The Trade Desk

theTradeDesk


4 / 5
4 reviews

Who Uses This Software?

Used by data-driven digital advertising campaigns.


Average Ratings

4 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 3 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
  • Support
    Online
    Business Hours

Vendor Details

  • The Trade Desk
  • thetradedesk.com

About theTradeDesk

Online platform designed to manage video, social, and mobile advertising campaigns.


theTradeDesk Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

theTradeDesk Reviews Recently Reviewed!


Not the best value for the costing

Mar 24, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
Likely
Extremely
Likely

Pros: Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Cons: When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

Countless useful features and amazing customer service

Feb 14, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Cons: The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly.

Overall: TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed.

The Trade Desk for Ad Agency

Mar 24, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Allows team to expand to different DSPs than just using the leader in the space. Offers stronger customer support and encourages the team to try new and innovative tactics.

Cons: Does not always have the scale or buying power of competitors, but other advantages typically overweigh this.

Overall: They have less restrictions to certain types of healthcare advertising, and have been a great partner to work with.

Okay Trade desk

Dec 13, 2016
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Comments: I have used much different trade desk to see what kind of real-time software they provide and this one was pretty decent.