App Annie

Advertising Analytics

4 / 5 1 review


Average Ratings

1 Review
  • 4 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Free Version
    Yes
  • Deployment
    Installed - Mac
    Installed - Windows
    Mobile - Android Native
    Mobile - iOS Native
  • Support
    Online

Vendor Details

  • App Annie
  • www.appannie.com

About Advertising Analytics

Provides an analytics dashboard for aggregation of all app marketing and monetization data in one place.


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Advertising Analytics Features


Advertising Analytics Reviews

Superb - but pricey

Nov 15, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Comments: App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Pros: Deep Data across all Apps Good customer service and help offered

Cons: Can be expensive if you want really deep data. Data not always aligned with other sources Free version can be quite limiting on date range and countries The App store optimization tools are useful; but would be great for a deeper comparison with competitors. Would be great to have a deeper look a competitors advertising creative and placement.

Recommendations to other buyers: Just make sure you are specific with your targeting needs from a device and territory point of view, as the pricing can grow quickly if you opt for multiple options. That said, if you're making enough revenue, just factor this into your marketing budget!.