App Annie

App Annie


4.5 / 5
8 reviews

Who Uses This Software?

For businesses of all sizes.


Average Ratings

8 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
    Installed - Windows
    Mobile - Android Native
    Mobile - iOS Native
  • Support
    Online

Vendor Details

  • App Annie
  • www.appannie.com

About App Annie

Provides an analytics dashboard for aggregation of all app marketing and monetization data in one place.


App Annie Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

App Annie Reviews Recently Reviewed!


Superb - but pricey

Nov 15, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Pros: Deep Data across all Apps Good customer service and help offered

Cons: Can be expensive if you want really deep data. Data not always aligned with other sources Free version can be quite limiting on date range and countries The App store optimization tools are useful; but would be great for a deeper comparison with competitors. Would be great to have a deeper look a competitors advertising creative and placement.

Recommendations to other buyers: Just make sure you are specific with your targeting needs from a device and territory point of view, as the pricing can grow quickly if you opt for multiple options. That said, if you're making enough revenue, just factor this into your marketing budget!.

Capterra loader

Very limited free features; be nice if there was a free trial of paid features

May 01, 2019
2/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.

Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.

App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.

Cons: After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.

Overall: We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics.

App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

Easily aggregate your app data

Aug 14, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy to implement. Nice tool to aggregate your app/platform data. Also freemium features are very cool and sufficient.

Cons: It's too expensive if you would like to purchase paid version of it. The freemium version lacks of deeper market data. Also it's not easy to export data from this tool. It doesn't have native connections.

Capterra loader

Great tool for mobile analytics and app store optimization

Jul 29, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: App Annie is a very good choice when you have to do some analysis and predict your performance after some further development. You can start with a free account which looks reliable and user-friendly. I like that the App Annie has easy instructions and guided walkthroughs which saved many hours trying to figure out how it works.

Cons: After the free period, it would be great if there is a bigger choice of pricing options, not just one Premium option.

Overall: Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.

Insights to your App Using AppAnnie

Feb 13, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. The interface is very user-friendly and it is very to use. It also provides detailed documentation for one to go through it and understand the steps. 2. Provides an integrated view of the app and good statistics to make the decision-making more data-driven.

Cons: 1. There is nothing much negative or cons about AppAnnie; only thing is around the pricing aspect. It is a little expensive.

Awesome!

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I loved that it does what it is told it does.

Cons: Nothing bad nor negative about this at all.

App Annie review

May 20, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The software is very intelligent, you can easily see that they have worked on every part of the software carefully. There are too many data that can really help you to grow your business.

Cons: Well, the pricing is high. I think it is calculated only for big companies. It will be hard for small startups or one person companies to afford it.

A good product to get analytics done

Mar 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The ease of using this product - Its very easy to use . One doesn't need much training to use this. The kind of analytics it provides are really useful for business growth.

Cons: There is nothing as such which I don't like. The company behind this product can surely work on adding more features.