0 My experience with Primo has been exceptional. The Primo team is always helpful to myself and my staff. Effecient, friendly staff Pros Primo Dialler staff are very prompt in assisting my team. The team is Innovative. Resolution time is minimal. Allows remote work to be a breeze. Cons What can be improved is the reporting feature. Automated reports Reason for choosing Primo Dialler Value Review Source FK Faizan K. Head of Business Information Technology and Services Used the software for: Less than 6 months ### "Amazing Support Team" April 6, 2020 5.0 Pros We are really happy with the support team, so far the best we have used. Primo team is very efficient and quick in responses whenever we need them. Thank you all Cons Ease of use & accessibility. The connect ratio is much better what we have seen. Review Source LA Luis A. IT Manager Consumer Services Used the software for: Less than 6 months ### "Nexus review" September 9, 2020 5.0 Pros its ease to use, user-friendly interface Cons I don't have full access to all your settings, sometimes the support team takes too long to respond Review Source Similar Products Featured ## Related categories [Call Center](https://www.capterra.com/call-center-software/)[Predictive Dialer](https://www.capterra.com/predictive-dialer-software/)[Auto Dialer](https://www.capterra.com/auto-dialer-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.