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Accountability

Accountability

4.9 (25)
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What is Accountability?

Accountability is a cutting-edge ERP and financial management platform tailored for marketing and advertising agencies. Designed by seasoned agency CFOs, it integrates job management, time tracking, resource planning, and accounting into a single, powerful solution. Its SaaS-based model offers flexibility, supporting multi-office setups and multi-currency operations, crucial for global agencies. With open APIs, it seamlessly integrates with other top-tier solutions, enhancing operational efficiency. Accountability enables agencies to streamline their processes, improve financial accuracy, and foster collaboration, all while providing comprehensive, unified reporting for insightful decision-making. Ideal for agencies aiming to optimize their workflows and financial management with a tool designed for their unique needs.

Accountability Integrations

My Dashboard visualizes agency data at various levels. Access predefined and custom agency charts across the following categories: Balance Sheet, Jobs, Profit & Loss, Resources, Revenue, and Time.

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How much is Accountability?

Starting From:
Not provided by vendor
Per Month
  • No free trial
  • No free version
Pricing Details (Provided by Vendor):
Contact info@counta.com for pricing details.

Accountability Features

What solutions does Accountability provide?

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Accountability Reviews

Showing 5 of 25 reviews
Overall
4.9
Ease of Use
4.7
Customer Service
4.9

Pros

  • Updates and regular contact with the providers are great. AccountAbility truly partner with their clients and want you to succeed.

  • We find the system reliable, user friendly and good value. The support and customer service is of highest quality with prompt and 'never-a-problem' attitude.

  • Easy, intuitive for all the team, strong accounting heritage delivers a wonderful array of reporting options and being in the cloud provides great remote access.

  • And as an additional benefit we can count on superb customer service to address our questions and needs.

Cons

  • Navigation is a bit awkward and unique. By that I mean, the GUI conventions used are not common to other web based applications I've used.

  • No conversion happens without bumps in the road.

  • Our only frustration is in not having the time to explore the system fully.

  • When our company first started with AccountAbility we desperately needed a comprehensive system that could handle our WIP needs at a client/brand/job level.

Most Helpful Reviews for Accountability

Ben K. avatar
Ben K.
Chief Operating Officer
Media Production, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
September 9, 2018

"Robust system, easy to use"

Overall: AccountAbility has been a game changer for the way we run our business. Having reviewed the market in detail for a suitable ERP I’m thrilled that we choose AccountAbility to take our business to the next level. Of most concern to me was the setup and on-boarding phase. However, CSR agents finance knowledge along with agency experience, ensured the implementation was a success. Internally we have had to make some slight process changes to accommodate the software (most of which for the better) but in general we’ve been able to operate as we have done so in the past, just more efficiently. Support once we went live was very impressive and all questions were answered in a timely and helpful manner. Further to this point, was AccountAbility’s willingness to invest in development time to increase reporting functionality that I had enquired about. Feedback from the broader team internally has been extremely positive and the system has been adopted well. I thoroughly recommend this system.

Pros: The software’s strongest point is that it is and end to end solution that is accessible by all staff on a variety of restricted levels. The transparency the system provides around each of our projects has in turn made our team more accountable. We have replaced three systems with one, with very limited incremental costs. Integration of timesheets, expense claims, job costing and the finance function has improved efficiency dramatically – our month end process has already been reduced by a day. The software is intuitive and the use of drop down menus makes navigation easy. Prior to signing on to AccountAbility I tested the system without any prior training – the most pleasing element was I could perform all day to day functions without having been previously shown the system.

Cons: Given the complexities associated with some of our projects – at times the loading of estimates can be a time consuming process. That said the benefits AccountAbility delivers far outweighs “any con”.

Colleen P.
Director, Media Operations and Client Accounting
Marketing and Advertising, 201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
April 10, 2024

"Great agency ERP"

Overall: Overall, experience working with Accountability has been very positive. They have continued to partner with us to ensure we are utilizing platform to fullest extent and to meet our business needs and goals

Pros: Accountability has strong foundational understanding of agency business needs and workflow. Focused on providing great performance in core service and integrating with key partners. Great support during implementation.

Cons: Was slight drop in engagement once in steady-state post-implementation. Recently implemented QBRs though, and this has been course corrected.

Switched From: Mediaocean
Reasons for Switching to Accountability: System was not meeting agency requirements and cost was not competitive.
Belinda W.
Senior Finance Manager
Used the software for: Less than 6 months
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Reviewer Source
Source: Capterra
May 22, 2017

"We moved onto AccountAbility 4 months ago and have been incredibly happy with the results so far!"

Pros: Simplicity of use and easy access! Being cloud-based means that you can log in on any device (so no more late time-sheet excuses :)) The transition was so easy, our rep was extremely helpful! It provides all the right information you need to run things at both Job & Business levels. Very economical. AccountAbility is a far more affordable option with very little difference in the quality of data & output. Highly recommend to anyone thinking of moving over to AccountAbility!!

Cons: The ad-on reporting tool is very complex but it's not a deal breaker as the standard system reports do suffice.

JOHN R.
COO
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
4.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
March 19, 2024

"Mostly satisfied"

Overall: Very good after a slow learning curve... see above.

Pros: Ease of access, web platform, API setups with two other platforms we use.

Cons: Navigation is a bit awkward and unique. By that I mean, the GUI conventions used are not common to other web based applications I've used.

Switched From: Advantage
Reasons for Switching to Accountability: Advantage had very poor API integration.
Kim L.
General Manager Risk & Business Services
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
July 27, 2017

"Superb solution for an Agency in growth mode. Cloud based so perfect for remote access. "

Overall: Ease of use & efficient.

Pros: AccountAbility was the solution we needed to handle all our finance reporting needs and make WIP and job costing work for us. Our old system was generic in nature and served us in the early days but we required a platform that was suited for an Agency business experiencing rapid growth. After researching various options and considering price and ease of implementation, we chose AccountAbility. We made the right decision! The team at AccountAbility supported our transition across and made it as smooth & painless as possible. A big thank you to Michael Collinson and David Guthrie for all their assistance over the last 2 years, you've both been amazing. Being cloud based and being able to connect in from anywhere means my laptop goes many places and I can review the figures wherever I am, any time, even at campsite! That's an absolute must for me. Updates and regular contact with the providers are great. AccountAbility truly partner with their clients and want you to succeed. I highly recommend them and their product.

Cons: More time on my end to explore the functionality would be a bonus with a view to customising reports for the directors. Email advice of Purchase Order approvals to the original PO requester would be great addition to the product.