--- title: "Social123 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Social123 Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/149001/Synthio/" page_type: "product" language: "en" --- # Social123 Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Social123 ## What is Social123? Synthio is a Data as a Service platform that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate marketing and sales use. The platform is made up of the worlds largest and most accurate global database, and is constantly being refreshed. Whether inside of a CRM or a MAP, the application cannot only enrich our clients databases with up-to-date real-time information, but it can generate net-new targeted contacts, for more effective campaigns. ## What is Social123 used for? [Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $5000 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Social123 Overview Updated September 2026 AI summary Social123 provides cloud-based lead generation and CRM tools for small businesses, midsize organizations, and enterprises seeking to manage sales processes more efficiently. Combining lead management, sales enablement, and sales force automation, it offers teams a centralized platform for tracking prospects, organizing sales activities, and supporting outreach efforts. Deployment is available via web-based and SaaS options. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Social123 5.0 (2) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $5000 Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (2) Ease Of Use 4.5 (6,068) Value For Money 4.0 (2) Value For Money 4.3 (4,685) Customer Service 4.0 (2) Customer Service 4.4 (4,478) ## Social123 alternatives [4.6 (1,486)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (1,747)](https://www.capterra.com/p/105428/Clio/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (1,789)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (1,260)](https://www.capterra.com/p/131735/PandaDoc/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars ## FAQs about Social123 Overview ### What company size and specific industries is Social123 built for? Social123 is designed for enterprise marketing teams, especially leaders and practitioners in Marketing Operations, Demand Generation, CMO, VP, and Director roles. It targets organizations in software, IT, technology, internet services, business intelligence, advertising, publishing, and hardware industries. Features and Usability ### What are the key features of Social123? Social123 offers CRM, lead generation, lead management, and segmentation as its core features. These tools support contact tracking, prospect capture, pipeline organization, and audience grouping for targeted outreach and account handling. Getting Started and Support ### What training and onboarding options does Social123 offer? Social123 provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online options support guided instruction, webinars offer group learning sessions, and documentation gives written reference material for self-paced review and setup. Getting Started and Support ### What customer support options does Social123 offer? Social123 provides chat support for users who need help with the product. ## Features AI summary Based on 6,570 Lead Generation reviews Capterra data shows that buyers of Lead Generation software rank the following features as their top priorities: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) Social123 includes **Lead Management**. However, it does not offer **Search/Filter** or **Lead Capture**. Its **Lead Management** functionality helps businesses organize prospect information, track lead status, and keep follow-up activity in one place, allowing teams to manage sales opportunities more efficiently and maintain better visibility into the pipeline. CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Lead Generation Manage the process of attracting and converting business prospects into leads Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Segmentation Group leads or contacts based on their specific characteristics Social123 4 features ### All Features - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Segmentation: Group leads or contacts based on their specific characteristics --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 4.0 (2) Free Trial Basic $5,000 Per Year Value for money 4.0 (2) 4.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (2) 4.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Junior Analyst Government Administration ### "Excellent Checklist Onboarding" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 5, 2021 Pros The validation checks for our various lists is extremely robust. My fellow employees are confident that we are getting the data and emails we need. Cons Alternatives offer more comprehensive pricing models. I would like to see enterprise subscription pricing implemented. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Robert R. Media Manager Higher Education ### "Everything is validated and checked over so you know you are getting the data you need." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 10, 2017 The lists it produced were very good and usable. Pros The thoroughness of their methods is probably the most rigorous that I have seen. They check and re-check to make sure the data and email is valid, accurate, and the correct audience for our needs. Cons The pay as you go model. There is a subscription available and it may be best to check your budget and go with that option. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.